Samsung Brings Hope to Village through Annual Citizenship Initiative

Kuala Lipis, Pahang, 23 October 2017 – True to its vision to “Inspire the World, Create a Future”, Samsung Malaysia Electronics has collaborated with the Industry Relations Division, Ministry of Higher Education (MoHE), to fulfil its corporate responsibility of improving the living conditions and creating a brighter future for the people of Kampung Ulu Tual, Kuala Lipis.

Over the weekend, Samsung organised an expedition to the Orang Asli village, where staff volunteered to upgrade the village’s infrastructure and to spread cheer to its community through a series of fun and educational engagement activities.

Samsung had previously observed that Kampung Ulu Tual was lacking two very basic yet essential utilities: light and clean water. Under its ‘Samsung Love & Care’ initiative, Samsung donated 300 Solar LED lights for the utilisation of 140 houses in the village. Samsung hopes that with this, the residents will be able to do and achieve more things, especially at night. A Solar Automated Self-Cleaning Mobile Ultrafiltration System, developed by University of Malaya, was also installed. This water filter system uniquely uses solar energy to treat water from the hills, river, and rain for safe consumption by the entire village.

Apart from that, Samsung staff and volunteers also interacted with the folks using Samsung tablets equipped with learning tools, in hopes of educating and stimulating villagers on to a wider path for a better future. This is part of Samsung’s ongoing efforts to increase literacy rates among all people of the village, especially the children.

Leading the Samsung Love & Care expedition was Dato’ Roh Jae Yeol, Corporate Affairs Director of Samsung Malaysia Electronics. “Samsung Love & Care’ programme, previously known as the ‘Nanum Village’ initiative, is one of Samsun’s ways to give back to our community. Through the initiative in 2015 and 2016, Samsung provided Kampung Ulu Tual with solar panels, TVs, lights, and educational materials that was fully utilised and became a source of motivation for the folks there. We are back again this year to continue what we started to create positive change for people in need and help them live better lives – one that is full of possibilities,” he said.

Assoc. Prof. Dr. Arham bin Abdullah, Director, Industry Relations Division of the Ministry of Higher Education, applauded Samsung Malaysia Electronics’ continued efforts in creating brighter futures for those in need and encouraged large organisations to follow suit and keep up similar efforts. “Through the National Blue Ocean Strategy 4 (NBOS4) programme, Samsung Malaysia Electronics was connected to University of Malaya, Universiti Teknikal Malaysia Melaka and Universiti Malaysia Pahang to help and provide for Kampung Ulu Tual. I believe that what Samsung has done is in line with what the government plans for the nation. Following this, I strongly urge large organizations to fulfil their corporate responsibilities in giving back to the community as only through empathy, are we able to fully connect with one another and grow,” he said.

Samsung Love & Care volunteers are delighted to give back to the community in Kampung Ulu Tual, Kuala Lipis, Pahang for the third consecutive year.

Children from Kampung Ulu Tual happily posing for a selfie with Samsung Love & Care volunteers.

Prof. Azlan Hussain (far right) from University of Malaya’s Department of Chemical Engineering, demonstrating the Solar Automated Self-Cleaning Mobile Ultrafiltration system as Dato’ Roh Jae Yeol, Corporate Affairs Director of Samsung Malaysia Electronics (third from left), Director of Industry Relations Division, Ministry of Higher Education, Prof. Arham bin Abdullah (fourth from left), Distinguished Research Professor from Sunway University, Prof. Mohammad Kheireddine Aroua (fifth from left), Tok Batin Harun (sixth from left) and the team from Universiti Teknikal Malaysia Melaka (UTeM) look on.