Golden Screen Cinemas to Introduce Samsung Cinema LED Screen to Malaysia

HDR LED Display and JBL by HARMAN’s Professional Solutions
promises to deliver an even more enriching and immersive cinema experiences

Malaysia’s leading cinema exhibitor, Golden Screen Cinemas (GSC) has announced that it is partnering with Samsung Malaysia Electronics (SME) to introduce and bring its pioneering Cinema LED technology to Malaysia, as the cinema chain continues to innovate and deliver enriching experiences for movie-goers in the country.

This new next-generation viewing experience, which will be made available at GSC’s flagship theatre in Mid Valley Megamall, marks a new milestone for GSC with Samsung’s Cinema LED Screen implementation in Malaysia, and follows successful implementations in Asia including China, Korea, and in Europe.

“Golden Screen Cinemas is excited to introduce the Samsung Cinema LED to Malaysians, as it underscores our commitment in bringing in the latest cinematic technologies. The Samsung Cinema LED screen expands our offerings, enabling us to deliver new and enriching cinema experiences to customers, but it is also part of our efforts to transform the Malaysian entertainment landscape. We intend to change how audiences across the country look at the traditional cinema-going experience, and this is the next step for the future of cinema,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

“At Samsung, we design our products around how people live, bringing joy and value into their life. Through the partnership with GSC, we hope to provide the best audio-visual enjoyment and we strive to continuously redefine cinematic tools to stand out and be a part of creating cinema history. We are confident that this partnership with GSC will be a successful one as they are the largest cinema exhibitor in Malaysia, and we shall grow together to bring the best immersive cinematic experience with Samsung Cinema LED screens,” said Mr. Yoonsoo Kim, President of Samsung Malaysia Electronics.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, Samsung’s Cinema LED Screen is designed to deliver a more captivating and vibrant viewing experience, by pairing stunning video technology with state-of-the-art audio technologies from JBL by HARMAN Professional Solutions and Samsung Audio Lab.

Measuring 10.3m (33.8 ft) wide in size, the Cinema LED Screen brings the visual power of HDR picture quality to the big screen, delivering ultra-sharp 4K resolution visuals (4,096 x 2,160) and peak brightness levels of 146Fl. Leveraging its ultra-contrast and low-tone grayscale settings, the futuristic screen is able to showcase the brightest colours, most pristine whites, and deepest blacks at a nearly infinite contrast ratio, enlivening and bringing content to life.

To complement its stunning picture technology, Samsung’s Cinema LED screen also comes with world-class audio technology from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theatre’s seating area, so that audiences can enjoy a true multi-sensory aural experience, just the way the content creators intended.

“GSC has always been poised at the forefront of out-of-home entertainment, delivering high-quality cinematic experiences that are complemented by a diverse range of content, some of which are available exclusively under our GSC International Screens brand. We are confident that with the Samsung Cinema LED screen, our customers will get more out of their movie-going experiences with us, whether they are watching a Hollywood blockbuster, catching a foreign film, celebrating their favourite bands in concert, or cheering for their favourite e-Sports teams,” added Ms. Koh.

For more information, please visit GSC’s website at www.gsc.com.my, check out GSC’s Mobile App, or GSC’s Facebook page at www.facebook.com/GSCinemas.

For more information about Samsung’s Cinema LED Screen, as well as related articles, photos and videos, please visit https://displaysolutions.samsung.com/showcase/news-press/detail/samsung_debuts_worlds_first_cinema_led_display.

About GSC

Golden Screen Cinemas Sdn Bhd (GSC), Malaysia’s largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). GSC operates a total of 404 screens in 47 locations across Malaysia and Vietnam, with 344 screens in 36 locations in Malaysia, and 82 screens in 13 locations in Vietnam through a partnership with Galaxy Studio. Aspiring to be a regional cinema and content operator that is recognized for providing total quality movie entertainment, GSC offers THX-certified halls and the multi-dimensional Dolby Atmos® audio surround technology across Malaysia. The 21-screen GSC Mid Valley Megamall holds the record of being the largest multiplex in Southeast Asia, while GSC Paradigm JB houses the largest GSC Maxx screen in Malaysia. GSC Signature offers exclusive cinema experience with its luxurious Gold Class and Premiere Class halls, while GSC Lite brings urban-class cinema entertainment into smaller towns. For more information, log-on to www.gsc.com.my