More than 20,000 offline retailers have already signed up for the digital platform that enables consumers to buy Galaxy smartphones online from their neighbourhood stores.

“At Samsung, the consumer is at the core of everything we do. Our partnership with Benow is part of our broader online to offline (O2O) strategy and is aimed to provide benefits of both offline and online platforms to the consumer. With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. This will ensure that our consumers don’t have to step out to a physical store at a time when Social Distancing is the new normal. At the same time, the new platform enables thousands of physical retailers to connect with local customers online,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

“Benow believes in harnessing technology to bring customers closer to their favorite brands. We have always believed in the strength of retailers and have been supporting them with various disruptive initiatives like contactless payments and device-less payment acceptance. Our O2O initiative in partnership with Samsung ensures that a large number of their mobile dealers can now have an online presence and extend an Omni-channel experience to their customers. This becomes increasingly relevant during these days of strict social distancing. The beauty of the platform is that it does not call for yet another app download while giving a seamless app like shopping experience all the way to a checkout with multiple payment options to the customers,” said Soorraj VS, Co-founder, Benow.

How the new digital platform works

To enable a dealer to become part of the new digital platform, Samsung shares the details of the dealer with Benow. Following this, the dealer gets a link on his/her mobile number. The dealer then registers for the platform and downloads the Benow App.

On the Benow app, the dealer can make an online catalogue of best-selling Galaxy smartphones. This catalogue can be edited to add newer models. Once the catalogue is ready, the dealer shares the link with customers via email, SMS and WhatsApp. The dealer can also share the link on his/her Social Media channels.

The consumer can browse the entire catalogue of Galaxy smartphones through the link shared by a particular dealer. To order a new phone, all the consumer needs to do is place a request via the online link. The moment a customer places an order, the dealer gets a notification. The dealer then checks the Benow app to get customer details. Post contacting the customer and finalizing the deal, the dealer generates the payment link through Benow.

The customer has the option to select various payment methods (cash on delivery, credit card, debit card, easy EMI, etc.) to make the payment. Upon transaction, both the customer and the dealer get digital charge slips. The dealer gets the Galaxy smartphone delivered to the customer.

Win-win situation for both Consumers & Dealers

The new digital platform enables millions of consumers in India to tap their local dealers to buy Galaxy smartphones online. It also helps Samsung’s large number of offline partners reach out to their local consumers online.

Samsung Finance+ is Samsung’s ‘Make for India’ initiative towards financial inclusion & Digital India

Samsung, India’s largest consumer electronics and smartphone brand, today launched Samsung Finance+, making it easy and simple for consumers to buy Samsung Galaxy smartphones. Samsung Finance+ is a unique and universally accessible digital lending platform that provides financing opportunity to prospective consumers for purchase of Galaxy smartphones in India.

The key features of Samsung Finance+ are:

1. Fully Digital: Consumers go through a paperless journey with the in store Samsung promoter assisting the customer through the process
2. Customized offer for everyone: Nearly all consumers applying for finance end up getting an offer on the Galaxy smartphone of their choice
3. Universally Accessible: Wide reach in India through Samsung’s strong retail presence in India

To start with, Samsung is launching Samsung Finance+ at over 5,000 stores in 30 cities across the country. Samsung plans to reach to 10,000 outlets in 100 cities by the end of 2019.

“At Samsung, consumers are at the heart of everything we do. Samsung Finance+ is a testimony of our consumer-centric innovation. It is also a ‘Make for India’ initiative towards financial inclusion and Digital India. We are confident that Samsung Finance+ will touch the lives of millions of consumers in India,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

Samsung Finance+: Consumer Journey

Consumers buying a Galaxy smartphone at any one of the 5,000 stores equipped with Samsung Finance+ platform can opt for easy finance on their smartphones. All they have to do is to log into the in-store Samsung Finance+ application on a Galaxy Tab. After filling is their personal details for a simple KYC verification and credit scoring, they will get an offer screen on various Galaxy smartphones. The entire journey is fully digital, fast and convenient.

Samsung Finance+: Make in India

Samsung Finance+ was developed in India at the Samsung R&D Institute India-Bangalore. SRI-B engineers worked closely with SIEL from early 2018 in assessing market requirements, designing product features, running limited pilots to validate the concepts and building a data driven, scalable multi-sided lending platform which can meet the demands of a market like India. The entire engineering design and development of this platform is done out of SRI Bangalore.

Samsung has partnered with DMI Finance to launch Samsung Finance+ in India. DMI Finance is a pioneer in the use of technology for transmission of credit to the end customer.

“We are honoured to have worked closely with Samsung over the past 24 months to deliver the first true partnership in India between an OEM and a lender. We have been able to marry Samsung’s world-class product and customer experience with DMI’s credit platform and technology stack to deliver to the client a seamless and intuitive experience which has the potential to transform the market for smartphones in India,” said Shivashish Chatterjee, Co-Founder, DMI Finance.

For latest news on Samsung India, please visit Samsung India Newsroom at news.samsung.com/in

For Hindi, log on to Samsung Newsroom Bharat at news.samsung.com/bharat

You can also follow us on Twitter @SamsungNewsIN

During the ‘New Pinch Days’ sale, Samsung Galaxy On Nxt (64GB), one of the best-selling Samsung Galaxy ‘On’ series smartphones, will be available at an unbelievable price of INR 11,900 with a flat discount of INR 6,000. Samsung Galaxy S7, another best-seller flagship, will be up for grabs at an extremely attractive price of INR 29,990 along with an extra INR 5,000 off on exchange.

In addition, there will be offers on Galaxy J3 Pro and Galaxy On5. Customers will also get an instant cashback of 10% on all the products when purchased through HDFC debit and credit cards.

“We are happy to spread the joy this festival season with exciting offers, exchange schemes and cashback offers that will allow consumers to purchase and enjoy their favourite Samsung Galaxy smartphones,” Mr. Sandeep Singh Arora, Vice President, Online Business, Samsung India, said.

To read the story in Hindi, Click Here- https://news.samsung.com/bharat/samsung-galaxy-smartphones-available-at-never-before-prices-on-flipkart-during-new-pinch-days-sale

To avail the cashback, the only thing consumers have to do is to visit select Samsung outlets, choose the Samsung Galaxy smartphone of their choice, scan the Paytm Mall QR code at the store, check product details and offers online and pay instantly to walk away with their favourite Galaxy smartphone. This partnership will benefit millions of consumers and will help them get the best Samsung devices with most meaningful features at an even more attractive price.

“Our partnership with Paytm Mall will make it easier for customers to buy Samsung smartphones at never-seen-before prices. This offer gives us an opportunity to give more value to our customers. We will continue to wow our customers with such offers. This partnership is also a great example of Samsung’s ‘Make for India’ initiative in our distribution channels. We strongly believe in co-prosperity and this partnership gives us the perfect opportunity to work together with our trade partners on an unprecedented scale,” Mr. Mohandeep Singh, Senior Vice President, Samsung India, said.

“We are extremely proud to partner with Samsung, the biggest smartphone brand in the country. This partnership is in sync with Paytm Mall’s O2O strategy that aims to offer convenience to customers and also help drive greater sales of offline retail outlets. We are confident that our association will revolutionize the offline smartphone buying experience in the country and take it to the next level,” Mr. Amit Sinha, COO-Paytm Mall, said.

Currently, consumers scanning Paytm Mall QR and purchasing their favorite devices at Samsung’s retail outlets are eligible for a cashback on Galaxy Note8, Galaxy S8+, Galaxy S8, Galaxy C9 Pro, Galaxy C7 Pro and Galaxy J5 Prime. Galaxy S8+ and Galaxy S8 along with the recently launched Galaxy Note8 have received overwhelming response in India. Galaxy Note8, launched in September 2017, won the prestigious ‘Gadget of the year’ award at the inaugural Indian Mobile congress (IMC) 2017, while Galaxy S8/S8+ was adjudged the ‘Smartphone of the year’ at several other awards.

The QR-code-based platform allows offline stores to create an online presence and catalogue enabling consumers to buy from the stores directly. By partnering with Paytm Mall, Samsung India aims to digitize the offline shopping experience along with convenient digital payments, in line with the Government of India’s Digital India initiative.

The simplicity of this new initiative showcases Samsung’s commitment to bring innovation not only in products but also in channels based on consumer’s needs and choice. The new endeavor brings both offline and online channels together.

The offer is now available at select outlets and Samsung plans to take this offer to an unprecedented scale through expansion to its wide network of retail outlets and exclusive Samsung Stores.

To Read the story in Hindi, Click Here- https://news.samsung.com/bharat/buy-your-favourite-samsung-galaxy-smartphone-via-paytm-mall-and-get-up-to-inr-8000-cashback