Samsung AddWash Washing Machine Awarded ‘Design of the Year’ at President’s Design Award 2016 in Singapore

Kuala Lumpur, 13 December 2016 – Samsung Electronics was honoured with the President’s Design Award (PDA) for the design of the Samsung AddWash washing machine at a ceremony held on 9 December at the Istana in Singapore. Recognised for their design excellence and creative innovation, Samsung was one of the recipients of the prestigious “Design of the Year” category.

The President’s Design Award is Singapore’s highest honour accorded to designers and designs across all design disciplines with a total of 39 Designers of the Year and 99 Designs of the Year having been conferred the award since it launched in 2006.

The AddWash feature, from which the Samsung AddWash washing machine derives its name, features the world’s first distinctive access door on front load washing machines. It allows consumers to add any item during a wash cycle without opening the main door. According to the jury citation, this innovation is “a result of deep consumer insights, ease-of-use ergonomics and design for assembly and manufacturability”.

“This is a great testament to our Product Innovation team because it demonstrates the importance of smart design and how consumer insights can lead to innovative touches, to make consumers’ lives easier. They are now able to do their daily chores efficiently, and spend more time with their loved ones. We will continue to invest in understanding our consumers and creating products which enhance their daily lives,” said Irene Ng, Vice-President, Corporate Marketing, Samsung Electronics (Southeast Asia & Oceania).

Left to Right – Irene Ng (VP Corporate Marketing), Ken Ding (Head of Product Innovation), President Tony Tan, Yong Sung Jeon (CEO and President) and Robert Tomlin (Chairman, DesignSingapore).

Yong Sung Jeon, CEO and President, Samsung Southeast Asia with Ken Ding (Head of Product Innovation Team) at the display zone featuring the winning product design.

AddWash feature recognized as one of the design of the year at President’s Design Award.

Samsung AddWash washing machine being displayed at the Istana, the official residence and office of the President of Singapore.