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Rethink where your phone can take you

on 26-05-2016

Samsung Galaxy S7 and S7 edge climb new heights with features fit for the ultimate travel companion

Rethink where your phone can take you


Kuala Lumpur, 26 May 2016 – Thinking of bringing your smartphone out on a rugged adventure outdoors? Having a water and dust resistance feature on your smartphone now allow even more flexibility and worry-free expeditions. Truly the right fit for modern lifestyles, the Samsung Galaxy S7 and S7 edge are designed to be the perfect companion wherever you go.


“As the world feels smaller thanks to new technological advancements, we want to empower users and help them get more out of life as they explore the world. Samsung has played a huge part in the evolution of mobile phones and we have witnessed them become more than simple communication devices – they are companions that make us rethink what we can do with them. We have pushed the boundaries of innovation to encourage users to travel with less limitations,” said Lee Jui Siang, Vice President of Mobile and IT Business Unit, Samsung Malaysia Electronics.


Rethink where your phone can take you


Rethink where your phone can take you


The IP68 rating and capless ports give the Galaxy S7 and S7 edge both the freedom and power to resist dust and water as deep as 1.5m and up to 30 minutes, making it resilient enough for users to go everywhere with the perfect companion in the palm of their hands. The sharp-shooting camera function is also a great complementary feature, enabling users to capture the beauty and record their adventures.


To put the Galaxy S7 and S7 edge to the test, Samsung designed an exciting adventure course in Tadom Hill Resorts, located just outside Kuala Lumpur, and invited members of the media to record their ‘Galaxy S7 Adventure’ throughout a series of fun activities.


The media experiential took place on land and lake where members of the media could truly test the phone’s reliability against the natural elements. Armed with their Galaxy S7, the teams dashed through sand and paddled through the lake – truly experiencing the phone’s water and dust resistant feature and camera fast autofocus.


Rethink where your phone can take you


The Samsung Galaxy S7 and S7 edge are available at Samsung Experience Stores and authorised dealerships at a recommended retail price of RM2,699 (inclusive of 6% GST) and RM3,099 (inclusive of 6% GST), respectively. Both are offered in three colour options – Black Onyx, Silver Titanium and Gold Platinum.


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