Samsung Electronics Unveils Innovations to Elevate the Consumer Experience at the 2017 Samsung Southeast Asia and Oceania Forum

2017 will see Samsung expand its horizon with a portfolio of products designed to enhance the way consumers live, work and play

QLED TV – The next generation of TV, redefining what TV means

Differentiated line of digital appliances for enhanced flexibility within the home

Samsung Electronics Co., Ltd., today showcased its vision for new-generation technology and innovation at its 2017 Samsung Southeast Asia and Oceania Forum in Singapore. The range of new products include the stunning new QLED TV line-up, the Family Hub 2.0 refrigerator, FlexWashTM, the washer-dryer combination model, and the POWERbot™ VR7000 – Samsung demonstrated its leadership in pioneering new technology that seamlessly fits into consumers’ lives through more personalized and intuitive ways.

“At Samsung, we remain committed to developing thoughtful innovations that not only address the ever-changing needs of our customers, but are also aimed at making a meaningful impact in their lives,” said Yong Sung Jeon, President & CEO, Samsung Electronics Southeast Asia and Oceania. “Despite some challenges, we’ve made big strides in 2016 and will continue to look forward as we engineer a smarter future together with our consumers.”

Samsung QLED, a New Frontier in Home Entertainment

Featuring incredible advancements in the development of Quantum dot technology, Samsung unveiled the new range of QLED TVs – the Q7, Q8 and Q9. The series, which add new metal material to nano-sized semiconductor quantum dots, deliver the perfect mix of light and color currently available in display technology. The result is a stunning large-screen QLED TV, with an incredibly accurate and precise picture that can be viewed from any angle or in any environment.

Samsung QLED TV takes Quantum dot technology to new heights with advanced light efficiency and stability, as well as a wider color spectrum than ever before. The new QLED TV addresses several consumer pain points that could be found in many of today’s displays, including brightness levels, lifespan, color range, details and viewing angles. It not only displays a 100% color volume and a peak brightness of HDR 1,500 – 2,000 nits, but also improves upon all aspects of picture quality.

Samsung also introduced new design elements that aims to enhance the QLED TV experience even further. The practically invisible optical cable helps to solve the issue of unsightly cords and clutter that can be found in the home with a sleek, single cord system. Additional accessories such as the optional “No-Gap Wall Mount,” makes mounting a TV flush against the wall simpler and faster. Finally, for those who desire a variety of stylish options when displaying their TV, Samsung introduced two new optional elegant TV stands – Gravity and Studio – that appeal to the consumer who prefers an un-mounted TV.

In addition to the new range of QLED TVs, Samsung also shared its plans to deliver a more unified experience for customers using various services and devices.

• Samsung Smart Remote – Enhanced to support even more devices, the new Samsung Smart Remote will now offer voice control capabilities across more Smart TV features, allowing consumers to have increased flexibility as they enjoy all that their TV has to offer at the touch of a button.
• Samsung Smart View app – Available on Android and iOS, the app allows users to get their personalized SmartHub experience right on their phone.

Enhanced Flexibility Within the Home

Samsung’s unwavering commitment to enriching and empowering consumers with technological innovation and world-class expertise in home appliances is manifested in category redefining products like the Family Hub 2.0 refrigerator, the FlexWashTM laundry system, the world’s first Wind-Free™ wall-mounted air conditioner, and the VR7000 POWERbot vacuum cleaner which was recognized with innovation awards at CES 2017.

As an upgraded version of Family Hub 1.0, which received wide acclaim last year, Family Hub 2.0 boasts an expanded, flexible line-up that allows consumers to choose the refrigerator that best matches their needs. It also enhances usability with intuitive app integration and new app partners to help families stay connected, manage food, and access more entertainment on the refrigerator’s 21.5-inch LED touch-screen. For added convenience, Samsung’s advanced voice technology has also been integrated across many of Family Hub 2.0’s apps. It also improved UX usability by allowing consumers to make more accounts of apps.

This year, Samsung is also introducing the FlexWashTM washer-dryer combination model that tightly integrates two washers and a dryer into one high performance appliance. The innovative unit boasts a range of core Samsung laundry technologies and features, including the popular AddWash Door. FlexWashTM is designed to cut laundry time in half while providing a higher level of care for clothes: the main front loader can either be an AddWash washing machine or dryer, offering consumers the flexibility to start the dry cycle without moving clothes, while the smaller top loader takes care of delicate items that require extra care. Both loaders can be operated simultaneously or separately.

Following the strong consumer response to the Wind-FreeTM floor-standing air conditioner launched in Korea last year, Samsung has developed a new wall-mounted version. The AR9500M provides Wind-FreeTM air conditioning, so the home maintains a comfortable level of coolness without the unpleasant feeling of direct cold wind. The unit disperses cool air through 21,000 micro holes at speeds slower than 0.15m/s1, and creates ideal climates for deep and restful sleep.

Samsung also unveiled the latest addition to its line of POWERbot™ vacuum cleaners – the VR7000. Sporting a new slimmer design and enhanced features, the VR7000 ensures a more thorough clean, covering hard-to-reach corners and edges that hand-operated vacuum cleaners frequently miss. The POWERbot™ VR7000’s Edge Clean Master enables the unit to clean within 15mm of the wall while the Auto Shutter automatically drops down a barrier to help sweep up dust right at the edge.

Alongside new cutting edge products and technologies launched this year, the 2017 Samsung Southeast Asia and Oceania Forum will also exhibit Twin Cooling refrigerators and the popular AddWash and Active Dualwash™ Laundry machine.

Samsung, the Trusted Brand in Asia

For the fifth consecutive year, Samsung continues to be named the best and most trusted brand, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia Pacific in collaboration with Nielsen. With the continued affirmation by consumers on their trust of the brand, Samsung continues to strive to improve the technology behind their products, innovating to meet the needs and wants of their consumers.

¹The American Society of Heating, Refrigeration, and Air-Conditioning Engineers defines “Still Air” as air currents at speeds below 0.15m/s which lacks the presence of cold drafts.