Samsung Showcases its Full 2019 QLED TV line-up at SEAO Forum

Samsung’s 2019 QLED 8K and 4K Televisions in Southeast Asia Will Be Equipped with AI-Powered Quantum Processor

Singapore – March 25, 2019 – Samsung Electronics Co. today showcased its entire 2019 QLED TV line-up equipped with an unrivalled, world-class picture quality, at the 2019 Samsung Southeast Asia and Oceania Forum in Singapore. This next-generation 2019 QLED TV line-up, will be available at Southeast Asian retailers from April this year.

Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019 lineup that features 65”, 75”, 82”, and 85” models. Samsung’s QLED 8K TVs come equipped with Samsung’s proprietary Quantum Processor, the AI-powered picture processing semiconductor technology, that enable an improved viewing experience. Unveiled by Samsung Electronics as an industry first, its machine-learning Quantum processor employs its AI capabilities to learn and compare millions of images that help it to calibrate lower-resolution sources and optimize them into 8K-quality content regardless of the original format. Thereby solving for the issue of limited native 8K content and earning a prestigious Innovation Award at CES 2019. This is Samsung’s smartest and most powerful TV yet.

Other key products in the 2019 QLED line-up include a suite of 8K and 4K TVs, including the 8K Q950R that ranges from 65-inch to 98-inch in size, as well as the 4K Q90R, Q85R, Q80R, Q70R and Q60R that range from 43-inch to 82-inch in size. In total, the expanded 2019 QLED line-up features more than 20 models and includes more large-screen models.

Increasing the number of large-screen models in its TV line-up is part of a wider strategy at Samsung, arising from shifting consumer demands. According to global business information provider IHS Markit, the market for 75-inch TVs or bigger TVs recorded 2.1 million units in 2018 and is expected to grow by 43% to 3 million units this year and to 5.8 million units by 2022.

The best picture quality with significantly improved viewing angles and black levels

Equipped with upgraded Ultra Viewing Angle technology, Samsung’s 2019 QLED TVs will allow for backlight to pass through the TV’s panels more evenly onto the screen, thanks to improved panel structure and new screen calibration algorithms to enhance the TV’s viewing angles. It delivers consistently stunning picture quality from every viewing angle without glare or reflections in the daytime and in brightly-lit rooms.

Along with several picture quality upgrades in 2019, the adoption of Direct Full Array models¹ has nearly doubled from last year. Direct Full Array technology puts backlit LEDs behind the panel for precise brightness control, allowing the light to be adjusted individually to create deeper blacks. Algorithms that recognize and adjust black colors more precisely analyze the characteristics of each scene in real-time for brightness distribution and black ratios to control the backlight and help the 2019 QLED TVs deliver superb black color reproduction.

In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format. The HDR10+ standard makes bright scenes brighter and dark scenes darker by optimising the contrast for each scene, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission.

Ambient Mode offers even greater variety of decoration and art

Through Ambient Mode, Samsung’s QLED TVs elevate the home setting by displaying decorative content, useful information, your own photos and can even mimic the texture of the wall behind it². In addition, an even wider variety of themes are now available, which allows users to further customise Ambient Mode to complement the décor of their homes. Customers can also sync their ambient screens with music when they are not watching TV.

Samsung QLED TVs also come with an automatic light control sensor, allowing it to adapt its brightness levels to give users the optimal viewing experience, whether you’re watching TV late at night or in the bright morning sunshine.

¹ The Samsung QLED 8K Q950R and QLED 4K Q90/85/80/70 feature Direct Full Array technology. 

² Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.