In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.

▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a color TV, the Color Economy TV, for the first time in Korea, ushering in the era of color television for the country. Samsung earned the title of the first color TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

▲ Samsung’s QLED TV made its global debut at CES in 2017.

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% color volume.

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.

“In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behavior

Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development?

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent color expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organize the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colors precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

When human eyes are focused on an object, attention is directed onto the object by optimizing sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behavior, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 16,384 levels.* This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimization of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K?

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT¹ form, at a single glance.”

Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organization established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimizing a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimizing products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favorite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

* The number of levels in quantum mini LEDs has been corrected from 13,684 to 16,384 levels as of March 30, 2023.

¹ SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands.

Not only do movie theaters provide lifelike pictures and visuals in ultra-high resolution, but they also control the amount of ambient light in the room in order to highlight the scene shown on the screen. Given that these theaters are built specially to provide such conditions, the at-home experience is never quite the same given that it is harder to control the amount of light in a room depending on the time of day.

But what if we were able to replicate the picture quality at home the way a content creator intended it to be seen? How can we bring the movie theater experience home?

The answer lies within Samsung Electronics’ 2021 Neo QLED TVs, which come with the latest HDR10+ Adaptive standard. Not only do the TVs provide premium viewing experiences, but they are also able to optimize the picture quality regardless of any reflection, luminance and interference brought about by the indoor lighting condition. Samsung Newsroom has pulled the curtains back to find out what HDR10+ Adaptive is and just how it works.

True-to-Life Picture Quality for Impactful Viewing

Unlike movie theaters, the at-home TV viewing environment can change from moment to moment depending on the change of day to night, lighting, interference and the reflection of light.

HDR10+ is the latest advanced High Dynamic Range technology, which Samsung has been incorporating into their UHD and above TVs since 2017 and is also featured in the 2021 Neo QLED TVs. It intelligently adapts your TV to optimally display UHD content the way it was meant to be seen with all the true-to-life highlight and shadow details. HDR10+ uses dynamic tone mapping to enhance the color and contrast and directs the screen to accurately display high dynamic range content on a scene-by-scene or even on a frame-by-frame basis.

HDR10+ is a royalty-free, open standard, accessible to any device maker to adopt and certify their own compatible devices using HDR10+ metadata syntax. This means that Samsung has been able to build complete control over on-screen picture quality into their TV lineup for true-to-life viewing experiences. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, such as film producers and engineers, allowing them to deliver more impactful images exactly as they intend them to be seen.

AI Analysis for Optimum Experiences Even in Home Lighting Conditions

Samsung’s 2021 TV lineup also supports HDR10+ Adaptive, a technology that improves the HDR10+ viewing experience in users’ homes regardless of the lighting conditions. Samsung’s 2021 TVs come with the HDR10+ Adaptive standard which supports Filmmaker Mode¹ and adapts to brighter rooms so that customers can enjoy true cinematic experiences when viewing HDR10+ movies and television programs in various environments at home.

On the 2021 Neo QLED TVs, HDR10+ Adaptive harnesses its AI engine to analyze the viewing environment, including the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimized. HDR standards are typically designed with a dark room in mind, similar to that of a movie theater. However, with HDR10+ Adaptive, viewers are guaranteed to see the original creators’ intent regardless of the lighting condition or the time of the day.

Youngwook Son, an engineer at the Visual Display Business at Samsung Electronics, has been spearheading the development of the feature with his team. “HDR10+ is a premium feature that is geared to optimize the TV’s picture quality by fine-tuning the scene while preserving the original creator’s creative direction. HDR10+ Adaptive takes this one step further by allowing the TV to optimize the picture based on the surrounding lighting conditions, finally allowing TVs to provide a similar viewing experience to those found in dark environments, such as movie theaters.”

HDR10+ Marks Its Two-Year Anniversary with 120 Partners and Over 2,000 HDR10+ Content

The HDR10+ standard was introduced 2 years ago and now has 120 related partners. HDR10+ has robust support across the industry, with several thousand different products from multiple manufacturers offering HDR10+ supported devices. Currently, over 3,100 different TVs and projectors from more than 20 manufacturers support HDR10+. Furthermore, devices including smartphones, tablets and Blu-ray players also support the standard.

Streaming platforms like Amazon Prime Video, Google Play, Rakuten TV, Megogo, Watcha, Paramount+, YouTube and others have helped make accessible thousands of hours of premium content, delivering a wide array of viewing choices to certified HDMI devices, including the Paramount+ Original Series “The Stand” and Universal’s iconic Back to the Future Trilogy. There are now over 2,000 pieces of content available to users that support the HDR10+.

HDR10+ is the only dynamic HDR technology supported on YouTube, which provides content creators and viewers alike with the unique opportunity to have the access to enhanced, premium HDR content right at their fingertips. With the rise of vertical video production and consumption, the standard gives content creators a unique opportunity to film and view user-generated content across any HDR10+ device.

“There are numerous technologies involved in creating the perfect scenes for the ultimate viewing experience,” noted Younghun Choi, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics. “HDR10+ Adaptive is one of the core technologies that enable us to enjoy the pristine picture quality that we enjoy watching today. Samsung will continue to invest and upgrade users’ viewing experiences in line with the latest technological advancements and trends in the home entertainment industry.”

¹ Filmmaker Mode is a viewing mode, which allows viewers to enjoy movies and TV shows the way the filmmakers intended them to be seen. Various Hollywood directors, including Christopher Nolan and James Cameron, are known to have advocated for the feature in August 2019.

Samsung Electronics today received the official HDR10+ logo certification for its 2018 Premium UHD and QLED TVs being HDR (High Dynamic Range) 10+ compatible. HDR10+, a next-generation core technology for ultra-high picture quality TV, provides users with a premium HDR viewing experience and delivers pristine images as originally intended by creators while contributing to the creative activities of film studios and directors.

With HDR10+ technology which helps HDR TVs to optimize brightness levels on a scene-by-scene by incorporating dynamic metadata, Samsung TVs can produce brighter highlights and darker darks for additional depth and sense of realism on-screen. The HDR10+ certification program creates a foundation that provides viewers with an enhanced viewing experience while also developing a range of plans to extend the HDR10+ ecosystem.

“The introduction of the HDR10+ certification logo represents the groundwork that we are setting for the ultra-high picture quality TV market,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “By making use of our leading technology and expertise, we will continue to extend our valuable partnerships while maintaining our commitment to providing consumers with best HDR content possible.”

Among Samsung’s notable HDR10+ partnerships, TP Vision, which oversees Philips TV development, manufacturing and marketing, will introduce HDR10+ to its entire lineup of 4K TVs next year, and V-Silicon (formerly Sigma Designs) will show a demo of HDR10+ in its private booth at IFA 2018.

Film production company Warner Bros. will also start creating HDR10+-compatible contents, which will be available for home distribution later this year. In addition to that, Samsung partnered with Twentieth Century Fox Film Corporation to standardize the HDR10+ licensing process, in order to make it easier for content creators to realize its technology, get closer to filmmaker’s creative intent and improve the viewing experience for all audiences. Twentieth Century Fox is currently exploring several titles for release and plans to announce their availability in the coming weeks.

In Europe, a popular VoD provider, Rakuten TV, is seeking to partner with Samsung Electronics to provide HDR10+ premium entertainment to European consumers. “At Rakuten TV, we have the mission to deliver the best cinema experience at home,” said Sidharth Jayant, Global Product Director at Rakuten TV. “Samsung is our premium partner in this regard, and our upcoming collaboration on HDR10+ reinforces our commitment to be the VoD reference platform for Smart TVs. With dynamic metadata added to the HDR signal, combined with the widest 4K HDR catalog of new releases that we currently provide to European Smart TV owners, we are confident Rakuten TV will deliver an unforgettable cinema experience at home.”

For more information on HDR10+, please visit www.hdr10plus.org.

Samsung Electronics, the world leader in advanced memory technology, today announced that it has successfully developed the industry’s first 10-nanometer (nm) class* 8-gigabit (Gb) LPDDR5 DRAM. Since bringing the first 8Gb LPDDR4 to mass production in 2014, Samsung has been setting the stage to transition to the LPDDR5 standard for use in upcoming 5G and Artificial Intelligence (AI)-powered mobile applications.

The newly-developed 8Gb LPDDR5 is the latest addition to Samsung’s premium DRAM lineup, which includes 10nm-class 16Gb GDDR6 DRAM (in volume production since December 2017) and 16Gb DDR5 DRAM (developed in February).

“This development of 8Gb LPDDR5 represents a major step forward for low-power mobile memory solutions,” said Jinman Han, senior vice president of Memory Product Planning & Application Engineering at Samsung Electronics. “We will continue to expand our next-generation 10nm-class DRAM lineup as we accelerate the move toward greater use of premium memory across the global landscape.”

The 8Gb LPDDR5 boasts a data rate of up to 6,400 megabits per second (Mb/s), which is 1.5 times as fast as the mobile DRAM chips used in current flagship mobile devices (LPDDR4X, 4266Mb/s). With the increased transfer rate, the new LPDDR5 can send 51.2 gigabytes (GB) of data, or approximately 14 full-HD video files (3.7GB each), in a second.

The 10nm-class LPDDR5 DRAM will be available in two bandwidths – 6,400Mb/s at a 1.1 operating voltage (V) and 5,500Mb/s at 1.05V – making it the most versatile mobile memory solution for next-generation smartphones and automotive systems. This performance advancement has been made possible through several architectural enhancements. By doubling the number of memory “banks” – subdivisions within a DRAM cell – from eight to 16, the new memory can attain a much higher speed while reducing power consumption. The 8Gb LPDDR5 also makes use of a highly advanced, speed-optimized circuit architecture that verifies and ensures the chip’s ultra-high-speed performance.

To maximize power savings, the 10nm-class LPDDR5 has been engineered to lower its voltage in accordance with the operating speed of the corresponding application processor, when in active mode. It also has been configured to avoid overwriting cells with ‘0’ values. In addition, the new LPDDR5 chip will offer a ‘deep sleep mode’, which cuts the power usage to approximately half the ‘idle mode’ of the current LPDDR4X DRAM. Thanks to these low-power features, the 8Gb LPDDR5 DRAM will deliver power consumption reductions of up to 30 percent, maximizing mobile device performance and extending the battery life of smartphones.

Based on its industry-leading bandwidth and power efficiency, the LPDDR5 will be able to power AI and machine learning applications, and will be UHD-compatible for mobile devices worldwide.

Samsung, together with leading global chip vendors, has completed functional testing and validation of a prototype 8GB LPDDR5 DRAM package, which is comprised of eight 8Gb LPDDR5 chips. Leveraging the cutting-edge manufacturing infrastructure at its latest line in Pyeongtaek, Korea, Samsung plans to begin mass production of its next-generation DRAM lineups (LPDDR5, DDR5 and GDDR6) in line with the demands of global customers.

*Editor’s Note: 10nm-class is a process node between 10 and 20 nanometers

No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.

But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.

UHD TV Beyond FHD TV

Worldwide UHD TV sales surpassed FHD (Full High Definition) TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

Samsung UHD TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

What is the Standard for Ultra-High-Definition?

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

Blacks and Colors Transformed

A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.

When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20^th Century Fox, Panasonic and Warner Bros.

AI Upscaling the Content

High quality content is as important as the ultra-high definition TV specification.

Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”

Samsung Electronics today unveiled its 2018 home entertainment lineup at the company’s First Look in New York event. Samsung highlighted details about its flagship QLED TV models and its expanded lineup of UHD, Premium UHD and Ultra-Large Screen TVs. With groundbreaking design elements, enhanced picture quality, and intuitive smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions – even when viewers are not actively watching.

“Our 2018 lineup of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “We are excited for consumers to experience our new TV lineup and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”

Samsung’s 2018 line features new innovations that enrich the lives of consumers by reimagining how TV integrates into the living room, how consumers enjoy their content, and how they interact with their devices.

Highlights of the 2018 lineup include:

Ambient Mode

Ambient mode provides useful information throughout the day – even when consumers aren’t actively watching movies and TV. It can play music as well as display news headlines, traffic reports, and weather updates. For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

One Invisible Connection*

The new One Invisible Connection is one slim cable that combines both consumer’s power and AV data to the TV. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

Smart TV, Featuring Bixby

The QLED line’s smart capabilities offer revolutionary ways to set up the TV and find content. Effortless Login uses the new SmartThings app* to drastically reduce the time it takes to set up a new TV. The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one intuitive menu. And with Samsung’s intelligence platform, Bixby,** consumers can use voice commands to bring up their favorite shows and control compatible devices.

Direct Full Array

The Q8F and Q9F QLED TVs deliver stunning images with pristine contrast through Direct Full Array (DFA) technology. Direct Full Array uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites.

Audio Lineup

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theater systems.

• HW-K950: With front-firing, up-firing and new side-firing speakers, the HW-K950 Dolby AtmosÒ soundbar creates an extraordinary cinematic experience that delivers 7.1.4 surround sound.
• HW-N650: Designed for gamers, the HW-N650 soundbar features Acoustic Beam Technology that puts consumers at the center of the action.
• HW-NW700: The HW-NW700 soundbar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment.
• VL550: The VL550 includes a unique metal dial that consumers can attach to any metallic surface and use to control music with the sound of their voice.

Samsung 2018 TV Line Details***

In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions. The 2018 Samsung TV line features 9 series across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes. Models in the 2018 lineup feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV lineup include – Q9F (65”, 75”, 88”), Q8F (55”, 65”, 75”), Q7C (55”, 65”), Q7F (55”, 65”, 75”) and Q6F (49”, 55”, 65”, 75”, 82”). The QLED TVs feature enhanced color and contrast, HDR10+ compatibility, Ambient Mode, Smart TV enhancements with Bixby Voice, One Remote Control and the One Invisible Connection.****
• Premium UHD: Models in the 2018 Premium UHD TV lineup include NU8500 and NU8000. The Premium UHD TVs include features such as dynamic crystal color, HDR10+ compatibility, clean cable solutions, and Smart TV enhancements with Bixby Voice and One Remote Control.
• UHD: Models in the 2018 UHD TV lineup include NU7100 (75”, 65”, 55”, 50”, 43”, 40″) and NU7300 (65”, 55″). These UHD TVs include features such as 4K UHD and HDR picture capabilities, clean cable solutions, slim design and Smart TV capabilities.

Samsung’s 2018 home entertainment line will be available in stores beginning March 2018. For more information and pricing on Samsung’s TV and Audio products, please visit www.samsung.com.

*SmartThings is available on iOS and Android-powered devices.

** Bixby service ability may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung Account log-in and data network (wifi or internet connection) required to fully operate Bixby features.

***The product line, details and availability vary depending on the region.

****One Invisible Connection applies to Q7 and higher models except Q8F. One Remote Control applies to NU7400 and higher models.

Despite the fact that people are increasingly using more and more digital devices to get things done, much of today’s workplace infrastructure – such as the office whiteboard – is still analog, which can prevent meetings from being as productive and time efficient as they should be.

Enter Samsung Flip. An upgrade on both standard paper flip charts and analog boards, the interactive display tool promotes more collaborative digital engagement by reducing the challenges businesses face when organizing, facilitating and recapping meetings.

Designed to Simplify Office Meetings 

Samsung Flip is the result of a three-year collaborative effort by numerous experts from various fields. While creating the product, they had one goal: to simplify office meetings.

“These days, many companies are embracing open-plan office environments where meetings are more likely to occur spontaneously rather than being planned in designated rooms,” noted Jeannie Kang, Principal Designer of the UX Team of Samsung Electronics’ Visual Display Business. “We wanted Samsung Flip to fulfill the need for a collaboration tool that could easily fit into today’s evolving workspace. So, we spent a great deal of time studying users’ collaboration patterns at work, as well as the advantages and disadvantages of both digital and analog tools to determine the necessary functions of the product and cut out the rest.”

The end product of the team’s efforts is a device that has the potential to ‘flip’ the workplace into an entirely new space.

Bring Ideas to Life – Anytime, Anywhere

Offering superior mobility and usability features, Samsung Flip contains all the essentials for creative and productive office meetings. For instance, its 55-inch display is attached to a movable stand and is the perfect size for small groups working together on new ideas, no matter what kind of office space they’re working in.

“While presentations are usually given in mid- to large-sized meeting rooms, brainstorming often takes place in smaller spaces,” explained Hyunho Choi, Enterprise Product Planning Group, Samsung Electronics. “We determined that 55 inches is the ideal size for a display being used in these more compact areas, which usually accommodate groups of five to 10 people.”

The display can also be configured to portrait or landscape orientations based on users’ unique meeting needs. In these ways, Samsung Flip maximizes the potential of working spaces, meaning employee creativity never has to be limited by space.

(Left) The Passive Pen holder is conveniently located under the screen. (Right) Upon pressing the button or removing the Passive Pen from its holder, Samsung Flip powers on automatically so not a minute of your meeting is wasted.

Samsung Flip’s ultra-high definition (UHD) display and Passive Pen replace the traditional white board and marker but are just as easy to use. In fact, writing on the display is as natural as writing on a conventional paper flip board, which is something Kang worked to achieve from the get-go.

“With the Passive Pen, the user feels as if they are writing on actual paper, thanks to the device’s exceptional pressure sensitivity,” Kang said. “By touching it to the screen, the user can opt to use the marker or highlighter tools based on their preferences. Additionally, a number of color options are available, all of which are highly visible.”

Multiple users can write on the screen simultaneously.

The most productive meetings are those where everyone in attendance is able to have their voice and ideas heard. That’s why up to four people can introduce content or annotate directly on the screen at the same time using either the Passive Pen, their fingers or a dual-sided pen.

Erasing is also just as easy and natural. Samsung Flip’s eraser function was designed to work in the same way we use our hands to erase notes on a whiteboard. With a quick swipe of the finger or palm, unnecessary content is wiped away from the display. Should a user need to retrieve erased information, they can do so easily, as written and erased content is automatically and continuously saved.

A Better View

Time management is an essential ingredient for workplace productivity. Samsung Flip helps to save time by simplifying the meeting preparation process by sending and receiving meeting materials through both wireless connectivity and USB, PC and mobile ports. Furthermore, its integrated screen-sharing functionality makes Samsung Flip content available on connected PCs, smartphones and tablets without interruption or reduced visual quality.

Samsung Flip’s NFC capabilities enable mirroring of device screens while its touch screen makes it easy to control these devices.

Users can also import content stored on their personal devices onto the screen to add their ideas to the discussion. For example, a participant’s smartphone screen can be mirrored on Samsung Flip’s screen. In this way, meeting attendees can get a better look at saved images or videos when necessary.

In addition to writing on mirrored content, users can also capture the selected content in the display – a much more convenient alternative to the traditional printing and posting of materials.

Store, Search and Share in a Snap

The Samsung Flip display securely stores all content within a central database, eliminating the need for cumbersome recaps or handwritten transcription when meetings come to an end.

Users also can access up to 20 pages of writing space, with embedded quick search and quick scroll functionalities available to instantly direct participants to specific content. This continuous stream avoids the lost time and interruptions that often result when meeting participants have to search through multiple papers or lines of notes to locate a specific detail. In addition to this function, meeting minutes can be previewed before sharing.

Despite having multiple access points, Samsung Flip’s saving and sharing functions are protected by an encrypted, password-based security system. Meeting participants can easily share materials through email or traditional printing. Users can also save meeting notes to a USB drive or other external sources without having to take additional steps.

“Samsung Flip isn’t just for displaying materials. You can write on the screen, connect it to a smartphone, run an app, capture that screen, add more content and save it,” Choi explained.

For this reason, Samsung Flip is expected to help usher in the workplace of the future, where collaboration and cooperation are essential for more productive meetings, and subsequently more creative and effective results.

In 2018, Samsung TVs now connect seamlessly with mobile devices. And unlike in the years past, this interconnectedness is now simple to achieve, making content sharing and personalized recommendations a breeze.

Connect and Share with Ease

There’s no longer a tradeoff to having a top end smart TV with a range of exciting features. There’s no need to get lost in a maze of menus if you want to set up your TV – in fact the opposite is true with the 2018 Samsung Smart TVs. Thanks to the SmartThings app, you’ll have access to everything you need to get set up and enjoying your new television quickly. With a few tap of the mobile app, SmartThings enables your TV to recognize your Wi-Fi connection, your set-top boxes, favorite apps and Samsung account information.

Taking this fast lane to smart TV installation means you get to watch your favorite shows quickly. And even here, SmartThings shows its intelligence. If you’re already logged in to a video application on your mobile device, your TV connects to the same account without having to re-enter your login details on screen. You can quickly choose which of your apps connect in this way to your TV.

But your mobile phone isn’t just used to set up your TV. It will become part of a daily way to interact with it. For example, you can use it to set a reminder for when the game is on. And this is a smart reminder that knows what channel the game is on and enables you to switch to it right away without having to remember what channel it comes on.

The connectivity gets better still. In 2018, all Samsung Smart TVs will feature the SmartThings dashboard. This will enable your TV to not just be the center of your living room, but the Internet of Things (IoT) hub for your entire home. You’ll be able to see what’s in your fridge, control the lights, adjust the thermostat and do many other things – all from the TV screen. You’ll even be able to use your TV to instantly share photos captured during special moments like your unforgettable trip to Paris with your parents back home. We’ve listened to our users who told us they wanted to connect more conveniently with their home. This will enable them to do so.

Universal Guide for Your Personalized Preference

Although the TV is getting smarter, the device should always be primarily about enjoying content. There are enhancements in this area too when it comes to finding what to watch. This year sees Samsung make improvements to its Universal Guide, which can recommend movies, TV shows, sports and more all from one place. It integrates content from your cable provider as well as VOD and streaming services onto one consolidated page. And the recommendations are made based on your preferences.

To make browsing even easier, you could use the intuitive Samsung One Remote, which controls not just your TV, but other devices connected to it, such as a cable box, Blu-ray player, and the internet. It’s recently been enhanced with the ability to control AV products connected with an optical cable.

Additional options available through 2018 Samsung Smart TVs include enhanced TV PLUS. This enables users to find and enjoy UHD and HDR movies from a large selection – 8,900 movies, including 195 in UHD – available through the Samsung Smart TV user interface. The selection is constantly growing thanks to Samsung’s ever-expanding list of content partnerships, which will make it easier and easier for users to find and enjoy the UHD and HDR movies that they want to see.

Meanwhile, Steam Link allows users to stream their favorite Steam PC games in 4K from their computer to play on their TV. More than 6,000 games are already available and can be streamed without purchasing a separate Steam Link device.

Voice-assisted Living

We’ve given you a choice of methods to find your way to great content. One of the newest and most innovative ways is through the use of your voice. Bixby, Samsung’s intelligent assistant platform, will be included in Samsung’s 2018 premium TV line up, launching first in Korea and the US. Not only will it enable you to use your voice to interact with content from various providers such as Amazon, but it will also allow you to unlock a range of other possibilities that add a new layer of convenience.

For example, you could ask Bixby to switch your TV to a particular channel or play a particular song. You could even ask Bixby to do the hard work such as finding Oscar-winning movies. Away from entertainment, Bixby can tell you the news or weather, control your IoT devices throughout the house, or show you your most recent photos. It’s another example of how the TV is now more than the device you use to view terrestrial content.

Thanks to SmartThings and Bixby, the TV is now part of Samsung’s ecosystem of connected devices that can all communicate with each other. In the case of Samsung’s 2018 Smart TVs, they are now able to carry out a great deal of functions and activities. But the core function is ease of use. The connected home is one where users can enjoy life with fewer distractions and complications. Samsung’s Smart TVs will be major drivers of this experience.

Samsung Electronics will offer CES 2018 attendees a first look into its vision for a “Workplace of the Future” with the unveiling of its new Samsung Flip digital flip chart display. Introduced at the company’s First Look event, the Samsung Flip WM55H promotes more collaborative digital engagement by alleviating the most prominent challenges businesses face when organizing, facilitating and recapping meetings.

An upgrade on both standard paper flip charts and analog boards, the Samsung Flip display expands opportunities to generate game-changing ideas while maintaining the familiar feel of traditional writing. However, unlike its predecessors, Samsung Flip allows easy sharing, annotation, movement and even searching, as well as the ability for multiple users to create content at once. Additionally, the Flip’s portable, wheel-based stand transforms any location into a huddle room, meaning added flexibility to businesses with limited conference space. Finally, the Flip display’s intuitive interface was specifically designed to be user-friendly and allow for timely, uninterrupted conversation.

“The often-flawed logistics of the modern meeting make it easy for participants to feel disengaged and for vital ideas and discoveries to become lost,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Today’s workers require more powerful and flexible technologies, and we truly believe that our new Samsung Flip display offers endless possibilities for driving impactful collaboration. We are excited to debut the Samsung Flip at CES 2018, and we look forward to building upon this technology to help businesses work better, smarter and faster.”

Productive and Interactive Collaboration

Through simultaneous multi-user engagement, the Samsung Flip ensures that all voices and ideas are heard during a given meeting. Up to four different participants can introduce content or annotate directly on screen at the same time using either their fingers or a dual-sided pen. In doing so, each user can customize his or her own writing style, size and color, with each notation made clear and visible by viewer-friendly UHD resolution.

For added interactivity, the Samsung Flip display also offers extensive device compatibility through both wireless connectivity and USB, PC and mobile ports. An integrated screen-sharing functionality makes Flip content available on connected PCs, smartphones and tablets without interruption or reduced visual quality. Likewise, users also can import personally-stored content onto the Flip display’s screen and introduce fresh ideas to the discussion.

Customized and Comfortable Creativity

The Samsung Flip display delivers unprecedented collaboration efficiency by condensing the multiple tools and processes required for a traditional meeting into a sleek, stylish all-in-one design. Participants do not need a specialized touch pen to interact with the screen, and can erase notes through a quick palm swipe. Flip users also can access up to 20 pages of writing space, with embedded search functionalities available to instantly direct participants to specific content. This continuous, rolling stream avoids the lost time and interruptions that often result as participants have to search through multiple sheets of paper or lines of notes to locate a specific detail.

Each Flip display is customizable and can configure to portrait or landscape orientations to suit unique meeting needs. When coupled with its height-adjustable stand, the Flip also maximizes available writing space at users’ preferred positions. Should a meeting require more centralized, roundtable-style discussion, users can remove and connect the Flip display to a compatible wall mount.

Convenient and Secure Conclusion

As meetings wrap up, the Samsung Flip display securely stores all content within a central database, eliminating the need for cumbersome recaps or handwritten transcription. An airtight, password-based protection system safeguards meeting details and ensures that only approved users can access the information. Once logged in, meeting facilitators and participants can download and share featured content through email or traditional printing. Users additionally can save meeting notes to a USB drive or other external sources.

Following its CES 2018 launch and ensuing availability in the U.S. and Europe, Samsung plans to introduce the Flip display to global professional users later this month. The Samsung Flip display also will be available for purchase through online and brick-and-mortar furniture retailers, as well as traditional professional B2B display channels.

For a closer look at the Samsung Flip, visit Samsung’s CES booth #15006, on Level 1 of the Central Hall in the Las Vegas Convention Center from January 9-12, 2018. To learn more about the Samsung Flip display and access related Samsung Newsroom articles, photos and videos, visit news.samsung.com.

For its effectiveness in developing High Efficiency Video Coding (HEVC), a collective group called the Joint Collaborative Team on Video Coding (JCT-VC) recently received, on October 25, the Primetime Emmy Engineering Award from the Academy of Television Arts & Sciences.

HEVC is a common standard that enables efficient delivery of UHD content over multiple distribution channels. Representatives from various companies and academic institutions, including Samsung Electronics, Sony, Microsoft and Qualcomm, are part of the JCT-VC, in addition to standards organizations including the International Organization for Standardization (ISO), the International Electrotechnical Commission (IEC), and the International Telecommunication Union (ITU). The group was formed in 2001 by the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG).

“Samsung Electronics, as one of the core contributors to the HEVC/H.265 video codec standard, is committed to leading the development of next generation video codec technology and standards,” said JeongHoon Park, Vice President of the Digital Media & Communications R&D Center, Samsung Electronics. “Through developing innovative technologies, leading international standardization, and collaborating with our industry partners, Samsung will continue to innovate the global market with new media products and services.”

HEVC is already adopted, or is in the process of being adopted, by all UHD television distribution channels, including terrestrial, satellite, cable, fiber and wireless, as well as all UHD viewing devices, including traditional televisions, tablets and mobile phones. What the JCT-VC has achieved is significant as it contributed to the success of HEVC by providing a unique balance of high compression, HDR capability, reasonable complexity and low power consumption.

Having a committee such as this means that the technology that powers the efficient delivery of high quality content is bigger than the individual brands and their products. It means that users can enjoy UHD in various formats – both at home and on the go.

Among the key trends discussed included the rapidly increasing demand for UHD quality large screen TVs, as well as ongoing consumer pain points related to TV convenience.

Demand for Large Screen UHD TVs

According to market research firms GfK and NPD, global market revenue for big screen TVs, larger than 55 inch, occupied over 40 percent between January and August 2017. In North America, 60 percent of TV sales were for big screen TVs larger than 55 inch, with 30 percent for TVs larger than 60 inch.

Related to TV resolution, the market is also experiencing a shift from FHD to UHD. Between January and August of this year, according to GfK and NPD, revenues for UHD TVs accounted for over 50 percent of the global TV market, and 60 to 70 percent in North America, Europe and Korea.

Desire for Easier-to-Use TVs

Consumers also continue to desire TVs that are easier to use. Samsung recently conducted research into the U.S. and German TV markets, involving more than 1000 consumers in each region who indicated willingness to purchase a new TV product. The results show that 23 percent and 15 percent of the respondents in the U.S. and Germany respectively pointed out “complicated cable wires” as the first pain point. Research participants also indicated continuing difficulty in linking external devices to their TVs, typing via the TV screen, and navigating smart TVs.

Strong Positioning Aligned with Global Trends

Based on these trends, Samsung continues to strengthen its leadership in the global TV market. According to GfK and NPD, between January and August 2017, Samsung was the number one player, recording 34 percent of total global TV market revenue, higher than the market shares of the second and third largest players combined. The company also recorded 42 percent for big screen TVs, 60 inch and larger, and 38 percent for UHD TVs. Samsung also led in market share based on TV pricing, with 44 percent in TVs, priced over USD 1500, and 37 percent for TVs over USD 2500.

Samsung’s strategy revolves around providing consumers with the broadest options for big screen TVs, such as QLED TVs and premium UHD TVs in 65-, 75-, 82- and 88- inch sizes, as well as curved and flat screen options. Samsung’s TV accessories have also received positive reviews, including the clean and clutter-free cable solution, Invisible Connection; auto recognition and control function, Auto Detection; and One Remote, providing an easy way to access many different remote controls in one.

“With a significant increase in QLED TV sales in the second half of this year, there is no doubt that the position of Samsung as a leading player in the premium TV market continues to grow,” said Yoon Lee, Senior Vice President of the Visual Display Business at Samsung Electronics. “Samsung will continue to lead global TV market trends with a business strategy that meets the rapidly changing needs of global consumers.”

Samsung Newsroom sat down with the Vice President of Samsung Research America’s Digital Media Solutions Lab, Bill Mandel, to discuss the ins and outs of the open-source platform, as well as Samsung’s efforts to accelerate its adoption.

Q. In a nutshell, how does HDR10+ help Samsung’s QLED TVs create immersive viewing experiences?

HDR10+ processes images dynamically, allowing for scene by scene, and at times frame by frame picture enhancement. QLED TV’s advanced image technologies make the displays fully capable of portraying these optimized visuals.

This dynamic approach to image optimization results in rich, accurate colors and deeper contrasts. It means that when watching a show or film, characters’ expressions and the details of a scene appear crisp and nuanced, making the scene truly come to life.

Q. What sets HDR10+ apart from other video formats, such as HDR10?

HDR10+ is designed to reproduce images with utmost accuracy, even on displays which would otherwise have difficulty portraying HDR10 content. While HDR10 produces remarkable visuals on Ultra HD Premium^TM displays, HDR10+ allows consumers to enjoy HDR10’s image benefits on a wider variety of TVs.

Samsung UHD and QLED TVs’ HDR10+ integration allows them to fully utilize their native image technologies to provide the most lifelike visuals out there. Even premium TVs will benefit from the display-engine upgrades that come with HDR10+, as well as the incorporation of HDR10+ data in picture optimization.

Some competing platforms employ techniques with fewer control points, and are tuned on reference monitors rather than the consumers’ displays. It’s quite difficult for display manufacturers to take a reference monitor-defined process and adapt it to a range of products. HDR10+, on the other hand, was designed specifically for consumer sets, and engineered to reproduce content created with an HDR10 master in a manner that preserves the creators’ intent.

Q. What led Samsung to make HDR10+ open source and royalty-free?

Samsung strongly believes in making core technologies openly available to the industry to help build strong ecosystems. We’ve seen this before with platforms like Tizen.

It’s for this reason that Samsung made HDR10+ available to chip and TV manufacturers royalty-free. In January of 2018, we will begin licensing the HDR10+ platform and metadata for free to content companies, UHD Blu-ray player and set-top box manufacturers, as well as other vendors around the world. By making HDR10+ openly available, we provide a platform that will lead to the creation a variety of devices that depict video content in a manner that offers viewers the best possible expression of the creators’ intent.

Q. What are some of the actions that Samsung is taking to ensure a smooth transition to HDR10+?

Our goal is to see HDR10+ available to any manufacturer out there who would like to incorporate it into their displays. We’re offering engineering support to help these manufacturers achieve the best results, and we’re currently in discussions with various content creators and distributors as well.

Everyone we’ve met with at the industry level has been shown the platform’s benefits, as well as the simplicity with which it integrates into existing processes. We’re also working closely with vendors to make it easy for content creators and studios to generate HDR10+ content using existing HDR10 videos. We plan to announce further details on the platform’s adoption in the coming months.

Q. Could you elaborate on some of the advantages that HDR10+ offers our partners?

Through our partnership with 20^th Century Fox and Panasonic, we’ve introduced a logo and certification program that allows displays to be certified for quality HDR10+ implementation.

We are working to enable post production tool suppliers to incorporate HDR10+ so that content producers can integrate HDR10+ generation right in to their final post production. Additionally the function of these tools could be incorporated into transcoding operations so that even libraries could be upgraded to HDR10+ if so chosen by rights holders. We are aiming to provide the best ability available to generate and review HDR10+ data for their content.

Q. We’ve heard that HDR10+ was designed with the future in mind. Could you elaborate on this?

The SMPTE standard that we introduced at the end of 2015 was designed to be forward-thinking. It’s currently capable of blending in HDR10+ over parts of an image, but its versatility also makes it possible to incorporate support for new advancements in image optimization in the future without impacting performance.

Over the past year, we’ve been conducting demonstrations and working with HDR10+ in our labs to confirm with certainty the profile of HDR10+ that we are putting into practice.

Q. What can consumers expect to see next in terms of picture quality?

We’re currently witnessing intense development in this area across the industry. Now that we have a great image platform in HDR, as well as open delivery systems in HDR10 and HDR10+, there is a lot of room for innovation in content production, post-production, and displays – all of which will benefit the consumer. Over the coming years, this will lead to significant advancements in picture quality that empower creators and filmmakers to produce great content.

In addition, the proliferation of HDR10+ will allow cinematographers to create engaging three-dimensional content by taking depth and detail to entirely new levels.

Similar to the way viewers already navigate the channel menus for their traditional cable or TV providers, Samsung Smart TV users in Europe will be able to easily find their favorite content using the TV PLUS interface. The video on demand (VOD) shows and movies will be delivered via the users’ internet connection.

Wide Range of TV in UHD

Thanks to TV PLUS, viewers will be able to enjoy the highest quality UHD and HDR movies through multiple channels directly on their Samsung Smart TVs. And because the TV PLUS app has been designed to have a familiar user interface, retrieving UHD and HDR content is both simple and enjoyable.

“Our goal at Samsung is to create innovative and valuable technology that makes our consumers’ lives easier and more enjoyable when it comes to watching their favorite content,” said Heeman Lee, Vice President of the Visual Display Business at Samsung Electronics. “With the European expansion of TV PLUS, we are thrilled to provide additional consumers access to new movies in UHD and HDR quality.”

VOD movies provided by TV PLUS are broken down into three categories: New Releases, Family and UHD. New Releases include titles that have been released within the past six-to-eight weeks, while the Family category includes newly released family-friendly titles as well as best-selling movies. The UHD category features movies that were recently released in UHD. Each category is refreshed weekly with new and top selling content.

Samsung’s partnership with Rakuten TV, a leading provider of UHD∙HDR movies and VOD content, delivers a wide range of options for movie enthusiasts and families to enjoy. Among the various UHD movies available via TV PLUS are titles such as “Passengers,” “Moneyball,” “Hotel Transylvania” and many more.

A Growing Platform

TV PLUS was first launched in 2015 in South Korea and its reach continues to grow. It’s already available across North America and Southeast Asia. In January 2017, TV PLUS was also made available in Germany.

Since its release, TV PLUS has continued to gain popularity across all available markets thanks to its volume and quality of content. TV PLUS has more than 8,900 titles available in the US, and its partnership with the BBC means that masterpiece documentaries such as “Planet Earth II” are available for Korean users. As of June 2017, TV PLUS is used by more than 480,000 people in Korea and Southeast Asia. 70% of Smart TV users in Korea are watching TV PLUS channels, and 41% of Smart TV users in Vietnam are using TV PLUS.

As TV PLUS is expected to additionally expand its influence in European markets such as France, Italy, Spain and the United Kingdom, Samsung Electronics will be further enhancing its smart TV content competitiveness in the world.

The summit gave attendees insight into Samsung’s plans for quantum dot (QLED) displays and the latest advancements in HDR10/HDR10+, metrology and calibration for wide color gamut (WCG), and the industry’s ambitions to bring WCG and HDR to the big screen.

More than 100 participants, including industry experts, influencers and movie studio representatives attended the summit. Notable experts from world-renowned quantum dot material company Nanoco Technologies and SpectraCal, the No.1 display calibration software maker, were also present.

At the summit, Samsung shared the benefits of HDR10+, which is now available on QLED TVs. The technology is able to produce vibrant colors on a scene-by-scene basis and prevent certain pictures from looking darker than originally intended. Paired with the emissive WCG technique used to enhance color accuracy and reproduction, HDR10+ offers the best viewing experience with richer colors and deeper contrast on QLED TVs.

“Given the impact that HDR has had on enhancing ultra-high definition (UHD) picture quality and the viewing experience, HDR10+ and emissive WCG technique applied to QLED TVs will provide consumers with the best viewing experience,” said Kim Moon-soo, executive vice president of the Visual Display business at Samsung Electronics. “With our HDR10+ offering, we are bringing the next generation of HDR technology to the market and solidifying our status as the leading brand in the global ultra-premium TV market.”

Summit participants specifically noted the capability of QLED TVs to reproduce vivid and vibrant colors with 100 percent color volume and 1,500 to 2,000 nits of brightness, as well as excellent picture quality.

About Insight Media

Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.

Showcased at Samsung’s booth featuring peerless Quantum dot color and an elegant and practical design, the CH711 treated CES 2017 attendees to a truly lifelike viewing experience that’s easy on the eyes – in more ways than one.

The CH711 Premium Curved Monitor showcase in Samsung’s CES booth.

Industry-Leading Visual Firepower

Visitors to Samsung’s booth were impressed not only by the CH711’s ability to create a natural and immersive picture, but also its knack for depicting visuals in stunning detail.

The CH711 Premium Curved Monitor offers a 3000:1 contrast ratio

Such precision is possible, in part, due to the CH711’s best-in-class, 3000:1 contrast ratio, which minimizes light leakage across the screen to provide deeper blacks and more brilliant whites. This allows the monitor’s crisp, WQHD detail to truly stand out. The pin-sharp, 2560 x 1440 screen boasts a resolution that’s 1.8 times the pixel density of Full HD, and features a four-layer coating to ensure that its clarity will last.

Paired with the monitor’s Quantum dot technology, which allows, such definition brings content such as movies, broadcasts and games to life, making them that much more engaging.

A Sleek and Seamless Design

In addition to the CH711’s clean visuals, visitors were impressed by the CH711’s polished and clean aesthetic.

The CH711 conceals its cords within its rear panel and stand, completing a sleek and refined aesthetic.

The CH711 conceals its cords within its rear panel and stand, creating a profile that’s seamless from all sides. A slender, near bezel-less form and glossy white finish complete the CH711’s sleek look.

Built for Extensive Use

Samsung also built the CH711 with a design that provides optimal comfort for the viewer. The CH711’s 1800R curvature is the best in its class, and makes for a wide and engaging view.

The 31.5-inch monitor’s curve caters to the eye’s natural field of vision, and thus allowed visitors standing before the displays to take in each area of the screen at a uniform distance from their vantage point. This design minimizes image distortion across the screen, yielding a clean and uniform picture.

Recent research, including a study conducted by Harvard Medical School, has indicated that curved monitors are in general more visually comfortable than flat displays when engaging in intensive visual tasks.

Factor in the CH711’s other comfort-conducive features such as Eye Saver Mode, which minimizes eye strain-causing blue light emissions; AMD FreeSync, for flawlessly smooth gameplay; Game Mode, which allows gamers to customize screen settings; and Samsung’s Flicker Free technology, and it’s never been easier to work – or play – in optimal comfort.

Gaming in the Samsung Booth

While Premium Quantum Dot Monitor CH711 showed off its sleek design “that’s a welcome addition to any home or office,” the in-booth FIFA 2017 tournament on the Quantum Dot Gaming Monitor CFG70 pleased the gaming crowd.

Visitors to the monitor section of Samsung’s CES 2017 booth were greeted by a bank of CFG70 Quantum Dot Curved Gaming Monitors

The Monitor section in Samsung’s CES booth featured a mini-arena for a FIFA 2017 Tournament

With a response time of 1ms Moving Picture Response Time (MPRT), industry-leading 144Hz refresh rate, 3000:1 contrast ratio, 1800R curvature, adjustable joints as well as the rich colors enabled by quantum dots, the CFG70 offers a comfortable, immersive gaming experience.

A curved screen of an 1800-millimeter radius coupled with adjustable joints offer a comfortable, immersive experience.

With a portfolio that encompasses quantum dot technology, curved design, UHD resolution and 1ms response time, all of which are on show at Samsung’s CES booth, Samsung continues to innovate the computer monitor, constantly pushing the boundaries of display technology.

Samsung Electronics Co. announces plans to enhance the premium television viewing experience by expanding its new and existing European Ultra High Definition (UHD) and High Dynamic Range (HDR) content partnerships. Consumers can now enjoy all-new programming from their favorite content providers, including Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 UHD and SUHD TVs. The entire series supports HDR technology designed to highlight contrast in dark areas and create distinguishing color differences in brighter areas.

“We are thrilled to work with amazing content partners, who share our mission of providing consumers with the best entertainment available,” said WonJin LEE, Executive Vice President of Visual Display Business at Samsung Electronics. “With fresh UHD and HDR content debuting soon in the European market in the coming months, we are excited to offer consumers more of their favorite television shows and movies in the best picture quality.”

Samsung has partnered with global content leaders such as Amazon and Netflix and Samsung has also expanded the partnership with them to provide more HDR content to subscribers across the Europe market. Amazon was the first to launch HDR with Samsung TVs and titles available today include award-winning and popular Amazon Original Series like Transparent, The Man in the High Castle and Mozart in the Jungle. Launched early this year, Netflix are now offering sought-after series and titles such as Marco Polo, Adam Sandler’s The Do-Over and The Ridiculous Six. European consumers can enjoy these much desired HDR titles with the Amazon Video app and Netflix apps on Samsung’s Quantum dot SUHD TV, which are slated to provide over 300 hours of HDR programming combined by the end of the year.

Several popular European content providers will also debut HDR programming, as well as newly-dedicated UHD channels and content. Arte and Sky will launch new UHD services for the European market this year and Insight TV and RTVE will each launch new HDR and UHD services. Samsung’s current partners, CHILI, Infinity and Videoload, will expand their UHD services to include HDR by early next year.

Samsung is also leading the proliferation of HDR technology through the launch of its Quantum dot SUHD TV, which expresses UHD and HDR content to its highest quality. The technology has been instrumental in the vast improvements in brightness, color and contrast across the television industry.

Samsung at IFA 2016

This year’s IFA attendees are encouraged to stop by Samsung Electronics’ booth to experience the complete lineup of Samsung premium TV and audio offerings. The booth will highlight Quantum dot display technology with a unique QD Experience zone, as well as showcase the Smart TV experience through a variety of content partners and smart technology.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

Samsung Electronics announced today a next-generation security solution for consumers to access pay-TV services directly on their televisions. The low-cost USB dongle, TVkey, ensures content protection without a set-top box or second remote. The innovative technology was developed by Samsung in collaboration with NAGRA, the world’s leading independent provider of content protection and multiscreen television offerings.

The new TVkey security system incorporates the built-in terrestrial, satellite and cable tuners of Samsung TVs to give consumers a reliable connection. The system provides the highest level of content protection at an affordable cost.

“We are committed to providing our consumers with access to all of their favorite content on their Samsung SUHD TVs,” said Jong-hee Han, Executive Vice President, Visual Display Business at Samsung Electronics. “By partnering with NAGRA on TVkey, we are setting a new standard for the industry, enabling pay-TV providers to securely deliver premium UHD content directly to consumers.”

TVkey content security approach meets stringent Hollywood requirements for protection of 4K and HDR content. It also allows pay-TV operators to easily add new subscribers and broaden their existing business models, dramatically reducing customer acquisition costs.

“In working with Samsung, we are providing consumers and pay-TV operators with a flexible and economical route to UHD services, while offering state-of-the-art pay-TV security,” said Maurice van Riek, NAGRA Senior Vice President of Content and Asset Security. “By integrating our latest content protection technology alongside open standards, such as USB and HbbTV/HTML5, we not only ensure excellent security, but also deliver a feature-rich, operator-branded user experience directly to the consumer’s TV.”

TVkey is expected to be available at the end of 2016, with additional market launches planned for early 2017. Later in 2017, Samsung and NAGRA plan to develop TVKey into an open market solution, fully accessible to the wider television industry.

For more details on when the open market deployment will be available, please visit the official TVkey website.

Samsung Electronics today announced that its TV PLUS service is now available in Thailand and Vietnam on 2016 Samsung Smart TV UHD Models. All other Smart TV models, including Full HD Smart TVs, will be supported by the end of June. The TV PLUS service enables users to find exciting video clips by simply moving to designated channels, instead of having to toggle between different apps.

As a part of the TV PLUS upgrade, users in Thailand and Vietnam will automatically receive four popular Korean Pop channels of CJ E&M’s ‘Tving TV’ including Awesome Singers (Channel 101/555), KPOP Boy Group Stage (Channel 102/556), KPOP Girl Group Stage (Channel 103/557), and M Countdown (Channel 104/558). Further ahead in 2016, Samsung plans to collaborate with additional global and local content partners to expand the channels and variety offered on the service.

“We are thrilled to offer TV PLUS and exciting K-POP content to our users in Thailand and Vietnam,” said WonJin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “TV PLUS is a new kind of Smart TV service that creates a better user experience, and enables consumers to watch their favorite programming in a more integrated way. We are committed to continuing to develop and launch new services that meet the unique needs of our Smart TV owners.”

TV PLUS can be enjoyed by simply connecting an eligible Smart TV to the Internet through a LAN-line or Wi-Fi network. For those who have agreed to the Smart Hub terms of use, relevant software upgrades are automatically initiated once connected to the internet so consumers can use the service instantly and without the need for further installment or registration. Users with cable TV and IPTV can join the fun by selecting TV PLUS on their Smart Hub home screens.

Samsung Electronics announced today that its UBD-K8500 Ultra HD Blu-ray player has been certified as ‘UHD Premium’ by the UHD Alliance (UHDA). Now a part of Samsung’s total UHD ecosystem, the UBD-K8500 joins the 2016 Samsung SUHD TV lineup in UHDA Premium Certifications.

Samsung’s recently released HDR-compatible UBD-K8500 Ultra HD Blu-ray player offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. When paired with Samsung SUHD TV’s Quantum Dot Display, the UBD-K8500 delivers a level of picture quality never before seen in the home. Its built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs.

The UBD-K8500 was tested to see if it could precisely read all of the information on a Blu-ray disc, which also bears the UHDA Premium logo, and reproduce what exactly is needed to meet true premium UHD picture quality. Moving forward, ULTRA HD PREMIUM logo from the UHDA will be included on all Samsung Ultra Blu-ray players to help consumers easily identify premium technologies and choose products with confidence.

“We are thrilled that the Samsung UBD-K8500 Ultra HD Blu-ray player has received the Premium Certification from the UHDA, and even more thrilled to offer our consumers a complete premium UHD home entertainment experience through the Samsung Ultra HD Blu-ray player and the 2016 SUHD TV lineup” said John JY KIM, Vice President of AV Product Marketing Group at Samsung. “Thanks to the industry’s continued focus on growing the UHD ecosystem to the fullest, consumers can expect more premium options with the best picture quality available – all at the comfort of their homes.”

As a trusted authority in UHD picture quality, the UHDA Premium Certification is designed to help consumers identify televisions, content and now playback devices that are capable of delivering a premium viewing experience at home. The certification is reserved for products, content and services that align with the rigorous performance metrics set by the UHDA for resolution, high dynamic range, peak luminance, black levels and wide color gamut.

The UHDA’s Premium Certification was adopted to TV products and UHD contents, but has now expanded to include Ultra HD Blu-ray players. Inclusion in this prestigious certification marks a meaningful step forward for Ultra HD Blu-ray players as it insures exacting video specifications are met to insure the players video output signal maintains artistic intent.

About the UHD Alliance

The UHDA is an organization dedicated to fostering the UHD ecosystem and promoting the benefits of UHD entertainment technology. The group announced the quality criteria for HDR, across displays, content and distribution methods. These specifications were developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, with significant input from consumer surveys.

For more information on the UHDA’s standards and specifications, please visit www.uhdalliance.org.

Some of the improvements came through upgraded industry standards. For example, the entertainment industry has gradually increased screen resolution to make clearer images; from Standard Definition (SD) to High Definition (HD) and now Ultra High Definition (UHD). Another recent advancement is High Dynamic Range (HDR), which allows production studios, content distributors, and TV manufacturers to offer brighter and more colorful video.

Some of the improvements come from innovations provided by each company. For example, when Samsung first introduced the LED TV, consumers were able to enjoy images several times brighter than conventional LCD TVs.

In 2015, Samsung started to apply quantum dot technology to its flagship SUHD TVs. Now with more and more industry partners gearing towards HDR, the marriage between Quantum Dot technology and HDR offers viewers a whole new era of home entertainment.

HDR1000: Jack It Up to 1,000 Nits

Although there are many devices that can show HDR content, not all HDRs are equal. Colors are perceived by light; and with the wider range of both luminance and colors for HDR, it is important that the TV can cover the brighter side of the spectrum. HDR1000 means the device is capable of showing at least 1,000 nits* at peak brightness. This intensity of luminance is considered an industry-top level.

Dealing with higher brightness levels poses challenges as it normally means the display device consumes more energy. Higher brightness levels can also cause the device to generate more heat and without proper measures, excessive heat could pose a threat on the product’s lifespan.

With SUHD TVs that feature Quantum dot technology, however, Samsung has an answer that allows TV sets to hit those brightness levels of up to 1,000 nits without the pain points. This is in part thanks to the photo-active property of quantum dots, which makes them very energy-efficient. Samsung was actually able to improve the overall energy efficiency of its 2016 SUHD TVs while enabling the set to hit 1,000 nits.

One Billion Colors

Quantum dots also emit a very pure color, which helps quantum dot displays show much more accurate colors. And by using these accurate reds, greens, and blues, it is able to display broader range of colors. On the other hand, light from conventional fluorescents tend to get mixed with adjacent colors, dropping the range of colors conventional TVs can show. In fact, Samsung’s 2016 SUHD TVs with Quantum Dot technology are able to show up to one billion colors – 64 times more color than the average TV.

This broad range of colors, along with the level of brightness quantum dot allows SUHD TVs to show, allows Samsung to offer richer pictures – closer to the real world than ever. These videos show how SUHD TVs with Quantum Dot technology help show more colors in bright and dark situations:

Recent innovations in display technology offer us an exciting new era of home entertainment. Before you go looking for your next TV set, check where the industry is going and make sure your TV is best-suited for the upcoming wave of UHD and HDR content.

For more information about HDR, Quantum Dot technology, and SUHD, visit: www.samsung.com/global/tv/quantum-dot-display.

* A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

This requires collaboration from across the industry. Cameras need to record more accurate video; post production studios need to control the brightness, contrast, color, and highlights to allow their intended image to be shown on the screen; distribution channels need to find a way to relay all that information in an agreed standard; set manufacturers need to make better panels and algorithms to recreate what the previously mentioned partners handed over.

The final image or video you see on your screen is usually only as good as the worst link in the aforementioned chain.

There are many ways to improve picture quality; one example is UHD (or 4K), where the industry came together to present more pixels in a given screen. Another one of the latest developments in this regard is High Dynamic Range (or HDR) which, in a nutshell, helps produce ‘better’ pixels.

HDR Allows for Improved Brightness and Color Accuracy

Many TV standards are stuck at an outdated 100 nits* – defined in the days of CRT TVs. In producing video for these standards, a lot of details in the dark and colors were lost. We’ve come a long ways since. Following numerous advances in technology, the collective industry has found ways to convey more of the original, or intended, video.

The range of luminance levels have been increased so that whites are whiter and blacks are blacker. The range of colors has also been increased so even colors can be more detailed. We call the previous range Standard Dynamic Range (or SDR), and the new broader range is called High Dynamic Range.

… And It’s A World of A Difference

For years, with each new TV, you’ve heard that colors are better than the previous set. But as HDR threads the efforts from across the industry, the difference is really self-evident. The details, previously lost in the shadows or glares, really stand out. Below is an example:

Look For the UHD Alliance Premium Certification

As previously mentioned, the industry needs to work together to bring about meaningful improvements in picture quality. In a joint effort to find ways to provide better picture quality, over 30 members from around the industry came together to form the UHD Alliance including production studios, content networks, tech companies, and TV manufacturers.

The UHDA has created Ultra HD Premium, a certification program that sets out the technical standards TV sets, contents, and distribution channels have to meet if they are to deliver the highest levels of picture quality. TVs bearing the Ultra HD Premium logo (such as Samsung’s SUHD TV) support HDR content. Meanwhile, compatible video material including streaming and Blu-ray releases likewise carry the label, certifying that their contents also meets the group’s standards.

In technical terms, this means that TVs needs to meet standards of the likes of HDR10 (color depth based on 10-bit signal), peak brightness/black level combination (at least 1000 nits peak brightness and less than 0.05 nits black level), etc. But all in all, the average consumer need only look for the UHD Premium logo.

Gaining Momentum

A range of content providers have been quick to climb aboard the HDR boat. Major providers have already started to provide premium streaming services with HDR.

And there is more to follow. The Samsung Ultra HD Blu-ray Player was released this year, and is compatible with SUHD TV devices. Distributors also say they are planning to release more and more HDR10 Blue-ray disc titles in 2016.

Considering it has been only around a year and a half since Samsung unveiled its first HDR solution at the Consumer Electronics Show (CES) in 2015, the technology’s progress has been nothing short of extraordinary.

For users, the true difference comes with the viewing experience. HDR works in tandem with the human eye, concentrating on contrast in dark areas and creating distinguishing subtle color differences in brighter areas.

Breakthroughs come think and fast in the world of TV, but with HDR now seemingly taking the fore, the way we watch is about to change forever. Television viewers could be standing on the verge of a future brighter than anyone has ever foreseen.

* A nit is a standard unit of luminance, frequently used in measuring the brightness of display devices. One nit is the luminous intensity of a candle lighting an area of one square meter.

Samsung Electronics America, the leader in home entertainment for over 10 years, announced the availability and pricing for its 2016 line up, including an entirely new Flagship model series – the KS9800, bringing a new meaning to Smart TV.

“Samsung has always been about the ultimate experience in Picture Quality. This year is no different. Our new SUHD models provide the brightest, most realistic color and clarity for every viewing environment,” said Dave Das, Senior Vice President, Samsung Electronics America. “What is new this year is our redefined Smart TV experience. We listened to our customers and made enjoying content the easiest it’s ever been.”

Experience the Excellence

Whether it’s SUHD, UHD or LED, Samsung delivers the brightest, most stunning picture quality, with richer colors and more dynamic audio than ever before.

Samsung’s SUHD TVs feature the world’s only cadmium-free 10 bit Quantum Dot Display, setting the quality standard of 1,000-nit HDR with the best and most vibrant color and contrast available for true-to-life picture and experience. The Ultra Black feature reduces reflections by absorbing light to help provide for deeper, richer blacks. This year’s Samsung SUHD line up meets the UHD-A’s Premium UHD certification program, which ensures consumers are getting the most premium experience from their UHD TV.

2016 SUHD TV – KS9500

Breathtaking Design

From curved and slim to the new boundless design edge, Samsung offers stunning design with optimum viewing. The new KS9500 features an immersive ‘360’ design that is elegant and looks beautiful from every angle.

Smart Just Got a Whole Lot Smarter

Samsung’s 2016 Smart Hub Interface takes simplicity to the next level.  The new Smart Hub Interface eliminates a lengthy setup process by automatically integrating set top boxes from cable providers like Time Warner, Comcast (coming soon), and satellite services such as DIRECTV (coming in June), as well as game consoles. Users can simply plug the STB into any HDMI port, and the TV will recognize the box and provider, as well as automatically set up the remote control to access and control the STB features – not just channel up and down, but DVR controls and other commonly used controls – without the user ever having to program or “teach” the remote. It’s the ultimate in simplicity.

It doesn’t end there. Now users can see and access their favorite content along the Smart Hub menu bar – not just the content provider’s logo, but actual programming. Scrolling across will bring up customized sources including streaming, Blu Ray, gaming, cable, and more, allowing users to “surf content” as though they were channel surfing. In most cases it doesn’t even require a log-in. If a user pauses a streaming program and exits to check the news, when they go back, the program is still right where they left off – no need to log-in and go deep into the app anymore.

It’s smart and seamless.

The purest UHD content with HDR available today

Samsung is the leader in providing customers with access to the most premium content. Whether it’s via streaming services, download services or over the air, it’s content at its best. Now Samsung is uniquely positioned to offer UHD HDR content in its purest form – Ultra HD Blu Ray. Customers can connect the K8500 Ultra HD Blu Ray to any SUHD via HDMI and enjoy the latest UHD HDR content from Hollywood Studios such as Fox and Warner Brothers.

The UBD-K8500 supports backward compatibility, upscaling existing 3D Blu Ray, Blu Ray to near-UHD quality. The player can also handle the next generation of home audio formats, including immersive, object-based sound formats like Dolby Atmos and multi-channel systems.

The 2016 Line

For 2016, Samsung offers breathtaking design and unparalleled excellence with its new line of TVs, including a series of five Curved SUHD TVs and a series of five UHD TVs that vary in display size from 49” to 88”. Ranging from the popular curved form to the traditional flat-panel, Samsung provides consumers with sleek appeal, the most exceptional picture quality and smartest TVs.

Samsung’s KS9800 SUHD TV – Delivers unparalleled and improved picture quality, spectacular color, as well as increased brightness and contrast. With the world’s only cadmium-free, 10-bit Quantum Dot display, the new SUHD TV can serve up to one billion colors in detail, delivering the most incredible color expression for the ultimate viewing experience. The smart experience just got smarter with the KS9800 – featuring Samsung’s new Smart Hub, discovering content has become easier and more intuitive than ever with a new simple and fast interface to quickly access everything from live TV to online video, all in one place. The new 2016 Smart Hub allows users to see their favorite content options at a glance by integrating set-top-box and VOD content experiences directly into the TV user interface. The Samsung KS9800 SUHD TV will be available in early June in a 65” model for $4,499, and an 88” model for $19,999. A 78” model will be available in early May for $9,999.

Samsung’s KS9500 Curved SUHD TV – Featuring a modern 360-degree design that is stunning from every angle, the KS9500 is the world’s first bezel-less curved SUHD TV offering an unparalleled blend of form and function. Its Quantum Dot Color and Supreme UHD Dimming dramatically improve color and contrast, enveloping the viewer as its Supreme Motion Rate 240 captures action. The 4K SUHD unlocks up to a billion colors with Quantum Dot technology, so every image appears stunningly authentic for the ultimate viewing experience. Additionally, its revolutionary HDR1000 High Dynamic Range combines vibrant color, powerful brightness, and wider contrast in both the foreground and background to unveil never-before visible details. The smartest of the Smart TVs makes switching from cable to streaming to any other input as easy as changing the channel. Its universal remote can also control your other devices, and with its built-in IoT Hub connected to the SmartThings platform, consumers can control everything from living room lighting to home security without ever leaving the couch. The Samsung KS9500 Curved SUHD TV is available now in a 55” model for $2,499 and a 65” model for $3,699. A 78” model will be available in early June for $7,999.

Samsung’s KS9000 SUHD Flat TV – Discover a viewing experience as breathtaking as it is exhilarating with Quantum Dot Color offering the most lifelike picture yet. The KS9000 SUHD TV’s Supreme UHD Dimming elevates color and contrast, while its Supreme Motion Rate 240 captures action that will leave your heart pounding. And, it’s more than just the Smartest TV with the most innovative and easy-to-use seamless capabilities – its sleek 360 design looks beautiful from back to front, making it a true work of art. Samsung’s KS9000 4K SUHD TV is available now in a 55” model for $2,299, and a 65” model for $3,499. A 75” model will be available in early June for $6,499.

Samsung’s KS8500 SUHD Curved TV – At the summit of television technology is the KS8500 4K SUHD Curved TV with Quantum Dot Color, creating our best picture yet. Its breakthrough HDR1000 High Dynamic Range reveals details the viewer has never before seen, while its Peak Illuminator Pro makes every scene come alive by making shades of color pop. This 4K SUHD has a curved screen with an ultra-slim, minimum bezel, and sleek 360 design that impresses from back to front. Plus, its enhanced seamless Smart TV capabilities make it easy to use as it is beautiful to admire. Samsung’s KS8500 4K SUHD Curved TV is now available now in a 55” model for $1,999 and 65” model for $2,999. A 49” model will be available in May for $1,699.

Samsung’s KS8000 SUHD Flat TV

Samsung’s KS8000 SUHD Flat TV– Smart never looked so good. The Samsung KS8000 features Quantum Dot Color, HDR1000 High Dynamic Range and Peak Illuminator Pro to provide the best home entertainment viewing experience. Plus, its Motion Rate 240 puts the viewer on the pulse of every action sequence, while its flat, virtually bezel-less 360 design exudes elegance from every angle. Its smart capabilities are enhanced with the latest innovations and auto-sensing universal control, so its insides are as extraordinary as its outsides. The Samsung KS8000 is now available in a 55” model for $1, 799, and in a 65” model for $2,799. Starting in May, it will be available in a 49” model for $1,499, and a 60” model for $2,299.

2016 Samsung SUHD TV with UHD Premium Certification by the UHD Alliance (UHDA)

Samsung Electronics has announced that its entire 2016 SUHD TV lineup has been awarded the UHD Premium Certification by the UHD Alliance (UHDA). The new certification is reserved for those products and services that comply with the organization’s newly announced performance standards for picture resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut, among other important metrics.

The UHDA’s Premium Certification is the most trusted identifier of top UHD picture quality. A certification logo from the UHDA will be included on all Samsung SUHD TVs in 2016, ensuring consumers can easily identify premium technology in the marketplace, and choose products with confidence.

“We are proud to receive Premium Certification from the UHDA for all Samsung 2016 SUHD TVs which offer outstanding picture quality. It validates our ongoing efforts to deliver the most true-to-life UHD viewing experience, for as many people as possible,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “We will continue our work with the UHDA to establish UHD picture quality standards and drive progress across the home entertainment industry.”

Samsung’s 2016 SUHD TVs have been recognized for their technological performance in all areas of picture quality, with their HDR capacity in particular offering the closest reproduction yet, of natural light. The 2016 SUHD TVs also reduce reflections caused by ambient lighting, resulting in improved contrast and a sharper picture, regardless of the viewing environment.

“We are honored to count so many top industry organizations as our partners, with the shared goal of providing consumers with revolutionary picture quality,” said Hanno Basse, Chairman of the UHD Alliance. “With such cooperation between industry-leading companies, and state-of-the-art picture quality technology, we can expect the UHD content ecosystem to continue its rapid growth.”

The UHDA is an organization dedicated to fostering the UHD ecosystem and promoting the benefits of UHD entertainment technology. The group recently announced the quality criteria for HDR, across displays, content and distribution methods. These specifications were developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, with significant input from consumer surveys.

For more information on the UHDA’s standards and specifications, please visit www.uhdalliance.org.

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For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

Samsung’s Curved TVs are designed to provide a more immersive experience, giving the viewer a better sense of depth and greater contrast. Samsung’s Curved screens give a more cinema-like experience when viewed from any angle because the panoramic effect makes the TV seen larger than it actually is. It also provides a more comfortable viewing experience because the viewing distance is more consistent.

In 2014, Samsung launched the “Coliseum” global marketing campaign, which is probably the way Samsung Curved TVs were introduced to most consumers, through advertisements on TV, in newspapers and in stores. The spots put the viewer in the ring, in front of a clan of angry gladiators.

Samsung subsidiaries in countries all around the world have also crafted marketing campaigns for the Curved TV using vividly colorful, locally relevant pictures on the screen of the TV.

The images below, which can be found on the Facebook pages of Samsung Electronics subsidiaries, are a selection of the some of the most visually impressive examples. Which one do you like the most?

“Combining breathtaking design with technology that provides dazzling color, stark contrasts and superb brightness, our radically new line of SUHD and UHD televisions set a new industry standard for the best picture quality available today,” said Dave Das, Senior Vice President, Samsung Electronics America. “In addition to featuring breakthrough display technology, our 2015 line is powered by our new Smart TV platform that not only brings consumers an intuitive user interface, but also makes it easy to share content between your Samsung mobile devices and 2015 Samsung televisions.”

The Next Step In Picture Quality Worthy of the Human Eye

Whether it’s LCD, LED or most recently UHD, Samsung has pushed the boundaries of TV innovation to new levels.  In 2015, Samsung continues to demonstrate its heritage of innovation by introducing the world to masterpieces in display engineering with its line of premium Curved SUHD TVs. With more than five years of research and development behind its proprietary Cadmium free nano-crystal technology, Samsung’s SUHD TVs produce a crystal clear color representation that results in a magnificent display of life-like picture quality. Combined with Samsung’s Peak Illuminator, these breakthroughs in screen technology produce a wider color range, delivering more detailed color expression, enhanced contrast that enables the deepest blacks seen on an LED screen, and unmatched brightness creating an entirely new category of TV.

With improved panel efficiency, superior color accuracy, and enhanced brightness precision, SUHD TVs provide unrivaled picture quality. Along with these exceptional improvements in color and brightness, Samsung incorporates local dimming technologies to minimize black loss, improve contrast, and deliver the deepest blacks currently available without loss of detail. The first line of SUHD TVs are no exception to Samsung’s strong tradition of design. From curved to flat, Samsung’s SUHD TVs capture the design aesthetic of contemporary art and architecture that are both captivating and functional.

A Smarter and More Integrated Smart TV

To further enhance its award winning Smart TV platform, all 2015 Samsung Smart TVs will now feature the Tizen Operating System. This revolutionary Smart TV platform incorporates an intuitive user interface to access the most popular streaming content and includes the Quick Connect feature that enables easy connection with select mobile devices for an enjoyable second screen experience. Powered by an Octa-Core processor, Samsung Smart TVs deliver enhanced performance, enhanced graphics and a bevy of brilliant new features.

Samsung Smart TVs bridge the gap between mobile and the living room by acting as a complete home entertainment hub that can be controlled by Samsung select Galaxy smartphones, offering wireless access to movies, and later this year photos, and music stored on other devices.  With one press of a button users can share any content from their select Samsung smartphone or tablet with their TV, while still browsing or chatting on their mobile device. This revolutionary mobile-to-TV convergence allows consumers easy and unparalleled access to an ever expanding content ecosystem.

UHD Content and Beyond

Samsung’s commitment to deliver the ultimate home entertainment experience does not stop at the product level. Samsung is working towards a more robust UHD ecosystem, including more and wider access to UHD optimized content. By participating in the newly formed UHD Alliance, Samsung joins Hollywood studios, content distributors, other consumer electronics brands, post-production and video technology companies to help define, and set a certification standard to ensure consumers will have access to the very best premium UHD content through the very best playback device.

The 2015 Line

For 2015, Samsung brings the very best in picture quality and elegant design to its new line of TVs, unveiling four new series of Curved SUHD TVs and four new series of UHD TVs that will vary in display size from 40-inches to 88-inches. Ranging from the popular Curved form to the traditional flat-panel, Samsung provides consumers the best offering of TVs that deliver a stunning and immersive home entertainment experience.

Samsung’s JS9500 Curved SUHD TV – Samsung’s JS9500 delivers new levels of color richness and picture quality thanks to Samsung’s proprietary 10-bit nano-crystal panel technology and full array local-dimming LED backlight, drawing viewers into a sensational picture that is crisp, vivid and true to life on a cutting-edge curved screen. The immersive feeling that the TV induces is amplified by Samsung’s exclusive Auto Depth Enhancer, an algorithm that analyzes images across the display and automatically adjusts contrast for a greater sense of depth. Heightened levels of color are reached with Samsung’s PurColor technology, which replicates natural color as film-makers and content creators originally envisioned, expressing more detailed shades that produces a picture quality that is unmatched in the industry. The new series of Samsung curved screens also come with the One Connect Box, which houses the “brains” of the TV and enables consumers to easily switch out the box in order to stay up to date on the most current UHD standards, making this line the industry’s only future-ready TVs.

Samsung’s JS9100 Curved SUHD TV – Offering vibrant color detail and enhanced picture crispness, the Samsung JS9100 delivers an unbelievably life-like home entertainment experience. Peak Illuminator Pro technology makes any content pop with increased LED illumination behind the brightest regions of the display, and with UHD upscaling users are able to enjoy full HD images in UHD level picture quality, providing a breathtakingly true-to-life viewing experience not dependent on source material.

Samsung’s JS9000 Curved SUHD TV – Featuring an edge-lit LED panel, the JS9000 Curved SUHD TV introduces a lifelike picture that boasts 64 times the color expression of conventional TVs and thanks to Samsung’s proprietary nano-crystal color technology a wider color range. Picture contrast and dimness is expertly managed with Samsung’s Precision Black feature that expands darkness levels, and with the Peak Illuminator Pro feature luminosity is boosted creating an overall experience that is both enchanting and immersive. Incorporating Samsung’s new Smart TV platform, the JS9000 offers effortless access to content and seamless sharing thanks to how easily the TV syncs with other devices. Now, anyone can share content from their select mobile device to a TV and vice-versa with simply one touch of a button, allowing the ability to enjoy a multi-screen experience with any compatible devices. With its Shirring design, the JS9000 looks like a piece of moving art, and whether mounted on a wall or placed on a stand, this metal bezel creates a harmonious effect that will add to the visual appeal of any home.  

Samsung’s JS8500 SUHD TV (flat) – Samsung’s JS8500 SUHD TV delivers astonishing realism and an immersive SUHD entertainment experience all in an elegantly designed display that changes the conventional notion of what a TV should look like. Featuring Samsung’s Precision Black, which minimizes black loss and expands darkness levels, a greater sense of depth is achieved delivering an incredibly lifelike picture. Incorporating Samsung’s new Smart TV platform , the JS8500 delivers an incredibly integrated entertainment experience with an easy user interface that allows for seamless switching between your favorite applications, live broadcasts, and streaming video.

Samsung’s JU7500 Curved UHD TV – Introducing Samsung’s JU7500 Curved UHD TV, an exceptionally engineered and beautifully designed TV that delivers an unbelievably true-to-life UHD quality picture thanks to proprietary technology. The JU7500 features Samsung’s UHD upscaling technology, capable of converting any input source, to crystal clear 4K UHD quality.

Samsung’s JU7100 UHD TVs (flat) – Samsung’s JU7100 UHD TV delivers amazing life-life UHD picture quality and is packed with incredible Smart TV features. With Samsung’s exclusive Peak Illuminator and UHD Dimming, the Samsung JU7100 delivers the deepest blacks and brightest whites by automatically adjusting brightness producing a vivid picture experience.

Samsung’s JU6700 Curved UHD TV – The Samsung JU6700 Curved UHD TV will draw viewers into the on-screen action like never before with 4K UHD resolution that features up to 4 times the crispness of Full HD. With PurColor technology audiences are treated to a visually stunning display of accurate color and spectacular picture performance.

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.