Samsung Malaysia’s #iChanged is all about being bold, truthful and adventurous for a life with No Limits

Kuala Lumpur, 31 May 2019 – Your memory is full, your files can’t be transferred and your battery level is at 1% – sound familiar? There are plenty of reasons why you should make the switch to Samsung now and never look back. Today, Samsung Malaysia Electronics launches its #iChanged campaign, with the aim to inspire people from all walks of life to discover a world filled with endless possibilities. This campaign features a series of real Malaysians on how they started experiencing their lives through a prism effect of their devices.

“Our users have always been at the heart of every Samsung product. Each feature in all our devices is designed to help our consumers have a richer and more meaningful experience; to us, that is the true definition of innovation. Through this campaign, Samsung would like to ignite the courage for everyone to take the first bold step and make the change to own the impossible.” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

One of the awesome benefits of switching to a Samsung smartphone is the Smart Switch software, which allows users the freedom to transfer photos, music, videos and contacts from an existing smartphone to a new Samsung device. The software supports iOS devices, as well as other Android smartphones.

The #iChanged campaign showcases the beauty of breaking away from what people think ‘you should do’, and embraces one’s true self by pushing the boundaries and doing what you think you can’t. Catch a glimpse of this campaign from various billboards, YouTube, buses around KL city and many other spaces.

To celebrate its launch, Samsung is kicking off two incredible promotions* from 31^st May to 31^st July 2019, which include:

*Terms and conditions apply.

For more information, please visit www.ichanged.com.my/.