Redefine Modern Living with Samsung Innovative Home Appliances

Kuala Lumpur, 21 November 2017 – Malaysians value convenience and flexibility in every aspect of their lives, especially in the way they cook and clean, so it comes as no surprise that these forward-thinking citizens are embracing the concept of smart living to live a more efficient lifestyle. As smart technology becomes more and more accessible, thanks to Samsung Malaysia Electronics, household tasks become incredibly easy to manage and complex cooking becomes a culinary experience.

The integration of technology into daily life through Samsung’s innovative home appliances will certainly inspire Malaysian homeowners, so they can spend more time and effort where it matters most – with family.

Smart Cleaning: Bringing a World of Flexibility to Routine Chores

Clothes stained with muddy grime from football practice? Fret not, take a deep breath, and let Samsung’s top load washer, the Activ Dualwash, help you.

The Activ Dualwash system include a sink that doubles as a convenient place to pre-treat heavily soiled clothes, and a water jet that starts and stops at the push of a button to help with the washing. This unique feature helps achieve hand-washing in one sitting, and reduces back strain and messy water spillage from transporting pre-treated clothes.

In addition, the Activ Dualwash is packed with Magic Filter to effectively trap lint, fluff and particles that come out of your clothes. Your laundry stays cleaner, while protecting your drainage from getting clogged.

Samsung also has a front-load washer, the AddWash that conveniently allows you to add in small items in mid-cycle, without having to restart the entire process! With its large capacity size, you will be able to do laundry quickly in a single load – saving time, reducing water usage and conserving energy. The AddWash, equipped with Eco Bubble™ technology, turns detergent into fine bubbles that gently penetrates the fabric to remove dirt easily – delivering powerful cleaning, even at low temperatures*.

With only so many hours in a day, multitasking is the way to go especially when getting house chores done. This is where Samsung’s robot vacuum cleaner POWERbot, wheels itself out to save the day. A cleaning companion with the agility to access hard-to-reach places and strength to vacuum the tiniest dust particles, you can trust the POWERbot to quickly clean your floors and carpets while you focus on other chores. With its Visionary Mapping™ Plus System, the POWERbot uses high performance sensors and an on-board digital camera to map your house and calculate the most efficient cleaning path. The instructions are simple: just turn it on, and it will do the vacuuming for you!

Homeowners with a constant need to combat the pet peeve of hair fall on the floor and fur from indoor pets will find Samsung’s CycloneForce with Anti-Tangle Turbine super handy.

This vacuum cleaner maintains the optimum cleaning performance, featuring a powerful motor and innovative pick-up brush that thoroughly sucks dust with ease. It also features a turbine grille that won’t get clogged-up by dirt or hairs, so there is no need to waste time and effort to remove tangled hair by hand.

All of the cleaning is sure to leave you warm but this scenario is easily combated with Samsung’s Inverter Triangle 8-Pole Air-Conditioner and its ability to cool the room 48%* faster, so you don’t have to break a sweat.

This is thanks to its energy-efficient Digital Inverter that consumes less energy; and its unique triangle design with bigger fan to ensure that the air is cooled and expelled faster, farther and wider. The Easy Filter makes cleaning quicker and more convenient; while the anti-bacterial coating filters dust, airborne contaminants and allergens.

Where dust particles are a concern, Samsung’s Air Purifier is equipped with a strong filtration system that effectively captures house dust, while filtering ultrafine particles and harmful gases. Its Smart Auto Mode senses the pollution level and adjusts the power to maintain the optimum air quality, while the Double Smart Sensor technology monitors real time air quality and automatically optimizes the operation. Its digital display numerically shows the amount of dust particles and gaseous contaminants to immediately ascertain the purity of the air.

Smart Cooking: Gastronomy Made Easy with the Freshest of Ingredients

Open a refrigerator in a home and more often than not, the shelves are poorly organised or jam-packed with food items. Samsung’s Multi-Door Refrigerator with Triple Cooling minimises this scenario by providing enough space and compartments in the fridge and freezer to store many more items. Its FlexZone, equipped with four temperature settings, offers the ultimate food storage flexibility by easily converting the freezer to a fridge setting, so everything stays fresher.

The Triple Cooling System independently controls the individual compartments to prevent the mixing of odours, as well as optimizing the temperature to preserve up to 70%*** humidity, so fresh produce can last longer without drying out.

These features allow you to purchase and store large quantities of fresh produce at a go without the worry of them wilting before its time; and this ultimately reduces trips to the market.

As far as cooking goes, Samsung’s HOTBLAST™ Smart Oven is a faster home cooking alternative. Its HOTBLAST™ technology, an innovation that helps reduce cooking time significantly, emits powerful hot air that is blown through multiple air-holes on the food, cooking it evenly, with a crispy outside and juicy inside.

Craving for the occasional fried food? Opt for a healthier version, one without a deep fryer involved and no greasy pans or oil splatters. The oven comes with SLIM FRY™ technology that combines the grill with warm air circulation, so food is cooked crispy inside and out using only a touch of oil.

Those who prefer their food steamed can rejoice in the Healthy Steam function, a customized cooking glass container that allows for quick and easy preparation of nutritious and succulent steam cooked food. Unlike other convection ovens, Samsung’s HOTBLAST™ Smart Oven has a smooth ceramic interior that is easy to clean and coated with a **99.9% anti-bacterial protection.

Samsung remains committed and strives to create a better tomorrow by understanding consumers’ lifestyle needs and wants. The brand’s vision of smart living redefines the meaning of efficiency and Samsung aspires to reinforce that concept through their home appliances.

Watch a video on how Samsung’s Digital Appliances help you live smart here –

http://www.samsung.com/my/home-appliances/

*Based on Samsung Internal Housing Environment Lab [Suwon, Korea] testing results on 18 Aug 2015

**Based on test conducted by Hohenstein, Germany

***Based on Samsung Internal Testing Results