[CES 2024] Go Beyond Viewing: Samsung Pushes the Boundaries of Home Entertainment at the Screen Experience Zone
Samsung Electronics unveiled its vision for the future of displays and screens at the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12.
With more consumers desiring quality appliances to enjoy various forms of entertainment, Samsung has consistently sought to raise the bar for viewing experiences through its innovations. In line with this, the company showcased some of its premium appliances and newest services at the Screen Experience Zone in its CES booth. From the Neo QLED 8K ultra-large, high-definition TVs to Ballie smart home companion, the Screen Experience Zone was a must-see section for attendees.
Samsung Newsroom visited the site to capture the excitement surrounding the company’s latest visual display technologies.
▲ CES 2024 attendees enjoyed a fantastic showcase of Samsung’s leading display technologies in the Screen Experience Zone.
Unparalleled Viewing Experiences on an AI-Powered 8K Display
As a TV market leader for nearly two decades, Samsung’s premium displays have continually set the standard for viewing experiences. Building off this expertise, Samsung integrated AI technology into its TVs to create the 2024 Neo QLED 8K — offering users superior viewing experiences with the latest technical features.
▲ Attendees viewed the Neo QLED 8K display section at the Samsung First Look event on January 7 (local time).
The Neo QLED 8K contains the NQ8 AI Gen3 Processor, the company’s most advanced AI-powered processor to date. The processor supports a neural processing unit (NPU) that is twice as fast as previous versions and an AI neural network eight times larger than before. As the processor utilizes deep learning and 8K AI Upscaling Pro technology, it automatically adjusts image and sound quality, delivering picture-perfect 8K content every time.
▲ Attendees tested out the AI Motion Enhancer Pro and Active Voice Amplifier Pro functions of the Neo QLED 8K display, optimizing content for at-home viewing.
Visitors to the zone could also learn about the new AI Motion Enhancer Pro and Active Voice Amplifier Pro functionality of the Neo QLED 8K which help to minimize distractions while viewing. The AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports games, helping users enjoy every moment of a match. Similarly, the Active Voice Amplifier Pro feature utilizes AI to analyze and separate aspects of sound to provide optimal sound for different types of content. For instance, users can choose to minimize or enhance the background noise from a conversation — helping them catch every word without distractions.
▲ Enhanced by Samsung’s Tizen OS, the Neo QLED 8K display offers expanded connectivity between the display and a multitude of Samsung devices.
To provide opportunity for further customization, the 2024 Neo QLED 8K comes equipped with Samsung’s open-source operating system Tizen. As part of this, Daily+ enables users to adjust their content viewing experience by connecting their Samsung devices, such as Galaxy smartwatches, Galaxy Buds, Galaxy smartphones and more, to their display. As such, users can view exercise data from their Galaxy Watch while working out and mirror video calls from their smartphone conveniently on their TV.
▲ For a seamless appearance in any interior, the Infinity Air Stand features a minimalistic design that blends into the space.
Samsung also displayed its Infinity Air Design of the 2024 Neo QLED 8K that boasts a slim profile. Mounted on the Infinity Air Stand, the display appeared to be floating above ground. With this seamless and simple design, viewers can stay focused on the content without being distracted by clunky stands or display setups.
A High-Definition MICRO LED Display Built for Every Consumer
Aside from the Neo QLED 8K display, Samsung showcased its line of MICRO LED displays, including the ultra-customizable, modular Transparent MICRO LED.
▲ The new 140-inch MICRO LED screen captivated viewers with its crystal-clear picture quality and high resolution.
Upon entering the space, visitors can experience the overwhelming sense of realism created by the 140-inch ultra-large MICRO LED display. Since the screen is bezel-less and modular, the size, resolution and ratio can be freely scaled and adjusted according to user preferences. Additionally, the new line of 2024 MICRO LED displays come in a new 140-inch size option, giving consumers another option in line with the trend of large screens.
▲ Samsung provided attendees with an in-depth look at the meticulous development process for the MICRO LED technology.
To give visitors a glimpse of the artistry and ingenuity behind MICRO LED technology, the Screen Experience Zone displayed the MICRO LED Craftsmanship Wall — representing the countless hours of work needed to develop the screen.
▲ Attendees learned about the groundbreaking technology used in the Transparent MICRO LED, a display characterized by its eye-catching, glass-like appearance.
▲ Spanning across the back wall of the zone, the Transparent MICRO LED was the main highlight for many guests at the event.
Additionally, Samsung showed off its Transparent MICRO LED screens, which feature a strikingly clear design that mirrors that of glass.
Expanding Home Possibilities With IoT Tech
A curious object that caught the attention of many attendees was Ballie, Samsung’s smart home companion that wandered around a corner of the booth freely. First introduced at CES 2020, Ballie’s functionality has been upgraded to better meet users’ needs. As it can autonomously navigate users’ homes, Ballie acts as a smart personal assistant, monitoring the home and performing a multitude of tasks efficiently.
▲ Attendees eagerly watched the demonstration of the upgraded Ballie, which acts as a personal companion at home.
With its upgraded functionality, Ballie can interact with and control IoT home devices to create the perfect home environment. To help users start their day, Ballie can open the curtains according to a user’s preferred wake-up time. When preparing for the day ahead, Ballie can project a variety of content — such as daily news or weather conditions — on the floor or wall. Additionally, Ballie can monitor pets and family members when a user is away from home, automatically alerting them in the event of an emergency.
▲ Ballie can autonomously navigate around the house and perform a variety of useful tasks, helping make users’ lives more convenient.
Additionally, using the new Daily Board1 SmartThings Hub function, users can monitor their home on their TV even when they’re not viewing content. If movement is detected, the Daily Board Widget automatically appears on the screen, providing summaries on home energy usage, weather conditions, home information and more. When watching content, users can easily toggle the setting off from the quick menu to not be disturbed.
▲ The SmartThings Hub provides users with a variety of information regarding their home, daily schedule and more.
Immersion Taken to the Next Level
Samsung displayed a plethora of its other innovative technologies that redefine home entertainment experiences at the Samsung First Look event. This included The Premiere 8K, the world’s first wireless 8K projector that extends up to 150 inches, and the Music Frame, a smart frame-shaped speaker that fits any interior. Attendees also viewed how Samsung is driving innovation within the gaming realm with the Gaming Hub and the line of products created with Performance Designed Products (PDP), helping users enjoy games more and taking gaming experiences to the next level.
▲ The Premiere 8K (on left) and Music Frame were unveiled at the Samsung First Look event before the start of CES.
Displaying its industry-leading expertise through a multitude of products, Samsung ushered in a new era of viewing experiences built on the latest technologies. Learn more in the video below.
1 Official name of the service was updated at launch in March 2024.
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