“Consumers increasingly expect laundry appliances to do more than just clean well — they want technology that helps reduce energy consumption without adding complexity to daily life,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business, Samsung Electronics. “With the new Bespoke AI Washer Dryer, Samsung is taking the next step in providing users with appliances that redefine home living.”

Enhanced Energy Efficiency

The new Bespoke AI Washer Dryer meets top-tier energy efficiency ratings in applicable labeling systems in markets where it is available, with select models in European markets exceeding Class A minimum energy efficiency requirements by up to 35 percent.[3] The new washer-dryer leverages a combination of advanced technologies, including AI Ecobubble,[4] a circulation pump and optimized algorithms. Together, these innovations help reduce energy consumption without compromising cleaning performance.

In particular, AI Ecobubble transforms detergent into bubbles that more quickly penetrate fabrics. The technology improves soil removal by up to 20 percent[5] while enabling effective washing at lower temperatures.

Additionally, through AI Energy Mode[6] in SmartThings Energy,[7] users can monitor energy consumption and estimated electricity costs. When compatible cycles are selected, the feature can reduce energy use by up to 70 percent[8] by washing at lower temperatures and adjusting cycle time as needed.

Smarter Fabric Care for Every Load

The new Bespoke AI Washer Dryer provides specific cycles that help users to care for their laundry in smarter ways.

First, the Air Wash[9] cycle refreshes garments and bedding without water or detergent. Once the cycle is selected, it blows super-hot air onto the laundry to freshen fabrics. Through this function, Air Wash offers a convenient way to care for items that do not require a full wash cycle, helping maintain fabric quality over time.

Second, the AI Wash cycle works to make fabric care easier.[10] AI Wash automatically senses the weight, softness and soil level of each load, then intelligently dispenses the appropriate amount of water and detergent. It continuously adjusts soak, rinse and spin times to optimize washing performance for thorough yet gentle results. At the same time, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener for every wash.[11]

Connected Experiences Through SmartThings

Available on select models,[12] AI Control helps simplify laundry management through a more personalized experience. By learning user habits, including frequently used cycles and settings, the system can suggest cycles based on machine learning as well as periodic, weather and seasonal needs.[13] Through the SmartThings app, users can also access cycle recommendations, laundry planning features and troubleshooting support.

SmartThings supports Quick Remote[14] on compatible Galaxy smartphones, as well.[15] When users approach the appliance,[16] a Quick Remote interface can automatically appear on the phone,[17] providing convenient access to key controls such as power and start/stop[18] functions. This enables users to manage laundry more conveniently without needing to locate a separate control interface or open the SmartThings app.

Availability

The Bespoke AI Washer Dryer is available in capacities ranging from 8 kg to 11 kg. Starting with select markets, the product will be rolled out globally in a phased manner across additional regions. Availability, specifications, and features may vary by region and market[19].

[1] Applicable models: WD**HG********.

[2]  Class A rating is based on EU standards, not applicable in Malaysia.

[3] Based on Samsung internal testing. The energy consumption of the WD6400H (9 kg) model achieves an EEI of 33.8, which is up to 35 percent more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9 kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. Class A rating is based on EU standards, not applicable in Malaysia.

[4] AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. Applicable models: WD**HG6U******, WD**HG5U******.

[5] Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions.

[6] Can be applied when the selected washing temperature is 20-40°C.

[7] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[8] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on actual usage conditions.

[9] This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed t-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage.

[10] Actual results may vary depending on individual use. Applicable models: WD**HG6U94B***,

[11] Expected number of loads: Detergent compartment can hold general detergent for up to 18 loads. Flex compartment can hold one of the following: softener for up to 14 loads, general detergent for up to 10 loads or specialty detergent for up to 12 loads.

[12] Applicable models: WD**HG6U******, WD**HG5U******.

[13] Messages with cycle suggestions are displayed on a smartphone app.

[14] To use Quick Remote, the SmartThings app (version 1.8.13 or later) must be installed and connected to a wireless network with Bluetooth enabled. The feature is available only on Samsung Galaxy mobile devices running Android OS and supported on products released in 2024 or later. For air conditioners, the feature works within a 10-meter radius. Performance may vary if obstacles block the signal. Activation range and response time may differ depending on the user environment.

[15] A Wi-Fi connection and Samsung account are required.

[16] Device must be connected to the Wi-Fi network and registered in the SmartThings app.

[17] Automatic activation time varies depending on the user environment.

[18] Controllable functions may vary depending on product specification or the usage environment.

[19] This product won’t be available in Malaysia.

Samsung’s Bespoke AI appliances can now make it feel easy and seamless — from cooling the room before arrival to arranging game-night food, keeping the living room comfortable, and even taking care of cleanup afterward. For you, no matter what happens on the scoreboard, the experience at home can be a winning one.

Walk Into a Cooler Welcome

When all you want to do is get home and enjoy the game, opening the door to warm, still air can take the energy out of the evening before it even properly starts. Through SmartThings[1] you can remotely turn on your Bespoke AI WindFree Air Conditioner before you arrive. With Welcome Cooling,[2] the room can begin cooling while you are still on your way home, helping create a more comfortable space before anyone takes a seat.

By the time the door opens, the night already feels more settled. All you have to do is take your shoes off, take the cold drinks out and settle down on the couch.

Decide What To Serve With Ease

A perfect game-night would not be complete without good food, that is tasty, easy to share, quick to prepare, and simple enough to enjoy without missing the action. For that reason, the hardest part is often deciding what to make.

Bespoke AI Refrigerator Family Hub helps make that first decision easier with View Inside and SmartThings Food.[3] You can check and manage the ingredients registered in your Food List,[4] then receive recipe ideas based on what is already in the fridge. A few vegetables can become a refreshing side dish, cheese and leftovers can turn into a snack board, and then just one or two extra ingredients can bring it all together.

That quick check can also make the grocery run smarter. Chips, beer, ice cream, or celery, you can worry less about buying too much or forgetting the one thing that matters with the SmartThings app. Just pick up what you need and head home with a clearer plan for the night.

The goal is not complex, elaborate dishes. It’s to make it easier to prepare food that fits the rhythm of a summer match — quick bites, cold sides and shareable plates that keep everyone close to the screen.

Keep Cool When the Room Heats Up

Then the game begins.

A sudden counterattack, a shot off the post, a tense save — the room can warm up fast when everyone is moving around and getting excited.

Samsung Bespoke AI WindFree Air Conditioner’s Motion Wind[5] helps make comfort one less thing to think about. For a comprehensive cooling experience, Surround Wind creates a breeze that evenly reaches the room.

It is the kind of comfort that stays in the background. The snacks stay within reach, eyes stay on the screen, and the living room stays ready for every pass, save and cheer through the final result.

In these ways and more, Samsung home appliances help make summer sports nights at home feel smarter, smoother and easier to enjoy.

Images for illustration purposes only.

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Feature availability may vary by country, model and device.

[2] The Welcome & Away Care function uses smartphone geofencing and GPS to determine whether users are close to their personal set location. Performance may vary depending on the actual usage environment and the cooling function of each model.

[3] Available features may vary by country, region and model. Users may need to manually register, name or update ingredients and expiry dates in the Food List or SmartThings app. A Wi-Fi connection and Samsung account are required.

[4] The user may need to manually check and adjust the list to ensure its accuracy.

[5] Available modes and functions may vary by country, region and model.

Since the launch of the first-generation WindFree air conditioner in 2016 — the world’s first air conditioner to realize the functional innovation of WindFree Cooling — Samsung has continued to reshape the role of home appliances. The second generation expanded appliances into the realm of furniture, fundamentally changing the landscape of living spaces.

What changes, then, does the third generation of WindFree air conditioners bring after a decade of innovation? This year, Samsung introduced the new, AI-powered Bespoke AI WindFree Pro air conditioner, a unit that delivers cooling optimized to user environments and lifestyles. At the same time, its simple and restrained design offers a new interpretation of the relationship between appliances and living spaces.

The innovation and design excellence of the Bespoke AI WindFree Pro were further recognized by leading international design competitions, earning Winner awards at both the iF Design Award 2026 and the Red Dot Design Award 2026.

Samsung Newsroom spoke with Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group in the Digital Appliances (DA) Business to gain deeper insight into the journey behind the creation of the third-generation WindFree design.

▲ Pictured from left: Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group, DA Business

“An Air Conditioner That Resonates With Its Surroundings”: A New Paradigm for 10 Years of WindFree Design Innovation 

Q. It has been 10 years since Samsung introduced the world’s first WindFree design and changed the air conditioner paradigm. What was the design direction behind the new 2026 AI WindFree air conditioner?

Yuna Park: The key concept that defines the third-generation WindFree design is “resonance with space.” The 2026 Bespoke AI WindFree air conditioner uses radar sensors to precisely recognize both users and their living environments, delivering the most comfortable experience for each situation. Inspired by architectural elements, we removed details that unnecessarily draw attention and focused on creating a product that naturally blends into its surroundings through distinctive material expression.

“As technology becomes more advanced, appliances should blend into the background of a space rather than draw attention to themselves. The third-generation WindFree design creates a sense of unity that blurs the boundary between appliances and architecture.”

— Yuna Park

▲ The 2026 Bespoke AI WindFree Pro embodies the concept of “resonance with space.”

Q. What visual and structural changes were introduced in the newest Bespoke AI WindFree lineup and what design elements have been upgraded?

Yuna Park: While the second-generation design emphasized the aesthetic value of appliances through its “canvas design,” which framed the front of the product like a work of art, the third generation focuses on architectural expression that harmonizes with the entire space. We’ve simplified surface elements to their essence and redefined the relationship between function and space through refined dimensionality. The sculpted WindFree elements express the product’s functional evolution, while the areas that interact with surrounding furniture feature richer material expression to create a stronger sense of integration with the space.

▲ The third-generation WindFree design conveys a refreshing sense of comfort through carefully controlled gloss levels and refined texture detailing.

A Minimalist Design Inspired by the Wall Itself: Bespoke AI WindFree Pro

Q. The Bespoke AI WindFree Pro blends naturally into the wall as if it were part of a single surface. It creates a very different impression from conventional wall-mounted air conditioners. Where did this design inspiration come from?

Yuna Park: Traditional wall-mounted air conditioners have been limited by complex internal structures required to deliver performance, resulting in segmented forms that often felt at odds with modern interiors. This time, we returned to the fundamental idea of an appliance that hangs on a wall. We applied the clean vertical and horizontal lines often found in architecture to the product’s form. The upper section, where people’s eyes naturally rest, was intentionally kept clean so it could visually merge with the surrounding wall, while the functional area where air is discharged was clearly separated and positioned at the bottom. By dividing the layout according to architectural proportions, we were able to create a clean form that blends into the wall as though it were part of it.

“I wanted to reimagine the wall-mounted air conditioner — often seen as something that disrupts an interior — as a beautiful architectural element that feels like part of the wall.”

— Yuna Park

Q. What was the most challenging aspect of maintaining powerful cooling performance while achieving the minimalist appearance of a wall-mounted air conditioner?

Yuna Park: The multi-blade system, which precisely controls airflow, is a complex structure that plays a critical role in the air conditioner’s performance. If exposed, it could easily disrupt the clean lines of the exterior. Therefore, achieving the right balance between performance and aesthetics required close collaboration with the engineering team from the earliest stages of development. One of the key challenges was eliminating the visual disconnect caused by the exposure of internal mechanical structures when the two blades operate. To address this, we incorporated a sophisticated secondary blade that complements the movement of the main blade. Even when the blades are fully open during operation, the internal structures remain naturally concealed, allowing us to maximize cooling performance while maintaining a clean appearance at all times.

▲ The Multi-Blade structure of the 2026 Bespoke AI WindFree Pro optimizes airflow for faster and more efficient cooling

Q. Since wall-mounted air conditioners are often installed in bedrooms, studies and other personal spaces, what was the most important consideration in selecting colors and materials?

Sujong Kim: Neutrality was our highest priority. Personal spaces tend to reflect individual tastes more strongly than shared spaces such as living rooms. To avoid imposing a particular mood, we eliminated prominent gloss finishes and bold patterns. Instead, we applied a subtle etched texture that softly absorbs light and reduces visual fatigue. For color, we selected Essential White as the primary option because of its broad appeal. We also introduced Soapstone Charcoal, a deep yet soft dark tone designed for global markets — where demand for darker interior styles continues to grow. Together, these finishes create a calm and restrained atmosphere.

▲ 2026 Bespoke AI WindFree Pro blends in harmoniously with the home space.

Q. Are there any design details that consumers may not immediately notice but that you hope they will appreciate?

Yuna Park: To express the evolved identity of WindFree, we’ve carefully refined both the size of the WindFree micro air holes and the density of their arrangement. It is a subtle detail designed to create perfect visual balance within the product’s clean outline. Beyond the exterior, we also paid close attention to the finish quality of the internal structures. Even when glimpses of internal components are visible during operation, they are designed to appear visually organized and refined.

From Appliances to Spatial Value: Samsung WindFree Air Conditioners and the Pursuit of Sustainable Design

“I want to create a moment when users move beyond saying that the air conditioner has an impressive design and instead feel that their space — their home — has become more refined because of their WindFree air conditioner.”

— Sujong Kim

Q. Samsung WindFree air conditioners have become an element that helps complete the overall experience of a space. Looking ahead, where do you see the design heading and what goals would you like to achieve as a designer?

Yuna Park: As AI technology continues to evolve, appliances will become increasingly intelligent. What matters most, however, is not showcasing technology but delivering experiences that feel natural and comfortable to users. Future WindFree designs will continue to soften the mechanical presence of air conditioners and strengthen the sense of stability they bring to the relationship between people and spaces. As a designer, I will continue exploring new materials and design expressions that expand the user’s spatial experience. Ultimately, I want air conditioners to be recognized not simply as machines that manage air, but as distinctive objects that elevate the overall quality of a space.

Sujong Kim: Another important pillar is sustainability. The future direction of CMF[1] design lies in maintaining WindFree’s unique character and design integrity while actively incorporating recycled materials and environmentally conscious finishing processes. We also hope to explore the use of natural materials often found in premium furniture and architectural interiors, such as fabric, wood and stone. Our goal is to create products that feel less like appliances and more like original elements of the architecture itself. I want users to move beyond saying, “This air conditioner has a beautiful design,” and instead feel, “My space — my home — has become more refined because of my WindFree air conditioner.”

Behind the comfort we enjoy every day lies the tireless dedication and thoughtful craftsmanship of designers who continuously refine the technologies that support it. By advancing both performance and design without compromise, Samsung WindFree air conditioners continue to enhance the value of the spaces people create. Having redefined the role of the air conditioner with each generation, WindFree is set to continue its evolution.

[1] Color, Material and Finishing. 

Samsung Electronics Co., Ltd. unveiled three new kitchen appliances — the Bespoke AI Single 1Door Fridge & Freezer, Bespoke AI Dishwasher and Extractor Induction Hob[1]. Developed under a design philosophy that prioritizes seamless integration and intelligent performance, the lineup brings enhancements across cooling, cooking, ventilation and dish care.

“With this lineup, we’re strengthening Samsung’s position in the premium kitchen by combining seamless design with purposeful intelligence,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “From AI-driven cooling to adaptive dish care and integrated extraction, these appliances are engineered to respond to real usage patterns, helping people create kitchens that are both refined and responsive.”

Precision Cooling and Seamless Access for Modern Kitchens

Bespoke AI Single 1Door Fridge & Freezer offer flexible options to suit different storage needs. The two units can be used together as a coordinated pair or selected individually to expand refrigeration or freezing capacity as required.

They also emphasize usability and seamless design integration. Auto Open Door provides effortless access with a light touch.[2] A built-in touch sensor enables smooth opening, supported by a sensor light for improved visibility and an alert sound when activated. The refrigerator maintains a seamless, flat-front appearance without a handle that naturally aligns with surrounding cabinetry.

Additionally, the fridge introduces enhanced cooling functionality designed to improve freshness management. AI Precise Cooling on the SmartThings App[3] automatically adjusts the defrost cycle to help maintain consistent internal conditions. The system analyzes usage patterns and schedules defrosting to run when the doors are not opened frequently,[4] helping reduce temperature fluctuations and preserve taste, texture and freshness of food over time.

Further, Metal Cooling independently supports temperature stability by retaining cold air and restoring internal temperatures more quickly after the door is opened. Compared with conventional models that have featured a half-sized metal duct on the rear wall, the new model incorporates a full metal duct design across both the rear wall and the door surface.[5] This expanded structure lowers temperature changes and supports more stable cooling performance.

Energy Efficient Dishwashers With Intelligent Cleaning Performance

The Bespoke AI Dishwasher lineup is designed to address varying energy standards and lifestyle needs across global markets. The range includes A-20%,[6] A-10%,[7] A and even B-Grade models in Europe.[8] For models with the extra energy savings than the Grade A energy rating, an Active Fan Dry system[9] improves drying efficiency by enhancing internal air circulation and lowering rinse water temperature to reduce heating[10] demand.

To accommodate different kitchen layouts, the product is available in Fully Built-In, Free-Standing, Semi Built-In and Built-Under types,[11] supporting both integrated cabinetry environments and more traditional kitchen configurations. This enables flexible deployment according to regional requirements and consumer priorities.

Cleaning performance is driven by AI Wash,[12] which uses a high-resolution turbidity sensor and machine learning algorithm to measure food particles at each stage of the cycle. Based on this analysis, the system automatically adjusts washing and rinsing times to effectively remove stubborn residue — without the need for pre-rinsing.

The upgraded,[13] space-saving 3rd Rack Washing System further enhances flexibility by providing dedicated zones for cutlery, utensils and drinkware. The drinkware section accommodates up to six cups and is supported by six spinning nozzles for targeted spray coverage. This configuration improves loading efficiency and frees up space in other racks,[14] enabling better overall organization.

Durable Surface and High-Efficiency Ventilation in One Integrated Appliance

The Extractor Induction Hob integrates the induction cooktop and extractor hood into a single appliance. This makes it particularly suitable for open-plan kitchens and island installations where installing a conventional hood may be challenging. By capturing steam and odors[15] at the source, it helps maintain cleaner air while preserving the openness of modern kitchen spaces.

Even with cooking and ventilation combined in a single unit, it preserves the distinct performance strengths of both functions. Its cooking surface incorporates Samsung’s Anti-Scratch Glass with a Mohs hardness rating of 8,[16] helping resist visible scratches[17] that arise during everyday use. A superhydrophobic coating reduces residue buildup to support easier cleaning, while the matte finish reinforces a refined, modern aesthetic suited to contemporary interiors.

Beyond surface durability, cooking flexibility is also enhanced by Flex Zone Plus, a wide, open cooking area designed to accommodate multiple or larger cookware at the same time. Featuring denser heating[18] elements for more even heat distribution, it supports a variety of cookware shapes and sizes, including longer or oversized dishes.[19] The surface automatically detects[20] the position and size of cookware to activate heating precisely where needed, helping ensure consistent cooking performance.

Ventilation performance is equally impressive. In Boost mode, suction of up to 720 m³/h[21] effectively captures steam, smoke and odors at the source. Despite its strong airflow capability, the system achieves A+ energy efficiency,[22] balancing performance with energy-conscious operation. By integrating cooking and ventilation into one appliance, the Extractor Induction Hob removes the need for a separate hood and supports a more open, streamlined kitchen layout.

Maintenance is simplified through a dishwasher-safe Easy Clean Grease Filter. The stainless-steel filter[23] delivers A-grade 95% filtration efficiency[24] to capture oil and grease, while an integrated charcoal filter helps reduce odors and gases. Together, these elements sustain consistent ventilation performance with minimal upkeep.

[1] Product availability may vary by region.

[2] Door opening angle may vary depending on installation and actual usage conditions. Automatic door-closing functionality is not supported.

[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use.

[5] Full Metal cooling is applied to chosen models.

[6] Available on DW******3**** model. Based on Samsung internal testing, this DW90H/24 model is 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle.

[7] Available on DW******1**** model. Based on Samsung internal testing, this DW90H/24 model is 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 10% savings tested with the ECO cycle.

[8] Based on EU energy standards; actual ratings may vary depending on local energy regulations.

[9] Available on A-20% and A-10% energy grade model: DW******{1,3}****

[10] When using Active Fan Dry the drying time may increase, because the rinsing water temperature is lower.

[11] Available types may vary by region.

[12] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[13] Compared to Samsung conventional two rack dishwashers.

[14] Available on DW90H** models.

[15] Odor reduction performance was evaluated by measuring MEK concentration before and after operation under controlled test conditions: a 22±2㎥ chamber, 30-minute test duration, using MEK (methyl ethyl ketone) as the odor substance, analyzed by GC-FID.

[16] Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6.

[17] Based on testing by Samsung in accordance with ASTM G133-95, compared to a Samsung model with conventional glass. Results provided to and interpreted by Intertek. The test involves scratching on the cooktop with a stainless steel ball, with a 6mm diameter and made of SUS304 material, back and forth 10 times with increasing pressure (MPa), and then checking the surface with both the naked eye and a microscope to determine when a scratch is visible.

[18] Compared to single-zone of the same product

[19] ‘Flex Zone Plus’ area can accommodate cookware of up to 36.5×21 cm. Standard diameter for pans commonly found in Europe is 16-24cm.

[20] Minimum detectable diameter of the bottom of cookware is 14cm.

[21] Applicable to Boost mode only. Boost mode operates for up to 5 minutes and then automatically reverts to the previous setting.

[22] Energy Efficiency Grade A+ according to EU Regulation No. 65/1024

[23] Washable grease filters can be cleaned and reused. Charcoal filters need to be replaced when they reach the end of their lifespan. (Replacement is recommended approximately every 6 months.)

[24] Test method: According to the EN 61591 standard, the test is conducted by operating at the 9th fan speed(600 m³/h) for 30 minutes, followed by an additional 10 minutes of hood operation only, to measure the absorption efficiency of the grease filter components (Wg).

Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities[1], it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top[2], enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com.my

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com.my designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

Try out the ‘Help Me Choose’ feature here: https://www.samsung.com/my/washers-and-dryers/help-me-choose/

[1] The capacity may vary by market.

[2] The capacity may vary by market.

Samsung Electronics Co., Ltd. announced it is showcasing its connected, AI-powered kitchen vision at the Kitchen & Bath Industry Show (KBIS) 2026, being held in Orlando, Florida from Feb. 17-19. Bringing together its Bespoke AI lineup and Dacor, its premium built-in kitchen brand, Samsung is introducing a premium wine culture that redefines modern living with smart storage, sophisticated design and AI innovation[1] — setting a new standard for smart and reliable homes.

“The kitchen is evolving into the center of home life, and Samsung continues to introduce intelligent solutions that organically connect appliances, services and everyday experiences,” said Sang Jik Lee, Executive Vice President and Head of the Sales and Marketing Team for the Digital Appliances Business at Samsung Electronics. “At KBIS, we are showing how Dacor redefines modern living by blending functionality, aesthetics, and smart technology, setting the future of kitchen—where every detail elevates form and function.”

Dacor’s Premium Wine Culture and the Innovative Design of the ‘Hidden Kitchen’

At the exhibition, a dedicated wall is showcasing Dacor’s refined offerings, developed with wine aficionados in mind. On display are the 24-Inch Undercounter Wine Cellar, Wine Column and Built-in Wine Dispenser, the last of which holds up to four bottles of wine and features dual temperature zones that preserve wines by maintaining separate recommended storage temperatures for each red and white wine. Additionally, with a simple touch, user can select and serve the appropriate amount of wine.

Dacor is also introducing sleek and organized kitchen designs that seamlessly blend into the overall ambiance of the home when not in use. These designs emphasize the idea of a “hidden kitchen” concealed within curved columns or furniture and encompassing a complete lineup — a refrigerator, cooktop and the 2025 LUXE RED Design Award-winning 24-Inch Dishwasher — ensuring both practicality and functionality.

Dacor’s premium appliances also support SmartThings[2] connectivity, enabling users to manage key functions through their connected ecosystem.

Bespoke AI: Smart, Connected and Reliable Kitchen Innovation

Also, on display at KBIS is the Bespoke AI Refrigerator Family Hub, which features the innovation AI Vision.  Powered by advanced camera-based recognition technology. This allows users to effortlessly check the contents of their refrigerator and efficiently manage ingredient lists². Previously, the system could recognize up to 37 types of fresh food and 50 types of pre-registered processed food directly on-device.[3] Samsung plans to enhance this feature to overcome existing limitations, enabling recognition of an even greater variety of food items.

A diverse range of Bespoke AI products — including dishwashers, ovens and laundry appliances — are also on display for KBIS visitors to experience. Connected control through SmartThings2 is a key differentiator of these products, as it allows users to conveniently monitor devices from their smartphones.  The seamless harmony among these kitchen appliances is further enhanced by Bixby[4] voice control. For example, a user can stand in front of the refrigerator and ask, “Hi Bixby, can you recommend a recipe based on my food list?” Then, it offers recipes and guided cooking instructions.[5]

Since reliability is a major factor in making a connected ecosystem strong and stable, Samsung has dedicated a part of its exhibit to its commitment to assuring the quality of Bespoke AI products and services that are available to consumers after purchase. Along with regular software updates, Samsung offers Home Appliance Remote Management (HRM)[6], which is a service that can help consumers understand and manage the status of appliances through monitoring[7], diagnosis, and remote service support.

Samsung at KBIS 2026

KBIS 2026 runs Feb. 17-19, and Samsung’s exhibit is located at booth W2073 in the West Hall of the Orange County Convention Center.

[1] AI-powered functions are available only on Bespoke AI models

[2] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎

[3] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[4] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.

[5] A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.

[6] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] HRM does not monitor personal information, only information regarding device operation status and history. Proactive HRM applies only to certain device problems, not all cases.

Samsung Electronics Co., Ltd. announced that it will unveil its latest kitchen appliances lineup at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave, and slide-in range[1][2] at CES 2026. Alongside refreshed designs across the lineup, the company will highlight meaningful improvements to vision-based AI functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilize these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision-Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub[3], equipped with the upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognize up to 37 types of fresh food and 50 types of pre-registered processed food on-device.[4] The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognize more food items, offering a comprehensive and flexible experience.

It is planned to even recognize processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labeled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the food list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalized AI kitchen.

Enhanced Wine Management With the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar[5], designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator.[6]

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognize the labels and tracks bottles, updating the SmartThings AI Wine Manager[7] accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalized.

Unified Kitchen Aesthetic With an Upgraded Stainless Look

Samsung is also introducing a lineup of French Door refrigerators[8], slide-in ranges and new OTR microwave models[9], offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator[10] features a zero clearance fit, which can be installed with side gaps of approximately 4mm.[11] Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model,[12] enabling full access to drawers and food items with the doors wide open.[13] The AutoView — a transparent door — allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

[1] This article contains products and features currently in development. The plans, timelines, and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed.

[2] Product availability may vary depending on country

[3] Product availability may vary depending on country

[4] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[5] Product availability may vary depending on country

[6] The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality, and information about the food items stored in these drawers is provided as a separate image.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

[8] Product availability may vary depending on country

[9] Product availability may vary depending on country

[10] Product availability may vary depending on country

[11] Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top).

[12] Compared to our conventional model without zero clearance fit feature (RF32CG5400**)

[13] The refrigerator door can be open up to 108°, but it depends on the installation environment.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

For more information, please visit: https://news.samsung.com/my/

Every day, people navigate unique circumstances that shape how they live and interact with their surroundings. At Samsung, we hold fast to our commitment to enhance daily experiences for everyone, developing solutions and technologies that empower people to experience a more personal and impactful world.

Reflecting on this purpose as we mark this year’s International Day of Persons with Disabilities, we turn the spotlight to inspiring solutions developed by youth in Southeast Asia and Oceania (SEAO) for Samsung Solve for Tomorrow (SFT) 2025—our global flagship corporate social responsibility program now in its 15^th year. The program encourages students to address local and global issues using STEM (science, technology, engineering, and mathematics), and we have seen innovative solutions developed by the next generation of changemakers committed to break barriers and drive equity within their communities.

Innovating for Independence in Sports 

Many of us stay healthy, build friendships, and enjoy the thrill of competition and achievement through sports and physical activity. Yet, individuals living with disabilities often face barriers when taking part in such activities.

Inspired by real challenges faced by the community and even close friends around them, some of our SFT teams explored how the intersection of sports and technological innovation can create meaningful opportunities for all to participate and compete. Projects from the Indonesia and Singapore teams were recognized for their innovative and impactful ideas, developed in line with SFT 2025’s new global theme—Social Change Through Sport & Technology—created in collaboration with the International Olympic Community.

Designed to help visually impaired runners navigate safely, RunSight combines smart glasses with a camera, earbuds, a computing unit, and a mobile app

Team LABMINO, winner for the University category in SFT Indonesia, were inspired by a close friend and avid runner who lives with impaired vision due to cataracts. This led them to create RunSight—a wearable device that recognizes track lines, detects obstacles, and estimates depth in real time. RunSight is designed to work without internet connectivity and with the goal of enabling these individuals to run freely and independently, which may reduce their need for guide runners.

Team Pei Pei Hwa Hwa’s Ando Hypohidrosis Vest acts like a “mechanical sweat gland”, helping individuals with hypohidrosis stay cool during outdoor activities

In Singapore, Team Pei Pei Hwa Hwa set out to improve outdoor experiences for individuals living with hypohidrosis—a condition that limits the body’s ability to produce enough sweat and regulate heat. In tropical climates, overheating can pose a serious risk, often leaving individuals reliant on ice packs, portable fans, or even surgery to stay cool during outdoor activities. To address this, the team developed the Ando Hypohidrosis Vest, an energy-efficient solution designed to keep the wearer’s back cool by circulating chilled coolant, enabling them to participate in everyday outdoor activities and exercise.

Bridging Voices, Building Shared Understanding 

Deaf and hard of hearing individuals often face difficulties with understanding others and being understood. This prompted our Australian SFT winner to create a solution to support clearer communication.

Access Lens helps both Deaf and hard of hearing Auslan users feel more confident, connected, and included in everyday conversations

Within Australia’s Deaf and hard of hearing community, accessible and affordable Auslan (Australian sign language) translation tools remain limited. Major Prize SFT winner, Faiz Noorani, created Access Lens, a real-time augmented reality solution that uses smart glasses or a smartphone camera to convert spoken English into Auslan. Designed to run locally, Access Lens enables clearer communications with English speakers while avoiding the common barriers of other translation platforms, such as delays, cloud fees, and advertisements. With his AUD$10,000 (~US$6,574) prize money, Faiz plans to enhance Access Lens’ features, expand its reach, and build strategic partnerships to support long-term impact.

Equitable Medical Access and Early Intervention

AI SpineCheck provides a quick and easy way to screen children for scoliosis risk

In Thailand, Team AI SpineCheck set out to improve early detection of scoliosis after seeing many high school students needing spinal braces or surgery due to late diagnosis-leading to higher treatment costs for more advanced cases. Current screening methods often depend on medical personnel and can be inaccessible or inconsistent for local communities. AI SpineCheck simplifies this process with an AI-powered platform that analyzes photos to assess spinal alignment. This offers a more accessible and convenient way to screen for scoliosis, supporting early intervention and better health outcomes.

Creating Better Accessibility and User-Centred Design for All

A key part of inclusion is not only designing innovations specifically for persons with disabilities, but ensuring everyday products and services meet the needs of all users, regardless of ability. Guided by this philosophy, Samsung devices, appliances, and solutions are designed to be inclusive, intuitive and convenient for all.

Visibility enhancement settings on the Bespoke AI Laundry Combo

Our 2025 Bespoke AI home appliances incorporate more streamlined control experiences that empower all users—including those with limited mobility—towards comfortable and accessible use. With simple voice commands, such as “Open the fridge door” to cue features like Auto Open Door for refrigerators[1], or “I’m going to sleep” to turn off lights and appliances via SmartThings routine once its set up[2]—users can manage their home hands-free. The Bespoke AI Laundry Combo also features a large, easy-to-read digital display that replaces traditional dials and small text for smoother wash-cycle selection.

Guided by an accessibility-first approach, we constantly refine our designs across product development cycles, working closely with users to test and enhance usability. For instance, Samsung added audio guidance, color inversion or grayscale modes in their screen-equipped appliances for users with visual impairments. To make Samsung appliances easier to navigate, it keeps discovering new ways to enhance accessibility as shown in the award-winning[3] “Samsung Inclusive Essentials” concept, which aims to standardize sensory cues across products.

Building a More Inclusive Future Together

By seamlessly weaving intelligent, inclusive technology into everyday life, Samsung ensures that everyone—regardless of ability or environment—can enjoy connected and personalized experiences. From empowering communities through programs like Solve for Tomorrow to embedding accessibility into our products and services, we remain committed to enabling individuals to live more independently and open up more possibilities for people in their daily life.

For more information, please visit: https://news.samsung.com/my/

[1] Products and models equipped with the feature may vary by market

[2] Requires a wireless network, a Samsung account and the Samsung SmartThings App. Must be manually set up by the user to trigger this command.

[3] At the 2025 International Design Excellence Awards (IDEA), Samsung received a Gold Award for its “Samsung Inclusive Essentials” concept in the Concepts & Speculative Design category

The company’s ultimate goal is to eliminate household chores altogether through AI appliances that can make decisions and operate autonomously.

At the forefront of this vision is Bespoke AI — one of the four core values of Samsung’s Digital Appliances (DA) Business. Bespoke AI refers to a new category of AI appliances that understand users and act independently to deliver personalized experiences. With unique solutions like Screens, Bixby and Vision, Samsung is redefining what AI appliances can offer.

To explore the direction, goals and consumer benefits of Bespoke AI, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D Team at Digital Appliances (DA) Business, Samsung Electronics, for the first interview in a four-part series.

▲ Jeong Seung Moon, Executive Vice President and Head of R&D Team, Digital Appliances (DA) Business at Samsung Electronics

Reducing Chores with Bespoke AI, Powered by Screens,  Bixby and Vision

Q1. What is the ultimate value that Bespoke AI aims to deliver?

Bespoke AI refers to AI appliances that deliver truly personalized appliance experiences, based on deep understanding of each user’s lifestyle and needs. It’s designed for users who seek more ease, comfort, and convenience in their daily lives. Samsung’s product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf — ultimately achieving zero housework.

Q2. What makes you believe that Bespoke AI can significantly reduce housework?

Bespoke AI is built on three foundational technologies: Screens, Bixby, and Vision — and it’s this combination that enables entirely new experiences in the home.

• On products such as the Bespoke AI Family Hub, hybrid refrigerators[2], washers, dryers and cooking devices[3], screens allow users to intuitively check and control functions, enhancing both convenience and accessibility. They also serve as control hubs for the whole home through SmartThings connectivity.
• Bixby, Samsung’s voice assistant, is being applied across the entire Bespoke AI lineup. Its growing presence allows users to control appliances by voice alone, offering a hands-free experience that lowers barriers to use.
• Vision technology is built into products such as the Family Hub refrigerator, the 9-inch screen refrigerator, the Bespoke AI Steam robot vacuum and ovens[4]. These appliances can recognize objects on their own to assist with household chores — representing a clear evolution toward reducing the burden of home management.

Samsung is also expanding Wi-Fi connectivity across its product lineup to enable more advanced, connected features. For example, 91% of Bespoke Four-Door Refrigerators (FDR) sold globally are now Wi-Fi enabled.[5] Samsung has already expanded its AI appliance lineup to more than three times the size of last year’s — and is expected to maintain strong growth into 2026.

AI That Handles Cooking and Laundry with Ease – Even Responding to Each Family Member’s Voice

Q3. What are the unique advantages of Bixby in Bespoke AI appliances compared to other products?

Bixby has been enhanced with a large language model (LLM) tailored for appliances, enabling users to interact naturally with their devices through conversation-like commands.

Voice ID, newly introduced this year, takes personalization a step further. In shared households, it recognizes who’s speaking and tailors responses accordingly.[6] When a user asks, “What’s on my schedule?” Bixby will pull up their calendar, not someone else’s. It works just as naturally with photos, playlists, and more.

Bixby is also tightly integrated with hardware features across Samsung’s appliance lineup, making control more seamless. With the industry-first innovation of wakeless voice control, users can operate appliances like refrigerators or washing machines without first saying “Hi Bixby” before giving a command.[7] Paired with features like Auto Open Door, users can simply say, “Open the left(right) fridge door” for a truly seamless experience.

Q4. Can you explain more specifically what kind of benefits Bespoke AI brings to daily life?

Bespoke AI is designed to recognize and take care of everyday tasks that people often find tedious, difficult, or time-consuming. With advanced AI capabilities, tasks that once required manual effort and user supervision can now be handled automatically, marking a major shift in how chores are managed.

For instance, the Bespoke AI Family Hub refrigerator is equipped with AI Vision Inside[8], which identifies ingredients as they are placed inside. It helps manage food inventory and even recommends recipes based on available items. While cooking, it can also send optimal settings to connected kitchen appliances[9] — minimizing inconvenience and enhancing meal preparation. The system is evolving to incorporate wellness insights as well, helping users make healthier lifestyle choices through connected cooking experiences.

The Bespoke AI Laundry Combo, an all-in-one washer and dryer, uses features like AI Opti Wash & Dry[10] to detect the fabric type, soil level and weight after clothes are loaded.[11] It then automatically dispenses the right amount of detergent and selects the most suitable wash and dry cycles, handling everything from start to finish.

Even noise and vibration are automatically controlled through AI Vibration Reduction Technology[12], for a quieter laundry experience. These are the kind of tasks that, before Bespoke AI appliances, required constant attention and manual effort.

Smarter AI Appliances That Think Ahead and Act on Their Own

Q5. What is the future direction for Samsung’s AI appliances?

Samsung is evolving the Bespoke AI experience so that appliances not only understand users and their home environments, but also take action autonomously based on each situation. The goal is to allow individuals and families to spend more time on what truly matters by reducing the time and energy spent on household chores.

Looking ahead, Samsung plans to expand the Bespoke AI experience beyond the home to other areas, such as buildings, vehicles and even ships — creating more intelligent, interconnected environments across industries. To bring this vision to life, Samsung is working closely with domestic and global partners across hardware, software, and services.

In the next interview in this series, Samsung Newsroom will highlight the second core value of its home appliances: seamless SmartThings connectivity.

For more information, visit: https://www.samsung.com/my/home-appliances/why-samsung/

[1] The number of AI appliance models has increased from approximately 300 models in 2024 to around 1,030 models as of March 2025. Key AI appliances include: Refrigerators with screens and AI Vision, washers/dryers with AI Opti Wash / Dry cycles, cooking devices with screens and AI Vision, robot vacuums with AI Floor Detection, and dishwashers with AI Wash.

[2] Availability of models and features may vary by country or region.

[3] Availability of models and features may vary by country or region.

[4] Availability of models and features may vary by country or region.

[5] As of September 2025

[6] Only available on Bespoke AI refrigerators with touchscreen panels released after 2024. Available models and features may vary by country and region.

[7] Available models and features may vary by country and region.

[8] Availability of models and features may vary by country or region.

[9] Availability of models and features may vary by country or region.

[10] Availability of models and features may vary by country or region.

[11] AI Opti Wash & Dry (Wash Cycle) fabric type detection operates within a maximum load of 3kg, while stain detection functions within a maximum load of 9kg. It detects 5 fabric types: Normal (Cotton), Towels, Delicates, Denim, and Outdoor. When washing mixed fabrics or other types, it detects the most similar fabric. Classification based on representative fabric characteristics may result in recognition differing from the actual fabric.

[12] Available models and features may vary by country and region. The degree of vibration and noise reduction may vary by model.