Check out the videos below for a closer look at how Samsung is transforming the industry in 2025.

Samsung Color E-Paper: A Signage Solution Ready To Replace Traditional Posters in Storefronts

Samsung Color E-Paper is a paper-thin, ultra-low power and lightweight display serves as an energy efficient alternative to traditional analog and paper-based promotional materials. This solution consumes near-zero power while displaying static images by leveraging ambient light to illuminate the content. A dedicated app and Samsung VXT makes it easy to manage.

AI-Powered Interactive Display: A Smarter, More Connected Screen for Classrooms

The Samsung’s 2025 Interactive Display is redefining the classroom with AI-powered learning tools that make education smarter and more connected. From instant answers with Circle to Search to AI-generated lesson recaps and real-time transcriptions, students and educators get seamless AI support — right on the screen.

2025 Hotel TV Lineup: An Entertainment Experience Tailored to Every Guest

Samsung’s latest hospitality display solutions eliminate the need for extra cables or a complicated setup. Guests can instantly stream content from their devices with AirPlay and Google Cast. With SmartThings Pro, they can enjoy seamless in-room control, while LYNK Cloud enables easy access to dining, concierge services and check-out — right from the TV.

The Wall IWC: Uninterrupted Display for Command and Control in Mission-Critical Environments

In mission-critical environments like command-and-control centers, every second counts. Incorporating Samsung’s MICRO LED technology, The Wall IWC ensures uninterrupted operation with seamless visuals and fast, modular maintenance — delivering clarity and reliability when it matters most.

The Wall IVC: An Advanced Display Optimized for Content Creation in Corporate Broadcast Studios

The Wall for Virtual Production (IVC model) is revolutionizing corporate broadcasting. At ISE 2025, Samsung unveiled the first-ever broadcasting bundle with ARRI and Realtime Department — designed for seamless workflows, stunning MICRO LED visuals and effortless content creation.

Transparent MICRO LED and HoloDisplay: Cutting-Edge Display Solutions for Unforgettable Museum Exhibits

These two futuristic solutions captivate and engage visitors in new ways. The Transparent MICRO LED can transform exhibits into seamless, bezel-less interactive experiences with 360-degree viewing experiences by showing content on the showcase. The HoloDisplay immerses viewers by projecting sharp and high-contrast floating 3-dimensional images.

Samsung Electronics received a total of 12 awards, including five Best of Show awards at ISE 2025, demonstrating its industry dominance. While Samsung continues to push the boundaries for commercial display, the future is already here with its 2025 lineup. For more information, visit: http://smsng.co/B2Bsolutions.

* Availability and features may vary by model and are subject to change without prior notice.

▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• • Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
  • HoloDisplay: Bringing Signage to Life With 3D Innovation
  • Transparent MICRO LED: Blending Reality and Digital Content
  • Interactive Display: A Smarter, More Interactive Classroom Experience
  • The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
  • The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
  • SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
  • Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W¹ of power when showing a static image and can easily be managed through a dedicated app² or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NETxAutomation management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award: Transparent MICRO LED

Inavation Awards

• Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

▲ ISE 2024 was held at Fira Barcelona Gran Via in Barcelona, Spain. Visitors were greeted with Samsung’s outdoor advertising by the entrance.

Samsung featured an expansive exhibition area spanning 1,728m² — the largest among participants — drawing significant attention from attendees. The booth attracted more than 7,000 visitors on the first day, about twice as many as the previous year. During the event, a total of 23,000 attendees visited the booth, demonstrating the company’s status as a leader in the commercial display market.

▲ View of Samsung’s expansive 1,728m² booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.

In case you missed it, below are the digital signage products and solutions showcased by Samsung at ISE 2024.

• Pioneering the Era of Hyper-Connectivity With SmartThings for Business
• Samsung VXT Takes Over the Stage With Three Awards at ISE 2024
• Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
• The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
• From Content Creation to Retail: Customized Solutions for Each Vertical
• Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards

▲ Visitors were captivated by the awe-inspiring immersion of The Wall as a media facade.

Upon entering the booth, visitors were immediately drawn into the media facade, which showcased anamorphic content on The Wall — delivering exceptional image quality and creating immersive 3D-like viewing experiences.

▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.

As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match.

Pioneering the Era of Hyper-Connectivity With SmartThings for Business

▲ Visitors to the SmartThings booth learned about how Samsung is extending its connectivity features for business applications.

At ISE 2024, Samsung introduced an era of hyper-connectivity in the B2B space with SmartThings for Business. A dedicated SmartThings zone, designed to replicate various business settings such as coffee shops, hotels and offices, showcased the vast potential of SmartThings in various verticals.

In retail setups, Samsung demonstrated how SmartThings could transform store operations through personalized automation. SmartThings for Business streamlines tasks with customized settings while ensuring top-notch security through real-time store monitoring and instant alerts.

SmartThings enhances the guest experience in hospitality businesses as well. Using the SmartThings web browser, guests can easily check and control room conditions while also enjoying convenient features like auto check in and check out, all without the need for separate applications.

▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.

Samsung showcased enhanced business applications by incorporating SmartThings for Business into a corporate office space. Users can manage and control various settings according to meeting schedules, while also customizing enterprise dashboards using the SmartThings Enterprise API to further customize their experience.

Extending its influence beyond the realm of consumer tech, SmartThings for Business gained recognition from industry experts as well. At ISE 2024, the solution received two distinguished awards — ‘Best of Show at ISE 2024’ and ‘Top New Technology’ honors for Network Management Solutions — which are acknowledged by Commercial Integrator and CE Pro.

Samsung VXT Takes Over the Stage With Three Awards at ISE 2024

During ISE 2024, Samsung showcased its new cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for B2B setups — including in-store promotions, advertisements and more — on one secure platform.

All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.

▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.

After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.

▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.

Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.

▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.

Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.

Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution

▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.

Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.

In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.

The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities

Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.

▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.

The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.

From Content Creation to Retail: Customized Solutions for Each Vertical

Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.

▲ Visitors observed live demonstrations of The Wall for Virtual Production.

Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.

▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.

In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.

Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.

▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.

Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards

Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.

▲ Samsung received five ‘ISE Best of Show’ awards, reaffirming its leadership in the commercial display market.

Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.

Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.

Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’

▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage.

At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.

Samsung Electronics today at Integrated Systems Europe (ISE) 2024 in Barcelona is showcasing how SmartThings will bolster its B2B displays to shape the future of business connectivity. Samsung’s “SmartThings for Business” exhibition emphasizes the new advancements that the cutting-edge internet-of-things (IoT) platform will offer, as well as Samsung’s commitment to providing more connected, easy-to-control digital signage across industries.

“In a commercial display sector where operational efficiency is key, Samsung digital signage is leveraging SmartThings to deliver next-gen connectivity and features to organizations of all sizes,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “This further expansion of the SmartThings ecosystem will serve to elevate experiences for customers and partners from a wide variety of industries.”

How Businesses Can Leverage Connected Tech Through SmartThings — From the Smart Store to Smart Office

At the event, Samsung is showcasing how SmartThings enables business owners to leverage their digital signage to connect and gain more control of their smart devices across various landscapes. By offering the SmartThings connectivity feature to commercial display products such as Smart Signage and Hotel TVs, users can experience the convenience of hyper-connectivity in their business environments. These changes will include Samsung smart devices, as well as other devices that support the industry’s latest IoT specifications, Matter and the Home Connectivity Alliance (HCA).

Through the application of SmartThings to various business environments, Samsung contributes to the more efficient management of space and energy by transforming places of business into interconnected smart spaces. These connectivity improvements have been designed to benefit all types of business customers, from small and mid-sized business owners to enterprises. Examples of the smart spaces — including a smart store, smart office and smart hotel — are on display at Samsung’s booth at ISE 2024.

With the Routines feature, users can create desired environments by setting the optimal lighting, temperature, humidity, and air quality in advance, and easily maintain them over time with automated space management. For instance, a smart store can automatically turn the power supply on and off to align menu boards and lighting with operating hours.

Plus, SmartThings AI Energy Mode helps business owners stay eco-conscious by reducing energy usage through efficient asset management and advanced monitoring, such as turning off connected devices or dimming the lights during the day depending on power usage, occupancy and time.

To cater to diverse B2B customer needs, Samsung has expanded the SmartThings Enterprise API¹ for business owners. By leveraging the API, customers can easily connect SmartThings to their own management system and create a customized solution optimized for different scenarios or dashboards with the information they want. The customizable device ecosystem ensures seamless connectivity across a wide range of devices and enhances system reliability. A separate application for installers also makes the installation process easy, paying attention to the unique needs of B2B customers with different device owners.

In the case of a hotel or a conference room, where the device owner and the user may be different, the device owner can generate a web URL to share SmartThings features with the end users. This way, hotel guests and conference room users can easily enjoy the SmartThings experience without having to install an extra app. The device owner can also specify the use of authorization and duration of the connected device when generating a web URL.

Marking a significant step forward in connected technology for businesses, SmartThings for Business is set to be globally available during the first half of 2024. The platform will open new possibilities for efficient, smart management of various smart devices across all industries, offering tailored and intelligent device management solutions that cater to the unique needs of diverse business environments.

New Samsung Interactive Display Utilizes Access to Google Play Apps and Google Services for Unlimited Education Possibilities

During ISE, Samsung is also announcing its first Google Enterprise Devices Licensing Agreement (EDLA)-certified² interactive display (model name: WAD) expected to launch in the first half of 2024. Powered by Android 13, the WAD series — available in 65-, 75-, and 86-inch models — provides a seamless and intuitive learning experience for both teachers and students alike.

The WAD series offers an interactive classroom experience with a suite of educational tools. It provides access to numerous educational apps through Google Play, while also allowing access to various Google services, such as Google Classroom and Google Drive. The interactive display has the look and feel of a large tablet with a familiar and intuitive user interface (UI).

“We are thrilled to bring more Android EDLA-certified devices through our partnership with Samsung Electronics, expanding Android’s reach beyond consumers to schools and businesses,” said Scott Porter, Managing Director, Android Chrome Enterprise Partnerships at Google. “We look forward to a continued partnership with Samsung to provide innovative display solutions for classrooms and beyond.”

The WAD series has been meticulously engineered to meet various safety and reliability requirements in educational environments. The display offers enhanced protection³ during electrical surges or high humidity, adopting various technical measures including a 500V (DC) capacitor to instantly absorb high voltage up to 500V, and a glass type fuse to prevent damage. The WAD series also applies anti-humidity glue to the critical area of the chipset to withstand humid conditions, making it a valuable tool for schools located in areas with high-humidity or rainy climates.

Additionally, Device Management Solution (DMS) offers remote monitoring and control of classroom displays, even when unforeseen circumstances arise, to enhance convenience in educational settings. With Advanced Messaging, the displays can immediately send important messages across campuses, classrooms and public spaces. Urgent communications can also be displayed on interactive whiteboards, so students and other personnel are alerted in real time.

Plus, the series includes an optional attachable Wi-Fi® module, catering to advanced security requirements for various sectors.

The WAD series has been designed with learning optimization as a key priority. It offers a natural writing experience with infrared (IR) touch and supports up to 40 simultaneous touchpoints. The slim design lets educators move the device more conveniently, and features such as Multi Window mode allows them to manage multiple windows within the interface. There is also a 3-in-1 USB-C port that simplifies connectivity and allows connected devices to be charged at up to 65W, plus an HDMI output that enables easy content sharing. For improved convenience, the series also comes with a front stereo speaker, penholder and handle.

Partnering With Cisco, Unveiling 105” 5K Smart Signage Optimized for Hybrid Work Experience

Samsung today also announced an expanded partnership alongside Cisco to deliver enhanced collaboration experiences for hybrid workers. As part of this new partnership, Samsung unveiled its new 105-inch, 21:9 Smart Signage QPD-5K model that is compatible with Cisco Room Kit EQ, which is certified for Microsoft Teams.

Samsung’s newly released 105” QPD-5K model comes with 5K⁴ resolution and a 21:9 aspect ratio. It provides an intuitive, yet natural video conferencing experience ideal for hybrid workspaces. The QPD-5K is compatible with the Cisco Room Bar and Room Kit Series, creating an efficient meeting environment by integrating camera, audio and all other capabilities required for video conferencing.

“We’ve entered a new era in which hybrid work is an integral part of the work experience. Employees simply must be able to have full functionality while working online,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our partnership with Cisco provides users with an accessible work environment, and at the center of that is our 105-inch QPD-5K display that gives users the feeling they are sitting in the same room as their colleagues.”

When connecting video conferencing devices certified for Microsoft Teams, such as Cisco’s RoomOS-powered systems,⁵ the QPD-5K model’s 21:9 aspect ratio optimizes Front Row experience, an inclusive meeting layout for Microsoft Teams Rooms. It ensures that all participants, whether joining remotely or in person, feel equally present and engaged in the discussion.

“In today’s era of hybrid work, it is essential that workspaces are reimagined to enable great collaboration. This means outfitting conference rooms with intelligent video systems designed to bring immersive collaboration experiences to all participants, regardless of their location,” said Jeetu Patel, EVP and General Manager, Security & Collaboration, Cisco. “Through our partnership with these industry leaders, we’re delivering something we call Distance Zero, eliminating second-class experiences no matter where you are working.”

Providing a panoramic view, the QPD-5K display offers a hyper-realistic and immersive visual experience in control rooms and classrooms, as well as in meeting rooms. It supports multiple windows to display more information and runs on Tizen OS for optimized performance of web services and industry-leading durability.

Users can also take advantage of a dual-screen video conferencing experience by connecting two Samsung 4K UHD Smart Signage series displays with Cisco’s newest solution, Cisco Room Kit EQX. This feature is available with QHC, QMC and QBC models ranging in size from 65 to 75 inches. Overall, the partnership with Cisco delivers a new standard for fully scalable, manageable and secure solutions for every meeting space in the office of the future.

Samsung Unveils ‘Transparent Micro LED’ in Europe

At the event, Samsung first presented the Transparent MICRO LED in Europe, a groundbreaking innovation unveiled globally at CES 2024. This cutting-edge technology sets a new standard in the commercial display market with its exceptional transmittance and clarity, boasting an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. The transparent MICRO LED can be customized to any size or ratio, offering another level of customization for customers.

This technology is set to revolutionize the retail and exhibition spaces, with the display simultaneously showing important information while providing a view of actual products or creating a unique ambiance through its transparent surface. It presents new use cases and expands the limits of the screen experience once again.

Since the debut of The Wall in 2018 — a modular commercial display featuring MICRO LED technology not confined by size, resolution, or shape — Samsung has been the leader in LED display technology. The company’s unrivaled leadership in the technology and its craftsmanship, evident in ultra-fine pixel pitch and specialized applications in virtual production, continue to explore the infinite possibilities of the state-of-the-art display technology.

¹ An application programming interface (API) is a software intermediary that allows applications to communicate with each other.
² The Enterprise Devices Licensing Agreement (EDLA) is a Google certification program for Android devices. It aims to assist solution manufacturers in offering devices with built-in Google Mobile Services, ensure device compatibility with Google services and applications, and enhance the security features of Android devices.
³ The claims of enhanced surge and humidity protection for the WAD series are based on Samsung’s internal testing in accordance with the company’s stringent quality standards intended to prevent damage from unexpected power fluctuations and moisture-related defects.
⁴ 5,120 x 2,160 pixels.
⁵ RoomOS is an open operating system that powers Cisco collaboration devices.

※ Google, Android, Google Play and Google Drive are trademarks of Google LLC.

With more consumers desiring quality appliances to enjoy various forms of entertainment, Samsung has consistently sought to raise the bar for viewing experiences through its innovations. In line with this, the company showcased some of its premium appliances and newest services at the Screen Experience Zone in its CES booth. From the Neo QLED 8K ultra-large, high-definition TVs to Ballie smart home companion, the Screen Experience Zone was a must-see section for attendees.

Samsung Newsroom visited the site to capture the excitement surrounding the company’s latest visual display technologies.

▲ CES 2024 attendees enjoyed a fantastic showcase of Samsung’s leading display technologies in the Screen Experience Zone.

Unparalleled Viewing Experiences on an AI-Powered 8K Display

As a TV market leader for nearly two decades, Samsung’s premium displays have continually set the standard for viewing experiences. Building off this expertise, Samsung integrated AI technology into its TVs to create the 2024 Neo QLED 8K — offering users superior viewing experiences with the latest technical features.

▲ Attendees viewed the Neo QLED 8K display section at the Samsung First Look event on January 7 (local time).

The Neo QLED 8K contains the NQ8 AI Gen3 Processor,­ the company’s most advanced AI-powered processor to date. The processor supports a neural processing unit (NPU) that is twice as fast as previous versions and an AI neural network eight times larger than before. As the processor utilizes deep learning and 8K AI Upscaling Pro technology, it automatically adjusts image and sound quality, delivering picture-perfect 8K content every time.

▲ Attendees tested out the AI Motion Enhancer Pro and Active Voice Amplifier Pro functions of the Neo QLED 8K display, optimizing content for at-home viewing.

Visitors to the zone could also learn about the new AI Motion Enhancer Pro and Active Voice Amplifier Pro functionality of the Neo QLED 8K which help to minimize distractions while viewing. The AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports games, helping users enjoy every moment of a match. Similarly, the Active Voice Amplifier Pro feature utilizes AI to analyze and separate aspects of sound to provide optimal sound for different types of content. For instance, users can choose to minimize or enhance the background noise from a conversation — helping them catch every word without distractions.

▲ Enhanced by Samsung’s Tizen OS, the Neo QLED 8K display offers expanded connectivity between the display and a multitude of Samsung devices.

To provide opportunity for further customization, the 2024 Neo QLED 8K comes equipped with Samsung’s open-source operating system Tizen. As part of this, Daily+ enables users to adjust their content viewing experience by connecting their Samsung devices, such as Galaxy smartwatches, Galaxy Buds, Galaxy smartphones and more, to their display. As such, users can view exercise data from their Galaxy Watch while working out and mirror video calls from their smartphone conveniently on their TV.

▲ For a seamless appearance in any interior, the Infinity Air Stand features a minimalistic design that blends into the space.

Samsung also displayed its Infinity Air Design of the 2024 Neo QLED 8K that boasts a slim profile. Mounted on the Infinity Air Stand, the display appeared to be floating above ground. With this seamless and simple design, viewers can stay focused on the content without being distracted by clunky stands or display setups.

A High-Definition MICRO LED Display Built for Every Consumer

Aside from the Neo QLED 8K display, Samsung showcased its line of MICRO LED displays, including the ultra-customizable, modular Transparent MICRO LED.

▲ The new 140-inch MICRO LED screen captivated viewers with its crystal-clear picture quality and high resolution.

Upon entering the space, visitors can experience the overwhelming sense of realism created by the 140-inch ultra-large MICRO LED display. Since the screen is bezel-less and modular, the size, resolution and ratio can be freely scaled and adjusted according to user preferences. Additionally, the new line of 2024 MICRO LED displays come in a new 140-inch size option, giving consumers another option in line with the trend of large screens.

▲ Samsung provided attendees with an in-depth look at the meticulous development process for the MICRO LED technology.

To give visitors a glimpse of the artistry and ingenuity behind MICRO LED technology, the Screen Experience Zone displayed the MICRO LED Craftsmanship Wall — representing the countless hours of work needed to develop the screen.

▲ Attendees learned about the groundbreaking technology used in the Transparent MICRO LED, a display characterized by its eye-catching, glass-like appearance.

▲ Spanning across the back wall of the zone, the Transparent MICRO LED was the main highlight for many guests at the event.

Additionally, Samsung showed off its Transparent MICRO LED screens, which feature a strikingly clear design that mirrors that of glass.

Expanding Home Possibilities With IoT Tech

A curious object that caught the attention of many attendees was Ballie, Samsung’s smart home companion that wandered around a corner of the booth freely. First introduced at CES 2020, Ballie’s functionality has been upgraded to better meet users’ needs. As it can autonomously navigate users’ homes, Ballie acts as a smart personal assistant, monitoring the home and performing a multitude of tasks efficiently.

▲ Attendees eagerly watched the demonstration of the upgraded Ballie, which acts as a personal companion at home.

With its upgraded functionality, Ballie can interact with and control IoT home devices to create the perfect home environment. To help users start their day, Ballie can open the curtains according to a user’s preferred wake-up time. When preparing for the day ahead, Ballie can project a variety of content — such as daily news or weather conditions — on the floor or wall. Additionally, Ballie can monitor pets and family members when a user is away from home, automatically alerting them in the event of an emergency.

▲ Ballie can autonomously navigate around the house and perform a variety of useful tasks, helping make users’ lives more convenient.

Additionally, using the new Daily Board¹ SmartThings Hub function, users can monitor their home on their TV even when they’re not viewing content. If movement is detected, the Daily Board Widget automatically appears on the screen, providing summaries on home energy usage, weather conditions, home information and more. When watching content, users can easily toggle the setting off from the quick menu to not be disturbed.

▲ The SmartThings Hub provides users with a variety of information regarding their home, daily schedule and more. 

Immersion Taken to the Next Level

Samsung displayed a plethora of its other innovative technologies that redefine home entertainment experiences at the Samsung First Look event. This included The Premiere 8K, the world’s first wireless 8K projector that extends up to 150 inches, and the Music Frame, a smart frame-shaped speaker that fits any interior. Attendees also viewed how Samsung is driving innovation within the gaming realm with the Gaming Hub and the line of products created with Performance Designed Products (PDP), helping users enjoy games more and taking gaming experiences to the next level.

▲ The Premiere 8K (on left) and Music Frame were unveiled at the Samsung First Look event before the start of CES.

Displaying its industry-leading expertise through a multitude of products, Samsung ushered in a new era of viewing experiences built on the latest technologies. Learn more in the video below.

¹ Official name of the service was updated at launch in March 2024.

The company’s Transparent MICRO LED display was unveiled for the first time at Samsung First Look 2024 on January 7 (local time) — ahead of the Consumer Electronics Show (CES) 2024, the world’s largest consumer electronics and information technology exhibition held in Las Vegas from January 9-12. Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED’s crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers.

Check out how Transparent MICRO LEDs will make everything from sports to movies more vivid and immersive in the video below.