CES 2026 “The First Look”

Samsung Electronics will host The First Look on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event — set to take place two days before the opening of CES 2026, the world’s largest IT and consumer electronics show — the company will unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences. Check out Samsung’s CES 2026 content below to find out more about the company’s participation at the event.
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Samsung Highlights How Open Ecosystems Unlock the Real Promise of Home AI at CES 2026
06-01-2026
Press Release
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[CES 2026] Inside Samsung’s The First Look 2026: A Vision of AI Companions for Everyday Life
06-01-2026
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Samsung Unveils World’s First 130-Inch Micro RGB TV Featuring Next-Generation Color and Bold New Design
06-01-2026
Press Release
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[Video] Samsung Outlines AI Vision at The First Look 2026 Press Conference
06-01-2026
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Looking Forward to Another Year of Purpose and Partnership
06-01-2026
Press Release
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Samsung Presents ‘Your Companion to AI Living’ at The First Look during CES 2026
05-01-2026
Press Release