Samsung Renews Partnership with Lazada for Third Time to Engage Consumers Across Southeast Asia with Exclusive Promotions

The Super Brand Day eCommerce campaign themed “Meant to be Yours” rewards value-seekers with exciting deals on their desired Samsung products

Samsung Electronics Co. Ltd is partnering with Lazada, Southeast Asia’s leading eCommerce platform, for the third instalment of its Super Brand Day shopping event on the 24^th of September. Themed “Meant to be Yours”, the Samsung Flagship store on LazMall in Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines, will offer attractive discounts and promotions on highly-coveted products on LazMall for a 24-hour period, ranging from smartphones, wearables, TVs and other digital home appliances.

As more consumers seek value purchase in the “new normal”, this year’s theme “Meant to be Yours” serves to reward consumers to make desired Samsung products their very own with attractive deals across its wide range of products. Through an omni-channel approach including fun activities over social media, consumers can safely preview and add-to-cart their desired Samsung mobile and accessories as well as consumer electronics that best fit their personalities and passions.

“Samsung has enjoyed a strong partnership with Lazada for many years now, and we are excited to join forces once more to bring our third Super Brand Day to elevate the shopping experience for our consumers.  ‘Meant To Be Yours’ is our way of letting consumers know that everything we do is with a single focus, ‘you,’ our customers. From the creation of our leading-edge products to even this Super Brand Day where we bring attractive deals for our products, we aim to serve and better our customers’ lives, especially in the current climate.  As an innovation-led organization, our partnership with Lazada enables us to stay on the pulse of our consumers and provide innovative solutions that meet their changing needs,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

Lazada Group Co-President and Regional Head of Commercial, Jessica Liu, said: “Our ongoing partnership with Samsung continues to co-create more value and choices for consumer seeking smart electronic solutions and purchases on Lazada. As we continue to elevate the end-to-end customer shopping experience for brands, we are excited that Samsung is the first to leverage our refreshed LazMall visuals and features that boost visibility of brands by way of curating energizing brand engagement content to connect with customers through our 24-hour Super Brand Day events.”

Highlights of the Super Brand Day

Consumers can look forward to some of their best buys for the year. Lazada shoppers can enjoy additional savings up to 50% off storewide, vouchers, exclusive free gifts from Samsung, free shipping, as well as 0% interest installment plan when they checkout.

Besides that, the Galaxy M51 will be made available exclusively on Lazada on 24 September 2020. During the one-day-only sales, consumers can get their hands on a Galaxy M51 for RM1,399 (RRP: RM1,599) – saving you RM200! What makes the Galaxy M51 stand out is its powerful 7000mAh battery with Wired PowerShare, making it the brand’s first ever model with such large battery capacity. It doesn’t stop there – it also comes with an in-box Type C 25W fast charger that recharges Galaxy M51’s battery in less than 2 hours. Not to mention, the Galaxy M51 features 6.7″ Super AMOLED Plus Infinity-O display for immersive viewing experience and its multi-role Quad Camera to capture stunning photos, day or night.

To know more about M51, visit here for more information.

Highlights of Super Brand Day:

• Daily vouchers: RM100,000 worth of vouchers up for grabs

• M Series Mega Promotion

• Other attractive promotions:

In anticipation of this year’s Samsung Super Brand Day event, consumers in Malaysia are encouraged to download the Lazada app for free on the Google Play Store or Apple’s App Store, and mark your calendars for 24 September 2020 to visit Samsung’s Official Store on LazMall.