[Video] PixCell LED: Lighting the Way to Safer, Smarter Driving

In the automotive industry, active safety has become a large focus in recent years. In order to assist drivers by providing solutions that intelligently navigate and anticipate danger, as well as improve the overall driving experience, various areas of the industry have been working on developing technologies that put active safety at their core.

One of the most promising innovations along this line to emerge from the automotive lighting industry is the Adaptive Driving Beam (ADB), which automatically adjusts the light in a car’s headlamps to maximize visibility for drivers by adapting to changing weather and traffic environments.

Engineered using Samsung’s world-class expertise in semiconductor manufacturing, Samsung’s PixCell LED is a first-of-its-kind lighting solution for ADB. Consolidating over 100 independently-addressable light pieces with silicon walls onto a single LED chip, the PixCell LED enables extraordinarily well targeted, high-contrast lighting that provides drivers with greater road visibility. Through darkness, rain, or fog, the PixCell LED is a cutting-edge ADB solution set to give drivers around the world safer and smarter pathways home.

Take a look at the video below to learn more.