Samsung Malaysia Electronics Together with E.S.H Electrical Introduces Brand New Consumer Electronics Premium Experience Store in Bangsar Shopping Centre

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The Samsung Malaysia Electronics & E.S.H Electrical Management Team. (From L-R) Mr. Eric Yong, Mr. Calvert Yap, Mr. Tok Sang Man, Mr. Edward Ng, and Ms. Jacqueline Ng


KUALA LUMPUR, 07 APRIL 2023 – Samsung Malaysia Electronics together with E.S.H Electrical Sdn Bhd today announced the Grand Opening of brand new Consumer Electronics Premium Experience Store located in Bangsar Shopping Centre, Kuala Lumpur.


On this auspicious occasion, the esteemed management team of Samsung Malaysia and E.S.H have come together to commemorate a significant milestone between the two companies in a signing ceremony. Today marks the launch of new Consumer Electronics Premium Experience Store, which showcases Samsung’s latest collection of cutting-edge consumer electronics and digital home appliances. This range boasts flagship line-ups such as the BESPOKE collection, Neo QLED TV, and many others.


Store front of Samsung Consumer Electronics Premium Experience Store


“We have had the privilege of maintaining a long-standing partnership with E.S.H Electrical Sdn Bhd for over 15 years, since the company became a part of our network of Authorised Distributors in 2008. It is imperative to us that we continue to uphold our commitment in providing customers with industry-leading technology, exceptional services, and an unparalleled retail experience that goes beyond their expectations”, said Tok Sang Man, Head of Consumer Electronics Business at Samsung Malaysia Electronics.


Edward Ng, Managing Director of E.S.H Electrical Sdn Bhd, expressed his immense pride in this long-term partnership between his company and Samsung Malaysia, the No.1 TV Brand for impressive 17 years. Edward emphasized that Samsung’s innovation is unparalleled and that both companies share mutual passion in providing great customer value and superior retail experience. Furthermore, with the opening of their Consumer Electronics Premium Experience Store, E.S.H Electrical Sdn Bhd will continue to enhance consumers’ experience and provide great home solutions for Malaysian households.


Explore the latest Samsung TV models ranging from Neo QLED 8K, QLED, OLED, Lifestyle TVs & The Freestyle at Samsung Consumer Electronics Premium Experience Store


Digital Appliances Zone at Samsung Consumer Electronics Premium Experience Store


The Premium Experience store boasts a spacious area of approximately 1,200 sqft and offers an extensive range of Samsung’s latest products, including the BESPOKE range, which comprises the BESPOKE JetTM, BESPOKE refrigerator, BESPOKE CUBETM Air Purifier, and BESPOKE AirDresser, each of which is designed to enhance the consumer’s lifestyle with its state of the art features and technologies. Moreover, customers can indulge in an unparalleled level of detail and impressive colour richness through the Smart TV offerings, which includes Neo QLED 8K, Lifestyles TV such as The Frame, The Serif, The Freestyle and The Sero.


Samsung Malaysia Electronics and E.S.H Electrical are pleased to announce that all purchases made at the Consumer Electronic Premium Experience Store, Bangsar Shopping Centre will entitle to an exclusive two-year warranty[1] on all Consumer Electronics and Home Digital Appliances. This exclusive offer is designed to give our valued customers the peace of mind they deserve when purchasing our products.


We cordially invite you to visit the new Consumer Electronic Premium Experience Store at S109 & S110 (Second Floor), Bangsar Shopping Center, 285, Jalan Maarof, Bangsar, 59000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia. Come and experience Samsung’s top-of-the-line products today!



[1] Terms & Conditions apply.

Products > Home Appliances

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