Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Everyday Life

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Kuala Lumpur, 8 February 2018 – Samsung Electronics Co., Ltd today showcased its latest innovations, as well as outlined its vision and strategy for intelligent Internet of Things (IoT) experiences at the 2018 Samsung Southeast Asia and Oceania Forum.


During today’s conference, Samsung outlined its unique ability to make seamlessly connected consumer experiences across Samsung devices, and also unveiled its new range of products, including the next-generation Family Hub refrigerator, revolutionary new washing machine technology QuickDrive™, the all-new cordless vacuum cleaner, the POWERstick PRO™, as well as its lifestyle and panoramic soundbars.


“At Samsung, we believe IoT should be as easy as flipping a switch. With the new products and features announced today, we’re making IoT easier and more seamless,” said Sangchul (Steve) Lee, President and CEO, Samsung Electronics, Southeast Asia and Oceania. “Importantly, we are focused on creating and delivering incredible technologies and solutions that make consumers lives easier and better.”


TV Experience Designed Around Users


Enhancing the TV experience for consumers, Samsung announced the introduction of the SmartThings app to its 2018 Smart TVs, thereby allowing the TV to become a dashboard for the user’s IOT ecosystem. Users will be able to manage connected devices from the largest screen in their home, as well as seamlessly sync multiple devices to easily share content and notifications.


Samsung also unveiled its new line-up of premium lifestyle soundbar products to enhance the TV experience. The wall-mountable NW700 Sound+ soundbar succeeds the award-winning MS650 Sound+ model and incorporates sound-enhancing features, such as distortion-cancelling, wide-range tweeters and multi-speaker control. Its slim and sleek external design is optimised for wall mounting underneath Samsung’s super-thin televisions, allowing users to achieve a harmonious interior.


The Soundbar N650 features the patented “Samsung Acoustic Beam” technology to deliver a panoramic sound experience, suited especially for movie lovers and gaming enthusiasts. The Soundbar N650 also includes “Game Mode”, allowing gamers to immerse themselves in the scene with a dedicated setting with optimised sounds specifically for gaming.


Home Appliances that Deliver Simplicity


Samsung’s commitment to making lives easier and simpler for consumers was also brought to life in its new line-up of home appliances.


The next-generation Family Hub refrigerator continues to pioneer and redefine the refrigerator category. A winner of the recent 2018 CES Best of Innovation award, Family Hub sets a new standard for connected living, and offers a wide range of smart features, such as syncing up food storage with meal preparation, keeping family members better connected and organised, and providing enhanced entertainment. This next-generation Family Hub is also more intuitive and intelligent with the addition of Bixby voice control and its integration with Samsung’s SmartThings IoT ecosystem.


Samsung also introduced its revolutionary new washing machine technology QuickDrive™, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half1. In addition to the QuickDrive™ technology, the WW7800M washing machine is also IoT-ready, boasting an AI-powered laundry assistant called Q-rator, which provides smart features that help manage laundry more conveniently.


Another innovative product for the home is the all-new cordless vacuum cleaner, the POWERstick PRO™. Built for high performance, it boasts industry-leading suction power and an ergonomic design for user convenience.

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