Samsung Experience Store at The Gardens Mall Reopens to Much Fanfare

Samsung Malaysia Electronics Sdn Bhd today relaunched one of its most prominent Samsung Experience Store Large (SESL) in Malaysia, at The Gardens Mall Kuala Lumpur. Being only one of few SESL establishments in the country with vast retail area that integrates merchandising, experiential zones and customer service, the grand reopening marks the establishment’s first major revamp since its inception in 2013 and incorporates the new flagship store concept for Samsung.

The SESL, operated by Welfon Telecommunication Sdn Bhd, is designed to be a one-stop retail solution, offering the full range of smartphones, tablets, wearables, ecosystem and genuine accessories under the Samsung brand name. Located in the bustling area of Mid Valley City, customers can get access to expert help on Samsung’s products and services.

“At Samsung, we believe in creating rich experiences for the consumer. The new flagship store concept is a reflection of the Samsung philosophy to provide the best customer experience and materialises our vision to give people new and joyful experiences, providing interactivity and access to exciting new content like never before. With this new SESL located at one of the most prime shopping locations in Klang Valley, we look forward to encourage an open and welcoming concept that goes beyond just brick-and-mortar, and resonate with consumers from all walks of life,” said Hosea Heen, Head of Mobile Business, Samsung Malaysia Electronics.

Photo 1: The Gear VR experiential zone at the newly revamped Samsung Experience Store Large (SESL) at The Gardens Mall attracts numerous visitors young and old.

Photos 2 & 3: Friendly and attentive Samsung employees attending to customers at the Smart Service Centre.

Photo 4: Samsung Malaysia Electronics management team with guests (from left): Sam Wye Leng, Head of Customer Service; Lau Chien Chien, Head of Brand Shop Experience; Wilson Wee, Managing Director, Welfon Telecommunication Sdn Bhd; Hosea Heen, Head of Mobile Business; Elaine Soh, Chief Marketing Officer; and Antony Barragry, CEO of IGB REIT Management Sdn Bhd representing The Gardens Mall.

Photo 5: Hosea Heen (right), Head of Mobile Business, Samsung Malaysia Electronics presenting a token of appreciation to Wilson Wee, Managing Director of Welfon Telecommunication Sdn Bhd.

Photo 6: Samsung Malaysia Electronics management team with guests (from left): Lau Chien Chien, Head of Brand Shop Experience; Sam Wye Leng, Head of Customer Service; Wilson Wee, Managing Director, Welfon Telecommunication; Hosea Heen, Head of Mobile Business; Elaine Soh, Chief Marketing Officer; and Antony Barragry, CEO of IGB REIT Management Sdn Bhd representing The Gardens Mall; with the performers during the grand reopening of Samsung Experience Store Large (SESL), The Gardens Mall.

Photos 7 & 8: Visitors to Samsung Experience Store Large (SESL) The Gardens Mall experiencing what the Galaxy ecosystem has to offer.

Photo 9: Visitors taking a look at Samsung products in the ample space of Samsung Experience Store Large (SESL), The Gardens Mall

Photo 10 & 11: The SESL is designed to be a one-stop retail solution, offering the full range of smartphones, tablets, wearables, ecosystem and genuine accessories under the Samsung brand name.

In celebration of the SESL’s grand reopening, customers who complete several exciting activities that involve the Galaxy ecosystem in-store get to take home a fridge magnet personalised with a photo taken on the spot using the Galaxy S8*, valid from 10am-10pm on 9th to 11th June 2017. Additionally, visitors who register their first payment card on Samsung Pay on the spot will also be entitled to a free Samsung Wireless Charger Stand worth RM279 on a first-come-first-serve basis.

To bring the celebration up a notch, from 9th June until 27th June 2017, more exciting treats await for customers who spend RM1,000 and above* at the SESL. Stand to receive a complimentary Samsung Mono Bluetooth Headset while stocks last!