On September 3, Samsung unveiled the latest addition of the Gear series to kick off IFA 2015 at the Gear S2 Showcase at the Tempodrom in Berlin, Germany. The event celebrated the highly anticipated Gear S2, Samsung’s first circular wearable device. Equipped with a slew of innovative features that allow for an unprecedented user experience, the smartwatch is as functional as it is fashionable.
Hundreds of people eagerly make their way inside.
The audience applauds as the Gear S2 is unveiled
YH Lee, Samsung’s executive vice president, global marketing for IT and Mobile Division, introduces the Gear S2 by noting how the circle is “the symbol of wholeness.”
The Gear S2 has hundreds of different watch faces to choose from.
Alanna Cotton, VP of Product Strategy, Samsung Electronics America, talks about the functionality of the Gear S2.
The clock-like experience zone comes alive as guests file in to get up close and personal with the Gear S2
The Gear S2 on display after the showcase.
Showcase attendees get hands-on with Samsung’s hottest products in the experience zone
A customizable watch face allows the Gear S2 to better fit a user’s personal style
Attendees can’t help but smile at the stunning design of the Gear S2
Musicians fire up an already excited crowd at the Gear S2 showcase.
Gear S2 and the latest Galaxy phones, paired up.
Attendees explore the usability features of the Gear S2