Samsung Gaming Insight Study: 7 in 10 Online Consumers in Southeast Asia and Oceania are Gamers

In Malaysia, more than half (56%) play games a few times a week

Samsung Electronics Co. Ltd today released findings from its Southeast Asia and Oceania (SEAO) Gaming Insight Study, which found that 7 in 10 online consumers in the region are gamers. Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022[1], showing a widespread love for gaming whether at home or on-the-go.

In Malaysia, playing to de-stress and relax was cited as the top reason for gaming (75%), with an average of 7 hours a week spent on gaming. Most gamers (94%) preferred to engage in gameplay from the comfort of their home, and over half of gamers (51%) were found to spend an average of USD $30 monthly on gaming-related purchases such as exclusive online content, esports tournament tickets, streamer subscription, skins, and merchandise collectibles.

The study identified four distinct gamer personalities among gaming fans in Malaysia – Hardcore Gamers, Gaming Enthusiasts, Casual Gamers & Spectators, as well as Casual Gamers, based on their total time spent playing games and watching gaming or esports content. The study found that more than half of gamers surveyed (56%) indulge in this pastime at least a few times a week, consisting of Hardcore Gamers and Gaming Enthusiasts (See chart below).

Gaming Enthusiasts and Hardcore Gamers are highly vested in their hobby, where their top gaming-related activities include watching gaming videos, discussing gaming with others, reading gaming updates and news, spending money on gaming-related items and lastly, following gaming personalities on social media (see chart below).

Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania, said, “Gaming today is much more than a hobby – it is a pastime that brings people together. The Southeast Asia and Oceania region holds a huge community of gamers, and this study sheds new light on their distinct gaming needs and habits, both as players and as e-sports fans. With this understanding, we can continue empowering our Samsung users to enjoy their gaming passion to the fullest. Whether on our powerful Galaxy devices, QLED TVs or gaming monitors, Samsung provides the best gaming experience, for casual and hardcore gamers alike.”

Jane Guo, Vice President, Analytics & Insights, ONE Esports, said, “We are thrilled to have partnered with Samsung on this study, powered by our in-house first-party consumer insights. The study uncovers a huge market of gaming enthusiasts and hardcore esports fans in the SEAO region, who look for high performance and a superior gaming and viewing experience when choosing devices and accessories such as smartphones, laptops, headphones and monitors. Samsung’s range of innovative gaming devices allows them to connect with these consumers compellingly.”

Designed for your every gaming need

The new Galaxy Z Fold4’s 7.6-inch Main Screen with 120Hz adaptive refresh rate provides immersive gaming experience anywhere you are.

Mobile gamers who wish to game on-the-go without sacrificing gameplay and graphics quality can try versatile and powerful devices such as the Galaxy S23 series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and Galaxy A series.

PC and console gamers can choose from Samsung’s best performance monitors, the Odyssey Ark and Odyssey OLED, while those who want a truly immersive gaming experience on the big screen can look to the Samsung Neo QLED 4K QN90B.

On the other hand, those who enjoy watching gaming content can consider devices such as the Samsung Galaxy Z Flip4, Smart Monitor M8 and The Sero.

For more information on Samsung devices optimized for gaming, please refer to the factsheet below.

Get Your Best Game On with Samsung Devices

It is very likely that you are a gamer or know a friend or family member who is one. In fact, 7 in 10 online consumers in Southeast Asia and Oceania are gamers, a passion that spans all ages, according to the recent Samsung Gaming Insight Study[2].

Check out these Samsung devices guaranteed to elevate your gaming experiences be it on your mobile device, gaming console, or PC.

Love gaming on the go? Master your favourite games with powerful and versatile devices such as the Galaxy S23 Series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and the Galaxy A Series.
Galaxy S23 Series   Experience the world’s fastest mobile graphics with the Galaxy S23 series’ “Snapdragon® 8 Gen 2 Mobile Platform for Galaxy”[3]. Equipped with AI-powered adaptive performance and a bigger Vapor Chamber[4], the Galaxy S23 series’ guarantees to immerse you in any gaming marathon.   Check out the Galaxy S23 series here: ·        Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/ ·        Galaxy S23 | S23+: https://www.samsung.com/my/smartphones/galaxy-s23/	Galaxy Z Fold4   With a 7.6-inch main display, the Galaxy Z Fold4 promises ultimate, immersive gaming. Coupled with a 120Hz refresh rate display and the powerful Snapdragon Processor, shift easily between work and play with this durable smartphone powerhouse.   Check out the Galaxy Z Fold4 here: https://www.samsung.com/my/smartphones/galaxy-z-fold4/
Galaxy A73 5G / Galaxy A53 5G / Galaxy A23 5G   The Galaxy A Series’s Game Booster feature optimizes battery life, temperature, and memory use while blocking background activities for a focused gaming experience[5]. Enjoy clear gaming action thanks to the A53 5G and A73 5G’s sizable FHD+ Super AMOLED and Super AMOLED Plus displays.   Check out the Galaxy A Series here: https://www.samsung.com/my/smartphones/galaxy-a/	Galaxy Tab S8 Ultra   The Galaxy Tab S8 Ultra’s 14.6-inch screen[6] and 120Hz display promises a visually striking gaming experience. Equipped with Hyperfast 5G capabilities[7], the Tab S8 Ultra is the perfect companion for smooth and uninterrupted cloud gaming wherever and whenever.   Check out the Galaxy Tab S8 Ultra here: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s8-ultra-wifi-graphite-256gb-sm-x900nzajxme/

Craving a Mind-blowing, Immersive Gaming Experience? Sink into your virtual world of choice with the Samsung Neo QLED 4K QN90B for a perfect escape into a different reality.

Samsung QLED 4K QN90B

You’ve never experienced a truly immersive gaming experience until you’ve met the Samsung Neo QLED 4K QN90B. Conveniently sized at 50 inches, and coupled with features like the FreeSync Premium Pro, Ultrawide Multi View and 4 ports of HDMI 2.1, Samsung’s Gaming TV delivers the best gaming experience, especially with its smooth motion enhancements with the Motion Xcelerator Turbo+ and low input lag of 4K 144Hz.   Check out the Samsung Neo QLED here: https://www.samsung.com/my/tvs/all-tvs/?neo-qled-tv

Looking to rank up on your favorite PC and Console games? Optimise your gaming experience with tailored controls on the Odyssey Ark and Odyssey OLED G8.

Odyssey Ark   The massive 55-inch Odyssey Ark is truly your Personal Gaming Theatre on your desktop. Enjoy exhilarating gameplay with its ultra-responsive 165hz refresh rate. Be in total control with the Ark Dial[8] to keep up pro-level performance while accessing the Game Bar and Multi View easily.   Check out the Odyssey Ark here: https://www.samsung.com/my/monitors/gaming/odyssey-arkg97nb-55-inch-ls55bg970nexxs/

Odyssey OLED G8   The Odyssey OLED G8 delivers a mesmerizing view in OLED, enhanced with the Neo Quantum Processor for bright and brilliant picture at all times. With a near-instant reaction time of 0.03ms response time and a 175 Hz refresh rate, the Odyssey OLED G8 allows you to react to every move at the quickest speed.   Check out the Odyssey OLED G8 here: https://www.samsung.com/my/monitors/gaming/odyssey-oled-g8-g85sb-34-inch-175hz-curved-ultra-wqhd-ls34bg850sexxs/

[1] The Samsung Southeast Asia and Oceania Gaming Insights Survey 2022 was conducted from September to November 2022 by ONE Esports. It surveyed 6,840 respondents on Facebook and Instagram, aged 18 to 49, from the following 7 markets: Australia (1,000 respondents), Indonesia (1,033 respondents), Malaysia (1,024 respondents), Philippines (1,167 respondents), Singapore (604 respondents), Thailand (872 respondents) and Vietnam (1,140 respondents).

[2] The Samsung Southeast Asia and Oceania Gaming Insights Survey 2022 was conducted from September to November 2022 by ONE Esports. It surveyed 6,840 respondents on Facebook and Instagram, aged 18 to 49, from the following 7 markets: Australia (1,000 respondents), Indonesia (1,033 respondents), Malaysia (1,024 respondents), Philippines (1,167 respondents), Singapore (604 respondents), Thailand (872 respondents) and Vietnam (1,140 respondents).

[3] Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.

[4] Compared to the Galaxy S22 Ultra.

[5] Game Booster compatibility may vary by game.

[6] Measured diagonally, Galaxy Tab S8 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″, accounting for the rounded corners.

[7] 5G services are only supported in 5G network enabled locations in 5G-ready countries. Requires optimal connection. Actual speed may vary depending on country, carrier and user environment.

[8] Adjust screen ratio through the Game Bar or Quick Settings.

[9] ​Flex mode supported at angles between 75° and 115°.

[10] ​Requires activation of Labs in Settings.

[11] App availability may vary by country and separate subscriptions may be required. Requires internet connection and TV tuner is not included.

[12] AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.