Samsung Introduces 2018 QLED TVs: Designed For An Era Of Intelligent Display

An enhanced QLED TV features Intelligent Visual Expression to achieve crisp details, Adaptive Display to harmoniously blend into a living space and SmartThings app to seamlessly connect users to their home devices, powered by AI

Kuala Lumpur, 31^st May 2018 – Today marks the local launch of Samsung’s 2018 QLED TVs. Our relentless pursuit of TV perfection, coupled with an ambition to maintain our strong presence in the global market pushes us to usher in a new era of the Intelligent TV Display. It also introduces Samsung’s vision for the future of TV.

It is clear that today’s users are after larger screens, purer image quality, and hassle-free installations along with an easy-to-use AI-based technology to connect the smartphone to a TV. This is a trend driven by ever-changing consumers’ expectations.

Since its debut in early March at New York, the QLED TV is leading the global market with extra-large, ultra-high definition TVs[1].

It is the TV that does it all. In three simple words: Unrivalled viewing experience. No more distractions, just pure entertainment.

“This year, our 2018 QLED TVs are truly the most cutting-edge and contemporary-designed TV based on the modern consumer’s lifestyle. As such we are proud to say that our consumers will be able to enjoy their content, and how they interact with their devices on a redefined level,” said Yoonsoo Kim, President, Samsung Malaysia Electronics.

With this said; Samsung’s 2018 line of televisions is undeniably the most versatile and exciting yet. Thanks to the enhancements that have made the TV much more immersive and intelligently adaptive with users’ lifestyles, let’s take a closer look at the key features.

Q Picture: Enjoy Purest Pictures Without Distractions

To create even more stunning picture quality with pristine contrast, the TVs feature the new Direct Full Array which uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites.

“This (Samsung Q9F) is a rare beast that seems as comfortable in pitch black as it is with the lights blazing. Its light and color performance is, as it was last year, unprecedented.” – TrustedReviews[2]

Advanced Anti-reflection technology ensures that the TVs’ spectacular picture quality can be enjoyed from almost any angle, and also helps boost contrast. Aligned with the new products, which include models wider than 55 inches, Q Engine technology automatically upscales on-screen content to UHD levels to further enhance viewers’ immersion.

Q Style: Spend Time Watching, Not Searching

Samsung’s 2018 QLED TVs’ style changes based on innovative technologies are also noticeable. Magic Screen is an energy-saving function that allows the TV to elegantly display images as well as real-time information such as the weather or news. For wall-mounted TVs, Magic Screen can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

Samsung has also introduced a simple solution to eliminate cable clutter, called the One Invisible Connection, which integrates power cables and data lines that were previously separated to allow the TVs to harmonise with their surrounding aesthetic. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

“Samsung scored a homerun with the design of this year’s Q9F. Between the Invisible Connection cable that now also carries power as well as the video signal, to the simple yet helpful switch to a pedestal base cool, plus with the addition of Magic Screen, this TV is a technology statement with visual appeal.” – AVS Forum

Q Smart: Value Beyond Investment

The new QLED TVs are designed to seamlessly connect with SmartThings[3]-compatible devices to offer users even greater control over their home’s smart technology. In addition, users can access a variety of apps on the QLED TVs that they can enjoy at any time through one intuitive menu.

Audio Lineup

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theatre systems.

• HW-N650: Designed for gamers, the HW-N650 soundbar features Acoustic Beam Technology that puts consumers at the center of the action.
• HW-NW700: The HW-NW700 soundbar features a wall-mounted design that perfectly complements QLED TVs so that they both blend beautifully into any home environment.

Samsung 2018 TV Lineup

In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions. The 2018 Samsung TV edition features 9 series across the QLED TV, Premium UHD, UHD display range, available in a variety of sizes. Models in the 2018 line up feature both flat and curved display options.

• QLED TV: Models in the 2018 QLED TV range include – Q9F (75”, 65”), Q8C (65”, 55”), Q7F (75”, 65”, 55”). The QLED TVs feature enhanced color and contrast, HDR10+ compatibility, Magic Screen, Smart TV enhancements with SmartThings, One Remote Control and the One Invisible Connection.

• Premium UHD: Models in the 2018 Premium UHD TV lineup include NU8500 and NU8000. The Premium UHD TVs include features such as dynamic crystal color, HDR10+ compatibility, clean cable solutions, and Smart TV enhancements with One Remote Control.

• UHD: Models in the 2018 UHD 4K TV lineup include NU7400 (55”, 65”), NU7300 (49”, 55”) and NU7100 (55”, 58”, 65”, 75”). These UHD TVs include feature such as 4K UHD and HDR picture capabilities, clean cable solutions, slim design and Smart TV capabilities.

Samsung’s 2018 home entertainment lineup will be available starting 1^st June 2018 onwards at all Samsung Brand Stores and authorised dealers nationwide with details as follows:

*Prices shown are with 0% GST.

For more information on Samsung’s TV and Audio products, please visit

www.samsung.com/my/tvs/qled-tv/highlights/ and www.samsung.com/my/audio-video/.

Vincent Lee, Head of Audio Visual, Samsung Malaysia Electronics, introducing several key features of the new QLED TVs at the launch today.

Yoonsoo Kim, President of Samsung Malaysia Electronics, posing for a photo with Samsung’s latest QLED flagship TV

Yoonsoo Kim, President of Samsung Malaysia Electronics, posing for a photo with Samsung’s latest QLED flagship TV

[1] https://news.samsung.com/global/next-for-qled-part-1-samsung-dominates-the-large-screen-tv-market.

[2] http://www.trustedreviews.com/reviews/samsung-qled-q9fn

[3] SmartThings is available on iOS and Android-powered devices.