Samsung Malaysia Electronics Takes the Klang Valley by Storm

Over 300 Samsung employees took to the heart of Kuala Lumpur to engage, connect, and share their Galaxy experience with fans

Samsung market stormers painting the town Bora purple. Front row, L to R: Kevin Kim Tae Hoon, Business Director of Mobile eXperience; KM Liew, Head of Mobile eXperience (MX); Edward Han, President; Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics

KUALA LUMPUR, 6 September 2022 – If the weather was looking a little Bora purple to you earlier today, don’t worry – you were probably just caught in the Samsung Malaysia Electronics #UnfoldYourWorld Day. This day is part of a passion programme that saw over 300 Samsung Malaysia’s employees from the field force to the management team descending throughout the entire Klang Valley to engage, connect, and share their Galaxy experience with Samsung fans. The locations covered over 300 Samsung Electronics Stores in 230 locations, including major malls such as KLCC, Mid Valley Megamall, One Utama Shopping Centre, Pavilion KL, Sunway Pyramid and The Gardens Mall.

Samsung employees engaging in deep conversation with a customer.

‘’When Samsung first launched the highly celebrated Galaxy Z Series foldable smartphones, we opened up a whole new mobile category and experience engineered for a new era. In order to continue delivering the most personalised user experience, Samsung remains committed to putting customer needs and desires at the heart of every product,” Edward Han, President of Samsung Malaysia Electronics said. “In directly connecting with existing and future Samsung mobile phone users at our experience stores, we aim to #UnfoldYourWorld to a whole new era of foldable smartphones by sharing the full breadth and depth of the Galaxy ecosystem, in addition to gathering consumer feedback to help improve the way we do business.”

KM Liew, Head of Mobile eXperience (MX), giving a speech.

“Today, we got to hear about the many lives we have enhanced through inclusive ecosystem and an unmatched multi-devices experience. There is no greater reward than to learn how these innovations are fulfilling customers with smarter, healthier and better connected lives,” says KM Liew, Head of Mobile eXperience at Samsung Malaysia Electronics. “We are thrilled to see that the passion and love for the brand has only grown stronger and look forward to welcoming future Samsung customers into our Galaxy of devices. We would also like to thank all Malaysians who have kept us as one the world’s leading tech companies with their unending devotion and support.’’

The Samsung Galaxy Z Series Consumer Roadshows will take place at the locations below:

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