Samsung Rings in its LazMall Super Brand Day 2021 on Lazada with Exclusive Deals on the Most Coveted Products for Southeast Asian Consumers

Kuala Lumpur, 21st September 2021 – Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering for the fourth edition of its popular LazMall Super Brand Day, a one-day only shopping event on 23 September. Themed ‘Get what your heart desires’, this year’s event taps into the growing trends of live shopping and gamification that excite consumers across Southeast Asia.

For one day only, consumers can cart out their most desired Samsung products with attractive savings on the Samsung Official Store and Samsung Authorized Partners’ stores on LazMall. To spice up their shopping experience, they can also participate in fun activities on Samsung social media channels. Shoppers will be rewarded with irresistible promotions on a wide range of Samsung smartphones, wearables, TVs and digital appliances, including the Lazada-exclusive smartphone model – the Samsung Galaxy M32.

Launched earlier this year, the latest addition to the Samsung Galaxy M series, M32, is designed for those seeking great value and all-day entertainment. Featuring an impressive 64MP quad-camera to capture everyday moments, a 6.4” FHD+ Super AMOLED display and a large 5,000mAh battery to power users through the day, the smartphone is packed with features that are catered to the lifestyle needs of young users, empowering them to take on their daily tasks and entertainment needs, even while on the go. Exclusive to this Samsung Super Brand Day, the Galaxy M32 will be available at RM849 (RRP: RM1,099) on LazMall.

“Innovation and customer experience are at the heart of everything we do at Samsung, and we are glad to build upon our strong partnership with Lazada to bring our leading-edge products closer to our Southeast Asian consumers. Beyond a discount-focused campaign, this year’s Super Brand Day on LazMall is our way of putting the best of Samsung’s innovations into the hands of consumers so they can get what their hearts most desire. As a leading brand in the region, we are staying atop of our customers’ changing lifestyle and needs to deliver an exciting and engaging way to shop our innovative solutions,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

“Lazada is excited to continue bringing joy to consumers through the fourth edition of the Samsung Super Brand Day event. Samsung has indeed been a great collaborator with us, even winning the Best Brand Partnership Award at the recent LazMall Brands Future Forum, a testament of how they have consistently leveraged LazMall to continuously build meaningful connections with their customers with creative content, and deliver exclusive deals on their latest innovations and technology. We hope consumers will benefit from a seamless online shopping experience via these engaging activities and exclusive product drops as they add-to-cart and check out,” said James Chang, Head of Strategic Accounts and Retail, Lazada Group.

Highlights of Samsung Super Brand Day in Malaysia include:

• Exciting deals and promotions
• Flash Sale up to RM1,900 off from 12AM-2AM
• Flash Voucher RM20 off from 12AM-2AM
• Galaxy M02 at only RM299 (RRP:RM399)
• Galaxy A12 at only RM619 (RRP: RM799)
• Galaxy Z Flip at RM2399 (RRP: RM3999)
• 50″ AU7000 4K UHD Smart TV (2021) at RM 2459 (RRP: RM2999)
• 55″ AU7000 4K UHD Smart TV (2021) at RM 2869 (RRP: RM3499)
• 32″ Smart Monitor – M7 Black with free keyboard
• Up to RM200 off for Citibank credit card holders
• Samsung x LazMall Super Brand Day Social Contest

Keen to get your hands on your desired Samsung product? Mark your calendars for 23 September and download the Lazada app on the Google Play Store or Apple’s App Store today.

For more information, visit the Samsung Official Store on LazMall.