Samsung Continues to Win Big at the Putra Brand Awards 2019, Thanks to its Ongoing Ethos for Innovation

Left to right: Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics Natalie Hong, Head of Retail Marketing, IT and Mobile Business, Samsung Malaysia Electronics Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics Hosea Heen, Head of Sales of IT & Mobile Business, Samsung Malaysia Electronics happily showing off their three awards won at the 2019 Putra Brand Awards

2019 has been a meaningful year for Samsung, marking the 50^th anniversary of its founding. Adding to that, the past 10 years have been even more significant – as Samsung paved the way for the Malaysian society and its consumers to do and achieve what was previously thought unimaginable, thanks to the power of innovative technologies and meaningful ideas. This is Samsung’s timeless commitment to its consumers.

Once again, this commitment to its consumers was recognised by the industry itself at the 2019 Putra Brand Awards, as Samsung Malaysia Electronics bagged two highly-coveted Platinum Awards under the “Communication Devices” and “Cameras, IT and Office & Business Equipment” categories. In addition to that, Samsung took home a Gold award for its contribution to the “Personal, Households & Outdoor Appliances” segment as well.

“The past 50 years have been amazing for Samsung, and we are truly proud and grateful for everything that we have accomplished. Currently, our next bold vision is to take it to the next level – to truly make the idea of Connected Living a reality. This means producing half a billion devices a year that are both connected and intelligent. With that, a whole new world of connectivity and convenience will be ushered in, allowing us to focus on the most important things. We started off as a humble trading business 50 years ago, but have now evolved into an undisputed global leader in IT and consumer electronics that we are today. Essentially, this is exactly what we want to inspire in our consumers – to do what you can’t,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

“Being recognised with three of the highest Putra Brand Awards means a lot to us at Samsung, as it means that we have been doing the right things for our consumers. Over the years, our deep understanding of users’ needs has manifested into ground-breaking innovations; and as such, we continue to rewrite history with unparalleled innovations such as the Infinity-O Display, the Samsung One UI, and consumer electronics products’ that are seamlessly integrated via SmartThings. We are ecstatic about the win yet humbled at the same time, as we have set a high bar for ourselves that we must adhere to,” he added.

“Over the decades, we have built an unwavering trust through pioneering technology. 50 great years have passed, and as Samsung propels towards the next 50 years, there are two guiding principles that will stand the test of time – innovation and trust. These two key principles are what we will hold onto more firmly than ever as we continue our pursuit of more inventive innovations that will make our vision of Connected Living a reality,” President Kim concluded.

Now in its 10^th year, the distinguished Putra Brand Awards is an annual premier brand awards event which recognises brand-building as an integral business investment, measured by consumer preference.

It was first launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB).

In determining its winners, the Putra Brand Awards utilises a robust consumer research method in which 6,000 consumers themselves vote for their favourite brands in specified categories. With the Malaysian consumers themselves acting as the judges of this distinguished event, Samsung was named the most-preferred smartphone and IT & offices equipment brand; solidifying its position as the leader in the arena of personal and work technology.