Calling All Pet Lovers to Show Their Creativity with Eco-Friendly Pet Homes #FurTheWinMY*

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Unleash your creativity and stand a chance to win a Samsung Lifestyle TV or Samsung Soundbar


Splurged on your pet lately, and can’t figure what to do with the discarded packaging? Samsung Malaysia just announced the perfect answer with its #FurTheWinMY* Instagram challenge. Inviting Malaysians to design innovative pet homes out of used cardboard boxes, this eco-friendly challenge is the perfect way to give used packaging a new lease on life and to get yourself a chance at winning Samsung’s The Frame and Soundbar.


The #FurTheWinMY* challenge is inspired by Samsung’s Eco-Package concept, the company’s multi-award-winning initiative to reduce carbon emissions by making alternative upcycling options for eco-conscious consumers. For this reason, Samsung’s eco-packaging is made from eco-friendly corrugated cardboard, allowing consumers to turn cardboard boxes that are otherwise discarded into various accent pieces for their homes.


Check out the prizes to be won:


Prizes Product
1x Grand Prize 65″ The Frame QLED 4K Smart Lifestyle TV worth RM9,499
1x 2nd Prize 43″ The Sero QLED 4K Smart Lifestyle TV worth 6,999
1x 3rd Prize 43″ The Frame QLED 4K Smart Lifestyle TV worth 4,999
20x Most Creative Winner Samsung HW-T400 2.0ch Soundbar worth RM499


To participate in the #FurTheWinMY* challenge, you must be a Malaysian, aged 18 and above, and have followed Samsung Malaysia on Facebook, Instagram, and Twitter. After that, just follow these easy steps:


  1. Build an Eco Pet House using Samsung’s Eco-Packaging or any used plain cardboard box.
  2. Set your Instagram profile to public and post a picture of any of your pets with the Eco Pet House.
  3. Include a creative caption that describes your pet’s best trait and use the #FurTheWinMY* and #SamsungEcoPackage hashtag in your post.
  4. Tag @Samsung Malaysia’s Instagram page and three (3) of your Instagram friends.



The challenge runs from today until 19 September 2021, and each participant is entitled to submit one (1) entry throughout the contest period. A total of 20 winners will be selected by a panel of judges and announced on Samsung Malaysia’s Facebook and Instagram page. All winners will also be in the running for the Grand prize, 2nd prize, and 3rd prize, which will be announced on 11 October 2021.


Samsung has been making various efforts over the years to reduce the use of resources across all supply lines to promote more sustainable consumption. Since early 2021, the company has introduced eco-friendly packaging across its Lifestyle TV product portfolio in order to reduce the environmental footprint. Using dot matrix design on its eco-friendly corrugated cardboard boxes, consumers can cut the boxes easily and assemble them for various other uses, such as small end tables or pet houses.


The launch of the #FurTheWinMY* Eco Pet Home Challenge further solidifies Samsung’s hopes to provide its customers with a new experience while reducing the environmental footprint. For more information about the #FurTheWinMY* Eco Pet Home Challenge, visit the contest page at




*Hashtag was changed to #FurTheWinMY on 26 August 2021. In account of the sudden change, previous entries using the older #FurTheWin will still be valid.

Press Resources > Press Release

Products > TVs & Displays


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