Across the five regions, Samsung highlighted AI appliance technologies and how they are applied in everyday life to reflect local lifestyles: kitchen-centered AI homes in North America; energy-efficient built-in AI appliances in Europe; SmartThings-connected AI homes in Latin America; climate- and family-conscious solutions in Southwest Asia; and appliances for homes and businesses in Southeast Asia.

The events brought together about 270 media representatives and influencers from 23 countries. Through hands-on experiences with a range of products, attendees discovered how AI appliances can serve as “Home Companions,” reducing the burden of household chores, managing energy consumption, and looking after the everyday needs of family members.

US: Making Everyday Life at Home More Convenient With AI Appliances

“The Brief New York,” held April 15–16 (local time) at a Samsung showroom in New Jersey, focused on how AI appliances can make household chores less demanding and improve quality of life. Samsung demonstrated AI features in refrigerators and ovens that make everyday kitchen tasks easier, from managing ingredients to preparing meals.

Attendees saw how the “AI Vision” feature of the Bespoke AI Refrigerator Family Hub recognizes not only food ingredients but also labels on containers, automatically adding items to the Food List. The demonstration showed how AI helps users easily keep track of what is in their refrigerator and avoid unnecessary duplicate purchases.

The “AI Pro Cooking” feature of the Bespoke AI Oven also drew attention. Its internal camera recognizes ingredients, recommends optimal cooking settings, and monitors changes in food color to notify users as their meals cook. Together, these capabilities demonstrated how AI can take the hassle out of cooking.

Samsung also presented a refrigerator lineup designed around the needs of North American consumers, who value ample food storage, hygiene, and efficient use of space, underscoring its ability to deliver AI appliances tailored to local needs.

Europe: Helping Consumers Save Energy With High-Efficiency Built-In AI Appliances

Energy efficiency took center stage at “The Brief Milan,” held April 21 in Milan, Italy, where Samsung presented a range of high-efficiency AI appliances for European consumers.

The “Bespoke AI Washer” drew attention for reducing energy use by an additional 65% compared with Europe’s Class A energy efficiency threshold, while the “Bespoke AI Dishwasher” cuts energy use by up to 20% against the same benchmark. Samsung highlighted how these advanced energy-saving technologies can help consumers reduce their energy consumption while offering the added benefits of AI-powered appliances.

In the kitchen, Samsung presented the Extractor Induction Hob, the built-in Bespoke AI Dishwasher, and a refrigerator with “AI Precise Cooling,” which helps minimize internal temperature fluctuations.

Together, these innovations illustrated Samsung’s vision for an AI home optimized for European living environments, combining energy-saving technologies, appliances that blend seamlessly into living spaces, and connected experiences powered by SmartThings.

Latin America: Bringing AI Homes Together Through SmartThings Connectivity

In Latin America, SmartThings connectivity was a central theme, bringing multiple appliances together into a unified AI home ecosystem. Events were held on August 19 in São Paulo, Brazil, and September 9 in Mexico City, Mexico.

Attendees experienced how SmartThings lets users check the operating status of individual appliances and manage and control them as needed. Samsung emphasized that bringing everyday appliances, such as refrigerators, washing machines, and air conditioners, under one connected system can make life at home significantly more convenient.

Samsung demonstrated the practical benefits of SmartThings-connected appliances designed for local living environments and daily habits.

Southwest Asia: From Personalized Cooling to Family Care, AI Appliances That Look After Everyday Needs

Personalized cooling and family care were among the highlights of “The Brief,” held September 16 in Gurugram, India, reflecting the region’s hot, humid climate and family-centered lifestyle.

In the air conditioner experience zone, Samsung demonstrated five airflow control modes powered by the “Motion Wind” technology in its Bespoke AI WindFree Pro Air Conditioner. A highlight was the “WindFree Wearable Good Sleep” mode, which connects to Galaxy Watch and Galaxy Ring devices to adjust cooling based on users’ sleep stages and changes in body temperature, creating a comfortable sleep environment.

In the kitchen appliance experience zone, Samsung introduced “Now Brief,” which delivers personalized information on the screen of the Bespoke AI Refrigerator Family Hub, and “Family Care,” which monitors family members’ device usage patterns to check on their well-being. Together, these features demonstrated how AI can go beyond simplifying household chores to provide personalized experiences and help look after family members in their daily lives.

Samsung also highlighted its service offerings, including SmartThings Home Care and remote appliance management, which extend support beyond the initial purchase to everyday use, maintenance, and ongoing care.

Southeast Asia: Expanding Appliance Solutions from Homes to Businesses

The final stop was Hanoi, Vietnam, where Samsung unveiled a broad range of appliance solutions for both individual consumers and business customers at “The Brief Hanoi” on October 14. The event brought together leading media representatives and influencers from six Southeast Asian countries.

The event took place at Samsung’s newly renovated Business Experience Studio (BES). In spaces recreating real-world settings such as schools, hotels, and commercial facilities, attendees explored firsthand how Samsung’s products and solutions can be applied across a variety of business environments.

Samsung placed particular emphasis on its heating, ventilation, and air-conditioning (HVAC) portfolio, highlighting the company’s strengths in this emerging growth business and reinforcing its market position. The company also previewed its 2027 air conditioner lineup, featuring updated designs and AI-powered capabilities such as “AI Energy Mode.”

For residential appliances, Samsung demonstrated AI-powered convenience features, including “AI Vision” and “Bixby.” The company also introduced its approach to ongoing product care, which combines software updates for up to seven years and its “Home Appliance Remote Management (HRM)” service. The HRM service remotely diagnoses potential issues and provides users with guidance. Together, these services help improve appliance functionality and usability long after purchase.

Looking ahead, Samsung plans to further expand its AI appliance offerings and services to reflect the unique living environments, lifestyles, and consumer needs of each region, strengthening its competitive position in the global AI home market.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s Bespoke AI WindFree Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in Malaysia, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments. This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision⁵ technology can help users keep track of what they already have and identify what they need.⁶ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁷ to see if you have what you need via the SmartThings app⁸ – no more guessing and ending up with items you don’t actually need.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.⁹ Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types, ¹⁰automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹¹ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

Try SmartThings at https://virtual.smartthings.com/?id=1003058

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft. ︎
2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN ︎
3. Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. ︎
4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment. ︎
5. Availability varies by region and model. ︎
6. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
7. The user may need to manually check and adjust the list to ensure its accuracy. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
9. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device. ︎
10. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
11. Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use. ︎

Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring¹ via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep.

WindFree cooling gently disperses air for more comfortable, draft-free cooling.

Hot and humid nights can make it difficult to fall asleep, and even harder to stay comfortable through the night. Understandably, disrupted sleep caused by heat and humidity is one of the biggest reasons people invest in or upgrade their air conditioners. In a recent Samsung survey², 80% of respondents cite heat- or humidity-disrupted sleep as a key driver behind their purchasing of cooling solutions.

Samsung’s answer is the 2026 Bespoke AI WindFree air conditioner, which provide WindFree cooling – a comfortable, draft-free cooling, without any uncomfortable blasts of cold air. Combined with ‘WindFree Wearable Good Sleep’ mode and the connected Galaxy ecosystem like your Galaxy Watch or Galaxy Ring through Samsung SmartThings, the air conditioner can respond to your needs automatically, helping create a more comfortable environment throughout the night.

‘WindFree Wearable Good Sleep’ Mode: Cooling That Works While You Sleep

Fall asleep, and your Samsung air conditioner already knows. Pair your Galaxy Watch or Galaxy Ring to the Bespoke AI WindFree Air Conditioner, and the mode automatically switches on by itself — without the need for remotes or fumbling in the dark.

When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

Designed to support quality sleep throughout the night, it automatically adjusts the room temperature in response to the different stages of a sleep cycle, as the optimal temperature for sleep is not fixed for the entire period that a person sleeps.

It continually modifies the temperature throughout the night, adjusting it approximately three times: cooling quickly as you fall asleep, maintaining a comfortable environment during deeper sleep, and gradually increasing the temperature as you wake. This helps create a more comfortable sleep environment, particularly during warm nights where maintaining the right temperature all night can be challenging.

Set Up ‘Good Sleep’ Mode In A Few Steps

1. Download the SmartThings app on your Galaxy Watch or Galaxy Ring and ensure your Bespoke AI WindFree air conditioner and wearable device are connected to the same Wi-Fi network.

2. Make sure your air conditioner is connected to SmartThings, and pair your compatible Galaxy wearable with your Galaxy smartphone.

3. In the SmartThings app, go to Routines > Create routine. Under If, select Sleep, then choose “When you fall asleep” as the trigger.

4. Under Then, select Control devices > Air Conditioner, turn on the air conditioner, and select Good Sleep or WindFree + Good Sleep under Options.

5. Wear your Galaxy Watch or Galaxy Ring to bed. Once your wearable detects that you have fallen asleep, the preset air conditioner settings will be activated automatically.

Additionally, your Galaxy Watch or Galaxy Ring can also monitor your sleep patterns and provide insights into how well you’re sleeping, helping you better understand your nightly routine.

For more information on the 2026 Bespoke AI WindFree air conditioner and how it pairs with your Galaxy ecosystem, visit https://www.samsung.com/my/air-conditioners/windfree.

Frequently Asked Questions

Q. How does ‘WindFree Wearable Good Sleep’ mode work?

It connects the air conditioner to compatible Galaxy wearables, such as the Galaxy Watch or Galaxy Ring, through SmartThings. When the wearable detects that you have fallen asleep, it automatically activates WindFree cooling throughout the night to create the ideal climate for a deep and pleasant sleep.

Q. What other features of Bespoke AI WindFree air conditioner can be part of my bedtime routine?

AI Fast & Comfort Cooling helps bring the temperature down quickly based on room conditions and usage patterns. Once the room is comfortable, it eases into WindFree cooling, providing relief without the uncomfortable cold blast of air.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. You must download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. ︎
2. The Samsung Consumer Insights survey included 1,233 respondents from four markets including Indonesia, Thailand, Philippines and Vietnam. ︎

“Consumers increasingly expect laundry appliances to do more than just clean well — they want technology that helps reduce energy consumption without adding complexity to daily life,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business, Samsung Electronics. “With the new Bespoke AI Washer Dryer, Samsung is taking the next step in providing users with appliances that redefine home living.”

Enhanced Energy Efficiency

The new Bespoke AI Washer Dryer meets top-tier energy efficiency ratings in applicable labeling systems in markets where it is available, with select models in European markets exceeding Class A minimum energy efficiency requirements by up to 35 percent.[3] The new washer-dryer leverages a combination of advanced technologies, including AI Ecobubble,[4] a circulation pump and optimized algorithms. Together, these innovations help reduce energy consumption without compromising cleaning performance.

In particular, AI Ecobubble transforms detergent into bubbles that more quickly penetrate fabrics. The technology improves soil removal by up to 20 percent[5] while enabling effective washing at lower temperatures.

Additionally, through AI Energy Mode[6] in SmartThings Energy,[7] users can monitor energy consumption and estimated electricity costs. When compatible cycles are selected, the feature can reduce energy use by up to 70 percent[8] by washing at lower temperatures and adjusting cycle time as needed.

Smarter Fabric Care for Every Load

The new Bespoke AI Washer Dryer provides specific cycles that help users to care for their laundry in smarter ways.

First, the Air Wash[9] cycle refreshes garments and bedding without water or detergent. Once the cycle is selected, it blows super-hot air onto the laundry to freshen fabrics. Through this function, Air Wash offers a convenient way to care for items that do not require a full wash cycle, helping maintain fabric quality over time.

Second, the AI Wash cycle works to make fabric care easier.[10] AI Wash automatically senses the weight, softness and soil level of each load, then intelligently dispenses the appropriate amount of water and detergent. It continuously adjusts soak, rinse and spin times to optimize washing performance for thorough yet gentle results. At the same time, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener for every wash.[11]

Connected Experiences Through SmartThings

Available on select models,[12] AI Control helps simplify laundry management through a more personalized experience. By learning user habits, including frequently used cycles and settings, the system can suggest cycles based on machine learning as well as periodic, weather and seasonal needs.[13] Through the SmartThings app, users can also access cycle recommendations, laundry planning features and troubleshooting support.

SmartThings supports Quick Remote[14] on compatible Galaxy smartphones, as well.[15] When users approach the appliance,[16] a Quick Remote interface can automatically appear on the phone,[17] providing convenient access to key controls such as power and start/stop[18] functions. This enables users to manage laundry more conveniently without needing to locate a separate control interface or open the SmartThings app.

Availability

The Bespoke AI Washer Dryer is available in capacities ranging from 8 kg to 11 kg. Starting with select markets, the product will be rolled out globally in a phased manner across additional regions. Availability, specifications, and features may vary by region and market[19].

[1] Applicable models: WD**HG********.

[2]  Class A rating is based on EU standards, not applicable in Malaysia.

[3] Based on Samsung internal testing. The energy consumption of the WD6400H (9 kg) model achieves an EEI of 33.8, which is up to 35 percent more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9 kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. Class A rating is based on EU standards, not applicable in Malaysia.

[4] AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. Applicable models: WD**HG6U******, WD**HG5U******.

[5] Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions.

[6] Can be applied when the selected washing temperature is 20-40°C.

[7] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[8] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on actual usage conditions.

[9] This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed t-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage.

[10] Actual results may vary depending on individual use. Applicable models: WD**HG6U94B***,

[11] Expected number of loads: Detergent compartment can hold general detergent for up to 18 loads. Flex compartment can hold one of the following: softener for up to 14 loads, general detergent for up to 10 loads or specialty detergent for up to 12 loads.

[12] Applicable models: WD**HG6U******, WD**HG5U******.

[13] Messages with cycle suggestions are displayed on a smartphone app.

[14] To use Quick Remote, the SmartThings app (version 1.8.13 or later) must be installed and connected to a wireless network with Bluetooth enabled. The feature is available only on Samsung Galaxy mobile devices running Android OS and supported on products released in 2024 or later. For air conditioners, the feature works within a 10-meter radius. Performance may vary if obstacles block the signal. Activation range and response time may differ depending on the user environment.

[15] A Wi-Fi connection and Samsung account are required.

[16] Device must be connected to the Wi-Fi network and registered in the SmartThings app.

[17] Automatic activation time varies depending on the user environment.

[18] Controllable functions may vary depending on product specification or the usage environment.

[19] This product won’t be available in Malaysia.

In many Malaysian households, air-conditioning is no longer a luxury — it is part of everyday living. But while cool air brings comfort, it can also create an unexpected challenge: keeping the home comfortable for everyone, especially the most sensitive members of the family such as infants and the elderly.

Anyone who has lived in a multi-generational household is familiar with squabbles over the air-conditioner remote. While younger family members may prefer a cooler room, older adults often find it too cold. Research on thermal comfort among older adults in Malaysia has found that seniors are particularly sensitive to temperature and airflow, with comfort levels influenced by factors such as age-related physiological changes, personal preferences and environmental conditions¹. In a tropical climate like Malaysia’s, maintaining a comfortable indoor environment is not simply about making a room colder — it is about creating a balanced cooling experience that supports rest, well-being and quality of life.

This is where the Samsung Bespoke AI WindFree Air Conditioner is designed to make a meaningful difference; by redefining what “cooling” feels like at home.

Gentle, intelligent cooling designed for real life

At the heart of the WindFree experience is Samsung’s signature airflow innovation: 23,000 micro air holes across the front panel. Instead of strong cold drafts, the system gently disperses air to create a “still air” environment that cools the room evenly — without the uncomfortable sensation of direct cold wind. This makes it especially suitable for overnight use in shared family spaces where comfort needs vary across generations.

Users can also choose from 5 Motion Wind modes, each designed for different cooling needs:

• Max Wind: delivers cooling up to 15% faster for instant comfort
• Surround Wind: distributes airflow evenly across the room
• Long Reach Wind: extends cooling coverage twice as far
• Down Wind: pushes warm air downward quickly for faster temperature balance
• WindFree Cooling: maintains a soft, gentle breeze-free environment for continuous comfort

Rather than relying on harsh bursts of cold air, the system adapts airflow distribution to maintain stable comfort throughout the night — ideal for households with babies, elderly parents, or multi-generational living arrangements.

Smarter energy use for everyday savings

Beyond comfort, the Bespoke AI WindFree system is also designed with efficiency in mind. By using AI-driven analysis of usage patterns and surrounding conditions, it helps optimize compressor operation to avoid unnecessary fluctuations; reducing energy consumption by up to 30%.²

This combination of intelligent cooling and energy efficiency is one of the reasons Samsung continues to earn strong consumer trust. In fact, according to a survey conducted in July 2025, 55% of Samsung air-conditioner owners report being highly satisfied with their purchase; significantly higher than the 16% reported among owners of other air-conditioner brands³, underscoring Samsung’s reputation for reliability, performance and innovation.

More importantly, consumers consistently cite four key reasons for choosing Samsung air conditioners: energy-efficient performance that helps keep electricity bills in check, excellent value for money, intelligent features such as AI-powered cooling and SmartThings connectivity, and the assurance that comes with one of the world’s most trusted consumer electronics brands⁴. Together, these strengths make Samsung air conditioners a smart long-term investment for families seeking greater comfort, convenience and peace of mind at home.

Designed for the modern family

The Bespoke AI WindFree Air Conditioner is ultimately built around a simple idea: comfort should not come at the expense of deciding who it should prioritize. Whether it is ensuring a baby sleeps soundly through the night, or allowing elderly family members to rest without discomfort from overcooling, the system brings a more thoughtful approach to indoor climate control.

In a home where every generation matters, cooling is no longer just about lowering temperature — it is about maintaining balance, comfort, and care for everyone under one roof.

Shop the latest Bespoke AI WindFree Air-Conditioner here: Samsung Inverter & Non-Inverter AC Air Conditioners

1. Shi Yin Chee, Older adults’ lived experiences of thermal comfort in senior-friendly accommodations for healthy aging in humid tropics, Asia Pacific Journal of Marketing and Logistics, Volume 38, Issue 1, 2024, Pages 7-28, ISSN 1355-5855, https://doi.org/10.1108/APJML-03-2024-0317 ︎
2. The testing was conducted Samsung’s 132m² residential environment laboratory temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner. Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
3. Samsung’s Members Connect AC Pain Points & Needs Share Back Report 2025 which was conducted with 58 participants, aged 18 to 55 years old in July 2025, in Malaysia. ︎
4. Samsung’s Members Connect AC Pain Points & Needs Share Back Report 2025 which was conducted with 58 participants, aged 18 to 55 years old in July 2025, in Malaysia. ︎

Samsung’s Bespoke AI appliances can now make it feel easy and seamless — from cooling the room before arrival to arranging game-night food, keeping the living room comfortable, and even taking care of cleanup afterward. For you, no matter what happens on the scoreboard, the experience at home can be a winning one.

Walk Into a Cooler Welcome

When all you want to do is get home and enjoy the game, opening the door to warm, still air can take the energy out of the evening before it even properly starts. Through SmartThings[1] you can remotely turn on your Bespoke AI WindFree Air Conditioner before you arrive. With Welcome Cooling,[2] the room can begin cooling while you are still on your way home, helping create a more comfortable space before anyone takes a seat.

By the time the door opens, the night already feels more settled. All you have to do is take your shoes off, take the cold drinks out and settle down on the couch.

Decide What To Serve With Ease

A perfect game-night would not be complete without good food, that is tasty, easy to share, quick to prepare, and simple enough to enjoy without missing the action. For that reason, the hardest part is often deciding what to make.

Bespoke AI Refrigerator Family Hub helps make that first decision easier with View Inside and SmartThings Food.[3] You can check and manage the ingredients registered in your Food List,[4] then receive recipe ideas based on what is already in the fridge. A few vegetables can become a refreshing side dish, cheese and leftovers can turn into a snack board, and then just one or two extra ingredients can bring it all together.

That quick check can also make the grocery run smarter. Chips, beer, ice cream, or celery, you can worry less about buying too much or forgetting the one thing that matters with the SmartThings app. Just pick up what you need and head home with a clearer plan for the night.

The goal is not complex, elaborate dishes. It’s to make it easier to prepare food that fits the rhythm of a summer match — quick bites, cold sides and shareable plates that keep everyone close to the screen.

Keep Cool When the Room Heats Up

Then the game begins.

A sudden counterattack, a shot off the post, a tense save — the room can warm up fast when everyone is moving around and getting excited.

Samsung Bespoke AI WindFree Air Conditioner’s Motion Wind[5] helps make comfort one less thing to think about. For a comprehensive cooling experience, Surround Wind creates a breeze that evenly reaches the room.

It is the kind of comfort that stays in the background. The snacks stay within reach, eyes stay on the screen, and the living room stays ready for every pass, save and cheer through the final result.

In these ways and more, Samsung home appliances help make summer sports nights at home feel smarter, smoother and easier to enjoy.

Images for illustration purposes only.

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Feature availability may vary by country, model and device.

[2] The Welcome & Away Care function uses smartphone geofencing and GPS to determine whether users are close to their personal set location. Performance may vary depending on the actual usage environment and the cooling function of each model.

[3] Available features may vary by country, region and model. Users may need to manually register, name or update ingredients and expiry dates in the Food List or SmartThings app. A Wi-Fi connection and Samsung account are required.

[4] The user may need to manually check and adjust the list to ensure its accuracy.

[5] Available modes and functions may vary by country, region and model.

Since the launch of the first-generation WindFree air conditioner in 2016 — the world’s first air conditioner to realize the functional innovation of WindFree Cooling — Samsung has continued to reshape the role of home appliances. The second generation expanded appliances into the realm of furniture, fundamentally changing the landscape of living spaces.

What changes, then, does the third generation of WindFree air conditioners bring after a decade of innovation? This year, Samsung introduced the new, AI-powered Bespoke AI WindFree Pro air conditioner, a unit that delivers cooling optimized to user environments and lifestyles. At the same time, its simple and restrained design offers a new interpretation of the relationship between appliances and living spaces.

The innovation and design excellence of the Bespoke AI WindFree Pro were further recognized by leading international design competitions, earning Winner awards at both the iF Design Award 2026 and the Red Dot Design Award 2026.

Samsung Newsroom spoke with Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group in the Digital Appliances (DA) Business to gain deeper insight into the journey behind the creation of the third-generation WindFree design.

▲ Pictured from left: Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group, DA Business

“An Air Conditioner That Resonates With Its Surroundings”: A New Paradigm for 10 Years of WindFree Design Innovation 

Q. It has been 10 years since Samsung introduced the world’s first WindFree design and changed the air conditioner paradigm. What was the design direction behind the new 2026 AI WindFree air conditioner?

Yuna Park: The key concept that defines the third-generation WindFree design is “resonance with space.” The 2026 Bespoke AI WindFree air conditioner uses radar sensors to precisely recognize both users and their living environments, delivering the most comfortable experience for each situation. Inspired by architectural elements, we removed details that unnecessarily draw attention and focused on creating a product that naturally blends into its surroundings through distinctive material expression.

“As technology becomes more advanced, appliances should blend into the background of a space rather than draw attention to themselves. The third-generation WindFree design creates a sense of unity that blurs the boundary between appliances and architecture.”

— Yuna Park

▲ The 2026 Bespoke AI WindFree Pro embodies the concept of “resonance with space.”

Q. What visual and structural changes were introduced in the newest Bespoke AI WindFree lineup and what design elements have been upgraded?

Yuna Park: While the second-generation design emphasized the aesthetic value of appliances through its “canvas design,” which framed the front of the product like a work of art, the third generation focuses on architectural expression that harmonizes with the entire space. We’ve simplified surface elements to their essence and redefined the relationship between function and space through refined dimensionality. The sculpted WindFree elements express the product’s functional evolution, while the areas that interact with surrounding furniture feature richer material expression to create a stronger sense of integration with the space.

▲ The third-generation WindFree design conveys a refreshing sense of comfort through carefully controlled gloss levels and refined texture detailing.

A Minimalist Design Inspired by the Wall Itself: Bespoke AI WindFree Pro

Q. The Bespoke AI WindFree Pro blends naturally into the wall as if it were part of a single surface. It creates a very different impression from conventional wall-mounted air conditioners. Where did this design inspiration come from?

Yuna Park: Traditional wall-mounted air conditioners have been limited by complex internal structures required to deliver performance, resulting in segmented forms that often felt at odds with modern interiors. This time, we returned to the fundamental idea of an appliance that hangs on a wall. We applied the clean vertical and horizontal lines often found in architecture to the product’s form. The upper section, where people’s eyes naturally rest, was intentionally kept clean so it could visually merge with the surrounding wall, while the functional area where air is discharged was clearly separated and positioned at the bottom. By dividing the layout according to architectural proportions, we were able to create a clean form that blends into the wall as though it were part of it.

“I wanted to reimagine the wall-mounted air conditioner — often seen as something that disrupts an interior — as a beautiful architectural element that feels like part of the wall.”

— Yuna Park

Q. What was the most challenging aspect of maintaining powerful cooling performance while achieving the minimalist appearance of a wall-mounted air conditioner?

Yuna Park: The multi-blade system, which precisely controls airflow, is a complex structure that plays a critical role in the air conditioner’s performance. If exposed, it could easily disrupt the clean lines of the exterior. Therefore, achieving the right balance between performance and aesthetics required close collaboration with the engineering team from the earliest stages of development. One of the key challenges was eliminating the visual disconnect caused by the exposure of internal mechanical structures when the two blades operate. To address this, we incorporated a sophisticated secondary blade that complements the movement of the main blade. Even when the blades are fully open during operation, the internal structures remain naturally concealed, allowing us to maximize cooling performance while maintaining a clean appearance at all times.

▲ The Multi-Blade structure of the 2026 Bespoke AI WindFree Pro optimizes airflow for faster and more efficient cooling

Q. Since wall-mounted air conditioners are often installed in bedrooms, studies and other personal spaces, what was the most important consideration in selecting colors and materials?

Sujong Kim: Neutrality was our highest priority. Personal spaces tend to reflect individual tastes more strongly than shared spaces such as living rooms. To avoid imposing a particular mood, we eliminated prominent gloss finishes and bold patterns. Instead, we applied a subtle etched texture that softly absorbs light and reduces visual fatigue. For color, we selected Essential White as the primary option because of its broad appeal. We also introduced Soapstone Charcoal, a deep yet soft dark tone designed for global markets — where demand for darker interior styles continues to grow. Together, these finishes create a calm and restrained atmosphere.

▲ 2026 Bespoke AI WindFree Pro blends in harmoniously with the home space.

Q. Are there any design details that consumers may not immediately notice but that you hope they will appreciate?

Yuna Park: To express the evolved identity of WindFree, we’ve carefully refined both the size of the WindFree micro air holes and the density of their arrangement. It is a subtle detail designed to create perfect visual balance within the product’s clean outline. Beyond the exterior, we also paid close attention to the finish quality of the internal structures. Even when glimpses of internal components are visible during operation, they are designed to appear visually organized and refined.

From Appliances to Spatial Value: Samsung WindFree Air Conditioners and the Pursuit of Sustainable Design

“I want to create a moment when users move beyond saying that the air conditioner has an impressive design and instead feel that their space — their home — has become more refined because of their WindFree air conditioner.”

— Sujong Kim

Q. Samsung WindFree air conditioners have become an element that helps complete the overall experience of a space. Looking ahead, where do you see the design heading and what goals would you like to achieve as a designer?

Yuna Park: As AI technology continues to evolve, appliances will become increasingly intelligent. What matters most, however, is not showcasing technology but delivering experiences that feel natural and comfortable to users. Future WindFree designs will continue to soften the mechanical presence of air conditioners and strengthen the sense of stability they bring to the relationship between people and spaces. As a designer, I will continue exploring new materials and design expressions that expand the user’s spatial experience. Ultimately, I want air conditioners to be recognized not simply as machines that manage air, but as distinctive objects that elevate the overall quality of a space.

Sujong Kim: Another important pillar is sustainability. The future direction of CMF[1] design lies in maintaining WindFree’s unique character and design integrity while actively incorporating recycled materials and environmentally conscious finishing processes. We also hope to explore the use of natural materials often found in premium furniture and architectural interiors, such as fabric, wood and stone. Our goal is to create products that feel less like appliances and more like original elements of the architecture itself. I want users to move beyond saying, “This air conditioner has a beautiful design,” and instead feel, “My space — my home — has become more refined because of my WindFree air conditioner.”

Behind the comfort we enjoy every day lies the tireless dedication and thoughtful craftsmanship of designers who continuously refine the technologies that support it. By advancing both performance and design without compromise, Samsung WindFree air conditioners continue to enhance the value of the spaces people create. Having redefined the role of the air conditioner with each generation, WindFree is set to continue its evolution.

[1] Color, Material and Finishing. 

Samsung Electronics Co., Ltd. unveiled three new kitchen appliances — the Bespoke AI Single 1Door Fridge & Freezer, Bespoke AI Dishwasher and Extractor Induction Hob[1]. Developed under a design philosophy that prioritizes seamless integration and intelligent performance, the lineup brings enhancements across cooling, cooking, ventilation and dish care.

“With this lineup, we’re strengthening Samsung’s position in the premium kitchen by combining seamless design with purposeful intelligence,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “From AI-driven cooling to adaptive dish care and integrated extraction, these appliances are engineered to respond to real usage patterns, helping people create kitchens that are both refined and responsive.”

Precision Cooling and Seamless Access for Modern Kitchens

Bespoke AI Single 1Door Fridge & Freezer offer flexible options to suit different storage needs. The two units can be used together as a coordinated pair or selected individually to expand refrigeration or freezing capacity as required.

They also emphasize usability and seamless design integration. Auto Open Door provides effortless access with a light touch.[2] A built-in touch sensor enables smooth opening, supported by a sensor light for improved visibility and an alert sound when activated. The refrigerator maintains a seamless, flat-front appearance without a handle that naturally aligns with surrounding cabinetry.

Additionally, the fridge introduces enhanced cooling functionality designed to improve freshness management. AI Precise Cooling on the SmartThings App[3] automatically adjusts the defrost cycle to help maintain consistent internal conditions. The system analyzes usage patterns and schedules defrosting to run when the doors are not opened frequently,[4] helping reduce temperature fluctuations and preserve taste, texture and freshness of food over time.

Further, Metal Cooling independently supports temperature stability by retaining cold air and restoring internal temperatures more quickly after the door is opened. Compared with conventional models that have featured a half-sized metal duct on the rear wall, the new model incorporates a full metal duct design across both the rear wall and the door surface.[5] This expanded structure lowers temperature changes and supports more stable cooling performance.

Energy Efficient Dishwashers With Intelligent Cleaning Performance

The Bespoke AI Dishwasher lineup is designed to address varying energy standards and lifestyle needs across global markets. The range includes A-20%,[6] A-10%,[7] A and even B-Grade models in Europe.[8] For models with the extra energy savings than the Grade A energy rating, an Active Fan Dry system[9] improves drying efficiency by enhancing internal air circulation and lowering rinse water temperature to reduce heating[10] demand.

To accommodate different kitchen layouts, the product is available in Fully Built-In, Free-Standing, Semi Built-In and Built-Under types,[11] supporting both integrated cabinetry environments and more traditional kitchen configurations. This enables flexible deployment according to regional requirements and consumer priorities.

Cleaning performance is driven by AI Wash,[12] which uses a high-resolution turbidity sensor and machine learning algorithm to measure food particles at each stage of the cycle. Based on this analysis, the system automatically adjusts washing and rinsing times to effectively remove stubborn residue — without the need for pre-rinsing.

The upgraded,[13] space-saving 3rd Rack Washing System further enhances flexibility by providing dedicated zones for cutlery, utensils and drinkware. The drinkware section accommodates up to six cups and is supported by six spinning nozzles for targeted spray coverage. This configuration improves loading efficiency and frees up space in other racks,[14] enabling better overall organization.

Durable Surface and High-Efficiency Ventilation in One Integrated Appliance

The Extractor Induction Hob integrates the induction cooktop and extractor hood into a single appliance. This makes it particularly suitable for open-plan kitchens and island installations where installing a conventional hood may be challenging. By capturing steam and odors[15] at the source, it helps maintain cleaner air while preserving the openness of modern kitchen spaces.

Even with cooking and ventilation combined in a single unit, it preserves the distinct performance strengths of both functions. Its cooking surface incorporates Samsung’s Anti-Scratch Glass with a Mohs hardness rating of 8,[16] helping resist visible scratches[17] that arise during everyday use. A superhydrophobic coating reduces residue buildup to support easier cleaning, while the matte finish reinforces a refined, modern aesthetic suited to contemporary interiors.

Beyond surface durability, cooking flexibility is also enhanced by Flex Zone Plus, a wide, open cooking area designed to accommodate multiple or larger cookware at the same time. Featuring denser heating[18] elements for more even heat distribution, it supports a variety of cookware shapes and sizes, including longer or oversized dishes.[19] The surface automatically detects[20] the position and size of cookware to activate heating precisely where needed, helping ensure consistent cooking performance.

Ventilation performance is equally impressive. In Boost mode, suction of up to 720 m³/h[21] effectively captures steam, smoke and odors at the source. Despite its strong airflow capability, the system achieves A+ energy efficiency,[22] balancing performance with energy-conscious operation. By integrating cooking and ventilation into one appliance, the Extractor Induction Hob removes the need for a separate hood and supports a more open, streamlined kitchen layout.

Maintenance is simplified through a dishwasher-safe Easy Clean Grease Filter. The stainless-steel filter[23] delivers A-grade 95% filtration efficiency[24] to capture oil and grease, while an integrated charcoal filter helps reduce odors and gases. Together, these elements sustain consistent ventilation performance with minimal upkeep.

[1] Product availability may vary by region.

[2] Door opening angle may vary depending on installation and actual usage conditions. Automatic door-closing functionality is not supported.

[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use.

[5] Full Metal cooling is applied to chosen models.

[6] Available on DW******3**** model. Based on Samsung internal testing, this DW90H/24 model is 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle.

[7] Available on DW******1**** model. Based on Samsung internal testing, this DW90H/24 model is 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 10% savings tested with the ECO cycle.

[8] Based on EU energy standards; actual ratings may vary depending on local energy regulations.

[9] Available on A-20% and A-10% energy grade model: DW******{1,3}****

[10] When using Active Fan Dry the drying time may increase, because the rinsing water temperature is lower.

[11] Available types may vary by region.

[12] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[13] Compared to Samsung conventional two rack dishwashers.

[14] Available on DW90H** models.

[15] Odor reduction performance was evaluated by measuring MEK concentration before and after operation under controlled test conditions: a 22±2㎥ chamber, 30-minute test duration, using MEK (methyl ethyl ketone) as the odor substance, analyzed by GC-FID.

[16] Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6.

[17] Based on testing by Samsung in accordance with ASTM G133-95, compared to a Samsung model with conventional glass. Results provided to and interpreted by Intertek. The test involves scratching on the cooktop with a stainless steel ball, with a 6mm diameter and made of SUS304 material, back and forth 10 times with increasing pressure (MPa), and then checking the surface with both the naked eye and a microscope to determine when a scratch is visible.

[18] Compared to single-zone of the same product

[19] ‘Flex Zone Plus’ area can accommodate cookware of up to 36.5×21 cm. Standard diameter for pans commonly found in Europe is 16-24cm.

[20] Minimum detectable diameter of the bottom of cookware is 14cm.

[21] Applicable to Boost mode only. Boost mode operates for up to 5 minutes and then automatically reverts to the previous setting.

[22] Energy Efficiency Grade A+ according to EU Regulation No. 65/1024

[23] Washable grease filters can be cleaned and reused. Charcoal filters need to be replaced when they reach the end of their lifespan. (Replacement is recommended approximately every 6 months.)

[24] Test method: According to the EN 61591 standard, the test is conducted by operating at the 9th fan speed(600 m³/h) for 30 minutes, followed by an additional 10 minutes of hood operation only, to measure the absorption efficiency of the grease filter components (Wg).

Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities[1], it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top[2], enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com.my

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com.my designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

Try out the ‘Help Me Choose’ feature here: https://www.samsung.com/my/washers-and-dryers/help-me-choose/

[1] The capacity may vary by market.

[2] The capacity may vary by market.

Sleep has quietly become the next frontier of innovation.

After years of focusing on productivity tools and fitness tracking, the conversation is shifting toward something more fundamental: how well we rest — and more importantly, how technology can actively improve it.

Samsung’s latest ecosystem introduces a new way of thinking about the bedroom — not just as a place to sleep, but as an intelligent, responsive environment. At the centre of this is a dual-device intelligence layer: the Galaxy Ring and Galaxy Watch, evolving beyond wearables into what can best be described as a bedroom brain.

A system that thinks while you sleep

Traditionally, sleep technology has been passive. Devices collect data, present insights, and leave the next step up to the user.

Samsung is changing that model.

With both the Samsung Galaxy Ring and Samsung Galaxy Watch connected to Samsung SmartThings, sleep data is no longer just informative — it becomes operational. The system interprets your body’s signals in real time and translates them into environmental adjustments, without requiring any manual input.

This is where the idea of an agentic sleep environment takes shape: a system that understands, decides, and acts on your behalf.

How it works: From body signals to bedroom control

Throughout the night, the Galaxy Ring and Galaxy Watch continuously monitor key biometric indicators:

• Sleep stages, including light, deep and REM cycles
• Micro-awakenings and restlessness
• Body temperature fluctuations
• Heart rate patterns

These insights are instantly communicated via SmartThings to connected devices in your bedroom.

In response, the Samsung Bespoke AI WindFree Air Conditioner activates AI Auto Cooling, working alongside WindFree Good Sleep mode to adjust both temperature and airflow dynamically based on your body’s needs — not just the room’s conditions.

As you fall asleep, Good Sleep mode initiates a cooling phase to quickly bring the room to a comfortable level. As your body transitions into deeper sleep stages, the system subtly recalibrates — maintaining optimal conditions while preventing overcooling.

When deeper sleep is detected, Quiet WindFree Mode disperses air gently through micro-holes, eliminating direct cold drafts. As the night progresses, Good Sleep mode continues to fine-tune the environment across sleep cycles — including REM — ensuring conditions remain aligned with your body’s natural rhythms.

Rather than reacting to discomfort after it happens, the system works proactively to maintain it.

Beyond temperature: A shift in smart living

What differentiates Samsung’s approach is its focus on biometric-based automation.

Most air-conditioning systems are designed to respond to ambient temperature. While effective, this method assumes that comfort is universal — that a fixed setting will suit every user, throughout the night.

In reality, the body’s needs are constantly changing.

By combining AI Auto Cooling with WindFree Good Sleep mode — powered by data from both wearables — Samsung shifts from temperature-based automation to a more personalised model, one that evolves continuously with your sleep cycle, movement, and physiology.

Built for everyday realities

This innovation also reflects the realities of modern households.

For elderly individuals, who may be more sensitive to sudden changes in temperature, gradual and adaptive adjustments help prevent discomfort caused by abrupt cooling.

For parents, particularly those caring for infants, WindFree cooling ensures a comfortable environment without direct airflow.

And for the growing number of users already tracking their sleep and recovery, the Galaxy Ring and Galaxy Watch extend their role — transforming insights into tangible improvements in rest.

The future of sleep is autonomous

In this connected ecosystem, the Samsung Galaxy Ring and Samsung Galaxy Watch take on a new identity:

• Wellness tools that understand your body
• Sleep optimisers that improve rest in real time
• Home AI controllers that orchestrate your environment

Together with SmartThings and the Bespoke AI WindFree air-conditioner, they represent a broader shift toward environments that don’t just respond — they anticipate.

Because the next step in smart living isn’t about giving more commands.

It’s about creating spaces that already know what you need — and act on it, even in your sleep.

To learn more, please visit: www.samsung.com/my/air-conditioners