Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities[1], it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top[2], enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com.my

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com.my designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

Try out the ‘Help Me Choose’ feature here: https://www.samsung.com/my/washers-and-dryers/help-me-choose/

[1] The capacity may vary by market.

[2] The capacity may vary by market.

Samsung Electronics Co., Ltd. announced it is showcasing its connected, AI-powered kitchen vision at the Kitchen & Bath Industry Show (KBIS) 2026, being held in Orlando, Florida from Feb. 17-19. Bringing together its Bespoke AI lineup and Dacor, its premium built-in kitchen brand, Samsung is introducing a premium wine culture that redefines modern living with smart storage, sophisticated design and AI innovation[1] — setting a new standard for smart and reliable homes.

“The kitchen is evolving into the center of home life, and Samsung continues to introduce intelligent solutions that organically connect appliances, services and everyday experiences,” said Sang Jik Lee, Executive Vice President and Head of the Sales and Marketing Team for the Digital Appliances Business at Samsung Electronics. “At KBIS, we are showing how Dacor redefines modern living by blending functionality, aesthetics, and smart technology, setting the future of kitchen—where every detail elevates form and function.”

Dacor’s Premium Wine Culture and the Innovative Design of the ‘Hidden Kitchen’

At the exhibition, a dedicated wall is showcasing Dacor’s refined offerings, developed with wine aficionados in mind. On display are the 24-Inch Undercounter Wine Cellar, Wine Column and Built-in Wine Dispenser, the last of which holds up to four bottles of wine and features dual temperature zones that preserve wines by maintaining separate recommended storage temperatures for each red and white wine. Additionally, with a simple touch, user can select and serve the appropriate amount of wine.

Dacor is also introducing sleek and organized kitchen designs that seamlessly blend into the overall ambiance of the home when not in use. These designs emphasize the idea of a “hidden kitchen” concealed within curved columns or furniture and encompassing a complete lineup — a refrigerator, cooktop and the 2025 LUXE RED Design Award-winning 24-Inch Dishwasher — ensuring both practicality and functionality.

Dacor’s premium appliances also support SmartThings[2] connectivity, enabling users to manage key functions through their connected ecosystem.

Bespoke AI: Smart, Connected and Reliable Kitchen Innovation

Also, on display at KBIS is the Bespoke AI Refrigerator Family Hub, which features the innovation AI Vision.  Powered by advanced camera-based recognition technology. This allows users to effortlessly check the contents of their refrigerator and efficiently manage ingredient lists². Previously, the system could recognize up to 37 types of fresh food and 50 types of pre-registered processed food directly on-device.[3] Samsung plans to enhance this feature to overcome existing limitations, enabling recognition of an even greater variety of food items.

A diverse range of Bespoke AI products — including dishwashers, ovens and laundry appliances — are also on display for KBIS visitors to experience. Connected control through SmartThings2 is a key differentiator of these products, as it allows users to conveniently monitor devices from their smartphones.  The seamless harmony among these kitchen appliances is further enhanced by Bixby[4] voice control. For example, a user can stand in front of the refrigerator and ask, “Hi Bixby, can you recommend a recipe based on my food list?” Then, it offers recipes and guided cooking instructions.[5]

Since reliability is a major factor in making a connected ecosystem strong and stable, Samsung has dedicated a part of its exhibit to its commitment to assuring the quality of Bespoke AI products and services that are available to consumers after purchase. Along with regular software updates, Samsung offers Home Appliance Remote Management (HRM)[6], which is a service that can help consumers understand and manage the status of appliances through monitoring[7], diagnosis, and remote service support.

Samsung at KBIS 2026

KBIS 2026 runs Feb. 17-19, and Samsung’s exhibit is located at booth W2073 in the West Hall of the Orange County Convention Center.

[1] AI-powered functions are available only on Bespoke AI models

[2] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎

[3] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[4] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.

[5] A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.

[6] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] HRM does not monitor personal information, only information regarding device operation status and history. Proactive HRM applies only to certain device problems, not all cases.

Samsung Electronics Co., Ltd. announced that it will unveil its latest kitchen appliances lineup at CES 2026, including the latest iterations of its Bespoke AI refrigerator, over-the-range (OTR) microwave, and slide-in range[1][2] at CES 2026. Alongside refreshed designs across the lineup, the company will highlight meaningful improvements to vision-based AI functionality enhanced with Google Gemini and Google Cloud, showing how these innovations simplify everyday tasks and elevate the overall kitchen experience.

“In pioneering the application of vision-based AI technology, Samsung has led innovation in the kitchen appliance market,” said Jeong Seung Moon, Executive Vice President and Head of R&D Team for Digital Appliances (DA) Business at Samsung Electronics. “Samsung will reach a new level of innovation through this collaboration with Google Cloud and will utilize these ongoing initiatives to continue to deliver better consumer experiences in the upcoming year.”

Introducing Samsung’s Latest AI Vision-Equipped Refrigerator

At CES, Samsung will present a new Bespoke AI Refrigerator Family Hub[3], equipped with the upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, which marks the first time that it is being integrated into a refrigerator.

Previously, it could recognize up to 37 types of fresh food and 50 types of pre-registered processed food on-device.[4] The latest version ready to be unveiled at CES is built to unlock its existing limitations to recognize more food items, offering a comprehensive and flexible experience.

It is planned to even recognize processed foods without separate registration, automatically registering their names to increase convenience. Additionally, Samsung aims to make it detect user-labeled items, foods stored in personal containers can be added to the food list.

With ingredients being identified more accurately, managing the food list becomes clearer and easier than before, broadening people’s food-related experiences. At CES, Samsung plans to showcase the enhanced capabilities and new use cases of AI Vision, demonstrating the future of a truly personalized AI kitchen.

Enhanced Wine Management With the New Samsung Bespoke AI Wine Cellar

Samsung will exhibit the new Bespoke AI Wine Cellar[5], designed to incorporate an AI Vision built with Google Gemini similar to that of the Bespoke AI Refrigerator.[6]

When users store or remove wine bottles from the wine cellar, a camera positioned at the top of the unit will recognize the labels and tracks bottles, updating the SmartThings AI Wine Manager[7] accordingly. The system will also be able to distinguish the specific shelf and compartment where each bottle is placed, allowing users to easily check locations without searching manually. Through the AI Wine Manager, users will be able to look up wine information more conveniently and receive suggestions on pairings based on the type of wine in their inventory, making wine curation more intuitive and personalized.

Unified Kitchen Aesthetic With an Upgraded Stainless Look

Samsung is also introducing a lineup of French Door refrigerators[8], slide-in ranges and new OTR microwave models[9], offering consumers an updated aesthetic and a cohesive stainless-look option for creating a unified kitchen design.

The new Bespoke AI 3-Door French Door refrigerator[10] features a zero clearance fit, which can be installed with side gaps of approximately 4mm.[11] Additionally, its door depth has been reduced by 50mm compared to the conventional 3-Door model,[12] enabling full access to drawers and food items with the doors wide open.[13] The AutoView — a transparent door — allows users to easily check items stored in the fridge.

The upgraded slide-in range features a completely refreshed design with a stainless-look finish across the control panel, knobs and door. It adopts a new bar handle style, along with a Precision Knob that provides enhanced safety.

Samsung will unveil two different types of OTR microwaves: the Air-Fry OTR and the DualVent OTR. The most significant change comes from the revised hood structure of the DualVent model. Typically, the depth of a cooktop on the range extends farther than that of an OTR, making it difficult for the hood to capture smoke from the front burners. Samsung’s new dual vent system addresses this by adding a front ventilation wing in addition to the bottom ventilation, significantly improving the capture rate compared to the previous model.

Visitors at Samsung’s booth at CES 2026 will be the first to see these new innovations. Learn more about Samsung’s CES activities here.

[1] This article contains products and features currently in development. The plans, timelines, and specifications described are forward-looking and subject to change without notice. Their future availability is not guaranteed.

[2] Product availability may vary depending on country

[3] Product availability may vary depending on country

[4] As of April 2025, AI Vision can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[5] Product availability may vary depending on country

[6] The recognition functionality is only available for shelves with withdrawal capability. For wine input and output, the label must be exposed to the top camera for proper recognition. Additionally, the multi-pantry drawer provides food storage functionality, and information about the food items stored in these drawers is provided as a separate image.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

[8] Product availability may vary depending on country

[9] Product availability may vary depending on country

[10] Product availability may vary depending on country

[11] Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top).

[12] Compared to our conventional model without zero clearance fit feature (RF32CG5400**)

[13] The refrigerator door can be open up to 108°, but it depends on the installation environment.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

For more information, please visit: https://news.samsung.com/my/

Every day, people navigate unique circumstances that shape how they live and interact with their surroundings. At Samsung, we hold fast to our commitment to enhance daily experiences for everyone, developing solutions and technologies that empower people to experience a more personal and impactful world.

Reflecting on this purpose as we mark this year’s International Day of Persons with Disabilities, we turn the spotlight to inspiring solutions developed by youth in Southeast Asia and Oceania (SEAO) for Samsung Solve for Tomorrow (SFT) 2025—our global flagship corporate social responsibility program now in its 15^th year. The program encourages students to address local and global issues using STEM (science, technology, engineering, and mathematics), and we have seen innovative solutions developed by the next generation of changemakers committed to break barriers and drive equity within their communities.

Innovating for Independence in Sports 

Many of us stay healthy, build friendships, and enjoy the thrill of competition and achievement through sports and physical activity. Yet, individuals living with disabilities often face barriers when taking part in such activities.

Inspired by real challenges faced by the community and even close friends around them, some of our SFT teams explored how the intersection of sports and technological innovation can create meaningful opportunities for all to participate and compete. Projects from the Indonesia and Singapore teams were recognized for their innovative and impactful ideas, developed in line with SFT 2025’s new global theme—Social Change Through Sport & Technology—created in collaboration with the International Olympic Community.

Designed to help visually impaired runners navigate safely, RunSight combines smart glasses with a camera, earbuds, a computing unit, and a mobile app

Team LABMINO, winner for the University category in SFT Indonesia, were inspired by a close friend and avid runner who lives with impaired vision due to cataracts. This led them to create RunSight—a wearable device that recognizes track lines, detects obstacles, and estimates depth in real time. RunSight is designed to work without internet connectivity and with the goal of enabling these individuals to run freely and independently, which may reduce their need for guide runners.

Team Pei Pei Hwa Hwa’s Ando Hypohidrosis Vest acts like a “mechanical sweat gland”, helping individuals with hypohidrosis stay cool during outdoor activities

In Singapore, Team Pei Pei Hwa Hwa set out to improve outdoor experiences for individuals living with hypohidrosis—a condition that limits the body’s ability to produce enough sweat and regulate heat. In tropical climates, overheating can pose a serious risk, often leaving individuals reliant on ice packs, portable fans, or even surgery to stay cool during outdoor activities. To address this, the team developed the Ando Hypohidrosis Vest, an energy-efficient solution designed to keep the wearer’s back cool by circulating chilled coolant, enabling them to participate in everyday outdoor activities and exercise.

Bridging Voices, Building Shared Understanding 

Deaf and hard of hearing individuals often face difficulties with understanding others and being understood. This prompted our Australian SFT winner to create a solution to support clearer communication.

Access Lens helps both Deaf and hard of hearing Auslan users feel more confident, connected, and included in everyday conversations

Within Australia’s Deaf and hard of hearing community, accessible and affordable Auslan (Australian sign language) translation tools remain limited. Major Prize SFT winner, Faiz Noorani, created Access Lens, a real-time augmented reality solution that uses smart glasses or a smartphone camera to convert spoken English into Auslan. Designed to run locally, Access Lens enables clearer communications with English speakers while avoiding the common barriers of other translation platforms, such as delays, cloud fees, and advertisements. With his AUD$10,000 (~US$6,574) prize money, Faiz plans to enhance Access Lens’ features, expand its reach, and build strategic partnerships to support long-term impact.

Equitable Medical Access and Early Intervention

AI SpineCheck provides a quick and easy way to screen children for scoliosis risk

In Thailand, Team AI SpineCheck set out to improve early detection of scoliosis after seeing many high school students needing spinal braces or surgery due to late diagnosis-leading to higher treatment costs for more advanced cases. Current screening methods often depend on medical personnel and can be inaccessible or inconsistent for local communities. AI SpineCheck simplifies this process with an AI-powered platform that analyzes photos to assess spinal alignment. This offers a more accessible and convenient way to screen for scoliosis, supporting early intervention and better health outcomes.

Creating Better Accessibility and User-Centred Design for All

A key part of inclusion is not only designing innovations specifically for persons with disabilities, but ensuring everyday products and services meet the needs of all users, regardless of ability. Guided by this philosophy, Samsung devices, appliances, and solutions are designed to be inclusive, intuitive and convenient for all.

Visibility enhancement settings on the Bespoke AI Laundry Combo

Our 2025 Bespoke AI home appliances incorporate more streamlined control experiences that empower all users—including those with limited mobility—towards comfortable and accessible use. With simple voice commands, such as “Open the fridge door” to cue features like Auto Open Door for refrigerators[1], or “I’m going to sleep” to turn off lights and appliances via SmartThings routine once its set up[2]—users can manage their home hands-free. The Bespoke AI Laundry Combo also features a large, easy-to-read digital display that replaces traditional dials and small text for smoother wash-cycle selection.

Guided by an accessibility-first approach, we constantly refine our designs across product development cycles, working closely with users to test and enhance usability. For instance, Samsung added audio guidance, color inversion or grayscale modes in their screen-equipped appliances for users with visual impairments. To make Samsung appliances easier to navigate, it keeps discovering new ways to enhance accessibility as shown in the award-winning[3] “Samsung Inclusive Essentials” concept, which aims to standardize sensory cues across products.

Building a More Inclusive Future Together

By seamlessly weaving intelligent, inclusive technology into everyday life, Samsung ensures that everyone—regardless of ability or environment—can enjoy connected and personalized experiences. From empowering communities through programs like Solve for Tomorrow to embedding accessibility into our products and services, we remain committed to enabling individuals to live more independently and open up more possibilities for people in their daily life.

For more information, please visit: https://news.samsung.com/my/

[1] Products and models equipped with the feature may vary by market

[2] Requires a wireless network, a Samsung account and the Samsung SmartThings App. Must be manually set up by the user to trigger this command.

[3] At the 2025 International Design Excellence Awards (IDEA), Samsung received a Gold Award for its “Samsung Inclusive Essentials” concept in the Concepts & Speculative Design category

The company’s ultimate goal is to eliminate household chores altogether through AI appliances that can make decisions and operate autonomously.

At the forefront of this vision is Bespoke AI — one of the four core values of Samsung’s Digital Appliances (DA) Business. Bespoke AI refers to a new category of AI appliances that understand users and act independently to deliver personalized experiences. With unique solutions like Screens, Bixby and Vision, Samsung is redefining what AI appliances can offer.

To explore the direction, goals and consumer benefits of Bespoke AI, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D Team at Digital Appliances (DA) Business, Samsung Electronics, for the first interview in a four-part series.

▲ Jeong Seung Moon, Executive Vice President and Head of R&D Team, Digital Appliances (DA) Business at Samsung Electronics

Reducing Chores with Bespoke AI, Powered by Screens,  Bixby and Vision

Q1. What is the ultimate value that Bespoke AI aims to deliver?

Bespoke AI refers to AI appliances that deliver truly personalized appliance experiences, based on deep understanding of each user’s lifestyle and needs. It’s designed for users who seek more ease, comfort, and convenience in their daily lives. Samsung’s product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf — ultimately achieving zero housework.

Q2. What makes you believe that Bespoke AI can significantly reduce housework?

Bespoke AI is built on three foundational technologies: Screens, Bixby, and Vision — and it’s this combination that enables entirely new experiences in the home.

• On products such as the Bespoke AI Family Hub, hybrid refrigerators[2], washers, dryers and cooking devices[3], screens allow users to intuitively check and control functions, enhancing both convenience and accessibility. They also serve as control hubs for the whole home through SmartThings connectivity.
• Bixby, Samsung’s voice assistant, is being applied across the entire Bespoke AI lineup. Its growing presence allows users to control appliances by voice alone, offering a hands-free experience that lowers barriers to use.
• Vision technology is built into products such as the Family Hub refrigerator, the 9-inch screen refrigerator, the Bespoke AI Steam robot vacuum and ovens[4]. These appliances can recognize objects on their own to assist with household chores — representing a clear evolution toward reducing the burden of home management.

Samsung is also expanding Wi-Fi connectivity across its product lineup to enable more advanced, connected features. For example, 91% of Bespoke Four-Door Refrigerators (FDR) sold globally are now Wi-Fi enabled.[5] Samsung has already expanded its AI appliance lineup to more than three times the size of last year’s — and is expected to maintain strong growth into 2026.

AI That Handles Cooking and Laundry with Ease – Even Responding to Each Family Member’s Voice

Q3. What are the unique advantages of Bixby in Bespoke AI appliances compared to other products?

Bixby has been enhanced with a large language model (LLM) tailored for appliances, enabling users to interact naturally with their devices through conversation-like commands.

Voice ID, newly introduced this year, takes personalization a step further. In shared households, it recognizes who’s speaking and tailors responses accordingly.[6] When a user asks, “What’s on my schedule?” Bixby will pull up their calendar, not someone else’s. It works just as naturally with photos, playlists, and more.

Bixby is also tightly integrated with hardware features across Samsung’s appliance lineup, making control more seamless. With the industry-first innovation of wakeless voice control, users can operate appliances like refrigerators or washing machines without first saying “Hi Bixby” before giving a command.[7] Paired with features like Auto Open Door, users can simply say, “Open the left(right) fridge door” for a truly seamless experience.

Q4. Can you explain more specifically what kind of benefits Bespoke AI brings to daily life?

Bespoke AI is designed to recognize and take care of everyday tasks that people often find tedious, difficult, or time-consuming. With advanced AI capabilities, tasks that once required manual effort and user supervision can now be handled automatically, marking a major shift in how chores are managed.

For instance, the Bespoke AI Family Hub refrigerator is equipped with AI Vision Inside[8], which identifies ingredients as they are placed inside. It helps manage food inventory and even recommends recipes based on available items. While cooking, it can also send optimal settings to connected kitchen appliances[9] — minimizing inconvenience and enhancing meal preparation. The system is evolving to incorporate wellness insights as well, helping users make healthier lifestyle choices through connected cooking experiences.

The Bespoke AI Laundry Combo, an all-in-one washer and dryer, uses features like AI Opti Wash & Dry[10] to detect the fabric type, soil level and weight after clothes are loaded.[11] It then automatically dispenses the right amount of detergent and selects the most suitable wash and dry cycles, handling everything from start to finish.

Even noise and vibration are automatically controlled through AI Vibration Reduction Technology[12], for a quieter laundry experience. These are the kind of tasks that, before Bespoke AI appliances, required constant attention and manual effort.

Smarter AI Appliances That Think Ahead and Act on Their Own

Q5. What is the future direction for Samsung’s AI appliances?

Samsung is evolving the Bespoke AI experience so that appliances not only understand users and their home environments, but also take action autonomously based on each situation. The goal is to allow individuals and families to spend more time on what truly matters by reducing the time and energy spent on household chores.

Looking ahead, Samsung plans to expand the Bespoke AI experience beyond the home to other areas, such as buildings, vehicles and even ships — creating more intelligent, interconnected environments across industries. To bring this vision to life, Samsung is working closely with domestic and global partners across hardware, software, and services.

In the next interview in this series, Samsung Newsroom will highlight the second core value of its home appliances: seamless SmartThings connectivity.

For more information, visit: https://www.samsung.com/my/home-appliances/why-samsung/

[1] The number of AI appliance models has increased from approximately 300 models in 2024 to around 1,030 models as of March 2025. Key AI appliances include: Refrigerators with screens and AI Vision, washers/dryers with AI Opti Wash / Dry cycles, cooking devices with screens and AI Vision, robot vacuums with AI Floor Detection, and dishwashers with AI Wash.

[2] Availability of models and features may vary by country or region.

[3] Availability of models and features may vary by country or region.

[4] Availability of models and features may vary by country or region.

[5] As of September 2025

[6] Only available on Bespoke AI refrigerators with touchscreen panels released after 2024. Available models and features may vary by country and region.

[7] Available models and features may vary by country and region.

[8] Availability of models and features may vary by country or region.

[9] Availability of models and features may vary by country or region.

[10] Availability of models and features may vary by country or region.

[11] AI Opti Wash & Dry (Wash Cycle) fabric type detection operates within a maximum load of 3kg, while stain detection functions within a maximum load of 9kg. It detects 5 fabric types: Normal (Cotton), Towels, Delicates, Denim, and Outdoor. When washing mixed fabrics or other types, it detects the most similar fabric. Classification based on representative fabric characteristics may result in recognition differing from the actual fabric.

[12] Available models and features may vary by country and region. The degree of vibration and noise reduction may vary by model.

The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, beginning today.

To kick off the campaign, Samsung released a video that highlights the innovative AI technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimized performance for every cycle, while the robot vacuum cleaner provides personalized experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.[2] In particular, Knox provides thorough protection from malware and external threats. Also, SmartThings, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service[3] — now available in more than 120 countries[4] — and providing up to seven years of free One UI upgrades[5] that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

For more information, please visit: https://www.samsung.com/my/home-appliances/why-samsung/

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[2] For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation

[3] HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model.

[4] As of August 2025.

[5] Supported on Wi-Fi-enabled home appliances released in 2024 and later.

It is now evident that security can no longer be an afterthought. AI functionality has become deeply integrated into everyday life, and there are more invisible pathways for threats to infiltrate. Given these changes, it’s more important than ever to build robust security frameworks and create systems that notify users of changes, especially for our homes, which are our most personal spaces.

For this reason, Samsung has been working to redefine how digital safety is built into everyday life. As communicated at IFA 2025, the company is making the AI Home a reality, with security as a key pillar. The company’s unique security solutions, including Knox Matrix[1] and Knox Vault,[2] have been applied to a wide range of home appliances, helping create a significantly safer and more secure home environment.

Security Has Long Been a Priority for Samsung 

While 2024 marked the first time Samsung formally introduced Samsung Knox for home appliances, the company has been working on embedded security for over a decade. Back in 2011, as Samsung was exploring appliances that could serve as early-stage home controllers, internal research had already begun to find ways to prevent data theft.

According to Changhoon Lee, Head of Security Lab for Digital Appliances Business at Samsung Electronics, real momentum began with the launch of the refrigerator with Family Hub. It integrated services that could store personal data, like schedules on a calendar, and leveraged Samsung account information. It also allowed users to remotely connect and control their refrigerator via SmartThings.[3]

“Back then, IoT was still new, and there was limited awareness of the security challenges associated with IoT devices,” Lee recalls. “It wasn’t easy to get started. We had to consider what standards and security models would be appropriate for home appliances, and it required significant technological investment.”

Coincidentally, this was also when a type of malware that infected IoT devices first emerged. The arrival of malware that targeted connected devices, around the same time that Samsung’s IoT refrigerator released, marked a paradigm shift. It drove him to accelerate security research and development.

The Scope of Security Requirements Is Expanding 

While the debut of Family Hub raised awareness about the need for appliance security, the expansion of SmartThings deepened the technical demands.

“There’s simply more to consider,” Lee notes. “With SmartThings, some functions may involve basic data exchange, while others could handle more personal information. For example, the Map View feature[4] allows users to see multiple connected devices at a glance. However, it also means that devices must share data with one another, which increases both the number and complexity of possible use cases.”

“This shifts the focus from securing individual devices to ensuring inter-device security within a connected environment. Looking ahead, as technologies that incorporate AI continue to advance, even more use cases and threats must be anticipated. That’s why it is becoming increasingly important to establish clear security criteria, which decide how security should be applied and how it must be reflected in product design from the outset.”

The evolution of product features has also accelerated the adoption of new security technologies. As devices become more advanced and their capabilities expand, security measures must evolve to meet those new demands.

Over time, Samsung has steadily built up its security technologies and accumulated valuable know-how through a range of experiences. This is why, at a time when security has become a top priority, the company can confidently position it front and centre.

Furthermore, Samsung has achieved significant advancements in security through its mobile business, which is one of the most personal and security-sensitive product categories. Leveraging these technologies, and with a broad portfolio that spans TVs to mobile devices, the company has been able to extend its security innovations across business divisions, establishing a robust protection framework in home appliances.

Abilities Thoroughly Tested and Proven 

“The appeal of a smart home lies in how appliances adapt to you and are easy to control,” he added. “But if your personal data is at risk of leaking, you simply can’t feel secure. We’ve been consistently investing in this space for over a decade, and I believe that’s why renowned institutions and government bodies have recognized our efforts.”

In fact, the strength of Samsung’s security system has also been verified with several third-party certifications. As a key example of this, multiple products have been verified at level “Diamond” under UL Solutions Marketing Claim Verification IoT Security Rating Program. To earn this verification, which is the highest level, a product must satisfy 56 detailed criteria, across 33 evaluation items in six core domains.

These criteria cover a wide range of aspects, including software updates, data encryption, and system management. The evaluation is thorough and designed to ensure compatibility with various international security standards, making it one of the most comprehensive certifications available.

To Make Bespoke AI Appliances Prepared for Future Threats 

At a recent global conference, Samsung addressed the future of security, introducing Post-Quantum Cryptography (PQC),[5] a new and lesser-known data encryption technology. This type of protection is becoming increasingly necessary because as quantum computing advances, current encryption algorithms may eventually become vulnerable to decryption. To stay ahead of this potential threat, Samsung is implementing PQC within Knox Matrix in home appliances.

While some may question whether it’s too early to be thinking about post-quantum security, Samsung is taking a long-term view to ensure protection is in place for its customers. Home appliances are typically used for around 10 years after purchase. Considering that product lifecycle, Samsung believes it’s critical to prepare now for risks that may become real in the future. That’s the mindset driving its vision for the smart home.

“If you wait until after data starts leaking, it’s already too late. Our mission is to continue enhancing our security technologies so that consumers can always feel safe and secure when using our products,” said Lee.

For more information, please visit: https://news.samsung.com/my/

[1] Currently applied to all Wi-Fi enabled appliances launching in 2025 and planned to be expanded to chosen models that launched in 2024 from September 2025.

[2] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025. (except Bespoke AI Oven)

▲ The Bespoke AI Family Hub refrigerator opens with a light touch.

Today, Auto Open Door is available across a range of appliances, including refrigerators, ovens, washing machines, dryers and dishwashers.[1]

Washer-dryers and dishwashers open automatically at the end of a cycle for better hygiene and more convenience.

Starting this year, users don’t even need to say “Hi Bixby” to activate Auto Open Door — a simple command like “Open the fridge door” is enough.

Samsung Newsroom spoke with Nae-young Park from the Washing Machine Module Lab, Digital Appliances (DA) Business, and Chang-Woo Han from the AI Solution Team, Samsung Research at Samsung Electronics to learn how the feature came to life.

▲ (From left) Nae-young Park and Chang-Woo Han

Q. What Inspired the development of Auto Open Door?

Park: When putting groceries into the refrigerator or loading laundry into the washing machine, users often had to set down what they were carrying just to open the door. With washing machines, leaving laundry inside after a cycle could lead to lingering moisture and musty odors. We developed this feature to ease those inconveniences while also considering hygiene.

Q. What aspects did you focus on most during development?

Park: We considered several factors, including opening angle and speed, to make sure the door opened in a stable, natural way. Angles were tested in one-degree increments, and the structure was fine-tuned to create an experience that didn’t feel too slow or too fast. For washing machines, we even measured oxygen concentration at different door angles to find the optimal setting for smooth air circulation — effectively reducing residual moisture in the drum.

Q. How was the voice-activated door–opening feature designed to work without calling Bixby?

Han: Because the system had to recognize commands without a wake-up phrase, it needed to remain in standby and respond quickly. That required balancing energy efficiency with responsiveness, using low-power, low-latency technology. To achieve this, we implemented low-power keyword detection and on-device automatic speech recognition (ASR) — detecting the user’s voice, identifying phrases like “Open the fridge door” and using on-device ASR to accurately interpret and execute the command.

Q. What efforts went into making the voice recognition technology stable and efficient?

Han: High-quality voice recognition depends on accurately understanding a variety of commands and requires large amounts of recorded voice data. Since collecting that data manually is time-consuming and resource-intensive, we developed ‘Zero-shot text-to-speech (TTS)[2]’ technology to streamline the process. Zero-shot TTS can synthesize required sentences in many different voices and use them for training. We advanced the technology to the point where it can replace models trained on real human voices.

Q. What is the future development direction for Auto Open Door?

Park: Looking ahead, Auto Open Door will be expanded to more products. We want to equip a broader range of appliances with this technology so users can interact with any Samsung appliance naturally. Our goal is to create solutions that make life easier for everyone, regardless of their physical condition or circumstance.

Han: This year, we introduced new voice recognition capabilities such as Voice ID[3] — which distinguishes between family members — and voice control that works without a wake-up phrase. Moving forward, we will keep improving core performance while developing more personalized services for users.

With Auto Open Door, Samsung has turned user-centered innovation into everyday convenience. Going forward, Samsung plans to continue making this feature available on more of its products. As the company continues to deliver differentiated technologies and new appliance experiences, consumers can look forward to even greater ease and comfort at home.

For more information, visit  https://www.samsung.com/my/home-appliances/bespoke-home/

[1] Products and models equipped with the feature may vary by market.

[2] Zero-shot TTS references approximately five seconds of speech provided by the user to synthesize new audio in a similar style.

[3] Products and models equipped with the feature may vary by market.

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience[1] at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby[2], Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID[3], the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home 

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings[4], with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances 

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC[5] and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with AI Wash and Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.[6]

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects[7], distinguish floor types[8] and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

For more information, visit https://news.samsung.com/my/

[1] AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[2] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.

[3] The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.

[6] Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights.  Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.

[7] Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

[8] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.