IFA 2024: Highlights From Samsung Electronics’ Booth That Brings AI to Life

IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany — opened on September 6 with Samsung Electronics showcasing an impressive array of AI-powered products and services under its vision of “AI for All.”

Samsung Newsroom visited the company’s dynamic booth at IFA 2024 to see what innovative technologies captivated attendees.

▲ (Left) Samsung’s exhibit is located in CityCube Berlin in Messe Berlin. (Right) Crowds gathered at Samsung’s IFA 2024 booth.

Leading the Way to a Safer, More Sustainable Future

Upon entering the exhibit, visitors were welcomed by a range of SmartThings solutions — organized into key themes such as Security, Sustainability, Easy Connectivity and Control, Safety and Health as well as B2B Solutions. Each area highlighted SmartThings’ AI capabilities, illustrating how these innovations integrate into everyday life and reflect Samsung’s commitment to building a safer and more sustainable future.

▲ Calm Onboarding helps to manage the entire product journey, from registration to actual use and product maintenance. Meanwhile, Map View allows users to monitor devices in living spaces at a glance.

▲ SmartThings can adjust home appliances to create optimal sleep conditions

▲ The B2B-specific SmartThings Pro streamlines operations in residential or commercial spaces by connecting and managing lighting, temperature and humidity controls, cameras, home appliances and other IoT devices.

Personalizing Daily Life Through Bespoke AI Home Appliances

In the Bespoke AI space, guests witnessed the remarkable evolution of Samsung’s home appliances — now more intuitive and customized for spaces around the home. Notably, Samsung unveiled an upgraded version of the smart AI voice assistant Bixby alongside other state-of-the-art technologies that deliver tailored services based on the user’s voice and location.

▲ The 7-inch AI Home on Anyplace Induction helps users see and control their home appliances.

▲ The Bespoke AI Family Hub[1] refrigerator uses AI for image recognition, recipe suggestions and more.

▲ The Bespoke AI Laundry Combo™ received an A-grade energy efficiency class rating for its washing and drying capabilities.

▲ The Energy Leadership Zone explains to energy-conscious European consumers how Samsung’s AI home appliances and services reduce energy consumption.

Unlocking Next-Level Viewing Experiences

The AI TV space introduced visitors to the newest trends in AI TVs and other technologies that can be implemented around the home. The Transparent MICRO LED impressed with its crystal-clear image quality and high transparency, and the AI home companion Ballie drew attention as well.

▲ The Transparent MICRO LED stands out from other similar displays with its ultra-transparent and bezel-less design.

▲ Ballie offers personalized experiences by playing music or controlling various IoT devices.

▲ Visitors enjoy games on (left) the 49-inch Odyssey OLED G9 and (right) Samsung Gaming Hub on a Samsung AI TV.

▲ (Left) The Music Frame and (right) the 2024 version of The Premiere are displayed at IFA 2024.

Creating a Smarter Mobile Future With Galaxy AI

Finally, guests experienced the latest AI features across the Galaxy lineup in the Galaxy AI Ecosystem space. Showcasing a truly integrated experience, various devices from the Galaxy product family were on display — including the Galaxy Z series, Galaxy Watch, Galaxy Buds and Galaxy Book.

Visitors expressed keen interest in the new levels of connectivity between devices, with some commenting that the practical features are exactly what they’ve been waiting for.

▲ Interpreter allows users to take advantage of both the main screen and cover screen when having a conversation in different languages.

▲ The Galaxy Watch can track users’ health.

[1] Product availability may vary according to region.