<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="https://news.samsung.com/my/wp-content/plugins/btr_rss/btr_rss.xsl"?><rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:wfw="http://wellformedweb.org/CommentAPI/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
	<channel>
		<title>8K AI Upscaling technology &#8211; Samsung Newsroom Malaysia</title>
		<atom:link href="https://news.samsung.com/my/tag/8k-ai-upscaling-technology/feed" rel="self" type="application/rss+xml" />
		<link>https://news.samsung.com/my</link>
        <image>
            <url>https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_my.png</url>
            <title>8K AI Upscaling technology &#8211; Samsung Newsroom Malaysia</title>
            <link>https://news.samsung.com/my</link>
        </image>
        <currentYear>2024</currentYear>
        <cssFile>https://news.samsung.com/my/wp-content/plugins/btr_rss/btr_rss_xsl.css</cssFile>
		<description>What's New on Samsung Newsroom</description>
		<lastBuildDate>Fri, 03 Apr 2026 16:25:33 +0000</lastBuildDate>
		<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
					<item>
				<title>[Interview] A Deep Dive Into 8K: Underwater Cinematographer Pawel Achtel on New Era of High-Resolution Filmmaking</title>
				<link>https://news.samsung.com/my/interview-a-deep-dive-into-8k-underwater-cinematographer-pawel-achtel-on-new-era-of-high-resolution-filmmaking?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 21 Mar 2024 13:29:21 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[8K]]></category>
		<category><![CDATA[8K AI Upscaling technology]]></category>
		<category><![CDATA[CES 2024]]></category>
		<category><![CDATA[Neo QLED 8K]]></category>
		<category><![CDATA[Neo QLED 8K TV]]></category>
                <guid isPermaLink="false">https://bit.ly/4cp8EBs</guid>
									<description><![CDATA[The world of videography and filmmaking is constantly evolving, with new technologies pushing the boundaries of what’s possible. The latest of these]]></description>
																<content:encoded><![CDATA[<p>The world of videography and filmmaking is constantly evolving, with new technologies pushing the boundaries of what’s possible. The latest of these technologies is 8K resolution video which offers a new level of detail and clarity that was previously unimaginable. With 8K, filmmakers and videographers can capture images — both above and below sea level — in incredible precision and realism, giving TV viewers a truly immersive viewing experience.</p>
<p>&nbsp;</p>
<div id="attachment_149783" class="wp-caption alignnone">
<p><img class="wp-image-149783 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_main1.jpg" alt="" width="1000" height="562" /></p>
<p class="wp-caption-text">▲ Pawel Achtel is a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica</p>
</div>
<p>&nbsp;</p>
<p>Meet Pawel Achtel, a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica. The filmmaker’s extensive diving experience informs his cinematographic work — which has captured the attention of industry leaders such as National Geographic, BBC and Discovery — providing a unique perspective on life underwater and highlighting his expertise in designing and producing advanced cinematography equipment. He was also involved in capturing 8K resolution underwater sequences for “Avatar: The Way of Water.”</p>
<p>&nbsp;</p>
<p>Samsung Newsroom sat down with Pawel Achtel to dive into the details of underwater cinematography and explore how Samsung’s Neo QLED 8K lineup is reshaping the landscape for filmmakers and viewers at home.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/8nvqswuv6EA?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe><img class="size-full wp-image-149801" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_space1.jpg" alt="" width="1000" height="1" /></div>
<div id="attachment_149801" class="wp-caption alignnone">
<p><img class="size-full wp-image-149801" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_space1.jpg" alt="" width="1000" height="1" /></p>
<p class="wp-caption-text">▲ An example of Pavel Achtel’s work that captured a humpback whale up close</p>
</div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>How 8K Technology Transforms Underwater Filmmaking</strong></span></h3>
<p>In fields like underwater cinematography, where visuals matter most, Samsung’s Neo QLED 8K is indispensable. Not only does it help viewers feel immersed in the scene, but it is also vital for filmmakers to assess underwater footage.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://player.vimeo.com/video/336312605?title=0&amp;byline=0&amp;portrait=0&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;api=1" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></div>
<div id="attachment_149802" class="wp-caption alignnone">
<p><img class="size-full wp-image-149802" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_space2.jpg" alt="" width="1000" height="1" /></p>
<p class="wp-caption-text">▲ Underwater cinematographers face a plethora of challenges including ocean currents and light refraction that make optical environments drastically different from on-the-ground filming. But Achtel focuses on the “breathtaking results” that come once the obstacles are overcome (video source:<span> </span><a href="https://24x7.com.au/underwater-cinematography/" target="_blank" rel="noopener">link</a>)</p>
</div>
<p>&nbsp;</p>
<p>Due to variables like ocean currents and light refraction, filming underwater in true 8K quality can be difficult. “But, when all the circumstances line up, the results are breathtaking,” shared Achtel.</p>
<p>&nbsp;</p>
<p>While advanced technologies like submersible lenses assist in capturing these shots, Neo QLED 8K — known for its high resolution and clarity — allows filmmakers like Achtel to closely examine even the smallest details of underwater scenes. This close look helps improve sharpness and other aspects of image quality after filming, overcoming the challenges of underwater optics.</p>
<p>&nbsp;</p>
<div id="attachment_149784" class="wp-caption alignnone">
<p><img class="wp-image-149784 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_main2-F.jpg" alt="" width="1000" height="422" /></p>
<p class="wp-caption-text">▲ Samsung’s Neo QLED 8K helps cinematographers closely examine details and improve picture quality</p>
</div>
<p>&nbsp;</p>
<p>“The underwater world is elusive — and filmmakers have a rare opportunity to allow people to see it in great detail, in a way people may not see elsewhere,” said Achtel. “It makes these shots interesting and captivating as they reveal an environment completely foreign to us in stunning detail.”</p>
<p>&nbsp;</p>
<p>Samsung made waves<span> </span><a href="https://news.samsung.com/my/ces-2024-go-beyond-viewing-samsung-pushes-the-boundaries-of-home-entertainment-at-the-screen-experience-zone" target="_blank" rel="noopener">at CES 2024</a><span> </span>by introducing the latest Neo QLED 8K with the new NQ8 AI Gen3 processor, delivering a cinematic experience at home. Impressed by its features, the filmmaker called the TV “a transformative advancement.”</p>
<p>&nbsp;</p>
<p>He specifically praised features like 8K AI Upscaling Pro and AI Motion Enhancer Pro,[1]<span> </span>available on select Neo QLED 8K models, highlighting Samsung’s commitment to outstanding visuals. “Having witnessed the advanced features at CES 2024, I can confidently say they enhance realism and immersion,” added Achtel.</p>
<p>&nbsp;</p>
<p>However, for this underwater cinematographer, the true power of 8K lies in the seamless integration of production and viewing technologies — charting a new course in content creation and consumption.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><strong>Diving Deep Into 8K Home Cinema</strong></span></h3>
<p>As the development and adoption of 8K filming equipment continues to grow, it’s also driving the creation of content that fully embraces the potential of 8K resolution. The unparalleled realism and captivating qualities of 8K make it an essential tool for storytelling, especially for content that demands a powerful visual impact.</p>
<p>&nbsp;</p>
<p>Take underwater footage, for example, which is often played at a slower pace — giving audiences the time to absorb unfamiliar environments and take in details that might otherwise go unnoticed.</p>
<p>&nbsp;</p>
<div id="attachment_149785" class="wp-caption alignnone">
<p><img class="wp-image-149785 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_main3-F.jpg" alt="" width="1000" height="275" /></p>
<p class="wp-caption-text">▲ Various factors including currents and light refraction present challenges for capturing clear, beautiful shots underwater</p>
</div>
<p>&nbsp;</p>
<p>On the<span> </span><a href="https://bit.ly/45mrwxp" target="_blank" rel="noopener">Neo QLED 8K</a>, viewers can appreciate the “impressive color accuracy” and “nuanced portrayal of detailed scenes” of the ocean’s depths. From the calming blue water to the vivid and bright hues of fish and coral reefs, Achtel attributes the appeal of his 8K underwater imagery to the variety of striking colors and patterns. With Neo QLED 8K, the benefits now extend beyond just the content itself.</p>
<p>&nbsp;</p>
<p>“On the viewing side, Neo QLED 8K plays a pivotal role in bringing the 8K ecosystem to life,” he explained. “It not only showcases content with remarkable clarity but also upscales lower-resolution footage to nearly 8K quality, ensuring an immersive viewing experience of the highest caliber.”</p>
<p>&nbsp;</p>
<p>Given its advanced picture quality powered by increased neural networks and cutting-edge AI upscaling features, Neo QLED 8K elevates the viewing experience — even with content not initially captured in 8K. Combining advanced image quality with larger screen sizes also opens new possibilities for home viewing to offer an experience that rivals that of traditional big-screen setups.</p>
<p>&nbsp;</p>
<p>In the ever-evolving landscape of visual storytelling, enhancing a TV’s ability to process non-8K content offers significant benefits and inspires filmmakers to strive for higher quality content.</p>
<p>&nbsp;</p>
<p>“At the end of the day, having a device with an enhanced visual experience and immersive capabilities empowers cinematographers to craft and evaluate captivating content that resonates deeply with viewers,” said Achtel.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/nHjCWhPc51Y?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></div>
<div id="attachment_149804" class="wp-caption alignnone">
<p><img class="size-full wp-image-149804" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/02/Editorial-Pawel-Achtel-Underwater-Cinematography_space4.jpg" alt="" width="1000" height="1" /></p>
<p class="wp-caption-text">▲ AI Motion Enhancer Pro helps make 8K viewing experiences even smoother, not only for underwater scenes but also footages with fast-paced action like artists dancing on stage or<span> </span><a href="https://youtu.be/6fTTXGTp-Q0" target="_blank" rel="noopener">sporting events</a></p>
</div>
<p>&nbsp;</p>
<p>The role of 8K technology in underwater cinematography and home entertainment underscores its transformative potential to enhance visual storytelling and enrich the viewing experience for audiences around the world.</p>
<p>&nbsp;</p>
<p>To learn more about Samsung’s Neo QLED 8K, visit <a href="https://www.samsung.com/my/" target="_blank" rel="noopener">www.samsung.com/my/</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><em>[1] 8K AI Upscaling Pro and AI Motion Enhancer Pro are exclusive features of the QN900D model</em></h6>
]]></content:encoded>
																				</item>
					<item>
				<title>[The Future of Viewing] ① QLED 8K: Where AI Upscaling Meets Deep Learning</title>
				<link>https://news.samsung.com/my/the-future-of-viewing-%e2%91%a0-qled-8k-where-ai-upscaling-meets-deep-learning?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 24 Jun 2020 10:05:06 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[8K AI Upscaling technology]]></category>
		<category><![CDATA[AI Devices]]></category>
		<category><![CDATA[Future of Viewing]]></category>
		<category><![CDATA[Quantum Processor 8K]]></category>
		<category><![CDATA[Samsung 2020 QLED 8K]]></category>
                <guid isPermaLink="false">https://bit.ly/2CxEyiN</guid>
									<description><![CDATA[In recent times, screen picture quality has transcended high definition – these days, it’s all about ultra-high definition. Although today’s hardware has been]]></description>
																<content:encoded><![CDATA[<p>In recent times, screen picture quality has transcended high definition – these days, it’s all about ultra-high definition. Although today’s hardware has been developed to support not just 4K content but 8K content as well, only recently has content begun to actually be produced to 8K quality standards. Therefore, in order to improve the video display quality of content made before 8K existed, upscaling technology exists to keep up with today’s ultra-high definition standard.</p>
<p>&nbsp;</p>
<p>Samsung Electronics’ 2020 QLED 8K TV lineup continuously receives praise for its devices’ innovative display quality, sound, design and many other areas. In particular, the range showcases an impressive evolution with regards to its video upscaling technology, at the core of which is Samsung’s AI Quantum Processor 8K.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom interviewed the team from the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business to learn more about this revolutionary technology.</p>
<p>&nbsp;</p>
<div id="attachment_10204" style="width: 715px" class="wp-caption aligncenter"><img class="wp-image-10204 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2020/06/Future-of-Viewing-pt-1_AI-Upscaling_main_1-e1592824235965.jpg" alt="" width="705" height="378" /><p class="wp-caption-text">(From left) Hyungjun Lim, Hyunseung Lee, Cheon Lee and Seungho Park of the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business</p></div>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Leveling Up Deep Learning for Optimized Upscaling</strong></span></h3>
<p>When a low-resolution video plays on a high-resolution display, the resulting image quality can be below a viewer’s expectations. AI (artificial intelligence) upscaling is a technology that converts low-resolution videos into ones of more vivid and natural resolutions by analyzing the video data and adapting it intelligently.</p>
<p>&nbsp;</p>
<p>In 2018, Samsung Electronics implemented its machine learning-based AI 8K upscaling technology for the first time. This technology harnesses machine learning wherein a human-designed algorithm intelligently analyzes the various video qualities, including line, light and color, and improves each of these for an improved display resolution. Such deep learning capabilities permit a TV to analyze and process video features whilst simultaneously learning thanks to an artificial neural network that acts in the same way as the human brain.</p>
<p>&nbsp;</p>
<p>The members of Samsung’s Picture Quality Solution Lab focused on developing deep learning algorithms that enable displays to always showcase optimum video qualities without human intervention. “Deep learning enables more precise and efficient image quality improvements than can be achieved by humans alone,” noted Hyungjun Lim, who developed the AI upscaling technology’s texture generation method.</p>
<p>&nbsp;</p>
<p>This operational advantage is what led the team to develop an AI upscaling technology that combines machine learning with deep learning – Samsung’s AI Quantum Processor 8K. “Previous machine learning technology brought about enhanced sharpness to display picture quality, but now our technology can also offer more delicate texturing,” noted Hyunseung Lee, who developed enhanced edge sharpness for the AI Quantum Processor 8K. “Images with complicated textures, like mountain or grass landscapes, can now be upscaled into 8K quality more naturally.”</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-10205" src="https://img.global.news.samsung.com/my/wp-content/uploads/2020/06/Future-of-Viewing-pt-1_AI-Upscaling_main_2-e1592824202230.jpg" alt="" width="705" height="547" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Solving the Conundrum of Deep Learning</strong></span></h3>
<p>Although deep learning has limitless potential, there are still obstacles to be overcome. The Picture Quality Solution Lab team had to go through countless trial-and-error scenarios in order to make their technology market-ready. “It was difficult for us, at first, to clearly follow and comprehend the algorithm being developed by the artificial neural network of the processor,” highlighted Cheon Lee, the developer of the AI Quantum Processor 8K’s network structure and learning method. “The artificial neural network’s high hardware chip power consumption was an issue we had to solve, too.”</p>
<p>&nbsp;</p>
<p>After a lengthy development process, Samsung was eventually able to solve the problems that had arisen thanks to its range of differentiated technologies. “We achieved the highly efficient display quality performance of our processor by making it a hybrid technology that combines complexity along with different aspects of deep learning and machine learning,” explained Lee.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span><span style="color: #3366ff;"><strong>Dreaming Bigger, Better and More Realistic with AI</strong>  </span>      </span></h3>
<p>It wasn’t that long ago that the day-to-day application of AI-powered technologies was but a distant dream to us. Nowadays, technology has improved rapidly to the end of improving the lives of people across many different areas of everyday life.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-10206" src="https://img.global.news.samsung.com/my/wp-content/uploads/2020/06/Future-of-Viewing-pt-1_AI-Upscaling_main_3-e1592824265163.jpg" alt="" width="705" height="470" /></p>
<p>&nbsp;</p>
<p>“We are now able to categorize videos of differing quality levels in a more detailed way while also bringing these AI categorization technologies to the commercial market,” noted Seungho Park, who worked the AI Quantum Processor 8K’s noise elimination and improving the detail contrast range. “Such technologies permit next-generation displays, such as The Wall, to be able to showcase all kinds of videos at the most realistic qualities possible today.”</p>
<p>&nbsp;</p>
<p>This AI-powered innovation is not just limited to upscaling technologies. There exist a variety of ways to harness AI to improve the screen qualities of displays, including video quality categorization, noise elimination, data-compression-caused distortion restoration and spatial or time-based resolution restoration, to name just a few. “Our goal is to continue Samsung’s legacy of providing leading TV viewing experiences by combining the advantages of our next-generation displays with AI technologies that can restore videos to realistic-level qualities, regardless of their original qualities and resolutions,” affirmed Park. The future of QLED 8K is looking bright.</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung Electronics Underscores Its Commitment to 8K Technology at QLED Summit in New York</title>
				<link>https://news.samsung.com/my/samsung-electronics-underscores-its-commitment-to-8k-technology-at-qled-summit-in-new-york?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 12 Jun 2019 10:51:00 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[8K AI Upscaling technology]]></category>
		<category><![CDATA[8K Display Summit]]></category>
		<category><![CDATA[8K Displays]]></category>
		<category><![CDATA[8K Ecosystem]]></category>
		<category><![CDATA[AI Upscaling]]></category>
		<category><![CDATA[HDR10+]]></category>
		<category><![CDATA[QLED Summit]]></category>
		<category><![CDATA[Samsung QLED 8K TV]]></category>
                <guid isPermaLink="false">http://bit.ly/2R9gINq</guid>
									<description><![CDATA[Samsung Electronics today sponsored the third annual QLED Summit (8K Display Summit) hosted by Insight Media, focusing on the current state and future of 8K]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics today sponsored the third annual QLED Summit (8K Display Summit) hosted by Insight Media, focusing on the current state and future of 8K display technology at Millennium Times Square, New York City. The Summit offered insights into Samsung’s and other industry experts’ plans for 8K displays, as well as innovations in AI upscaling technology and the advancement of HDR10+ that is helping to propel 8K into the mainstream.</p>
<p>&nbsp;</p>
<p>At the Summit, hosted by Insight Media – a display focused consultancy, more than 100 attendees including display and equipment firms, video producers, tech media and global tech reviewers from the US and Europe showed strong interest in basic technologies related to filming and transmission of high-quality images such as 5G network technology, filming equipment and image compression codecs.</p>
<p>&nbsp;</p>
<p>This year, the QLED summit was held under the theme of 8K display for one day with intensive sessions of ▲8K technology and current market situation ▲8K content ecosystem and ▲8K-related technologies.</p>
<p>&nbsp;</p>
<p>At the event, experts from the 8K ecosystem along with market research firms – ranging from display panels, filming equipment, content production, as well as compression and transmission technology industry to academic circles – shared the recent direction of 8K-related technologies from various perspectives and discussed future prospects.</p>
<p>&nbsp;</p>
<p>The activity progress of 8K Association was also shared as it held its first public seminar in the US Broadcasting equipment event NAB Show in April. Since then, the 8K Association continued their activities such as unveiling plans to gradually increase its members from the current orientation towards TV manufacturers to establish a foothold for standardization and expand the 8K ecosystem.</p>
<p>&nbsp;</p>
<p>“With the rapid expansion of 5G wireless network technology, 8K display market is expected to make great strides,” said Sonia Chen, Director of Display Marketing at Samsung Electronics’ Device Solutions America. “In particular, it will receive the spotlight among the millennial generation who are familiar with fast internet speed and high-quality image viewing.”</p>
<p>&nbsp;</p>
<p>Professor Yung-Kyung Park, Head of the Color Design Research Institute at Ewha Womans University attended the summit to present the experimental results stating, “When we are viewing an ultra-high resolution image, our ability to recognize objects comprehensively tend to increase.”</p>
<p>&nbsp;</p>
<p>“8K display technology is not a future technology – it is here today- and is available to viewers in Japan and other regions,” said Chris Chinnock, the president of Insight Media, who co-hosted the summit. He added, “unlike some concerns over a lack of 8K content, the development of all technologies and cooperation in the industry are proceeding rapidly. The industry prospects from experts who attended the summit are very positive, too.”</p>
<p>&nbsp;</p>
<p>Meanwhile, guests in attendance, which included academics, industry professionals and members of the media, praised Samsung’s commitment to moving the 8K display industry forward and found value in the demonstrations of the technology through its QLED 8K TVs.</p>
<p>&nbsp;</p>
<p>Hyogun Lee, Executive Vice President of Samsung Electronics Visual Display Business, showed confidence in the mainstreaming of 8K TV, stating that “for 4K TV too, there were concerns over a lack of content in its early days, but these concerns faded away after people experienced the actual picture quality. The best picture -quality experience will be chosen by consumers after all.”</p>
<p>&nbsp;</p>
<p>For more information about Samsung’s QLED 8K TVs, please visit<span> </span><a href="http://www.samsung.com/" target="_blank" rel="noopener">www.samsung.com</a>.</p>
<p>&nbsp;</p>
<p>For more information about the 8K Display Summit, please visit<span> </span><a href="http://www.displaysummit.com/" target="_blank" rel="noopener">www.displaysummit.com</a>.</p>
<p>&nbsp;</p>
<h6><span><strong><u>About Insight Media<br />
</u></strong></span><span>Insight Media is a technology consultancy focused on emerging technology in the ProAV, cinema, broadcast, consumer electronics and display industries. The company authors white papers and articles on these topics, provide technology and market assessment services and hosts events to discuss key technology trends in these market segments.</span></h6>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung’s First and Biggest QLED 8K TV Set to Mesmerise Malaysians</title>
				<link>https://news.samsung.com/my/samsungs-first-and-biggest-qled-8k-tv-set-to-mesmerise-malaysians?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 08 May 2019 17:07:09 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[8K]]></category>
		<category><![CDATA[8K AI Upscaling technology]]></category>
		<category><![CDATA[98" QLED 8K TV]]></category>
		<category><![CDATA[CES 2019]]></category>
		<category><![CDATA[QLED]]></category>
		<category><![CDATA[Samsung Malaysia]]></category>
		<category><![CDATA[Ultra Viewing Angle]]></category>
                <guid isPermaLink="false">http://bit.ly/2Vqzjdl</guid>
									<description><![CDATA[  Kuala Lumpur, 8 May 2019 – Samsung Malaysia Electronics has unveiled its 98” QLED 8K TV – its largest yet – adding to its 2019 TV lineup, officially]]></description>
																<content:encoded><![CDATA[<div id="attachment_7293" style="width: 1973px" class="wp-caption aligncenter"><img class="wp-image-7293 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/3.jpg" alt="" width="1963" height="1207" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/3.jpg 1963w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/3-664x408.jpg 664w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/3-768x472.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/3-1024x630.jpg 1024w" sizes="(max-width: 1963px) 100vw, 1963px" /><p class="wp-caption-text">Samsung Malaysia Electronics proudly presents its new, mesmerising 2019 QLED 8K TV. From L to R: 1. Sung Hwan Joo, Business Director of Consumer Electronics &amp; Audio Visual Divisions, Samsung Malaysia Electronics 2. Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics</p></div>
<p>&nbsp;</p>
<p><strong>Kuala Lumpur, 8 May 2019</strong><strong> –</strong> Samsung Malaysia Electronics has unveiled its <a href="https://www.samsung.com/my/tvs/qled-q900r/QA98Q900RBKXXM/" target="_blank" rel="noopener">98” QLED 8K TV</a> – its largest yet – adding to its 2019 TV lineup, officially giving Malaysians the largest 8K screen experience of unrivalled picture quality and clarity. The new Samsung <a href="https://www.samsung.com/my/tvs/qled-q900r/QA82Q900RBKXXM/" target="_blank" rel="noopener">QLED 8K TV</a>s come equipped with Samsung’s propriety Quantum Processor, an AI-powered picture and sound processing semiconductor technology which enables a significantly improved entertainment experience.</p>
<p>&nbsp;</p>
<p>“Samsung has been the global leader in TV for 13 consecutive years. Throughout the years we are committed to delivering quality and innovative products through the understanding of our consumers’ need today. With the unveiling of our QLED 8K TV today, we are bringing a new dimension of reality through our 98” display. Our proprietary technology in Quantum Processor 8K once again raised the bar by upscaling the lower resolution content you watch to near 8K quality. We couldn’t be more excited to bring you one giant leap for reality with our Samsung QLED 8K TV,” said Jimmy Tan, Head of Consumer Electronics of Samsung Malaysia Electronics.</p>
<p>&nbsp;</p>
<p>Unveiled by Samsung as an industry first, the machine-learning Quantum Processor employs its AI capabilities to learn and compare millions of images that help it to calibrate lower-resolution sources and optimize them into 8K-quality content regardless of the original format. With that, the issue of currently-limited native 8K content is a non-issue for Samsung’s <a href="https://www.samsung.com/my/tvs/qled-tv/highlights/" target="_blank" rel="noopener">2019 QLED TV</a>s, therefore earning the TVs a prestigious Innovation Award at CES 2019. This is Samsung’s smartest and most powerful TV yet.</p>
<p>&nbsp;</p>
<p>The key products in the 2019 <a href="https://www.samsung.com/my/tvs/qled-tv/" target="_blank" rel="noopener">QLED</a> line-up include a suite of 8K and 4K TVs, such as the 8K Q900R that ranges from 65-inch to 98-inch in size, as well as the 4K Q90R,  Q75R and Q60R that range from 49-inch to 82-inch in size. In total, the expanded 2019 QLED line-up features more than 20 models and includes more large-screen models.</p>
<p><strong> </strong></p>
<div id="attachment_7295" style="width: 1585px" class="wp-caption aligncenter"><img class="wp-image-7295 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Samsung-Q900-8K-Smart-QLED-TV_1.jpg" alt="" width="1575" height="1050" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Samsung-Q900-8K-Smart-QLED-TV_1.jpg 1575w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Samsung-Q900-8K-Smart-QLED-TV_1-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Samsung-Q900-8K-Smart-QLED-TV_1-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/Samsung-Q900-8K-Smart-QLED-TV_1-1024x683.jpg 1024w" sizes="(max-width: 1575px) 100vw, 1575px" /><p class="wp-caption-text">Samsung Q900 8K Smart QLED TV</p></div>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>The Best Picture Quality with Significantly Improved Viewing Angles and Black Levels</strong></span></h3>
<p>Equipped with an upgraded Ultra Viewing Angle technology, Samsung’s 2019 QLED TVs will allow for backlight to pass through the <a href="https://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV</a>’s panels more evenly onto the screen, thanks to the improved panel structure and new screen calibration algorithms which enhance the TV’s viewing angles. It delivers consistently stunning picture quality from every viewing angle without glare or reflections in the daytime or in brightly-lit rooms.</p>
<p>&nbsp;</p>
<p>Along with several picture quality upgrades in 2019, the adoption of Direct Full Array models<sup>1</sup> has nearly doubled from last year. Direct Full Array technology puts backlit LEDs behind the panel for precise brightness control, allowing the light to be adjusted individually to create deeper blacks. Algorithms that recognize and adjust black colors more precisely analyse the characteristics of each scene in real-time for brightness distribution and black ratios to control the backlight and help the 2019 QLED TVs deliver superb black color reproduction.</p>
<p>&nbsp;</p>
<p>In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format. The HDR10+ standard makes bright scenes brighter and dark scenes darker by optimising the contrast for each scene, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission.</p>
<p>&nbsp;</p>
<h3><strong><span style="color: #3366ff;">Ambient Mode Offers an even greater Variety of Decoration and Art</span> </strong></h3>
<p>Through Ambient Mode, Samsung’s QLED TVs elevate the home setting by displaying decorative content, useful information, your own photos, and can even mimic the texture of the wall behind it<a name="_ftnref2"></a><sup>2</sup>. In addition, an even wider variety of themes are now available, which allows users to further customise Ambient Mode to complement the décor of their homes. Customers can also sync their ambient screens with music when the TV is not in active use.</p>
<p>&nbsp;</p>
<p>Samsung QLED TVs come with an automatic light control sensor as well, allowing it to adapt its brightness levels to give users the optimal viewing experience, regardless of whether you’re watching TV late at night or in the bright morning sunshine.</p>
<p>&nbsp;</p>
<h3><strong><span style="color: #3366ff;">Samsung 2019 QLED TV Lineup                           </span> </strong></h3>
<p>To celebrate the arrival of its 2019 QLED TVs, Samsung will be having a roadshow at Centre Court, Mid Valley with limited-time and exciting promotions, starting from the 8<sup>th</sup> till 12<sup>th</sup> May 2019:</p>
<p><em> </em></p>
<table>
<tbody>
<tr>
<td width="124"><strong>Model No</strong></td>
<td width="96"><strong>Size</strong></td>
<td width="114"><strong>2019 QLED TVs Price in Malaysia</strong></td>
<td width="298"><strong>Promotion</strong></td>
</tr>
<tr>
<td rowspan="3" width="124">QA900R 8K Smart QLED TV</td>
<td width="96">98”</td>
<td width="114">RRP RM 299,999</td>
<td width="298">NIL</td>
</tr>
<tr>
<td width="96">82”</td>
<td width="114">RRP RM 99,999</td>
<td width="298">NIL</td>
</tr>
<tr>
<td width="96">75”</td>
<td width="114">RRP RM 59,999</td>
<td width="298">2 + 3 Years Extended Warranty</td>
</tr>
<tr>
<td rowspan="2" width="124">QA90R 4K Smart QLED TV</td>
<td width="96">75”</td>
<td width="114">RRP RM 29,999</td>
<td width="298">2 + 3 Years Extended Warranty</td>
</tr>
<tr>
<td width="96">65”</td>
<td width="114">RRP RM 18,999</td>
<td width="298">2 + 3 Years Extended Warranty</td>
</tr>
<tr>
<td rowspan="3" width="124">QA75R 4K Smart QLED TV</td>
<td width="96">75”</td>
<td width="114">RRP RM 19,999</td>
<td width="298">2 + 3 Years Extended Warranty</td>
</tr>
<tr>
<td width="96">65”</td>
<td width="114">RRP RM 13,999</td>
<td width="298">2 + 3 Years Extended Warranty</td>
</tr>
<tr>
<td width="96">55”</td>
<td width="114">RRP RM 7,999</td>
<td width="298">2 + 3 Years Extended Warranty</td>
</tr>
<tr>
<td rowspan="5" width="124">QA60R 4K Smart QLED TV</td>
<td width="96">82”</td>
<td width="114">RRP RM 19,999</td>
<td width="298">Complimentary of 1 unit x Samsung Galaxy S10E worth RM 2,699</td>
</tr>
<tr>
<td width="96">75”</td>
<td width="114">RRP RM 13,999</td>
<td width="298">Complimentary of 1 unit x Samsung Galaxy A50 worth RM 1,199</td>
</tr>
<tr>
<td width="96">65”</td>
<td width="114">RRP RM 8,999</td>
<td width="298">Complimentary of 1 unit x  Samsung Galaxy Tab A 7.0 worth RM 659.00</td>
</tr>
<tr>
<td width="96">55”</td>
<td width="114">RRP RM 6,499</td>
<td width="298">Complimentary of 1 unit x  Samsung Galaxy Tab A 7.0 worth RM 659.00</td>
</tr>
<tr>
<td width="96">49”</td>
<td width="114">RRP RM 4,999</td>
<td width="298">Promotion price at RM 3,499</td>
</tr>
<tr>
<td width="124"><strong>Soundbar N950 with Harman Kardon</strong></td>
<td width="96">&#8211;</td>
<td width="114">RRP RM 6,499</td>
<td width="298">Promotion price at RM 3,999 with any Samsung TV Purchase</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>Samsung’s 2019 QLED TV Lineup is now available for purchase at all local Samsung Brand Stores and authorised dealers nationwide. To learn more about Samsung’s 2019 QLED TV lineup, please visit:</p>
<p>https://www.samsung.com/my/tvs/qled-tv/highlights/</p>
<p>&nbsp;</p>
<h5><em><sup>1 </sup></em><em>The Samsung QLED 8K Q900R and QLED 4K Q90/75 feature Direct Full Array technology.  </em></h5>
<h5><em><sup>2</sup></em><em> Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.</em></h5>
<p>&nbsp;</p>
<div id="attachment_7299" style="width: 2138px" class="wp-caption aligncenter"><img class="size-full wp-image-7299" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/1.jpg" alt="" width="2128" height="1416" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/1.jpg 2128w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/1-613x408.jpg 613w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/1-768x511.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/1-1024x681.jpg 1024w" sizes="(max-width: 2128px) 100vw, 2128px" /><p class="wp-caption-text">Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics, welcoming guests during the opening of the launch of Samsung&#8217;s 2019 QLED 8K TV lineup.</p></div>
<p>&nbsp;</p>
<div id="attachment_7291" style="width: 2138px" class="wp-caption aligncenter"><img class="size-full wp-image-7291" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/2.jpg" alt="" width="2128" height="1416" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/2.jpg 2128w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/2-613x408.jpg 613w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/2-768x511.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/2-1024x681.jpg 1024w" sizes="(max-width: 2128px) 100vw, 2128px" /><p class="wp-caption-text">Vincent Lee, Head of Audio Visual Division, Samsung Malaysia Electronics, introducing the brand new features of Samsung&#8217;s latest QLED TVs.</p></div>
<p>&nbsp;</p>
<div id="attachment_7294" style="width: 2138px" class="wp-caption aligncenter"><img class="size-full wp-image-7294" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/4.jpg" alt="" width="2128" height="1416" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/4.jpg 2128w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/4-613x408.jpg 613w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/4-768x511.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/4-1024x681.jpg 1024w" sizes="(max-width: 2128px) 100vw, 2128px" /><p class="wp-caption-text">Sung Hwan Joo (L) and Jimmy Tan (R) show off Samsung’s biggest 98” QLED 8K TV that takes one giant leap for reality.</p></div>
<p>&nbsp;</p>
<div id="attachment_7297" style="width: 1926px" class="wp-caption aligncenter"><img class="size-full wp-image-7297" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/5.jpg" alt="" width="1916" height="1275" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/5.jpg 1916w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/5-613x408.jpg 613w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/5-768x511.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/5-1024x681.jpg 1024w" sizes="(max-width: 1916px) 100vw, 1916px" /><p class="wp-caption-text">The new Samsung QLED 8K TV&#8217;s Quantum Processor AI upscales lower-resolution inputs and optimises them into 8K-quality content.<br />From L to R:<br />1. Sung Hwan Joo<br />2. Jimmy Tan</p></div>
<p>&nbsp;</p>
<div id="attachment_7298" style="width: 2041px" class="wp-caption aligncenter"><img class="size-full wp-image-7298" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/6.jpg" alt="" width="2031" height="1354" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/6.jpg 2031w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/6-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/6-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/6-1024x683.jpg 1024w" sizes="(max-width: 2031px) 100vw, 2031px" /><p class="wp-caption-text">The QLED TV&#8217;s &#8220;Ambient Mode&#8221; feature is demonstrated to the media, offering an even greater variety of home decoration and</p></div>
<p>&nbsp;</p>
<div id="attachment_7292" style="width: 2266px" class="wp-caption aligncenter"><img class="size-full wp-image-7292" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/7.jpg" alt="" width="2256" height="1206" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/7.jpg 2256w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/7-763x408.jpg 763w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/7-768x411.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/05/7-1024x547.jpg 1024w" sizes="(max-width: 2256px) 100vw, 2256px" /><p class="wp-caption-text">Members of the media are excited to hear about the first and biggest Samsung QLED 8K TV’s features.</p></div>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung Unveils Real 8K Resolution and 8K AI Upscaling for QLED 8K at IFA 2018</title>
				<link>https://news.samsung.com/my/samsung-unveils-real-8k-resolution-and-8k-ai-upscaling-for-qled-8k-at-ifa-2018?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 30 Aug 2018 11:10:06 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[8K AI Upscaling technology]]></category>
		<category><![CDATA[8K TV]]></category>
		<category><![CDATA[Ambient Mode]]></category>
		<category><![CDATA[Direct Full Array Elite]]></category>
		<category><![CDATA[IFA 2018]]></category>
		<category><![CDATA[Q900R QLED 8K]]></category>
		<category><![CDATA[QLED 8K]]></category>
		<category><![CDATA[Quantum Processor 8K]]></category>
		<category><![CDATA[Real 8K Resolution]]></category>
                <guid isPermaLink="false">http://bit.ly/2LBSffn</guid>
									<description><![CDATA[During its press conference at the IFA 2018, Samsung Electronics is to announce its foray into 8K with the unveil of the Q900R QLED 8K complete with 8K AI]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4487" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/Samsung-QLED-8K-TV-01.jpg" alt="" width="2500" height="1667" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/Samsung-QLED-8K-TV-01.jpg 2500w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/Samsung-QLED-8K-TV-01-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/Samsung-QLED-8K-TV-01-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/Samsung-QLED-8K-TV-01-1024x683.jpg 1024w" sizes="(max-width: 2500px) 100vw, 2500px" /></p>
<p>During its press conference at the IFA 2018, Samsung Electronics is to announce its foray into 8K with the unveil of the Q900R QLED 8K complete with 8K AI Upscaling. Available in four ultra-large screen sizes (65”, 75”, 82” and 85”), Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life. The new Samsung QLED 8K will be available in stores from end of September<sup>*</sup>.</p>
<p>&nbsp;</p>
<p>Samsung’s QLED 8K with 8K AI Upscaling is a part of the company’s long-term vision of leading 8K to the forefront as the most accurate and life-like screen resolution on the market.</p>
<p>&nbsp;</p>
<p>“At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re thrilled to introduce the Q900R to consumers and are confident that they will experience nothing short of brilliance in color, clarity and sound on our new 8K-capable models.”</p>
<p>&nbsp;</p>
<p>To achieve 8K-quality images, the Samsung Q900R features<span> </span><strong>Real 8K Resolution</strong>capable of<span> </span><strong>4,000 nit peak brightness</strong><span> </span>– a standard met by most film studios. This feature allows TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.<span> </span><strong>Q HDR 8K</strong><span> </span>powered by HDR (High Dynamic Range) 10+ technology which optimizes the <a href="https://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV</a>’s brightness levels and produces pristine colors and images is also incorporated to deliver pictures as intended by creators.</p>
<p>&nbsp;</p>
<p>Samsung’s proprietary<span> </span><strong>8K AI Upscaling<span> </span></strong>technology based on artificial intelligence also comes equipped with picture and sound quality to a level compatible with 8K regardless of the original source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the<span> </span><strong>Quantum Processor 8K</strong><span> </span>recognizes and upscales the content to appear in 8K quality. In addition, the Q900R features<span> </span><strong>Direct Full Array Elite</strong><span> </span>for enhanced contrast and precise backlighting control, and also<span> </span><strong>100% Color Volume</strong>, enabling users to witness billions of shades of color for the purest color accuracy to-date.</p>
<p>&nbsp;</p>
<p>Focusing on user efficiency, the Q900R features a slate of new functions that enable consumers to use their TVs differently while maintaining the highest quality in picture and sound. For example, the TV recognizes and analyzes a number of connected entertainment devices like audio devices connected via optical cable with<span> </span><strong>One Remote,</strong><span> </span>then auto switches the TV’s image source and audio output for an optimized viewing experience. Lifestyle features, such as<span> </span><strong>Ambient Mode</strong>, have been enhanced to seamlessly blend the TV in the surrounding space by showcasing beautiful images, weather, news and more on the screen. The<span> </span><strong>One Invisible Connection</strong>, which comes standard at 5 meters, incorporates the optical cable and power in one seamless cord, giving users more freedom to decide where and how they place the TV. Smart enhancements, such as<span> </span><strong>SmartThings</strong>, further add to the Q900R’s ability to provide users with greater access to information and make their lives easier, and the<span> </span><strong>Universal Guide</strong>provides personalized recommendations to easily find live and OTT content on TV.</p>
<p>&nbsp;</p>
<p><span>For more information on Samsung and its product portfolio, please visit: </span><a href="https://news.samsung.com/my/tag/ifa-2018" target="_blank" rel="noopener">news.samsung.com</a><span>.</span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>QLED 8K, Part 1: Go Deeper—How QLED 8K’s Perfect Realism Brings Content to Life</title>
				<link>https://news.samsung.com/my/qled-8k-part-1-go-deeper-how-qled-8ks-perfect-realism-brings-content-to-life?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 30 Aug 2018 11:00:32 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[8K AI Upscaling technology]]></category>
		<category><![CDATA[8K TV]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Ambient Mode]]></category>
		<category><![CDATA[HDR10+ Technology]]></category>
		<category><![CDATA[IFA 2018]]></category>
		<category><![CDATA[IHS Markit]]></category>
		<category><![CDATA[Q900R QLED 8K]]></category>
		<category><![CDATA[QLED 8K]]></category>
		<category><![CDATA[Quantum Processor 8K]]></category>
                <guid isPermaLink="false">http://bit.ly/2MALIXQ</guid>
									<description><![CDATA[Samsung Electronics will officially unveil its first 8K TV, the Q900R QLED 8K, at this year’s IFA event in Berlin.   Available in a choice of 65, 75, 82]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics will officially unveil its first 8K TV, the Q900R QLED 8K, at this year’s IFA event in Berlin.</p>
<p>&nbsp;</p>
<p>Available in a choice of 65, 75, 82 and 85-inch models, the new <a href="https://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV</a> combines the market’s highest resolution with Artificial Intelligent (AI) technology that optimizes content for 8K presentation—producing truly lifelike images and sound, and enabling users to enjoy much more immersive viewing experiences.</p>
<p>&nbsp;</p>
<p>Samsung has been the world’s number one TV manufacturer for 12 years running thanks to a commitment to setting new standards for picture quality and immersion. With the unveiling of <a href="https://www.samsung.com/my/tvs/qled-tv/highlights/" target="_blank" rel="noopener">QLED</a> 8K, the company has once again raised the bar for both.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4477" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_1.jpg" alt="" width="705" height="470" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_1.jpg 705w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_1-612x408.jpg 612w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Why 8K Matters</strong></span></h3>
<p>Large-screen TVs (<a href="https://www.samsung.com/my/tvs/65-inch-tvs/" target="_blank" rel="noopener">65 inch TV</a>s or wider) are becoming more and more common, with over 11 million sold just last year and, according to leading market research firm IHS Markit<sup>*</sup>, approximately 16 million expected to be sold this year. The market for ultra-large screen TVs (<a href="https://www.samsung.com/my/tvs/75-inch-tvs/" target="_blank" rel="noopener">75 inch TV</a>s or wider) is also predicted to almost double by the year 2020.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4478" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_2.jpg" alt="" width="705" height="477" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_2.jpg 705w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_2-603x408.jpg 603w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>The larger TVs get, the more important their resolution becomes, as details portrayed on a bigger screen require more pixels—the thousands (or millions) of incredibly small dots that make up the images you see on your TV screen—to clearly define them. This means that ideally, in order to provide a level of detail that really blows viewers away, a large-screen TV’s resolution, or total number of pixels, should be above the previous high mark of 4K (3,840 x 2,160).</p>
<p>&nbsp;</p>
<p>An 8K TV features a resolution of 7,680 x 4,320 pixels, which means roughly 8,000 pixels are packed into each horizontal line of the screen. At this level of pixel density, the individual pixels composing an image become imperceptible to the human eye—even when viewed up close. Samsung’s QLED 8K features over 30 million pixels in total, which adds depth and detail to content displayed on the TV’s expansive screen, and makes objects appear that much more realistic.</p>
<p>&nbsp;</p>
<p>If history is any indication, consumers won’t have to wait long for immersive 8K content to become the new normal. It took just less than five years for <a href="https://www.samsung.com/my/tvs/uhd-tv/" target="_blank" rel="noopener">UHD TV</a>s to overtake FHD (<a href="https://www.samsung.com/my/tvs/full-hd-tv/" target="_blank" rel="noopener">Full HD TV</a>) models in global sales, and IHS Markit predicts that sales of 8K TVs will quadruple over the next few years.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4479" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_3.jpg" alt="" width="705" height="384" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>How Resolution Affects Realism</strong></span></h3>
<p>Put simply, the higher a TV’s resolution, the sharper its picture quality, and the more realistic its images will seem. Samsung’s QLED 8K features a resolution that’s 16 times greater than FHD and four times greater than a <a href="https://www.samsung.com/my/tvs/4k-tvs/" target="_blank" rel="noopener">4K TV</a>. This allows the TV to produce lifelike visuals that accurately depict details in a scene or image which would likely go unnoticed on a lower-resolution TV.</p>
<p>&nbsp;</p>
<p>As the resolution of an image increases, it also creates a sense of depth that tricks our eyes into believing that the objects within appear more immersive. When viewing high-resolution content on a wide screen, the wider our field of view, the more immersive the content we’re watching becomes, and the more “present” we feel within it.</p>
<p>&nbsp;</p>
<p>In other words, QLED 8K’s high-res visuals and wide screen offer viewers a new level of immersion—one that allows them to feel like they’re in the heart of the action when viewing a favorite movie, or enjoying a front row seat when watching the big game.</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>How Samsung’s Innovating with 8K</strong></span></h3>
<p><img class="alignnone size-full wp-image-4480" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_4.jpg" alt="" width="705" height="470" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_4.jpg 705w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_4-612x408.jpg 612w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>Samsung’s QLED TVs have a history of fostering brilliant visuals that predates the line’s jump to ultra-high-resolution 8K.</p>
<p>&nbsp;</p>
<p>For a start, each QLED TV is certified to deliver 100 percent color volume, which means accurate colors at any brightness level. This helps the TVs express subtle details in both bright and dark scenes, and produce vibrant HDR (high dynamic range) images that bring content to life.</p>
<p>&nbsp;</p>
<p>Because contrast ratio, like resolution, can greatly affect a TV’s ability to produce images that pop off the screen, QLED 8K also features Samsung’s brightness-optimizing Q HDR 8K technology. This innovative technology maximizes contrast ratio to make images appear clearer and more three dimensional, analyzing an image’s object(s) and background in order to accentuate fine details. The TV’s Direct Full Array Elite technology enhances contrast even further, in addition to offering precise backlighting controls.</p>
<p>&nbsp;</p>
<p>QLED 8K’s combination of perfect color volume, optimized contrast and support for the Samsung-spearheaded HDR10+ open standard allows it to foster truly cinematic viewing experiences. The TV’s 4,000-nit peak brightness matches the content mastering standard for major film and TV studios’ Blu-ray releases, while its HDR10+ technology leverages dynamic metadata to optimize contrast and colors from scene to scene to ensure that content is displayed in the manner that filmmakers intended.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4481" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_5.jpg" alt="" width="705" height="248" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_5.jpg 705w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_5-704x248.jpg 704w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>And it’s not just films and shows that benefit from crystal clear 8K. The TV’s built-in<span> </span><span><a href="https://news.samsung.com/global/interview-how-samsung-brought-the-blank-tv-screen-to-life" target="_blank" rel="noopener">Ambient Mode</a></span><span> </span>allows users to enhance their home’s décor with beautiful images when the TV is turned off. Photos and artworks look flawless when displayed at 8K resolution, and the TV’s boundless design creates the sense that the image on display is melting into the wall behind it.</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>What’s More: 8K AI Upscaling Technology Expands 8K TV Market</strong></span></h3>
<p><img class="alignnone size-full wp-image-4482" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/08/8k-qled-pt1_main_6.jpg" alt="" width="705" height="383" /></p>
<p>&nbsp;</p>
<p>To enable users to enjoy as much 8K content as possible, the TV also features Samsung’s proprietary Quantum Processor 8K. This innovative addition recognizes content—whether it’s transmitted via a streaming service, set-top box, HDMI, USB, or even mobile mirroring— and automatically upscales its sound and images into near-8K quality using machine-learning<span> </span><span><a href="https://news.samsung.com/global/samsungs-ai-technology-transforms-any-video-content-into-8k" target="_blank" rel="noopener">8K AI Upscaling technology</a></span>. This enables consumers to view just about any movie or show on any channel in crisp 8K, regardless of the video’s native resolution or method of transmission.</p>
<p>&nbsp;</p>
<p>The upscaling technology is compatible with all types of content, including standard definition, HD, FHD and UHD, but its optimization is most dramatic when the original source is a 4K UHD image. The built-in AI upscaling feature analyzes the relationship between low- and high-resolution video, and uses this insight to apply millions of upscaling algorithms that accentuate details, add sharpness to edges, and eliminate compression noise for streamed videos.</p>
<p>&nbsp;</p>
<p>The feature expertly restores content’s texture and detail to allow you to view your show or movie as it was meant to be seen. The resulting images are so vivid and detailed that you’ll feel like you could reach out and touch the objects and characters within them.</p>
<p>&nbsp;</p>
<p>QLED 8K’s AI Upscaling technology also includes a sound optimization function, which automatically analyzes content’s sound from scene to scene to foster the most immersive experience possible. When watching a football game, for instance, when a player makes a big play, the sound may amplify the audience’s cheers to recreate the excitement of being there in person. After the play, the TV may emphasize the commentators’ voices as they break down what just happened. There’s no need to raise the volume to hear what’s being said; QLED 8K will do it for you.</p>
<p>&nbsp;</p>
<p>Going forward, TVs will be evaluated based on their ability to enhance viewers’ immersion to the point that they feel like they’re experiencing a scene, game or moment firsthand. The launch of Samsung 8K AI Upscaling technology brings us closer than ever to achieving this goal of blurring the line between reality and reproduction.</p>
<p>&nbsp;</p>
<p><span>For more information on Samsung and its product portfolio, please visit: </span><a href="https://news.samsung.com/my/tag/ifa-2018" target="_blank" rel="noopener">news.samsung.com</a><span>.</span></p>
<p>&nbsp;</p>
<h5><span><em>*IHS Markit TV Sets Market Tracker – Forecast Q1 2018, Information is not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk. Visit <a href="https://technology.ihs.com/" target="_blank" rel="noopener">technology.ihs.com</a> for more details. </em></span></h5>
]]></content:encoded>
																				</item>
			</channel>
</rss>
