GEAR UP! Samsung Sets New Standard for Lifestyle Living with Gear Sport and Gear IconX

Kuala Lumpur, 23 November 2017 – In the digital age where technology and exercise collide, wearables have transformed society’s approach to fitness and have the ability to keep us informed, motivated and on track to accomplishing our fitness goals. In support of staying active, Samsung Malaysia Electronics is proud to add two new standout devices, the Gear Sport and Gear IconX, to its portfolio of innovative wearables – designed to help people get the most out of their day.

“The key to living a healthy life is to keep moving and stay active; and as such, we want to drive people to enjoy a dynamic and balanced life in a smart and seamless way. Now with the new Gear Sport, an aspirational timepiece of daily use, and the new Gear IconX, the cord-free earbuds to help fill their workout regime with music, these two devices are set to help people of varying fitness levels meet their fitness goals. These devices are stylish, durable and functional that complement your lifestyle all round, from work to play to fitness,” said Mr KM Liew, Head of IT & Mobile Business, Samsung Malaysia Electronics.

The New Gear Sport: A new versatile smartwatch to support an active and balanced lifestyle 

More than just a smartwatch, The Gear Sport is a personal fitness coach that helps users get the most out of everyday activities. It provides the ultimate all-round fitness experience, keeping track of daily movements and workouts systematically. The Gear Sport is water resistant with a 5 ATM[1] rating and advanced swim tracking capabilities to measure key swim metrics for better results. With its sleek, ergonomic form that can be worn in a variety of colourful and easily changeable standard 20mm straps, it is perfect for any occasion so users can effortlessly transition from the gym to a night out with friends.

The Gear Sport is also functional, allowing users to balance business and fitness needs anytime. Users can keep track of their work, such as replying emails, as well as their fitness goals simultaneously, all in one single device. Available in Blue and Black, the Gear Sport is equipped with Gear foundational functions that include a control of Samsung IoT-enabled devices through Samsung Connect and Samsung Pay capabilities.

The New Gear IconX: Comfortable fit, cord-free earbuds that provides complete freedom in your ears

The Gear IconX are cord-free earbuds that provide a secure and comfortable fit, making daily commute more enjoyable and helping active users get more from their workout. The updated design comes in Black and is even more ergonomic and lightweight, making it effectively secure, comfortable and stylish to use. For fitness enthusiasts, the Running Coach function with voice feedback is readily available to motivate users based on the pace set, just like a personal fitness coach.

Furthermore, an improved long-lasting battery ensures that users always have access to the features they need and music they love. Music can be enjoyed on and offline by transferring songs from a Samsung smartphone or PC, or accessing favourite tunes through Bluetooth connectivity. The Gear IconX is also the newest connection to Bixby. With a simple tap and hold of the earbud, users can control their music, playlist and smartphone through voice command – without even having it in your hand. The Gear IconX is available in 3 colours – black, gray and pink.

Gear Fit2 Pro: An advanced GPS fitness band with swim tracking capabilities

Completing Samsung’s wearables offering is the Gear Fit2 Pro, an upgraded GPS sports band with industry-leading swim tracking capabilities that makes an ideal companion for swimming laps or playing in the pool. Launched in September 2017 with the Galaxy Note8, the new Gear Fit2 Pro features advanced built-in GPS tracking to capture the users’ run or ride with accurate activity tracking, making every move count. Samsung’s Under Armour partnership provides users with access to the brand’s popular fitness apps that offer a connected experience via exclusive features including activity, nutrition and social functions. Available in Liquid Black and Diamond Red, its versatile design also makes it a stylish accessory.

The new Gear Sport and new Gear IconX will be available in Samsung Experience Stores from 1^st December 2017 onwards at a retail price of RM1,299 and RM799 respectively; while the Gear Fit2 Pro retails at RM799. With every purchase of Gear Sport from 1^st to 31^st December 2017, customers will receive two (2) complimentary Gear straps worth RM198 and a Limited Edition Watch Collector Box worth RM299, while stocks last.

For more information on the Gear Sport – http://www.samsung.com/my/wearables/gear-sport

For more information on the Gear IconX – http://www.samsung.com/my/wearables/gear-iconx-2017

For more information on the Gear Fit2 Pro – http://www.samsung.com/my/wearables/gear-fit2-pro

[1] Gear Sport have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are resistance to rain or shower and may be used for shallow-water activities like swimming in a pool. However, the Gear Sport should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. If the device or your hands are wet, they must be dried thoroughly prior to handling.

First in Malaysia to strap on the Gear Sport, participants accepted the Gear Up Challenge for an all-round fitness experience.

Julian Thean, Head of Product Marketing, IT and Mobile Business, Samsung Malaysia Electronics introducing the new Gear devices.

Samsung’s Product Trainer, Austin Ng, explaining the key features of the Gear Sport, Gear IconX and Gear Fit2 Pro.

Participants in a team workout during the High Intensity Interval Training (HIIT) at Lot 10.

Youtuber Jinnyboy breaking a sweat at the Gear Up Challenge.

Participants battling and burning calories at the Galaxy Fitness Station.