[EuroCucina 2024] AI Makes Cooking Easier and More Precise for Everyone

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EuroCucina 2024, one of the world’s largest kitchen events, kicked off on April 16 (local time) in Milan, Italy. At the event, Samsung Electronics demonstrated how it is introducing a new culinary experience that redefines the kitchen landscape by seamlessly integrating AI technology with built-in products released in the European market.


▲ Andrea Berton, Italy’s leading Michelin-starred chef, hosts Samsung’s Live Cooking Show at EuroCucina 2024.


Starting on April 16, Samsung hosted a five-day live cooking show featuring five chefs. Notably, Italian Michelin-starred chef Andrea Berton introduced ways to simplify cooking for all by showcasing how he cooked in Samsung’s AI kitchen, which integrated Samsung Food — a personalized, AI-powered food and recipe platform for recipe discovery, saving and food ingredient management — with the Bespoke 4-Door Flex Refrigerator with AI Family Hub™+ and the new Anyplace Induction.


▲ Andrea Berton demonstrates the AI Vision Inside feature of the Bespoke 4-Door Flex Refrigerator with AI Family Hub™+.


A New Kitchen Unified With AI

As the cooking show commenced, Berton personally demonstrated AI Vision Inside, a feature offered in the Bespoke 4-Door Flex Refrigerator with AI Family Hub™+. As he placed a potato into the fridge, it was automatically recognized through the internal camera of the fridge and added to a generated food list. Also, Samsung Food utilized the items in the fridge to recommend various recipes that users can choose.


After Chef Berton sent the recommended recipe to the induction cooktop and the oven, the temperature and cooking time were automatically adjusted on both appliances. While the oven handled the cooking process, Berton continued the cooking demonstration by following the recipe using AI Home, a 7-inch touchscreen built into the Anyplace Induction.


▲ Visitors at EuroCucina 2024 observe the cooking show at the Samsung booth.


Entering the Era of Effortless, Precise Cooking for All

After the live cooking show, Chef Berton — who is known to use several of Samsung’s various products in his restaurant — explained that the purpose of his participation was to personally showcase AI capabilities to visitors, providing them with a glimpse into the new kitchen experience.


The chef highlighted the capability to send recipe recommendations to cooking appliances using only the ingredients in the refrigerator or a photo of the food. “Today shows how Samsung has made cooking more accessible for everyone,” he stated. “As a chef, I wish for more people to experience the joy of cooking diverse dishes with the assistance of Samsung’s AI devices.”

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