Sustainability and Social Change Explored by Youth Around the World

Launched in the United States in 2010, Solve for Tomorrow is a STEM (science, technology, engineering and mathematics) education competition that has reached more than 2.9 million students across 68 countries over the past 15 years. The program encourages students to propose creative solutions to social issues in their local communities, helping them build essential critical thinking and problem-solving skills.

Starting in 2025 with the introduction of global themes, Solve for Tomorrow will go one step further to evolve into a platform for youth to collaborate and address universal problems that transcend local boundaries.

This year’s global themes are “Environmental Sustainability via Technology” and “Social Change Through Sport & Technology with International Olympic Committee.”

“Environmental issues are among the most difficult challenges facing humanity today,” said Soojin Kim, Head of the Corporate Sustainability Center at Samsung Electronics. “We are pleased to join youth around the world on this journey to overcome these issues with technology.”

▲ A poster celebrating the 15th anniversary of Solve for Tomorrow and introducing the global themes

Global Themes Selected Through ‘Together for Tomorrow’ Olympic Partnership

As the Worldwide smartphone Partner of the Olympic and Paralympic Games last year, IOC and Samsung partnered to launch ‘Together for Tomorrow, Enabling People’ — a digital community created to complement Solve for Tomorrow. The platform aims to engage young people from across the globe with the Olympic Movement and harness the transformative power of technology and sport to drive meaningful change.

During the Olympic Games Paris 2024, 10 students from the winning teams of the previous year’s Solve for Tomorrow program served as ambassadors for “Together for Tomorrow, Enabling People.”

The theme “Social Change Through Sport & Technology” was voted on by the public in the Together for Tomorrow, Enabling People community. Samsung and IOC plan to appoint individuals who exemplify this theme as global ambassadors and collaborate with them to develop solutions.

“We are delighted to work with our Worldwide Olympic Partner Samsung on the creation of this new sport-driven theme,” said Ollie Dudfield, Associate Director of Olympism 365 at IOC. “It’s an exciting step forward in line with the ambitions of IOC’s Olympism 365 strategy — empowering young people around the world to think boldly about how sport and technology can drive positive change.’’

Leveraging Samsung’s Expertise To Strengthen Support for Participants

Samsung is leveraging its unique resources and expertise to strengthen Solve for Tomorrow. By integrating the Samsung Design Thinking methodology into the program, the company hopes to encourage the development of practical, user-centered solutions. Samsung also plans to expand employee mentoring to help participants further refine their ideas with guidance from experts with real-world experience.

IOC Young Leaders Programme will also have a role to play in helping students understand how sport and technology can mix to generate innovative solutions to social challenges. “Through Samsung Solve for Tomorrow, I’ve learned that even a small idea can spark big change,” said Solve for Tomorrow US ambassador Ngan Huu Kim Le.

“Working alongside friends from around the world motivates me to keep seeking creative solutions for a better future.”

Solve for Tomorrow 2025 recently kicked off in Vietnam and India, and will soon be launched in Indonesia, Türkiye, Singapore and other countries. Spanning months from the qualifiers to the finals, the program will award winning teams, depending on the country, with project incubation funding and support for establishing STEM labs.

“Samsung Solve for Tomorrow has been Samsung’s flagship corporate citizenship initiative for the past 15 years,” said Eddie Cho, Executive Vice President and Head of Corporate Citizenship Office at Samsung Electronics. “We look forward to strengthening the role of the global platform to nurture even more young people into the leaders of tomorrow.”

▲ The 15th annual Samsung Solve for Tomorrow U.S. Pitch & Reveal Event took place in Samsung DC on April 28. (From left) U.S. National Winner Charter School of Wilmington from Delaware with Yoonie Joung, President of Samsung Electronics North America; Solve for Tomorrow U.S. ambassador Ngan Huu Kim Le

▲ The India Opening Ceremony took place in IIT Delhi on April 29. (From left) Shubham Mukherjee, Head of CSR & Corp Communication, Samsung SWA; Abhishek Singh, Additional Secretary, Ministry of Electronics & IT; JB Park, President & CEO, Samsung SWA; Shombi Sharp, United Nations Resident Coordinator in India; Prof. Rangan Banerjee, Director, IIT Delhi; Dr. Sapna Poti, Senior Director, Office of Principal Scientific Advisor to the Government

▲ The opening ceremony of Solve for Tomorrow 2025 Vietnam was held in Hanoi on March 28

Samsung Electronics, a Worldwide Olympic and Paralympic Smartphone Partner, hosted an event with the International Olympic Committee (IOC) on July 31 in Paris to launch and promote a new digital community for people including the Olympic and Paralympic Games fans called “Together for Tomorrow, Enabling People.”

The event was held at SPOT24, a multi-use exhibition space in Paris dedicated to Paris 2024, and was attended by IOC President Thomas Bach, MD of the IOC’s Television & Marketing Services Anne-Sophie Voumard, Paralympic Committee (IPC) President Andrew Parsons, President and Head of Global Marketing Office at Samsung Electronics YH Lee, President of Samsung Electronics Europe Office Il-kyung Sung and Luc Abalo, a former gold-medal-winning French handball player and accomplished visual artist and participant in the Olympian Artists programme led by the Olympic Museum for Paris 2024.

A former Team Korea volleyball player, Yeon Koung Kim, Team GB Skateboarder Andy Macdonald, Australian Para-athlete Madison de Rozario and UK contents creator and The Rapping Science Teacher, Matt Green are going to take part in this project as global ambassadors and to actively share content for Together for Tomorrow, Enabling People via social media.

The “Together for Tomorrow, Enabling People” project was developed by Samsung and the IOC to help Olympic and Paralympic fans around the world experience and engage with the Olympic Movement. The program is especially focused on younger generations, with the new community designed around the goal of helping youth participants “solve, move and create in the spirit of the Olympic values.”

“Together for Tomorrow, Enabling People” introduces three new community-oriented initiatives. Solve Challenge integrates sport and Olympism with Samsung’s Solve for Tomorrow program, a youth-focused social contribution program that empowers young people to design innovative solutions using sport and tech to address key social challenges aligned with the priorities of the IOC’s Olympism365. Move Challenge encourages fans of the Games around the globe to get up and walk more using Samsung’s smart mobile phone. Create Challenge lets participants get creative in an innovative digital artists’ community through Samsung’s smart device and S pen.

At the launch event, 10 teams that excelled in Samsung’s Solve for Tomorrow program were announced as “Together for Tomorrow, Enabling People” ambassadors. Throughout the Olympic and Paralympic Games Paris 2024, the ambassadors will showcase the solutions they’ve created to address social challenges and work to engage Olympic fans around the world. They will also collaborate with the IOC Young Leader — as well as diverse initiatives fostered by the IOC — to address solutions including the promotion of sustainable development.

During the “Together for Tomorrow, Enabling People” event, the ambassadors shared their Solve for Tomorrow projects designed to address real-world problems. A variety of innovative solutions were presented, ranging from help for people to overcome visual disabilities to new ways to promote worker safety.

“Samsung Solve for Tomorrow empowers high school students with the courage to change the world,” said Ngan Huu Kim Le, a member of the U.S. team that developed an insect-based environmental cleanup solution. “It’s an honor to take part and have a chance to present our solution to help build a brighter future for our planet here at Paris 2024 with prominent athletes from around the world.”

“I am impressed by the opportunities that Samsung Solve for Tomorrow has given to hundreds of thousands of young people to develop as future leaders,” said IOC President Thomas Bach. “They will be our innovators of tomorrow, and I look forward to seeing them tackle various challenges facing our world. We’re pleased to join with our Worldwide Partner Samsung to continue to work together to identify and support talented young people at the intersection of sport and technology through the “Together for Tomorrow, Enabling People” initiative.”

“This project — creating a program in which young people can directly participate and experience Olympic values — is a wonderful outcome from our long-standing collaboration with the IOC,” said YH Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to support young people to take on bold and meaningful challenges toward a brighter future.”

For more information about “Together for Tomorrow, Enabling People”, please visit https://olympics.com/togetherfortomorrow

The annual conference will mark the ninth SDC since being first held in 2013. Unlike last year, when it was only possible for invited participants to attend, anyone can attend SDC23 with prior registration.

At SDC23, Samsung will highlight platform innovation including SmartThings, Bixby, Knox and Tizen. This focus will illustrate ways Samsung’s various business areas and devices are expanding seamless customer experiences. In addition, the company will share its cooperation plan and open innovation strategies with developers and partners to build next-generation connected experiences for millions around the world.

JH Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC23 with a keynote that outlines the company’s vision based on tech innovation and expansion of customer experience. This technology enables a more personalized and secure customer experience with the help of platform innovation and a strengthened ecosystem. He will be joined by other Samsung executives who will share the company’s strategies in areas relating to future technologies. The list of speakers includes:

• Jaeyeon Jung, EVP, SmartThings Team
• Hobum Kwon, VP, Platform Team, Samsung Research
• Bongjun Ko, EVP, Application S/W R&D Group, Visual Display Business
• Sally Hyesoon Jung, VP, Framework R&D Group, Mobile eXperience Business
• Hon Pak, VP, Digital Health Team, Mobile eXperience Business, and more

Beyond the keynote address, SDC23 will feature breakout sessions open for attendees to have opportunities to collaborate and learn more about Samsung’s latest developer-focused platforms and tools, including One UI 6, SmartThings, Matter, Bixby, Tizen, Samsung Health and more.

In addition, some sessions will be held in the “Open Theater” where participants can talk about various topics on the spot, while participants who are interested in coding can participate in actual coding through “Code Lab” and receive mentoring from Samsung developers on various topics.

The keynote and major sessions will be livestreamed through Samsung YouTube and Samsung Developer sites at the time of the event.

For more information about the Samsung Developer Conference 2023, please visit http://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC23.

With its global corporate social responsibility (CSR) programs, Samsung Electronics empowers, engages and stimulates the imaginations of the young people striving to become the problem solvers of tomorrow. Samsung Solve for Tomorrow provides education opportunities and solutions implementation based on Science, Technology, Engineering and Mathematics (STEM). The Samsung Innovation Campus (SIC), meanwhile, helps design and nurture innovation capabilities in young people by training them in core information & communications technology (ICT) skills.

The programs have expanded to 33 countries around the world and have included 2.1 million talented participants so far. Today, the Samsung Newsroom is taking a closer look at these different global initiatives to see how Samsung Electronics is fulfilling its corporate social responsibilities across the world and to celebrate the young people participating in International Youth Day.

▲ Together for Tomorrow! Enabling People is Samsung Electronics’ vision for empowering tomorrow’s thinkers and leaders.

Malaysia: Innovating Plastic Alternatives for a Healthier Ocean

In Malaysia, three students learned how ocean pollution from plastic waste threatens the lives of coastal and marine species. They conducted a study to develop plastic alternatives using one of the most easily accessible materials in a country with a long coastline: seaweed. After joining Samsung Solve for Tomorrow, the students learned that STEM is a critical tool in approaching problems and realizing their solutions to them. Building on what they learned throughout the program, they are continuing their study on reducing marine pollution with the hope of contributing to a sustainable future.

Germany: Cutting-Edge Technology Paving the Way for Tomorrow’s Start-ups

Nada Seada, who participated in Samsung Solve for Tomorrow in Germany, designed a new gadget called Ingrid which gives older people more opportunities to connect with others and each other. Exacerbated by the pandemic Loneliness and social isolation are serious problems for our aging society. Ingrid was devised by upcycling an old VR device.

“Samsung Solve for Tomorrow helped me to grow my ideas from seed to fruit and provided me with opportunities to get valuable feedback from mentors and friends,” said Nada.

Katharina Porenta Elisabeth Scholz developed something called an EP-Checkup, which facilitates communication between healthcare professionals and the families of patients. Katharina’s invention was motivated by an experience she had when her grandfather was hospitalized with heart disease. She recalled the anxious hours she spent waiting for updates on his condition. Drawing on this nervousness — and hoping other people might be able to avoid it in the future — was what inspired her efforts.

“I participated in bootcamps, coaching sessions and seminars, and was lucky enough to learn cutting-edge technologies from expert mentors. Now I want to make my own start-up,” she said.

Peru: Innovating for the Benefit of Communities in Different Regions

In Peru, the top Samsung Solve for Tomorrow 2021 prize went to a team that developed an insulated thermal box that could heat water using solar energy. The thermal box heats water then keeps it warm, which is useful in the cool regions where the yearly average temperature ranges from 5 to 15°C. The young innovators’ hope was that the box might be produced by combining traditional Peruvian organic methods with modern scientific approaches and that their invention might serve regions all over Peru.

Brazil: New Methodologies for the Purification of Water

The Federal Institute of Education, Science and Technology, located in the northeastern area of Brazil, is an excellent model of how STEM-based approaches can prove invaluable in public education. A team from this institution committed itself to developing a water purifying system using solar radiation and, thanks to both the social utility and the sheer originality of the idea, the team won second prize at the 8^th Brazil Samsung Solve for Tomorrow.

“STEM is a very effective way to explore technologies that students are not given as much exposure to in the conventional education system,” said Mr. Raymond Lima Júnior, the team’s coach and chemistry teacher. “The program has the capacity to bring positive changes to public institutional education by showing the communities it is involved with the important values it holds.”

Canada: Environmental Innovation Unlocked Through Unexpected Materials

Students from Mount Allison University won the Samsung Solve for Tomorrow challenge hosted by Samsung Canada. The team tried to address the orange peel waste problem in their university’s local area. Over the course of Project Enviroot, as they called it, the students developed an environmentally-conscious, non-toxic alternative adhesive product made using orange peels dried in Samsung ovens. The adhesive alternative is now widely used in soft boards across the campus.

“It was such a meaningful opportunity to interact with other student environmentalists and community activists,” the young environmental enthusiasts said.

Indonesia: Harnessing Technology To Help the Visually Impaired

The SIC held in Indonesia was not exclusive to students majoring in STEM.

“I am not a programming major, so SIC was a great challenge for me,” said a student who learned how to develop independent IT solutions at SIC.

This student developed something they called Eyeroom solutions. This technology — implemented through theories picked up during the bootcamp – enables the elderly and the visually impaired to distinguish between their prescription drugs.

“I learned so many things from my mentors and friends at SIC. I studied things that I had never encountered before and now my dream is to someday develop solutions to achieve a better future.”

Armenia: Climbing the Programming Ladder

SIC Armenia delivered lectures to students from all around Armenia at United World College (UWC) Dilijan, one of 18 such colleges worldwide. The SIC program included lessons in ICT skills and capacity building classes for students searching for jobs.

“After taking classes at SIC, I am determined to begin my career in the programming sector,” said Narek, an undergraduate student who participated in the program. “I hope I will be able to contribute to the future of our country by designing drone software or artificial intelligence negotiation systems for the industry. SIC is an excellent opportunity for both improving your technical ability and sampling a variety of new classes and practices.”

Korea: Samsung Smart Schools Helping Dreams Come True

A school of only 50 students in Chungyang, Korea, makes up for its small size in its digital capabilities: Samsung Smart School is an active tool for the school in providing digital classrooms. Teachers and parents of Chungsong Elementary School have long been thinking of ways to maximize the potential of the children and minimize the educational gap between urban and rural districts. Together they found the answer to this important yet complex question with Samsung Smart School.

“I got interested in rockets and how they work when I happened to see them in action on my tablet PC,” said Myung-Gu Kang, a 6^th grader from Chungsong Elementary School. “Now I am interested in other areas of science too and I study these other subjects diligently,” Myung-Gu explained that he can search for information using the tablet PC any time he runs into a question, and that the bigger display size of Samsung Flip makes study more fun and enjoyable than ever.

India: Samsung Smart Schools Closing the Gap in Marginalized Communities

Since January this year, Samsung India has been supporting 10 schools with Samsung Smart School, which provides state-of-the-art educational environments utilizing digital devices and technologies. Aarohi Kumari, a student from one of these 10 schools — Jawahar Navodaya Vidyalaya — dreams of becoming a doctor. Aarohi’s father makes living as a driver in Varanasi.

“My background gives me no advantages over the other students, but my father always gives me hope,” Aarohi said. “Samsung Smart School let me experience digital education and helped my studying of my favorite subject become more enjoyable. I hope to qualify as a doctor in the future and make my father proud.”

“I was delighted to see scenes of young people unleashing their full potential through this cutting-edge educational environment,” said Shilaja Pathania, who is in charge of Samsung India’s CSR activities. “We intend to create more educational opportunities for young people who have been marginalized in education and care, so that they can acquire knowledge and cultivate the skills they need to become the next generation of leaders.”

▲ Samsung Electronics regional offices are spreading their efforts in CSR to young people around the world.

Samsung Electronics’ Together for Tomorrow! Enabling People vision is committed to providing education to young people around the world to empower the leaders of tomorrow. More stories on Samsung Electronics’ CSR efforts are available at Samsung Electronics’ CSR webpage (csr.samsung.com).

Samsung’s lineup received 2022 Honoree accolades across the board, including for the 55-inch Odyssey Ark, the 49-inch Odyssey Neo G9, the 32-inch Odyssey Neo G8, the 34-inch Odyssey G8, the 32-inch Smart Monitor M8 and the 32-inch High Resolution Monitor S8. This marks the ninth accolade that Samsung monitors have received at this year’s CES, setting a new record for the lineup at the world’s largest electronics show.

Sponsored by the CTA, which owns and organizes CES, the CES Innovation Awards program spotlights standout examples of design and engineering across multiple consumer product categories. This marks the sixth straight year that Samsung monitors have earned CES Innovation Awards, solidifying the company’s position as the global leader in the gaming monitor market.

Check out the infographic below to view this year’s complete list of award-winning monitors.

“At CES 2022, we outlined how Samsung will contribute in tackling some of the world’s most pressing environmental and sustainability issues,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “Collaborations to combat microplastic pollution; helping consumers reduce their energy consumption; cutting back on waste by using recycled plastic; and adapting eco-conscious packaging, these are some of the activities we are working on to develop various tangible solutions for environmental problems and a sustainable future.”

Technology To Reduce Pollution

In a newly announced collaboration, Samsung is coming together with American clothing company Patagonia. As unveiled at CES 2022, this collaboration will promote environmental sustainability by addressing the issue of microplastics and its impact on the ocean environment. Patagonia CPO Vincent Stanley shared his thoughts during Samsung’s keynote speech on the significance of this collaboration and the direction it will take, calling it an example of how companies can “help turn the tide of climate change and restore nature to health.”

Patagonia is well-known for its commitment to innovative materials that lessen harm to the planet. The clothing company continues to help Samsung in multiple ways, including product testing, sharing its research and facilitating an introduction to the NGO Ocean Wise. Samsung has been researching features designed to help overcome the negative impacts of microplastics.

Also, the Bespoke Water Purifier was recently certified by NSF International in the U.S. for its ability to filter out particles that measure as little as 0.5 to 1 micrometer, which include microplastics. This makes Samsung one of the first manufacturers of water purifiers to receive this certification.

Saving More Energy and Encouraging More Eco-Conscious Energy Use

To contribute to better energy usage and to support sustainable living, Samsung has also partnered with Q CELLS to establish a new Zero Energy Home Integration¹ feature for SmartThings Energy. This feature provides production and storage data from solar panels and energy storage systems to help users establish energy self-sufficiency.

SmartThings Energy monitors power usage of consumers’ connected devices and recommends energy-saving methods based on their usage patterns. Partnering with Wattbuy in the U.S. and Uswitch in the U.K., SmartThings Energy allows users to switch over to the most cost-efficient energy provider in their area.

Ramping Up Use of Recycled Plastic

Samsung will also increase the amount of recycled plastic that is used in its home appliances. To this end, it will expand the use of recycled plastic from the interior components of its appliances to the exterior elements as well.

Samsung is set to raise its goal for recycled plastic utilization in its home appliances from five percent in 2021 to 30 percent in 2024. This is an increase from 25,000 tons of recycled plastic in 2021 to 158,000 tons in 2024.²

In addition, Samsung has also developed a new type of polypropylene recycled plastic for its washing machine tubs. Using discarded polypropylene and polyethylene from items such as used lunchboxes and facial mask straps, the company has created a new type of recycled resin that is more resistant to external shocks.

More Sustainable Packaging

Samsung is also expanding its use of eco-packaging to encompass a larger lineup of products, including home appliances such as vacuum cleaners, microwave ovens, air purifiers and more. This will enable consumers to repurpose the boxes their products came in.

The expansion was first launched in Korea in 2021 and will be introduced to global markets in 2022.

For more information about Samsung’s eco-conscious initiatives, please visit Samsung.com.

¹ Available from the first half of 2022 in the U.K., the second half of 2022 in Germany and 2023 in the U.S.

² Based on weight of final components

Nicknamed “Samsung city”, the company’s booth at the Las Vegas Convention Center is packed with innovations that bring its “Together for tomorrow” vision to life. From new Bespoke Home appliances to lifestyle-catered displays, to the latest addition to the Galaxy family, there’s just so much to see in Samsung city.

Check out the photos below for a peek at the exciting future that Samsung is showcasing.

Welcome to Samsung City

Samsung’s CES 2022 booth showcases products, technologies and initiatives that are helping the company realize its “Together for tomorrow” vision.

Before heading inside, CES attendees register to enter Samsung’s booth at designated kiosks.

Taking Connected Home Experiences to the Next Level

An exhibit demonstrates how seamless connectivity enables Samsung devices to team up to simplify home management.

Screens Everywhere, Screens for All

CES attendees admire MICRO LED’s best-in-class picture quality, made possible thanks to 25 million micrometer-sized LEDs that individually produce both light and color.

Samsung’s newest MICRO LED is available in a choice of three sizes: 89, 101 and 110 inches.

Samsung’s 2022 Neo QLED lights up the booth with vibrant visuals – and attracts a crowd in the process.

Samsung’s new portable screen, The Freestyle, was designed to allow users to transform any space into a screen.

The Freestyle hangs over a dining table, projecting playful animations in which tiny characters rush to deliver 2D meals to 3D plates.

“Game on”: An exhibit invites attendees to experience how The Odyssey Ark, a new 55-inch curved gaming screen, takes immersion to the next level.

A cardboard tree and other creations highlight the expansion of Samsung’s award-winning Eco-Packaging program.

Make Your Home Your Own With Bespoke

Samsung’s Bespoke lineup of home appliances now features a wider variety of customizable devices, including French Door refrigerators, ranges, and over-the-range microwaves.

The Bespoke Home lineup also includes vacuum cleaners and air purifiers.

Adding More Choices and Colors to the Galaxy Lineup

Visitors to Samsung’s booth take a closer look at the company’s latest mobile innovations.

The newest addition to the Galaxy family: the Galaxy S21 FE.

Attendees view a demonstration of how the Galaxy Z Flip3 Bespoke Edition is customized.

Transforming Cars Into Multipurpose Spaces

An interactive exhibit showcases Samsung’s new vision for in-vehicle experiences.

The demo showcases a scenario in which information on road conditions and other factors is presented to drivers and passengers in real time.

Attendees observe how the vehicle analyzes information on the surrounding area and connects to various services to make the driving experience more enjoyable.

An attendee tests out a technology that monitors a driver’s condition and helps them relax to ensure that they have a pleasant ride.

Personalized & Intelligent Future Home

Samsung’s booth also includes a live demonstration of the new Samsung Bot i and Samsung Bot Handy.

The Samsung Bot i is an interactive robot that simplifies tasks like video conferencing.

The Samsung Bot Handy is a manipulation robot that can assist with a variety of household chores.

Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research’s Robot Center¹ and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on the company’s latest robots and the new Galaxy S21 FE.

Robotics: Reimagining Robots as Life Companions

▲ Junghoe Kim of Samsung Research’s Robot Center stands alongside the Samsung Bot i interactive robot.

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence² function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation³ technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling”. This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

▲ (From left) The Samsung Bot Handy, an AI Avatar and the Samsung Bot i

Q: How would you summarize Samsung Research’s R&D philosophy when it comes to robots, and where is the company’s research heading?

Samsung Research’s Robot Center is conducting research in various areas under the vision, “Samsung Bot, Touching Your Daily Life.” We strive to make our robots companions that help users in their daily lives by closely interacting with them and making their lives happier and more convenient. To achieve this, we’re taking core robot technologies like mobility and manipulation a step further by creating platforms based on our extensive expertise in AI, and we’re developing various robots based on research in those areas.

The Galaxy S21 FE: A Smartphone for Fans, by Fans

▲ Mobile eXperience team member Hoseong Kang holds up the Galaxy S21 FE, the newest S series smartphone, designed with feedback from Galaxy fans

Q: Which features of the newly unveiled Galaxy S21 FE should people pay special attention to?

The goal of the Galaxy S21 FE (Fan Edition) is to offer the Galaxy S series experience to even more users. It was created by combining the most beloved features of the Galaxy S21. What makes the S21 FE so special is that it makes the S21 series’ flagship experience available to more people while offering the same iconic contour-cut design, outstanding AI-powered camera, Dynamic AMOLED 2X display and flagship performance.

The camera is a crucially important part of the smartphone. Millennials and zoomers (members of Gen Z) in particular make use of the front-facing camera in a range of different ways. That’s why we equipped the S21 FE with a high-resolution, 32MP front camera that lets you take high-quality photos anytime, anywhere.

Q: Galaxy FE devices are designed to allow more people to enjoy the core flagship features that Galaxy users love. How are users’ opinions gathered on functions, and what insights have you gained through that research?

When planning FE devices, we collect feedback on the Galaxy series from thousands of fans. Through that research, we’ve been able to identify which aspects of the Galaxy S series fans love the most.

We listen closely to their feedback and identify the common perceptions about Galaxy devices that transcend regional and cultural boundaries. One of the insights that has come up repeatedly in our research is that many fans associate Galaxy devices with the idea of constant innovation. This is something that Galaxy devices have earned by driving innovation in the mobile space for more than a decade. It’s also the core philosophy that the FE line, and other future products, must live up to.

▲ The Samsung Galaxy S21 FE empowers fans to express themselves with four unique new colors

Q: Why is Samsung continuously expanding the Galaxy S series lineup? What is the ultimate goal?

When it comes to innovating with the mobile experience, Samsung is at the forefront. We have always been one step ahead of market demand, and we’ve been able to use the Galaxy brand to bring users new and innovative mobile experiences. The Galaxy S21 FE is the latest product of our approach to innovation. With its unique colors and design, it offers users a broader range of choices, helping them express themselves.

¹ Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division

² Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

³ Refers to the skillful manipulation of objects with hands. This includes picking objects up.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.

This year’s booth is being introduced by the all-new Future Generation Lab. The Future Generation Lab is a team of 73 dedicated Samsung employees, most of whom are in their 20s, who hail from every region of the world in which Samsung is present. The lab thus represents the generation that is set to blaze the path to the future: Gen Z. The team features voices from all kinds of disciplines, passions and skillsets, as well as cultural backgrounds.

Samsung’s Future Generation Lab has been created to foster important and authentic conversations around the activities and passions of the next generation by providing the members with a platform through which they can share their real and unfiltered takes – as well as their top tips for how Samsung technologies help them make the most out of what they do. The members of the lab discover insights based on grassroots engagement activities, and then conduct bold experiments based on their findings.

Take a look at the video below to see some of the members of the Future Generation Lab in action as they guide you around Samsung’s booth at CES 2022.

In the image below, simply hover the cursor over the product or event you want to know more about, then click. Videos providing more details will play right away, while you can then read articles that feature even more information on the various products and events. The content will continue to be updated as the event goes on.

Have fun!

To offer those viewing CES from afar the experience of visiting the tech show in person, Samsung created this virtual walkthrough of its booth. From a wide range of customizable home appliances to lifestyle-catering displays, eco-conscious packaging and much more, there’s so much to see in Samsung’s jam-packed exhibit.

Check out the video below to experience the excitement for yourself!

“Samsung Home Hub brings seamless connectivity to the smart home and makes users’ lives easier by understanding their preferences and setting their home devices and smart appliances up accordingly,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience at the Digital Appliances Business of Samsung Electronics. “The connectivity of our devices and the Samsung Home Hub’s intuitive interface allow everyone in the home to get through their to-do list quickly.”

Connecting a Broader Range of Devices

With Samsung Home Hub connecting to smart home appliances in every corner of the home, you can now manage your daily routine, handle chores and take care of your house, all on a single device. As a home controller, it gives you a sweeping view of your entire connected home and allows you to stay on top of everything seamlessly.

From launch, Samsung Home Hub will be able to connect to every product within the SmartThings ecosystem, including your Samsung smart appliances. Soon, you will also have direct connectivity to other devices in your smart home system, such as your lights and door lock system.

Customized Experiences With AI and SmartThings

For the first time ever, a broad array of customized, AI-based SmartThings services have been united and can be controlled from one dedicated device with the Samsung Home Hub. These SmartThings services fall under the categories of Cooking, Clothing Care, Pet, Air, Energy and Home Care Wizard.

To make dinner time easier, SmartThings Cooking allows you to conveniently search for, plan, purchase and prep weekly meals with Family Hub.  When it’s time to do the laundry, SmartThings Clothing Care connects to appliances like the Bespoke Washer and Dryer and the Bespoke AirDresser and provides customized care options based on your garments’ material types, your usage patterns and the current season. What’s more, SmartThings Pet allows you to check in on your pet with the smart camera on the Bespoke Jet Bot AI+ and adjust settings on appliances like the air conditioner to make the environment more comfortable for your pet.

Meanwhile, SmartThings Air can provide automatic dehumidification and connect with air conditioners and air purifiers to manage the air quality in your home according to your preferences. To help you save on energy costs, SmartThings Energy¹ on the Samsung Home Hub analyzes your usage patterns² and uses its AI-equipped power saving mode to help reduce your energy bills. And to stay on top of it all, SmartThings Home Care Wizard monitors all of your smart appliances, sends you notifications when parts need to be replaced and offers guidance if something goes wrong.

Elevated Usability With Bixby

Samsung Home Hub is an exclusive 8.4-inch tablet that can be operated from its dock or used on the go around the home. For voice control, the Samsung Home Hub has two microphones and two speakers to allow you to easily hear notifications and use Bixby voice commands. If you have a question, just ask Bixby. Featuring high-performance microphones, the Samsung Home Hub can pick up verbal commands spoken from the broader room when docked.

In recognition of its innovativeness, Samsung Home Hub received a CES Innovation Award from the Consumer Technology Association (CTA) ahead of CES 2022.

Samsung Home Hub will be available in Korea in March, and globally after that.

For more information about the Samsung Home Hub, please visit Samsung.com

¹ Available in Korea, the UK and the US

² Users can track and monitor energy consumption data with smart meters, through power suppliers and energy monitoring providers such KEPCO (Korea), DCC (UK), and Copper Labs and Eyedro (US)

The video below introduces viewers to Samsung’s booth at CES 2022. At the booth, the company showcases a scenario in which information on road conditions and other factors is presented to the driver of a vehicle in real time.

In the scenario, the vehicle uses cameras and sensors to analyze its surroundings, then harnesses augmented reality to present road conditions and other information to the driver within their field of view. The driver is then able to make use of that overlaid information to ensure they enjoy a drive that is both convenient and safe.

In the enactment, the driver not only gets details on the vehicle’s speed and status, but is also provided with an arrow-based navigation service, forward collision warning icons and blind spot alerts when switching lanes. Directions, icons and insights are projected directly onto the road, as well as onto surrounding vehicles and lanes, to allow the driver to clearly and conveniently view the important information.

The vehicle in the scenario also analyzes information on the surrounding area and connects to a range of services to make the driving experience both straightforward and enjoyable. For example, if passengers want to grab a coffee, the vehicle utilizes map information and AR to inform them of where there are cafés nearby. The passenger is then given the option to navigate through the menu and place their order from the comfort of their car. The vehicle in the enactment also adds a realistic element to virtual calls by allowing users to manage their meetings with AR.

Check out the video below to learn more about what the future of in-vehicle experiences holds.

Samsung Electronics today unveiled its vision for the future, “Together for tomorrow”, during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers.¹ “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills.² When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near-zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users With Customized Experiences 

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products – it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

² Estimate is based on expected sales volume and average usage period of related products.

Samsung Electronics today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.

Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”

The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.

For powering it up, The Freestyle is compatible with external batteries¹ that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. The Freestyle is also a pioneer in that it’s the first portable screen that works when connected to a standard E26² light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.

When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else.

The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.

The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in US market on January 4, with availability expanding to other global markets in the following months.

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.

¹ Samsung is not liable for 3^rd party external batteries.

² Light socket connection feature will be first applied in US.

Consumers are more willing than ever to embrace connected experiences within their homes, resulting in explosive growth and mass industry adoption. According to the “2021 Connectivity and Mobile Trends Survey”¹ issued by Deloitte, U.S. households own an average of 25 connected devices, and consumers are increasingly prioritizing ease-of-use, interoperability and cost savings when making a purchase decision.

“Historically, consumers relied on dedicated hubs to connect each of their devices,” said Mark Benson, Head of Product and Engineering at Samsung SmartThings. “By integrating SmartThings Hub technology into select Samsung products, we are eliminating a barrier to entry and streamlining the entire process to enable consumers to create the connected home of their dreams.”

With billions of devices already compatible with SmartThings’ rich ecosystem of partnerships, along with future support for the groundbreaking smart home interoperability standard, Matter, SmartThings is at the center of creating a unified connected home experience.

The integration of the SmartThings Hub empowers users to get the most out of their Samsung devices by leveraging various smart home communication protocols. In addition to Matter, the built-in software will support connection over Wi-Fi or Ethernet, which will enable communication among a wide range of smart devices. Additional connectivity to Zigbee devices will also be possible through an optional USB accessory.

“SmartThings’ mission has always been to create experiences that can make people’s lives better. To bring this mission to life, we have doubled down on enhancing SmartThings technology and this is the next step in Samsung’s vision to make all homes connected,” said Jaeyeon Jung, Vice President at Samsung Electronics and Head of SmartThings. “With the breadth of the Samsung portfolio and the open, versatile and flexible platform offered by SmartThings, we are uniquely positioned to deliver on the increasing demand for connected home devices that has been building since the start of the pandemic.”

SmartThings Hub capabilities will be available in select Samsung products throughout 2022. For more information about SmartThings, please visit www.smartthings.com.

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

About SmartThings

SmartThings is the premier technology enabling connected living and driving the future of IoT. Its open platform already supports thousands of devices across hundreds of brands and offers endless possibilities to innovators and developers seeking seamless connectivity in a vast IoT ecosystem. The company is committed to bringing smart functionality and capabilities everywhere consumers want to be, while enhancing the user experience. There are currently millions of people in more than 200 countries accessing SmartThings technology daily to create automations and control facets of their smart homes via the SmartThings App and through a range of Samsung products such as phones, TVs and digital appliances. SmartThings offers the most flexible amount of protocols, including the new IoT standard, Matter.  Launched in 2012, SmartThings is headquartered in Mountain View, CA and is a founding board member of Connectivity Standards Alliance, an organization of hundreds of companies creating, maintaining and delivering open, global standards for the IoT. For more information, please visit www.smartthings.com.

¹ https://www2.deloitte.com/us/en/insights/industry/telecommunications/connectivity-mobile-trends-survey.html

We’ve all seen the heartbreaking images of once beautiful beaches that are now covered in plastic waste. This problem means that birds, turtles and other forms of sea life are now required to share their habitats with endless mounds of bottles, straws and other discarded plastics.

So far, most of our efforts to clean up the ocean have focused on single use plastic products. But the plastics we see are actually only the tip of the iceberg. Below the ocean’s surface lurks an invisible threat that grows more serious by the day, and makes the development of eco-conscious products and solutions more important than ever.

Our Oceans: A Sink for Microplastics

Scientists estimate that the ocean floor alone is now home to over 14 million tons¹ of what are called “microplastics”. These tiny pieces of plastic are often too small to see with the naked eye, but can also measure up to 5mm in size.

But, while often incredibly small, these microplastics can have devastating effects on ecosystems and even human health. Around the world, more than 80 percent of tap water samples contain traces of microplastics.² One study from the World Wildlife Fund estimates that humans ingest the equivalent of one credit card of plastic per week³ through the air they breathe and the water they drink.

Where Do Microplastics Come From?

Microplastics can enter the environment in a few different ways. The first is when they’re released directly as small plastic particles, such as microbeads. These substances are known as primary microplastics. The second way is when larger plastics from everyday items break down over time into tiny pieces. These types are known as secondary microplastics.

But another form of microplastic that many people aren’t aware of is the kind that is released from our laundry when we wash synthetic textiles. That includes your favorite fleece sweater, your nylon jacket, and yes, even those comfy spandex yoga pants. From manufacturing these fabrics to washing them, microplastics can be created throughout many stages of these products’ lifecycles.

Partnering Up To Stop Microplastics

However, there is hope on the horizon that we will soon be able to start eliminating microplastics from our waterways. NGOs, governments and brands around the world have taken note of the rising number of these invisible but harmful plastics and are taking important actions to help keep them out of our oceans. Add-on filters for washing machines and protective laundry bags are just some of the solutions that are now available to help capture some of the microplastics released during washing.

Working With Samsung To Stem the Tide

While add-on filters and laundry bags are a start, more holistic solutions are needed to cut down the amount of microplastics that are released throughout a product’s lifecycle. That’s why Samsung is working with Patagonia on a joint solution.

Together, the companies are working on a feasible, effective and expandable way to combat the microplastics that result from textiles and laundry. Samsung is taking the goal of cleaner oceans to heart by designing a sophisticated new washing machine that lets people safely wash their favorite garments while minimizing the impact of microplastics. And this eco-conscious solution will come without compromising on the high-performance cleaning and care that Samsung’s washers are known for.

This is only the latest in a long line of steps Samsung is taking to create long-lasting appliances that improve environmental sustainability. Samsung’s washers already use a unique feature called Ecobubble, which lets consumers clean their clothes efficiently, even at low temperatures, by generating a greater amount of bubbles. This helps the detergent quickly penetrate fabrics and remove dirt, all while saving energy and protecting the color and texture of the clothing.

What’s more, the AI Wash feature makes use of sensors to measure the weight of the load and the level of soiling to ensure that the optimal amount of water, detergent and energy is used to get that specific load clean – cutting down water waste, and using less energy in the process.

Collaborations like the one between Samsung and Patagonia can help turn the tide on ocean pollution. With its commitment to sustainable living, Samsung will continue working to design products that minimize its impact on the environment. Because the best way to get plastics out of our oceans is to prevent them from ending up there in the first place.

¹ “Microplastic Pollution in Deep-Sea Sediments From the Great Australian Bight,” CSIRO, (2020)

² “Invisibles The Plastic Inside Us,” Orb Media, (2017)

³ “No Plastic in Nature: Assessing Plastic Ingestion from Nature to People,” World Wide Fund For Nature, (2019)

Samsung Electronics is a founding member of the HCA along with Arçelik, The Electrolux Group, Haier, GE Appliances and Trane Technologies. The alliance brings together leading manufacturers of connected devices to enhance the compatibility of smart appliances across brands.

As part of the alliance, Samsung will work with other member companies to develop shared guidelines for cloud-to-cloud interoperability, accounting for data security and consumer safety requirements.

For Samsung users, this means the ability to operate and control appliances from other brands through its smart home platform SmartThings, making it simpler for consumers to integrate legacy and new devices into their connected homes. Alternatively, consumers will be able to access Samsung devices from other HCA member applications.

“We are pleased to have Samsung as one of the founding members of the Home Connectivity Alliance,” said Yoon Ho Choi, President of Home Connectivity Alliance. “It is the support of global manufacturers like Samsung that makes HCA uniquely qualified to establish interoperability guidelines for long-life appliances and systems in the home, ultimately delivering safe, simple and elegant consumer experiences.”

“As digital technology becomes more embedded in everyday life, we at Samsung believe that it’s essential to bring greater openness to our smart home ecosystem and empower consumers with more options to create truly personalized home experiences,” said Chanwoo Park, Executive Vice President and Head of IoT Business Group at Samsung Electronics. “We are excited to work with other members of the HCA and will work to make home lifestyles easier and smarter with meaningful innovations in smart appliances and connectivity.”

Building on the partnerships fostered through the HCA, SmartThings will continue to deliver innovations that push the boundaries of smart devices, enabling more consumers to enjoy the benefits of connected living. From smart kitchen features to automated home cleaning and clothing care, SmartThings’ open platform brings together a wide range of cutting-edge devices and services to offer a holistic smart home experience.

Simplifying everyday life through digital technology is at the heart of Samsung’s smart home innovations. The company is committed to working with other members of the HCA to drive the future of smart home technology and deliver meaningful innovations to users.

For more information about the Samsung smart home ecosystem and SmartThings, please visit Samsung.com.

For more information about Home Connectivity Alliance, please visit https://homeconnectivityalliance.org/.

“At Samsung, we are focused on bringing the latest mobile innovations to even more people,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “We saw an incredible response to Galaxy S20 FE and Galaxy S21 lineup. So we applied the same approach with S21 FE 5G, equipping it with the premium features that matter most to our loyal Galaxy fans — because we’re focused on delivering a smartphone that meets their most important needs.”

More Ways for Users To Express Themselves

The S21 FE 5G continues the Galaxy S21 legacy with a premium, signature design. It all starts with the iconic, fan-favorite Contour-Cut frame that seamlessly integrates with S21 FE 5G’s camera housing for a stylish, unified look. Samsung is giving consumers even more ways to express themselves with four new, fashionable color options — Olive, Lavender, White or Graphite — all of which include a stylish haze finish. And the S21 FE 5G features a sleek and slim 7.9mm-thick body, so it can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung users said power and display are critical to keeping up in today’s 24/7 world. That’s why S21 FE 5G comes equipped with Galaxy’s latest, super-fast application processor — the same powerful processor used in the S21 series. Dedicated gamers and streamers will be wowed by the S21 FE 5G’s ultra-crisp, high-quality graphics and picture quality, and the S21 FE 5G’s new 240Hz touch response rate takes all their favorite games to new heights with lightning-fast reaction capabilities.¹ And those games will look incredibly smooth thanks to S21 FE 5G’s 120Hz refresh rate, which provides the highest resolution on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users; so S21 FE 5G is outfitted with an all-day battery built to last from work to home and everywhere in between. S21 FE 5G’s powerful battery is reinforced with 25W Super fast charging capabilities so you can charge your battery by more than 50% in just 30 minutes,^{2, 3} and enjoy the S21 FE 5G’s brilliant high-speed performance without interruption.

Photo Favorites for the Galaxy Fan

The Galaxy S21 is renowned for its industry-leading camera, and S21 FE 5G is equipped with the same pro-grade setup used to capture the world’s most vivid photos. Photography amateurs and pros-alike can effortlessly edit, post and share scroll-stopping content. It also includes an improved Night Mode setting compared to S20 FE. Now, users can enhance low-light shots while out with friends at night and capture super-clear photos in the darkest conditions. And when you want to get everyone in the shot, S21 FE 5G provides Samsung’s best selfie experience yet. Use S21 FE 5G’s advanced 32MP front camera to snap a high-quality selfie of all your best friends. Then let its enhanced AI Face Restoration capabilities make you all look your best. Plus, with Dual Recording, you can stay on top of the action in front of and behind you — just start recording, and your camera captures views from both lenses at the same time.

Truly Tailored and Secure Mobile Experience

Thanks to Samsung’s intuitive One UI 4, you can design your ideal mobile experience — one that’s uniquely suited to your needs and allows you to express who you are, securely. Packed with deeper customization options and stronger privacy controls, you get to call the shots. With expanded capabilities, your home screens, icons, notifications, wallpapers,⁴ and more can all be reimagined. Take for instance, widgets, which have been redesigned and upgraded to offer deep personalization options. Samsung believes a truly tailored experience goes beyond just look and feel. To ensure peace of mind, S21 FE 5G is built with a new privacy dashboard that brings security and privacy controls into one convenient place, making the experience of One UI 4 on the Galaxy S21 FE 5G as seamless as it is secure.

Official Launch

Starting on January 11, 2022, the Galaxy S21 FE 5G will be widely available through Samsung.com, carriers and retailers online. Availability will vary by market.

For more information about the Galaxy S21 FE 5G, please visit www.samsung.com/galaxy-s21-fe-5g/, or samsungmobilepress.com.

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ Available in 120Hz display setting and in the Game Mode.

² Charging with 25W Super fast charger from 0 to 50%. Charger is sold separately.

³ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

⁴ Some may cost extra money.

⁵ Measured diagonally, Galaxy S21 FE 5G’s screen size is 6.4-inch in the full rectangle and 6.3-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole

⁶ Available in 120Hz display and in the Game Mode.

⁷ Available in 120Hz display setting and in the Game Mode.

⁸ May vary by market and carrier.

⁹ Storage availability may differ by country, model or carrier. Actual storage space availability may vary depending on pre-installed software and by country, model, file size and format.

¹⁰ Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,370mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

¹¹ Charger is sold separately.

¹² Available in select markets. Payment solutions and available features may vary depending on market, carrier and service providers.

¹³ Consistent with IPX8 rating, water resistant in up to 5 feet of water for up to 30 minutes. Rinse residue/dry after wet.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

It’s an interesting scenario to think about, and it will become a reality once the metaverse is up and running. Samsung Electronics has been innovating with the metaverse in various ways, and has created an option for those interested in CES 2022 to experience the event online.

Those who visit Samsung’s virtual showcase will learn all they need to know about the company’s latest products, and even receive an opportunity to test them out for themselves. Thanks to a partnership with Asia’s biggest metaverse platform Naver Z’s ZEPETO, they’ll also be able to use Samsung devices to decorate their very own ‘home’ in the metaverse. Read on to learn more about how the combination of ZEPETO and Samsung’s My House platform empowers users to experience Samsung products – and decorate their home – in new ways.

Adding a Whole New Dimension to Samsung Products

You’ve likely heard of the metaverse before. It’s no longer a fad, but a well-established trend of the future. With online communication continuously evolving, the metaverse has created new industrial, social and cultural values. Millennials and ‘zoomers’ (members of Gen Z) are using this digital space to project identities that are different from reality, and have created a new world of experiences through active interaction.

▲ Samsung Electronics has been using the metaverse to communicate with millennials and zoomers in various ways.

Samsung continues to utilize the metaverse to advance diverse marketing strategies, increase brand awareness and offer its fan community an expanded space for interaction. Some examples include the Photo Booth, which allows users to take pictures with Samsung’s lifestyle TVs and Galaxy smartphones, the Galaxy House, where users can experience Galaxy devices by taking part in a jumping game, and Outfit Items – clothing branded with the names and logos of Samsung’s lifestyle TVs that users can use to dress up their avatars. Through projects that have brought users closer to products of various categories, Samsung has accumulated the know-how to build its very own metaverse.

On the first day of CES 2022, Samsung will showcase a more multidimensional take on the metaverse with the reveal of a platform called My House, which allows users to directly experience a total of 18 Samsung products, including new products for 2022. My House utilizes Naver Z’s ZEPETO metaverse platform – the largest such platform in Asia, with more than 250 million users worldwide. Through close cooperation with ZEPETO, Samsung will launch a first-of-its-kind world map that invites users to decorate their very own home in the metaverse.

The My House world map is a space-decorating experience that ZEPETO is supporting for the first time. Users can not only customize the arrangement of furniture and home appliances, but they can also personalize the tone and manner of the space itself. This takes the metaverse experience and its value a step further by sparking users’ imagination and encouraging creativity.

Decorating a home is about incorporating items and appliances into living spaces that look nice and enhance your home’s atmosphere. Not only is it necessary, but it’s also becoming an increasingly popular hobby. This is because more and more people want to enhance their quality of life in the spaces in which they are spending a lot of time. They’re also interested in creating a one-of-a-kind space that reflects their unique tastes and preferences.

Empowering Users To Find Their Unique Style

Samsung continues to make various efforts to help users develop their own lifestyle. The company has presented innovations for a new era in which products can be customized to suit a wide range of tastes. This unique vision was also reflected in Samsung’s CES 2022 keynote address. As Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, explained, “At CES 2022, you will be able to see in detail how personal customization technology is applied in Samsung Electronics’ large-screen devices, home appliances and mobile products.”

The My House world map, which allows users to decorate their own space in the innovative platform that is the metaverse, is a product of this customization-focused take on technology. “Since home appliances tend to be big, it’s difficult to actually try placing them in users’ own spaces. But now, users can not only imagine their own unique spaces through My House, they can also freely decorate their dream homes,” said Youngwoong Kwon of Samsung Electronics’ Global Marketing Center. “Users will be able to have the special experience of gaining a deeper understanding of their preferences and customizing their spaces.”

Samsung’s My House world map, which invites users to take part in the special experience of filling a space with innovative products, will be unveiled on January 5 – the first day of CES. The map can be accessed by downloading the ZEPETO app from app stores including the Google Play Store, and then tapping on “Recommended Map” or searching for “My House” in the app’s “World” tab.

The video, which features aliens going about mysterious tasks behind a frosted window, foreshadows the big things Samsung will be announcing at CES 2022 as it unveils its vision for the future.

The one thing Samsung is guaranteeing ahead of this year’s CES? That consumers are in for an extraordinary surprise.

Check out the mysterious teaser video for yourself below.

C-Lab Inside: Four Projects From Samsung Employees To Debut

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at Eureka Park, the main exhibition space for startups from around the world at CES. During the exhibition, the marketability and customer response will be gauged to enhance and further advance the startups’ projects. Those that have proven marketability will either transfer to an in-house division of Samsung or become spin-off projects that will be supported by the company.

The four C-Lab Inside projects that will be exhibited are:

• Piloto, an AI solution that helps children develop proper smartphone usage habits
• PROBA, an AI-based online exam service for administrators, test-takers and supervisors
• innovision, a nursery mobile for early detection of infant strabismus
• ZamStar, a smart electric guitar that makes learning guitar easy with LED guides

C-Lab Outside: Nine Startups That Are Ready for the Global Market

Created in October 2018, C-Lab Outside is a startup acceleration program that was launched to invigorate the startup ecosystem in South Korea. Startups enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung employees, participation in global IT exhibitions, and financial and investor relations support.

Five startups that have been incubated directly by Samsung over the past year and four startups from the Daegu Center and the Gyeong-buk Center for Creative Economy & Innovation that are part of C-Lab Outside will also participate in CES 2022. They include:

• Petnow, an AI-based pet biometric recognition solution
• Digisonic, a 3D immersive audio solution for mobile devices
• Verses, an interactive metaverse music app
• bitsensing, an array of imaging radar technology solutions for autonomous driving and smart cities
• SELECTSTAR, an AI-based data collection and labelling platform
• RGT Inc., a multifunctional modular serving robot
• MoreDream Inc., an input system to improve accessibility and productivity for the visually impaired
• Yellowknife, a vehicle display customization platform
• MONIT, a smart diaper care solution for elderly patients

Furthermore, nine startups that have been spun off from C-Lab Inside also plan to set up their own exhibition booths at CES 2022. The spun-off startups that will exhibit include EVAR, Prinker Korea Inc., lululab and Linkface.

C-Lab Startups Recognized as Honorees and Best of Innovation at CES 2022

In November of 2021, the Consumer Technology Association (CTA) announced CES 2022 Innovation Awards across 27 product categories, including those recognized as Best of Innovation. Projects from the C-Lab startups received one Best of Innovation award and 21 Innovation Awards Honoree nods for their standout technologies.

Notably, Petnow, which developed an AI-based biometric recognition solution for pets, was named a CES 2022 Best of Innovation award winner in the Software & Mobile Apps category. The Petnow app uses a camera to automatically detect, photograph and register a dog’s nose print, making it easier to find lost dogs.

C-Lab’s other award-winning products and services include: Digisonic, EVAR, lululab, Verses, bitsensing, Linkface, LUPLE, BLUEFEEL, Prinker Korea Inc, etc. The CES 2022 Innovation Award-winning products will be displayed separately at the Venetian Expo in Las Vegas.

“With the support of the C-Lab program, these startups have proven their technological prowess on the global stage, as evidenced by the most Innovation Awards ever at CES,” said Hark Kyu Park, President and Chief Financial Officer at Samsung Electronics. “We hope the startups that had difficulty expanding their businesses due to the pandemic will be able to target the global market more actively, starting with CES 2022.”

Samsung Plans To Have Nurtured 500 Startups by Next Year

Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy. Leveraging the success of the C-Lab Inside initiative, C-Lab Outside has been expanding Samsung’s support for new ventures to startups and innovations outside of the Samsung network since 2018.

Samsung Electronics had previously announced that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside over a five-year period. The company has nurtured a total of 406 startups (244 from C-Lab Outside and 162 from C-Lab Inside) so far, and plans to reach 500 by next year.

Samsung Electronics will demonstrate its C-Lab products and services from January 5th through the 8th at the C-Lab exhibition booth on the first floor of Hall G at Venetian Expo (formerly Sands Expo), Eureka Park. Visitors who are unable to visit the site in person will be able to watch product videos online from today until January 30th on the C-Lab website (https://www.claboutside.com/ces2022), and will also be offered chances to communicate with the startups.

[C-Lab Spin-Offs Participating in CES 2022]

With CES 2022 just two short weeks away, and as I embark on a new role here at Samsung, I am greatly honored to be hosting our pre-show keynote, held under the theme ‘Together for tomorrow’. Since the last time we connected at CES in person, we’ve all undergone a period of significant change. We’ve had to re-examine our relationship with the world around us and re-prioritize the things we care about most. We have found greater value in “togetherness,” being closer with our family and friends.

In this new era, we’ve found that innovation can no longer be a “one-size-fits-all” approach. Customized devices and personalized spaces are more important now than ever. So are the connections and experiences our technologies enable. Our experience at home has become so much more important, and technologies are no longer just helpful tools but true lifelines to our family, friends and hobbies.

This reality has strengthened our commitment to creating new and meaningful experiences for our customers. It has led us to explore better ways to bring our devices more closely together, for improved connectivity and customization. At Samsung, we believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love.

This is why earlier this month we announced a major change in our organization, one aimed at strengthening synergies between our different products and services. Under this new structure, all of our consumer electronics, from TVs and home appliances to mobile devices, will come under one larger roof, coherent with our vision to create meaningful experiences through innovation.

And of course, Samsung’s vision for the future is not just about connecting devices. Re-connecting with the planet and leaving a positive impact, is an integral part of our plan. As the world leader in consumer electronics, Samsung has a responsibility to protect our environment and build a better future. Our innovation leadership needs to be matched with our leadership in “sustainable innovation” as well.

We are very excited to embark on this new journey and look forward to sharing more in the months to come.

As a starter, we plan to share a glimpse of the direction we are taking at the upcoming CES 2022. Here is a quick preview of what we will be announcing then:

Creating Customized Experiences

Samsung’s culture of innovation is rooted in pushing limits and breaking barriers. Now, Samsung is innovating for a new age, where technologies are flexible and adaptable to you. At CES, you will see our latest innovations and experiences – including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a piece of art. The gaming experience will become even simpler, more immersive and hassle-free. And because everyone has their own unique personal taste and lifestyle, we want to empower you to customize your devices based on what matters to you most. A new, customizable future of personal technologies is here, and I am excited to show you how it comes to life across our home appliances, mobile devices and screens everywhere.

Powering Seamless Connectivity

We envision a world where technology is customized to every consumer’s lifestyle and needs, and one way to achieve this is through seamless connectivity. At CES, we will share more about our collaboration with industry experts and partners to create a truly enhanced connected experience. Because at Samsung, we believe a secure and open ecosystem is what provides the best experience for our customers, offering you the freedom to design experiences that best suit your unique lifestyle. In addition, we will also introduce a new solution that helps you better integrate all your smart home devices.

Reimagining a Better Planet

This is an important moment for our planet. Protecting it is everyone’s job. At Samsung, we are infusing sustainability into everything we do, from the chips that power our products to the consumer experience on the devices themselves. At CES, we will share more about how we are making meaningful updates in our innovation process that enable you, our consumers, to make these changes, too in your everyday lives. Plus, we’ll share new ways we are working with partners for unique sustainability solutions.

It’s time to evolve our products and experiences to better fit the needs of a new generation of users. As we champion an ecosystem of inclusive and connected technology, I look forward to sharing how we have been inspired by the people, values and lifestyles that create our global community, and how we can continue to support them through people-first programs and innovation.

I hope you will join me on January 4^th at 6:30 P.M. PST for Samsung’s CES 2022 keynote in Las Vegas or livestreamed via Samsung Newsroom and Samsung.com.

On January 4, Samsung Electronics will kick off the 2022 edition of the Consumer Electronics Show (CES) with a pre-show keynote address held a day before the world’s most influential technology event is set to begin.

Taking place at 6:30 p.m. local time (9:30 p.m. EST) at the Venetian’s Palazzo Ballroom in Las Vegas, the keynote will be delivered by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division.

Held under the theme of ‘Together for tomorrow’, the keynote will showcase ways that we can help build a more sustainable planet, and demonstrate customized and connected experiences that can enrich people’s lives.

A livestream of the keynote will be available at Samsung Newsroom and Samsung.com. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2022.

Since 2002, Samsung Electronics has been sharing its philosophy and vision for the year ahead – and beyond – through a total of 6 keynote addresses at CES. At CES 2022, the first CES event to be held offline in two years due to the pandemic, Jong-Hee (JH) Han, Vice Chairman and CEO at Samsung Electronics, is set to walk onto the stage and present his keynote address under the headline ‘Together for tomorrow’ to present the direction for technological development going forward.

Ahead of Han’s keynote at CES 2022, Samsung Newsroom has compiled the key topics and technological trends presented at Samsung’s CES keynote addresses between 2011 and 2020 to provide an insight into the evolution of the phrase ‘future technology’ what really means.

1. 2011: Human Digitalism

The main topic at Samsung’s 2011 CES keynote was the convergence of digital technology and human beings. Humanism, a philosophy that originated in the culture and arts fields, had recently reached the technology industry and become the latest trend. Illustrating this development, Samsung’s keynote that year centered on the concept of human digitalism, and throughout the address, the company advocated for the “reinterpretation of technology”, an idea that sees the values that human beings fundamentally pursue combined with advanced technologies.

BK Yoon, back then President and Head of Samsung’s Visual Display Business, outlined four guiding principles to underlie human digitalism. These are: interacting with the world in an easy and convenient manner anytime, anywhere; creating products that blend naturally and seamlessly into consumers’ lifestyles; providing enjoyment through new discoveries; and pursuing corporate social responsibility that prioritizes the environment and pursuing a better tomorrow. The company also outlined its plan to apply this vision of human digitalism to all its technologies and products in order to bring about a new digital paradigm shift.

2. Mobilizing Possibility

In 2013, it was the very center of all electronic products – their components – that was gaining attention. Accordingly, in their CES keynote address, Samsung introduced its processor – the brain of their mobile devices – its energy-efficient memory solutions – which help reduce electricity usage – and YOUM, its next-generation flexible display line-up.

The keynote speech, delivered by Dr. Stephen Woo, back then President of System LSI Business of Device Solutions Division of Samsung Electronics, highlighted how society and consumers’ lives are set to benefit from the innovations generated when such advanced component technologies go beyond their boundaries and unite with various technological fields.

3. 2015: Unlocking the Infinite Possibilities of IoT

At its 2015 CES keynote address, Samsung presented its blueprint for what the era of IoT the company planned to realize will look like. Samsung’s blueprint envisioned a world in which all kinds of products would move forward together with digital technology. In addition, Samsung introduced its essential technologies for realizing this IoT-powered world, including ultra-small, energy-efficient and intelligent sensors and semiconductor chips. BK Yoon, back then President and Head of CE division, emphasized the importance of open platforms in order to achieve a true realization of this vision, and accordingly introduced the SmartThings platform, a hub for all kinds of smart devices and services.

4. 2016: IoT, In Sync With Real Life

In their 2016 keynote address, Samsung introduced stories of how IoT had become part of daily life to the audience. Samsung began the keynote by introducing the three key elements of IoT: performance, user environment and security. Dr. WP Hong, back then President of Samsung SDS, introduced their innovative technologies, such as the Samsung Family Hub refrigerator which is a perfect example of IoT playing a role in the home environment. Samsung also affirmed its commitment to providing infinite value to its consumers by expanding its platform openness through cross-industry collaboration going forward.

5. 2020: Age of Experiences

At the beginning of a new decade, Samsung opened CES 2020 with a keynote address that heralded the beginning of a new age, the ‘Age of Experiences’ – the age in which personal preferences and experiences are foremost. The keynote speaker H.S. Kim, back then Samsung Consumer Electronics President and CEO, also shared the company’s vision for the electronics industry over the upcoming 10 years, which highlighted that, by merit of users that prioritize their experience and enjoyment of their products rather than just their ownership of them, personalized technologies able to satisfy each individual’s needs, smart homes and cities and robotic life companions are set to become more important. Samsung also emphasized in the keynote that it will become even more committed to expanding and advancing technologies by focusing on a better future for the users as the driving force and ultimate purpose behind their development.

And ‘Together for Tomorrow’ in 2022

At the upcoming CES 2022, Samsung is set to give its keynote address under the theme of the ‘Together for tomorrow’, within which the idea that ‘technology should exist for humanity and the Earth’ is paramount.

Samsung is set to introduce its multifaceted efforts to contribute to making life on Earth more sustainable, and emphasize the need for everyone to participate in reducing climate change wherever they may be. The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimized, customized service for each and every person, along with enhanced experiences of being connected to one another.

Samsung’s keynote address for at CES 2022 will be livestreamed online on the Samsung Electronics Newsroom website at 6:30 P.M. PST on January 4^th. Be sure to tune in to learn more about Samsung’s latest vision for how innovative technologies can change the world.

Samsung Electronics today announced that the company ranked fourth out of 150 companies in the World Benchmarking Alliance (WBA)’s Digital Inclusion Benchmark in 2021. Samsung’s consistent, multifaceted efforts to be digitally responsible have earned the achievement from global tenth place in 2020 to fourth in this year.

The WBA represents an alliance forged among more than 200 global, regional and local organizations to shape the private sector’s contributions to achieve the UN’s Sustainable Development Goals. The WBA examines companies with a focus on seven key categories, including human rights, the environment and digital inclusion. The WBA launched its very first Digital Inclusion Benchmark last year, which evaluated companies’ progress in improving access to technology, enhancing digital skills, fostering trustworthy use and innovating both openly and ethically.

Samsung was recognized for its efforts on digital responsibility as the company had established its artificial intelligence (AI) ethics principles. Having recognized the importance of emphasizing social and ethical responsibility in technology development, Samsung established a set of AI ethics principles to put into practice.

Samsung strives for accessibility in its products, enhancing them with technologies that make it easier for all users to utilize them. WBA recognized Samsung’s SeeColors app¹ that makes color adjustments to aid those with color vision deficiency (CVD) and helps them enjoy a better viewing experience with optimized colors on Samsung TVs.

The company’s C-lab Outside program in Korea that is designed to foster the startup ecosystem was singled out for its social contribution activities, while Samsung’s devotion to support digital education also garnered recognition. With its vision of ‘Together for Tomorrow! Enabling People’, Samsung has been and will continue to operate social contribution activities focusing on youth education and growth for their sustainable development. Samsung operates its global Corporate Citizenship Program, the Samsung Innovation Campus (SIC) to provide support in the form of job opportunities in future technology fields.

As a company that develops products and technologies that enhance users’ lives, Samsung is committed to promoting digital responsibility. Going forward, the company will continue to explore ways to make it easier for people to access and utilize a wide range of convenient and meaningful digital technologies.

¹ This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

※ Reference: Samsung Electronics’ growth in brand value (Interbrand)

Samsung Solve for Tomorrow and the Samsung Innovation Campus not only help students across the world – including in the U.K., Vietnam and Turkey – gain more advantages in terms of job opportunities and career paths, but they also combine the efforts of participants in order to harness their skills and solve social issues. Samsung Newsroom heard from some of the young people who are creating a better future through Samsung’s programs.

Alec Conway’s Project Dignity Digital Lockers Help the Homeless Reintegrate Into Society

Samsung Solve for Tomorrow is an education program in which young people utilize their knowledge of science, technology, engineering and math to solve regional issues and further develop their problem-solving skills. The program, which began in the U.S. in 2010, is now present in more than 30 countries. It is comprised of three steps: identifying an issue, coming up with a solution and making that idea a reality. Samsung employees act as mentors for participating teams, providing them with support throughout the process. The winning team is chosen based on contestants’ presentations and the final products.

Through Samsung Solve for Tomorrow, Alec Conway from the U.K. not only developed a novel idea, but also grew his idea into a business proposition. While traveling around Europe, he observed many homeless people carrying their possessions around. He realized that having a place to store their possessions would offer them more independence and opportunities. With this idea, he created Project Dignity and entered the Samsung Solve for Tomorrow program.

Alec designed a type of digital locker that not only offers a secure storage solution for homeless people, but also provides them with vital information such as maps, accommodations and details on food accessibility through a digital screen that’s built into the locker. Each locker also works as a PO box, providing the user with a permanent address with which they can receive support regarding employment, healthcare and tasks like opening a bank account. While participating in Samsung Solve for Tomorrow, Alec received advice from Samsung employee mentors, and eventually took home the top prize. Alec is now working closely with Digital Catapult, a technology innovation center in the U.K., and is exploring partnerships to develop a functioning prototype of his digital locker.

Vietnamese Students’ IoT Device Trap Pests Using Solar Energy

Samsung Solve for Tomorrow offers an opportunity for students like Le Hang, Tuong Vy and Tuyet Nhi of Vietnam to unleash their potential and creativity using science and technology. The trio won Vietnam’s second edition of Samsung Solve for Tomorrow by developing equipment that allows local farmers to enhance productivity by streamlining how they trap pests.

The idea came to the students after they noticed just how often farmers have to enter hazardous zones to eliminate pests. They thought that if a device could take over pest control, the farmers would be able to work under much safer conditions. This led the students to start developing an IoT device that could trap pests in organic vegetable fields using solar energy.

Receiving robust mentoring and support from Samsung Solve for Tomorrow’s online sessions, they designed what they called “Equipment for trapping pests in organic vegetable fields using solar energy.” The team integrated IoT to ensure that the device would operate seamlessly even when it was far away. They credit Samsung Solve for Tomorrow for helping them overcome various obstacles and for teaching them a lot about the importance of teamwork during the problem-solving process, and about thinking critically.

Meet Batuhan, Who Grew Thanks to the Samsung Innovation Campus While Also Participating in the UN Sustainable Development Goals Project

The Samsung Innovation Campus offers various types of ICT (Information and Communication Technologies) education to help unemployed young people competitiveness in the job market. The program offers a total of 240 hours of education in key ICT areas. Students can not only learn about technologies such as AI and IoT, but they can also develop crucial employability skills to help create better opportunities for themselves. As of 2020, approximately 160,000 students have graduated from the Samsung Innovation Campus, and the program is available in 20 regions around the world.

In the face of a job crisis that has left 25 percent of Turkish youth unemployed, Batuhan successfully landed a job in the IT industry after finding his dream at the Samsung Innovation Campus. A 2019 graduate of Istanbul Technical University, Batuhan had been interested in IT, but didn’t stand out in the field. Participating in the Samsung Innovation Campus program offered an opportunity for him to learn practical skills and know-how from field experts, and receive helpful career advice from his mentors.

In particular, Batuhan worked with other participants to plan and execute an environmental project in line with the UN’s Sustainable Development Goals (SDGs). He utilized everything he had learned in the program, which ultimately helped him broaden his perspective. “The Samsung Innovation Campus was an opportunity for me to challenge myself in a new way,” said Batuhan. “I learned that the hours of learning and hard work were all worth it in the end. If you wish to work in this field, I recommend the Samsung Innovation Campus.”

‘I Should Pay Forward What I’ve Learned’: Meet Passakorn, the Mentee Who Became a Mentor

Graduates of Samsung Innovation Campus often return to the program as mentors in order to pay forward the help they had received. Passakorn is one of those students. Having participated in SIC during its first year in Thailand, he has returned to serve as a mentor. He first got into programming to develop computer games, and received systematic education at the Samsung Innovation Campus. He and his teammates successfully completed the SIC program with their AI-based smart home solutions project.

By utilizing what he learned at the Samsung Innovation Campus, Passakorn was accepted into the robotics and AI engineering program at King Mongkut’s Institute of Technology Ladkrabang. He became a mentor himself to share the special experience that he enjoyed at the Samsung Innovation Campus with more people. He wants students to go through education and training just like he did, and create solutions by collaborating with one another. “Thank you, Samsung Innovation Campus, for opening the door for me to come with my own innovative smart home solutions,” said Passakorn. “I hope to become a driving force for the new generation – the leaders of the future – to achieve innovative and creative feats.”

Technology for All: Meet Carmen, Who’s Lowering Barriers to Medical Support

Technology can create something novel that didn’t exist before, but it can also lower barriers for marginalized communities to access essential services. The idea of helping communities in need is what inspired Carmen, from Italy, to harness technology to make medical support accessible to all.

While in high school, Carmen spent some time teaching English at a rural primary school in Thailand. While there, she noticed that some people with disabilities were not able to receive the medical care that they required. This sparked an interest in robotic medical technology and in building prosthetic limbs and artificial organs.

Carmen joined the Samsung Innovation Campus while majoring in electronic engineering in college. SIC has not only allowed Carmen to acquire technical skills in areas such as AI, IoT and machine learning, but has also helped her strengthen her resilience and emotional intelligence, which are attributes that can separate an extraordinary engineer from the pack.

Carmen is especially interested in IoT, and was thrilled to study applications for IoT in the medical field and learn about the latest smart biosensors. Coming from an engineering background, understanding computer science topics was sometimes a challenge for Carmen. SIC participants, however, tend to come from a diverse range of academic fields and routinely help one another out when it comes to their area of expertise.

“The Samsung Innovation Campus has empowered the world’s youth by providing them with education and technical skills to develop capabilities that will be needed to solve important social issues,” said Carmen. “What I’ve learned here is helping me achieve my goal of creating prosthetic limbs and artificial organs for the disadvantaged. I will keep pushing myself forward to realize my dream and apply my skills and knowledge to make an impact.”

Guided by its CSR vision, “Together for Tomorrow! Enabling People,” Samsung Electronics provides educational opportunities to nurture the talent that will be needed to create a brighter future. Head to Samsung’s corporate citizenship website for more stories on how the company’s programs are helping bright young minds build a better tomorrow.

Well aware of the great importance of education, Samsung Electronics works to equip young people with the skills and knowledge they will need to build a better world. Firm in its belief that every young person deserves a quality education regardless of their background, gender, ability, or personal circumstances, Samsung has empowered a countless number of young people to slowly but steadily contribute to positive changes in their societies.

To celebrate the United Nations’ International Youth Day on August 12, Samsung has gathered stories of young students from different countries who are creating a better future for all by participating in Samsung’s corporate citizenship programs. Read on to hear about their experiences.

But what exactly does this look like? In order to provide a sneak peek into these global citizenship efforts, Samsung has recently released its ‘Journey to a Better Future’ video series, which features the stories of Samsung employees across the globe in charge of the company’s corporate citizenship programs that focus on providing education for future generations.

Turning Dreams Into Reality to Find Solutions for Society

The Journey to a Better Future series presents experiences from Samsung’s corporate citizenship managers around the world, as well as real testimonies from the students who have participated in their programs.

From Samsung Russia, Sergey Pevnev and Anna Kolganova share their favorite memories from throughout their citizenship careers; Pevnev reminisces about the amazement in the young students’ eyes during the live-streamed lesson he organized featuring Russian astronauts in space, while Kolganova shares her story of launching Samsung Innovation Campus with the same determined mindset of the athletes competing in the Sochi Winter Olympics being held at the same time.

Additionally, students from Samsung Innovation Campus (SIC) in Italy share how much closer they are to realizing their dreams of becoming tech experts following the Artificial Intelligence (AI), Internet of Things (IoT) and programming education they received through the program, and students from the U.K. who participated in Samsung Solve for Tomorrow discuss with their mentors how they developed creative problem-solving skills in the process of realizing their solutions for society during the program.

The stories of the students of Samsung’s education-focused corporate citizenship programs around the world, as well as the managers and mentors who are helping them realize their dreams, will continue to be shared on Samsung’s corporate citizenship website, Samsung Global Newsroom and across social media.

Take a look at some of those stories in the video below.

Enabling People for a Better Future

Under the CSR vision “Together for Tomorrow! Enabling People”, Samsung operates a range of educational programs around the world to create more inclusive, quality learning experiences for young people from all walks of life and to empower future generations to achieve their full potential.

Samsung’s leading global corporate citizenship programs for youth education include Samsung Solve for Tomorrow and Samsung Innovation Campus. Samsung Solve for Tomorrow encourages students to use their STEM (science, technology, engineering, and math) knowledge to create solutions that can solve societal problems and fosters their creative problem-solving skills.

Furthermore, Samsung Innovation Campus concentrates on developing the young generation’s employment capabilities through ICT education. From 2012 through 2020, Samsung’s global employees have devoted a total of 9.07 million hours to corporate citizenship activities, and around 21.5 million people have participated in Samsung’s youth education programs.

Samsung’s corporate citizenship programs are aligned with Goal 4 of the United Nations’ Sustainable Development Goals (SDGs), “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”. Samsung cooperates closely with the world’s governments, policy makers and institutions to provide diverse and equal opportunities for young people. Samsung will continue to devote both the technologies and the resources in order to bring high-quality educational experiences to young people in every corner of the world.

▲ The cover of Samsung Electronics’ 2021 Sustainability Report

On June 28, Samsung Electronics released the 2021 edition of its Sustainability Report.

Covering the corporate sustainability efforts in 2020, the report includes highlights in each of the following areas: Board of Directors’ independence and transparency; stronger compliance and ethical management; sustainability governance; sustainability in the pandemic era; sustainability achievements by business unit. Detailed activities are presented under the five sustainability pillars of Environment, Our Employees, Empowering Communities, Digital Responsibility and Sustainable Supply Chain.

In this year’s report, the company highlights the new voices of both internal and external stakeholders such as MZ generation employees and NGOs, on top of the message by the Chair of the Board and top management on its unwavering commitment to corporate sustainability.

Following the separation of the Chair and the CEO within its Board of Directors in 2018, Samsung Electronics appointed its first-ever independent director as Chair of the Board in 2020.

For stronger compliance and ethical management, the company elevated its Compliance team to directly report to the CEO, and to ensure the independence and authority of Chief Compliance Officer. The company also expanded a reporting system in which an outside stakeholder can anonymously report a legal violation. The Samsung Compliance Committee, an independent entity separate from Samsung Electronics was also established to strictly monitor compliance risks.

The sustainability governance was also further enhanced. In 2020, the Sustainability Council started to be led by the Head of Corporate Management Office. Furthermore, the Corporate Sustainability Center in charge of sustainability strategies and stakeholder engagement was promoted as a direct organization under the CEO. In addition, Sustainability Management Offices were newly established in business units to strengthen execution of sustainability strategies. Since 2021, sustainability KPIs have been added into the performance evaluation and compensation of executives, encouraging them to consider sustainability management in all parts of the business.

In 2020, Samsung Electronics made various efforts to ensure the safety of its employees, its business partners, and local communities during the COVID-19 pandemic. The company operated in-house screening clinics in Hwaseong, Suwon and Gumi in Korea, and provided personal hygiene products to its employees. Samsung also provided its business partners that were facing economic challenges with business stabilization funds and logistics expenses, among others. Also, the company has donated Galaxy Tab devices to UNHCR, the UN Refugee Agency for refugee camp youths in Kenya, whose educational environment has worsened due to COVID-19.

The report also presented the sustainability performance by business unit including Consumer Electronics (CE) division’s Eco-Package and solar cell remote control; the Information Technology & Mobile Communications (IM) division’s Galaxy Upcycling and the Samsung Global Goals Campaign; and the Device Solutions (DS) division’s strides in reducing the energy consumption of products as well as activities aimed at reducing the carbon emissions from manufacturing processes.

Environment-related performance can also be found in the report. In 2018, Samsung committed to source renewable energy for 100% of all worksites in the U.S., China and Europe by 2020. With implemented action plans tailored to each region, the company achieved its renewable energy target for these worksites in 2020.

The company also amended its labor and human rights policies in 2020. It strengthened its Child Labor Prohibition Policy and Migrant Worker Policy. In the Global Code of Conduct, Samsung also guaranteed the right to freedom of association. The report also highlights how the company strived to strengthen its supply chain management and to improve the work environment of suppliers.

For diversity and inclusion, Samsung established its vision, entitled “Be Yourself, We Build a Better Tomorrow” and continued to lead the initiatives through concerted actions with its global employees.

With its vision of ‘Together for Tomorrow! Enabling People’, Samsung has been and will continue to operate social contribution activities focusing on youth education and growth for their sustainable development. As described in the report, Samsung launched educational support programs globally to develop the future technological capabilities of youths. Also the company launched C-lab Outside program in Korea that is designed to foster the startup ecosystem.

Samsung has published the Sustainability Report on an annual basis since 2008. The 2021 Sustainability Report was designed in landscape format for better readability and includes enhanced interactive functions that are optimized for viewing on digital devices.

The full text of the 2021 Samsung Electronics Sustainability Report can be downloaded here.

▲ Samsung’s 2021 Sustainability Report covers the company’s activities and achievements in detail.

SIC provides 240 hours of education on key information and communications technologies (ICT) for young people aged between 18 to 25, as well as young people who are currently jobseekers. The program offers practical skills that can help young people improve their capabilities and subsequently find a job suited to these capabilities.

SIC currently operates in 23 countries around the world, and approximately 160,000 students have gone through a SIC program as of 2020. Samsung Global Newsroom got to know some SIC program graduates from Russia, Turkey and Spain in order to learn more about the SIC experience and achievements it can entail.

Developing a Smart Pill Dispenser with IoT Technology: Vladimir from SIC in Russia

Since 2014, Samsung Electronics had offered Samsung IT School for high school students and Samsung IT Academy for college students in Russia. Building on the educational know-how and successful operation of these programs, SIC was established in 2019.

Vladimir, a graduate of SIC, has developed a pill dispenser called Autopill based on the knowledge he gained while studying at SIC. It is a smart device that automatically dispenses the right dosage of medicine according to a set schedule.

“I’ve believed for a long time how beneficial it would be if there was a device that automatically dispenses pills for everyday use, and I was also very interested in IoT solutions,” explained Vladimir. “After taking IoT classes at SIC, I developed Autopill by applying an IoT solution to a 3D printed prototype.”

SIC provided Vladimir with the right opportunities to be able to develop this smart device designed to solve an issue encountered often in everyday life. After building a foundation through the IoT education course at SIC, conducting consumer research and going through a trial and error process, his solution Autopill was born. Vladimir subsequently won the Samsung Innovation Campus Grand Prix in 2020 for his smart solution.

“I was able to develop technology that everyday users actually want thanks to SIC, and I learned to observe and understand technology from various perspectives,” noted Vladimir. Even though he has now finished his education program, he occasionally helps out students at SIC as a mentor and also continues to further develop Autopill. “My next goal is to upgrade the smart pill dispenser Autopill so that it can be part of the SmartThings Home Solution,” he said.

Solving the Water Shortage Issue with IoT Technology: The 3W Project of SIC Students in Turkey

In order to address the water shortage issue in Turkey, four university students came together to help solve the problem: Asli and Oğuzhan from Boğaziçi University, Bilge from Marmara University and Mert from Doğuş University.

These four university students learnt that the water usage of Turkish households accounts for 11% of the entire nation’s water usage, leading them to develop the Watch Water & World (3W) Project. The 3W Project is a system that lets users participate in the process of saving water by turning it into a game. The 3W Project also comes with a smart water meter feature that utilizes IoT technology, allowing users to track their water usage and easily access their water bill and payment history in order to motivate them to conserve their water usage.

Regarding the establishment of the 3W project, SIC played a big role in getting it started. “I was able to gain information regarding IoT technology in a short amount of time thanks to the classes I took at SIC,” said Asli. “Although I majored in computer science, the reason we could develop the IoT prototype in such a short amount of time was the growth of our capabilities granted by SIC,” she added. “It was very rewarding because all of us in the team were able to think deeply about the issues in our community while working on this project.”

Starting a New Life by Establishing an IT Startup: Araya from SIC in Spain

Some of the SIC courses offered in Spain focus on fostering female IT talent. As a result, a total of 2,300 female graduates of SIC have become IT experts as of 2020.

Araya is one of the entrepreneurs who established her career in ICT field after going through the SIC program. Having previously worked at a consulting firm as a financial manager, Araya came to SIC with simply a desire to learn more about the IT and communications industry. Although she began her course with no background knowledge of software, she managed to successfully complete a challenging 9-month program through dedicated effort and perseverance and subsequently made the decision to change her career path and established an AI startup.

“SIC was an opportunity to jump into the field of ICT and a shortcut for developing practical skills,” said Araya. She is currently involved in actively supporting other aspiring female IT experts as a coordinator at SIC. “The unique advantage of SIC is that it provides you with so much knowledge that can be applied across various fields including design, marketing, and finance even if you are not a developer,” she added. “As long as you don’t limit yourself in terms of how much you can achieve, then SIC is the program where you can realize what you want.”

Samsung is continuing to grow SIC so that more young people from even more countries around the world can develop their ICT capabilities. This year, SIC is set to provide education to over 30,000 students in 28 countries. SIC is also currently working on developing a big data curriculum, which is set to be available to students starting from 2022.

Under the company’s overarching CSR vision of “Together for Tomorrow! Enabling People”, Samsung will continue to support their future generation to unleash their full potential and pioneer positive changes for all through education, support and more.

©UNHCR/Samuel Otieno

Given the ongoing global pandemic, young people around the world are having to adjust to the new normal of digital and distance learning, but for refugee youths, obtaining necessary tools to study with is harder than it is for others.

In order to provide affected refugee youths with better learning experiences, Samsung Electronics has donated 1,000 Galaxy Tab devices to UNHCR, the UN Refugee Agency, which will be delivered to 15 locations including schools and community centers in Dadaab and Kakuma refugee camps in Kenya.

Providing Quality Education for All

The refugee camps in Kakuma and Dadaab are two of the oldest ones in the world and, as of January this year, host approximately 380,000 refugees. It is estimated that 40%, or around 160,000, of those living in the camps are school-aged children.

However, even though the schools in these refugee camps reopened in January this year after nine months of lockdown due to COVID-19, it remains difficult for refugee students to have access to stationery, textbooks and other necessities for learning – an issue that prevails even after the reopening of schools.

Thanks to the donated Galaxy Tabs, the tablet distribution rate per refugee student will be improved in these camps, and refugee students will be able to utilize the devices to participate in the school classes and tune into extensive digital learning materials.

UNHCR plans to utilize these Galaxy Tabs in its Instant Network Schools program, an initiative to provide digital learning supports to young refugees.

“The contribution from Samsung is a good practice of how a global company can help the most vulnerable people access to education with its technology. UNHCR Korea looks forward to developing partnership with Samsung Electronics now onwards,” noted James Lynch, Representative of UNHCR Korea.

Together for Tomorrow: Enabling People

©UNHCR/Samuel Otieno

“It is important for us to be supporting the youth in refugee camps, who are considered as one of the most vulnerable groups to be hit hard by COVID-19, so that they could continue with their studies,” noted Won Kyong Kim, Executive Vice President and head of Samsung’s Corporate Sustainability Center. “Ensuring inclusive and equitable quality education for all young people is essential for a sustainable future for all.”

With its vision of ‘Together for Tomorrow! Enabling People’, Samsung has been and will continue to operate social contribution activities focusing on youth education and growth for their sustainable development, including Samsung Junior SW Academy, Samsung SW Academy for Youth, Samsung DreamClass, Samsung Smart School, and more.

Samsung Electronics has announced the launch of a new global website dedicated to sharing an aspect of its operations that it holds quite dear: corporate citizenship. By spotlighting the inspiring stories of the countless people who have made the company’s citizenship activities over the last eight years so memorable and fulfilling, the new website reminds us that when it comes to making the world a better place, we’re all in this together.

The website was created to provide these incredible individuals with the spotlight they deserve, and to share their stories – and Samsung’s values – in a way that resonates with readers. It offers visitors everything they need to know about the company’s citizenship vision, “Together for Tomorrow! Enabling People,” as well as insight into initiatives that are changing people’s lives. The website is available in a variety of languages and includes information on citizenship programs around the world.

Head to csr.samsung.com to see how empowering future generations to achieve their full potential enables us to equip them with the skills they’ll need to pioneer positive social change and build a better world for us all.