We act on three packaging design principles – reduce, replace, and recycle; these principles have guided the eco-conscious changes to packaging for the Galaxy S series. From the quantity of packaging to the materials used, Samsung has worked to streamline product packaging and implement more sustainable processes.¹

From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging

Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.

The packaging for the Galaxy S21 series contains just 4%² of the plastic used in the Galaxy S7 packaging, reducing waste generated per packaging unit by 49%. Similarly, the Galaxy S21 packaging contains only 58% of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.³ As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50% compared to that of the Galaxy S7.⁴

Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.

For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.

For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.

The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.

Promoting Resource Efficiency Into the Future

Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.

At the end of 2020, we achieved our goal of using 100% recycled or sustainably-sourced paper packaging⁵ and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.

Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.

¹ Some of the listed components or materials may differ by country or region.

² This includes the screen’s protective film. It may differ by country or region.

³ A 30-year-old tree can produce 59kg of paper.

⁴ As evaluated and certified by the UK-based Carbon Trust.

⁵ For Consumer electronics and IT & Mobile communications products

Let’s dive into how select Galaxy S20 features will work on the Galaxy S10 and Galaxy Note10.

Advanced Photo and Video Experiences

This software update brings select Galaxy S20 photo and video experiences to the Galaxy S10 and Note10 series. With Single Take, stay in the moment while you capture the moment using integrated AI technology. Single Take uses the camera system and AI to capture a number of photos and videos at once and recommends the best shot for you².

With an improved Night Mode on the Galaxy S10 series, and the addition of Night Hyperlapse on both Galaxy S10 and Note10 series³, you’ll be able to capture even more amazing photos and videos even in low light.

When you’ve captured that perfect image, Custom Filter lets you create your own filter with colors and styles you like from a favorite photo serving as inspiration. This creates a reusable filter that can be applied to future photos when captured.

Single Take available on the Galaxy S10 (left), Single Take in the Gallery on the Galaxy Note10

Custom Filter introduction on the Galaxy S10 (left), How Custom Filter is used on the Galaxy Note10

For the aspiring filmmaker, Pro Video gives you even more control, allowing you to adjust settings like ISO, shutter speed and exposure level. You can also switch between the front and rear cameras while recording video.

Pro Video now available on the Galaxy S10 (left), Shooting video in Pro Video mode on the Galaxy Note10

Intelligent Gallery

This update also brings a variety of gallery features to help you organize your content. Thanks to AI technology, with Clean View enabled, the Gallery app automatically groups together similar shots of the same subject for a more organized gallery⁴. Users can easily review similar shots and select their favorite to serve as the photo group’s thumbnail. When viewing a photo in the gallery, you can zoom in on an image and press Quick Crop, located at the top left-hand corner, to crop photos to your desired size.

Tap the highlighted icon to group/ungroup gallery images on the Galaxy S10 (left), Clean View after grouping images on the Galaxy Note10

Quick Crop available on the Galaxy S10 (left), Quick Crop available on the Galaxy Note10

Easy Sharing Capabilities⁵

You can now share more content quickly. With Quick Share, you can see which of your contacts are nearby and share photos, videos, or even large files with multiple people. With Music Share, you can extend your paired Bluetooth connection and you don’t need to disconnect for a friend to play their music on a speaker or car stereo.

Quick Share and Music Share available on the Galaxy S10 (left), Quick Share and Music Share available on the Galaxy Note10

For more information, visit www.samsung.com/my or https://news.samsung.com/my/.

¹ Update release date and Update feature list may vary by market, carrier, and model.

² Single Take AI captures images and videos up to 10 seconds.

³ Not applied to Note10 Lite.

⁴ Up to 100 images in the gallery shot on the same day.

⁵ Available on Galaxy S10 and Note10 devices when this update is downloaded and the feature (Quick Share/Music Share) is turned on; already available on Galaxy S20 devices.

*All examples of feature usability provided in this article are simulations. Actual user experience may vary.

Let’s take a closer look at how some of the Note10’s innovative and convenient features work on the Galaxy S10.

Enjoy Enriching Multimedia Experiences and Seamless Connectivity

The latest Galaxy S10 software update brings a more streamlined and seamless user experience to the device. The Gallery allows you to find your favorite photos quickly by refining searches with keywords.

Gallery Improvement

Discovering new songs, movies or TV shows is also easier with the improved device search, which brings up content recommendations from multimedia streaming apps. With the addition of Media & Devices to Quick Panel, you can easily control your multimedia experience across devices with just the Galaxy S10.

Media and Devices

Auto Hotspot offers an easy solution for transforming your Galaxy S10 into a Wi-Fi hub. After an initial setup, the feature will let the Galaxy S10 establish a hotspot automatically with other Samsung devices if they share the same Samsung account or family account. By offering troubleshooting guides and alerts, Wi-Fi Tips ensures your mobile connection will be stable and secure.

Intelligent Wi-Fi Auto Hotspot

Intelligent Wi-Fi Tips

Capture Your Vision

Launched in September, the previous software update brought Note10’s powerful creativity tools to the Galaxy S10. You can now add a personal touch to videos with fun, vibrant drawings – no S Pen required – with the device’s infinitely expressive AR Doodle function. With the camera’s enhanced Super steady video stabilization, you’ll never have to worry about shaky clips, even when the action heats up. Plus, capture crystal clear selfies after dark with Night Mode on the front camera.

A Pocket-sized Multimedia Suite

Users are already able to edit their favorite clips right on their smartphone thanks to the Galaxy S10’s Video Editor feature, but with the updated Samsung DeX, transforming your clips into dynamic videos is easier than ever before. Simply connect the device to a PC or Mac with a USB cable and you’ll be able to trim, edit, and personalize your clips with precision on Samsung DeX.

¹ Update release date may vary by country and carrier.
² Feature availability may vary by country.
* All examples of feature usability provided in this article are simulations. Actual user experience may vary.

On September 30, Samsung Electronics was awarded the 2019 ‘Best Wi-Fi Innovation Award’ by the Wireless Broadband Alliance (WBA). The honor was bestowed upon Samsung’s Galaxy S10 for its Intelligent Wi-Fi and Wi-Fi 6 innovations, making it the first smartphone to ever receive the award.

The Galaxy S10’s Intelligent Wi-Fi utilizes machine learning to ensure that users’ Wi-Fi connections are both smart and safe. The innovation enables the device to recognize when a user has entered a space where Wi-Fi connections are likely to be unstable, and automatically switch to LTE connectivity to avoid network interruption. What’s more, Intelligent Wi-Fi allows the device to more quickly detect weaker Wi-Fi signals in places like elevators, allowing it to transition from Wi-Fi to LTE connectivity much more quickly. Upon connecting to a new network, the function even allows the device to analyze traffic patterns and notify users if the network is suspicious, thus protecting them from dangers such as phishing and malware attacks.

The Galaxy S10’s Wi-Fi 6 capability provides smartphone support for next generation technology, boosting download and upload speeds by up to 20 percent compared to previous generations of Wi-Fi. When users are in crowded areas where Wi-Fi signals would usually be slow and unstable, Wi-Fi 6 allows for network connections that are about four times faster than those experienced by users of older Wi-Fi generations connecting in the same location. And surprisingly, this added speed and reliability actually uses less battery power, not more, allowing users to conserve power for when they need it.

The WBA Industry Awards have been honoring remarkable developments in Wi-Fi ecosystems globally for the past seven years. The awards acknowledge exceptional innovations in wireless networks, smart cities and remote wireless deployments in the interests of recognizing and encouraging excellence and promoting successful practices. Each shortlisted nomination is featured in a WBA Case Study so that the innovation may be shared with the wider industry.

The ‘Best Wi-Fi Innovations’ category acknowledges network operators and technology companies whose solutions are post-deployment, and “recognizes and celebrates innovations and deployments with Wi-Fi, which enable seamless and secure support, greater interoperability and/or transformational benefits to customers.”

Speaking about the recent awards win, Jong-Mu Choi, Head of Convergence R&D Group at Samsung Electronics said, “Samsung is proud that its Wi-Fi innovations have been recognized in such a way. The company will keep working to enable its devices to make use of these new Wi-Fi capabilities, so that the improved usability therein reaches consumers as quickly as possible.  One example of this is the Galaxy Note10’s recent accreditation as Wi-Fi CERTIFIED 6, which saw it join the Galaxy S10 as one of Samsung’s certified Wi-Fi 6-capable devices. Going forward, Samsung looks forward to utilizing faster, smarter Wi-Fi connections as the foundation that will allow it to continue bringing added convenience to users.”

Once Galaxy S10 users download the update, they’ll notice that their smartphone’s pro-grade camera has become even more powerful. The update expands the camera’s Night Mode to include support for the front-facing camera as well – offering users more freedom to snap vivid shots after dark. It also introduces enhanced Super steady video stabilization, as well as support for dynamic Galaxy Note10 functions like AR Doodle and Live focus video recording. The former lets users enhance their videos with fun, augmented-reality drawings and messages, while the latter lets them apply bokeh effects (including blur, big circle, color point and glitch) to videos recorded with the front or rear camera.

Whenever Galaxy S10 users capture a memorable clip, the camera’s new, Gallery app-accessible video editor offers all the tools they’ll need to turn it into a share-worthy video. This versatile feature makes it easy to edit videos like a pro, and features simple tools for trimming clips, stitching them together, adjusting playback speed and more. You can even use the function to add subtitles and background music to clips to make your content more unique.

The update also incorporates support for Samsung DeX for PC. Once users download the app from SamsungDeX.com, they’ll be able to launch Samsung DeX on their PC or Mac simply by connecting their Galaxy S10 to their computer via USB cable. Link to Windows support has also been added, which means that Galaxy S10 users will be able to wirelessly connect their phone to their Windows 10 PC and easily view its contents, send and receive messages, and sync recent photos directly from their computer.

Apps that Galaxy S10 users rely on every day, including Samsung Pass and Messages, have also been made more versatile and convenient. Now, Samsung Pass’s setup has been simplified, making it easier for Galaxy S10 users to utilize their device’s advanced biometric technologies to log in to apps and websites quickly and securely. In the Messages app, new icons for adding photos and videos have been positioned to the left of the text window to offer users easy access to the files they need.

As Jiyoung Mun, an engineer at Samsung Electronics’ Mobile R&D Office, explained, the Galaxy S10’s update reflects Samsung’s commitment to offering more users access to exceptional innovations. “At Samsung Electronics, we’re constantly exploring ways to offer Galaxy device users the best possible smartphone experience, and this software update is an extension of that commitment,” said Mun.

Summertime has come. A lot of people are interested in exercise, fitness, and maintaining a healthy lifestyle during this time of the season. Samsung Newsroom has decided to spend 24 hours with the Galaxy Watch Active to see if it is the perfect companion that will help me get the summer body.

Once I wore the watch, I immediately noticed the look and feel of the slim fit. Given its various activity-tracking features that include sleep tracking and stress detection, consumers could easily assume that the watch would appear to be bulkier in person. But the small and light 28mm display weighs only 25g that consumers with thin wrists and women can wear it with ease. Also, the watch straps are sturdy and smooth that does not collect dust. The Galaxy Watch Active is designed to keep the remaining strap tucked against your wrist, making it extremely convenient to use.

7:30 AM – Starting the Day with Sleep Tracking Data

The first thing I did when I woke up was to check the sleep tracking data. Using the Samsung Health app, the Galaxy Watch Active provides a rundown of the stages of sleep¹through the night and sends personalized analysis related to my sleeping habits. Thanks to the sleep data, I realized that my sleeping habits were irregular. To build a healthier habit, I decided that I should try to go to bed at a certain time regularly to enhance my quality of sleep. And with the recent Software Update, it was easier for me to switch to ‘Goodnight Mode’ before I went to sleep. When it is time for me to go to bed based on my sleeping pattern, the device lets me know if I want to set the mode on. Once it is activated, it turns the sound and screen off so that I will not get distracted while I am asleep.

8:30 AM – Checking my Schedule Without Turning on the Phone

“Hi Bixby, show me today’s schedule.” When I was on my way to work, I asked Bixby to check my schedule for the day and the weather without taking the phone out of my bag. All of this is possible since my phone is synced with the Galaxy Watch Active. This was the most useful function especially when I was holding my bag or other larger personal belongings. Just by using the voice command, I was able to check my schedule, the weather, start recording my workout when I am exercising, and even control my home devices through SmartThings (an IoT app).

2:30 PM – How I can Charge My Watch Without a Battery Charger

During the afternoon, the Galaxy Active Watch sent a notification that the battery was running low. Though I can charge the watch with a battery charger, I don’t have to carry it with me all the time since I can simply use Wireless PowerShare on the Galaxy S10 to recharge. With Samsung’s device ecosystem that is seamlessly connected, it is very helpful.

4:00 PM – The Watch Vibrates When a Message Arrives

While I was concentrating on my work at the office, I felt a weak vibration on my wrist. I checked the watch and saw a text message from my friend asking me if I wanted to get some pizza this weekend. The great thing about the Galaxy Watch Active is that I don’t have to use my phone and unlock it to reply to a text since I can simply respond back using the watch. I can use my finger to draw an emoticon or use the keyboard and voice input to respond to long messages. Using these features, I texted back, “Love to .”

6:10 PM – Heading Home from Work, Taking the Stairs and Achieving my Workout Goals

A healthy habit starts with a single step. “Daily Activity” feature reminds me to move hourly, burn more calories and workout every day. When I am concentrating on my work at the office, I would not leave the desk for hours. However, when I receive notifications from the Galaxy Watch Active, I never forget to do some stretches every hour since the device detects my movement patterns. And though I usually tend to use the escalators when I am using the subway, I chose to take the stairs instead to reach my daily goals. The best feeling is when I get a notification telling me that I reached my daily goal.

8:00 PM – Exercising at Home Without the Help of a Personal Trainer

After a hard day at work, I still managed some time to exercise at home so that I can get that summer body. With the Galaxy Watch Active, the device can automatically detect and track seven types of exercise such as walking, running, riding a bike and swimming when I am working out for a certain amount of time. Not only that, I can check how much time I spent and how many calories I have burned by selecting an exercise routine from thirty-nine types of exercise from lunges to squats, yoga, etc. When I wanted to give up because it was getting too hard to exercise, I kept on going when I saw how close I was to meeting my goals from the watch. I was motivated to reach the targets and finished my daily workout. I have never felt so much accomplishment.

My 24 hours with the Galaxy Watch Active helped me to maintain healthier habits and increase activities. I could have easily given up if I were to go through the process all by myself. They say that pros do not make excuses on tools/devices, but it is also true that we rely on good tools to enhance our efficiency, including for workouts. The Galaxy Watch Active is the perfect partner for people who seek to live healthier lifestyles. Comfortable and easy-to-wear designs with useful apps, features like alarm services, and the newly launched straps are added bonuses.

¹ Four stages including △Awake (including the moments when the user is awake or toss and turn) △REM △Light △Deep

Hands-Free Texting

Samsung’s ecosystem makes texting easier than ever before. Bixby lets you dictate messages, freeing your hands to complete other essential tasks.

Answer Calls Anywhere

There’s no need to miss a call just because you can’t find your phone. Samsung’s ecosystem offers Call & Message Continuity, which means you can answer calls with the Galaxy Tab S5e if your phone is out of reach.²

Send Messages from Your Wrist

Remember that time when you had to take everything out of your bag to find your phone and send a message? With the Galaxy Watch Active, you can leave your phone in the bag and send messages right from your wrist.

¹ Feature availability may vary by device and region.

² Wi-Fi or data connection required for Call & Message Continuity on Galaxy S10 and Galaxy Tab S5e. CMC functionality may vary by carrier. Data charges may apply when using on a carrier network.

The ‘emoji’ originated in 1997 as a simple pictogram used to express emotion. But after years of evolution, the technology has progressed to the point that the Galaxy S10 AR (augmented reality) Emoji can transform your face into an animated version of itself before your eyes. Once you have your avatar, your AR Emoji can mirror a wide range of emotions and body movements with advanced facial and body tracking. You can even impose your AR Emoji on top of a photo of yourself and watch it move just like you!

Samsung Newsroom met with the developers of the Galaxy S10 AR Emoji, Yong-Il Kim, HanJun Ryu, MinKyung Lee, Jinho Lim, and MinSheok Choi, to discuss how they are leading the future of AR Emoji, and what’s next for the technology.

Q. What is the current trajectory of AR Emoji development?

The AR Emoji feature is a way to express and represent yourself. As we switched over from the Galaxy S9 to the Galaxy S10, we changed our focus from the representative ‘Avatar’ to the ‘Stylized Avatar’, which portrays users’ individual traits so attractively that they can’t help but show it off! To achieve this, we have created avatars that users feel affectionate toward because they represent their individual traits, but which also maintain a universal aesthetic appeal.

People use AR Emoji to reproduce themselves in the online sphere. Therefore, the feature must be able to portray not only their physical appearance, but also their online personality. We are continually coming up with ways for users to more freely and uniquely personalize their AR Emojis.

Q. What makes AR Emoji special?

The AR Emoji feature’s biggest differentiator is that it starts off by making a complete, detailed figure that best reflects the user’s actual traits. AR Emoji has avatar shapes to suit everyone and features a huge number of ways for users to represent their unique characteristics.

The features available in AR Emoji on the Galaxy S10 line include ‘Mask’ mode, ‘Mini motion’ and ‘Live figure’, all of which can be used in a range of situations. Because the AR Emoji feature is a specialized camera function, it can be used within the default camera app. It has proven to be a popular feature among users.

With ‘Mini motion’, body movements are captured so that the AR Emoji moves just like the user.

Q. What was your process for developing AR Emoji?

During planning it is important to identify the users’ needs. To figure out what these were, we monitored our acquaintances, families and a range of online communities to make sure that we made an AR Emoji that everyone would be satisfied with.

In the design stage, we considered how we could best express users’ emotions through facial expressions and stickers. The most common human emotions were categorized, then we had to establish the various degrees of each emotion. For example, there are many different kinds of sadness. Some make you want to scream, some make you want burst into tears, and some only cause a downturn of the mouth. When we struggled to find specific references for certain emotions, our team stepped in as actors to record their emotions. During this process, having emotive team members was a big help! Our recording sessions were always full of laughter.

Also, as an AR Emoji is a full body avatar, we needed to include a wide range of fashionable clothing items, shoes and accessories to make sure users had enough options to choose from. Research was very important at this stage, and some of our team members scoured shopping malls to ensure that we chose the right clothing options.

The version of AR Emoji that’s available on the Galaxy S10 line has updated editing tools. In developing these, we had to make internal decisions about how we were going to structuralize and define every component of the 3D data. For instance, we had to make decisions like ‘let’s divide the bone structure of the arm into five parts, and cover two of them with the sleeve while the rest are just bare arm.’ This was a useful process though, because as we were defining the details, a number of other potential features occurred to us. For example, we added the shadows on the avatar’s backs during this stage.

For more customization and creativity, users can utilize their own AR Emoji to create stickers.

Q. Do you have any tips for how best to use the AR Emoji feature?

You can use your avatar to make stickers that can be sent via messenger. This feature allows you to send customized emoji stickers with any expression you like. You can also create memes or stickers that include text to give the image more context.

A mask mode that applies your avatar’s face over your own is another useful function. When you need to take a photo but you haven’t had time to get yourself camera-ready, you can cover your face with an emoji. AR Emojis can also be very helpful for the many online creators who like to dress up or disguise themselves while recording their videos.

‘Mini motion’ is a function that both adults and children can enjoy. If you enjoy dancing, it can be fun to have a virtual figure to dance along with, instead of dancing alone.

Users can have more fun with the ‘Mask mode’, which adds the AR Emoji’s face onto users’ faces.

Q. Can you tell us what’s currently being worked on with regards to AR Emoji?

We are thinking about how AR Emojis can be used in new ways, such as users being able to play as their avatars in games. We are also working on incorporating popular characters into AR Emoji, as well as allowing users to custom-add things like make-up and tattoos so they can better express themselves with their emojis.

The global trends are centered around incorporating more and more decorative tools. However, we have also tried to be focus on being inclusive, with features like artificial hands currently available, and artificial legs to become available soon. By continuing to add more customization tools to AR Emoji, we hope to help people better express themselves. But we also want to see AR Emojis become a place where users’ imaginations can be brought to life.

We’re looking for ways to allow users to represent not just their faces, but their bodies too. Another area of focus is finding a way to utilize AR Emojis on other Samsung apps. Users can currently set their phones to display contacts’ emojis when they call, but we are exploring other uses that include a mask mode for video calls too.

As developers, our priority is to improve usability. Currently, in ‘Live figure’ mode, users can tap the figure on the screen to trigger a range of gestures and dances. We want to make these motions more fluid, while also expanding the feature by incorporating further actions and promoting deeper interaction between users and their emojis.

Q. What does the future hold for AR Emoji?

I hope AR Emoji will offer users a chance to familiarize themselves with AR technology and become more comfortable using it. As virtual reality-based services are commercialized and become more common, we expect AR emojis to be the best method for people to represent themselves in the virtual sphere.

Ultimately, our goal is to make AR Emoji a personified visual assistant in the coming age of AI (Artificial Intelligence). For example, currently Bixby can give us updates on the weather, but I believe that information could be delivered more effectively by an AR Emoji holding an umbrella.

(Clockwise from the top left) Samsung developers Yong-Il Kim and HanJun Ryu from Unique Sales Point Strategy Group, MinKyung Lee from Media UX Group, Jinho Lim from Graphic R&D Group and Minsheok Choi from Visual S/W R&D Group

1. Jump to Your Favorite Apps Securely with Lock Screen ‘App Shortcuts’

Security meets convenience in the Galaxy S10 line’s lock screen app shortcuts. With this enhanced feature you can secure the apps pinned to your lock screen with a handy ‘finger scan and swipe’ motion. Simply scan your fingerprint as usual, then swipe up from the fingerprint sensor to an app icon to open it. In situations where you need to access your most-used apps quickly, snap straight to them from the lock screen without compromising on security.

The Galaxy S10’s in-display Ultrasonic Fingerprint Scanner offers vault-like security with its FIDO Alliance-certified anti-spoofing technology. Now, your fingerprint scanner is not only a top-notch security measure, but a platform to launch your favorite apps quickly and securely.

2. Streamline Your Life with ‘Bixby Routines’

Imagine; as soon as you get into your car in the morning, music fills the space and Bixby turns on voice controls, all without you having to touch a thing. Then, as you arrive at work, vibration mode is activated and Wi-Fi disconnects. As your day goes on, your smart assistant moves seamlessly through various other pre-arranged routines, ensuring that your device is always the perfect complement to where you are and what you’re doing. What’s more, once you’ve set a few routines manually, Bixby learns from your habits and suggests new routines that it thinks will suit you. There’s no need to be constantly taking your phone out to fiddle with settings when you’ve got ‘Bixby Routines’ to take care of the little things.

Setting up manual routines is easy too. If you’re taking a walk, set a routine so that music plays as soon as you connect your headphones, then have your phone activate Wi-Fi and open YouTube as you arrive back home. Playing a game? Set a routine so that you enter ‘Do not disturb’ mode upon opening the game, and notifications don’t distract you.

The list of conditions that can be programmed to trigger settings adjustments and new actions is endless. And with ‘Bixby Routines’, the more routines you set, the easier life becomes.

3. Keep a Hand Free with ‘One-handed Mode’

Have you ever been holding something important in one hand, and trying to use your phone with the other? How many of us have been in the middle of cooking, and when we go to check the recipe on our phones only one of our hands is clean? With the Galaxy S10 line’s edge-to-edge screen, reaching up to pull down the notifications bar or interact with other features near the top of the screen can require regripping the phone or using your other hand. But no more, with the Galaxy S10’s optimized ‘One-handed mode’.

This feature is easily activated with either a quick swipe up from the corner of the screen (with ‘Gesture Controls’ enabled), or a triple-tap of the home key. Once turned on, the feature brings up a miniature version of your screen that puts even the features right at the top of the display well within reach. After using one-handed mode to navigate to the feature you want to use, simply tap the black area next to the downsized screen to snap your display up to full size again.

4. Stretch Your Screen with ‘Gesture Controls’

Want to get the most out of your edge-to-edge AMOLED display? On the Galaxy S10 line, enabling ‘Full-screen gestures’ will remove the navigation bar at the bottom of your screen, and allow you to perform the same actions with simple swipes up from the left, right and center spots at the bottom of your screen. Prefer a different orientation for the swipe spots? Customize the layout and swap the positions for the ‘back’ and ‘recent apps’ swipe positions. The central swipe spot remains the ‘home’ option.

Smooth and intuitive, the Galaxy S10 line’s complete gesture control system allows for the removal of navigation buttons that take up your screen space. Three minimal grey lines are visible at the very bottom of the screen to avoid any confusion over swipe positions. Enabling gesture controls lets you take full advantage of your screen real estate and provides a glimpse into a truly button-less future.

5. Take a Smart Break with ‘Temporary Mute’

In a world where ‘digital detoxes’ are becoming commonplace, more and more users are making use of their devices’ ‘Do not disturb’ function. This feature mutes all calls, alerts and media (unless select exemptions are put into place) until the user chooses to turn it back off again.

But sometimes, users who have entered ‘Do not disturb’ mode when heading into a meeting or going to sleep risk missing important alerts if they forget to turn alerts back on. Enter, Samsung’s new ‘Temporary mute’ feature, which allows users to choose, down to the minute, how long their phone will remain on mute for. After they get out of their meetings or wake up in the morning, users’ devices automatically switch back to previous sound modes so that they don’t miss any important alerts.

6. Make Your Power Use ‘Smart’ with ‘Adaptive Power Saving’

With the Galaxy S10 line’s ‘Adaptive power saving’ mode, your phone will adjust battery settings throughout the day and maximize your battery life without you having to lift a finger. Based on Samsung’s AI technology, ‘Adaptive power saving’ studies your usage patterns and keeps frequently used apps running while preventing unused ones from consuming battery life in the background.

In high-usage periods where users are watching a lot of videos, playing games, or taking sudden trips that require them to use their phones a lot, the device will automatically enter power saving mode to extend power-on time. Users don’t always have time to monitor battery life and change their settings accordingly, but with ‘Adaptive power saving’ your phone has it covered!

7. Let ‘Shot Suggestion’ Guide You to Stunning Pictures

Utilizing machine learning gleaned from the analysis of more than 100 million photos, the Galaxy S10 line’s ‘Shot suggestion’ feature helps you take pictures like a pro. Once you turn the feature on, just follow the visual prompts on the screen and watch your ‘best shot’ fall effortlessly into place.

‘Shot suggestion’ is ideal for when you want to show a single person or place in a lot of different lights, as the AI suggests a varied range of compositional styles. Especially helpful for nature and landscape shots, ‘Shot suggestion’ ensures the horizon is level, while helping you improve your proportions and positioning. With the AI assistant, finding the perfect composition for your photos is a snap!

8. Compose Visual Media like a Pro with ‘Grid Lines’

The key when composing a shot from a ‘bird’s eye’ angle – for instance when taking photos of food –is to ensure the camera is held completely level.

The ‘Grid lines’ feature on the Galaxy S10 line helps you produce well-balanced bird’s eye shots. After the feature is turned on in settings, a levelling guide will appear in the middle of the screen to make sure you’re holding the phone perfectly flat. Simply align the circle in the center of the screen with the guide, and voila! Even a beginner can take well-composed bird’s eye shots every time.

The Galaxy S10 line’s grid mode is a lifesaver for vloggers too, as it helps ensure that videos taken on a selfie stick, or similar peripheral, are steady, with the subject well-centered. Pair the Galaxy S10’s ‘3X3 Grid’ view with the camera’s other smart optimization features and capture media that will make people say ‘wow’!

9. Let AI Touch Up Your Pictures with the Photo Editor’s ‘Style’ Features

Did you know you can now let AI edit your photos for you? First applied on the Galaxy S10 line, the ‘Style’ feature uses GAN deep learning to intelligently analyze your photo and ensure that the subject is distinguished from the background, while employing various effects including ‘Color Pencil’, ‘Comic’, ‘Watercolor’ and ‘Pastel’. These vivid effects are utilized in different ways for every individual picture, and really make the image look as though it was originally created in whichever medium you select.

All of these features are included in the Galaxy S10’s default ‘Gallery’ app, allowing users to easily add effects to their photos and removing the need to install separate apps. Simply select a photo in your gallery, click on the pencil icon at the bottom of the screen and select ‘Style’ from the ‘more options’ menu in the top right of the screen. Distinct from preset filters, now AI deep learning can uniquely apply its effects to best match your picture.

10. Animate Yourself with ‘Mini Motion AR Emoji’

The Galaxy S10 line offers an enhanced ‘AR Emoji’ experience with its new ‘Mini Motion’ feature. The upgraded capability employs advanced motion tracking technology to allow users to capture full-body movements and see them replicated by their avatar in real-time. With enhanced character design and naturalized movements and expressions, now your avatar can do whatever you can!

With streamlined avatar content creation, the Galaxy S10 line’s ‘Mini Motion’ feature makes life easier for content creators, and can even provide a dance partner for the kids to boogie along with. With constantly evolving motion tracking technology and the ability to detect even the smallest facial changes, ‘Mini Motion’ offers an exciting glimpse into a whole new world of personalized motion tracking.

The smartphone revolution transformed the way we see the world: offering access to communication, information and entertainment – all in the palm of our hands. At the center of this revolution lies the smartphone’s display.

From watching the latest blockbuster to snapping breathtaking pictures, the highest levels of brightness, color accuracy and contrast are crucial to delivering the best possible color expression and the optimal mobile experience. The Galaxy S10’s striking colors and beautiful display have garnered considerable media attention, and the device has been designated DisplayMate’s highest-ever “Excellent A+” grade. This outstanding visual experience begins with the Dynamic AMOLED display.

Brilliant (1200-nit) Brightness

No matter where you are, you can enjoy a clear and bright viewing experience with the Galaxy S10 line. The Dynamic AMOLED display ensures that you can check your messages or easily search for restaurant recommendations without having to find a shaded spot when you’re outside and on the go.

When it comes to displays, brightness is measured in terms of luminance – the amount of light per square unit that the display emits or reflects. With a peak luminance of 1200 nits (40 percent greater than the Galaxy S7), the Galaxy S10’s display allows users to enjoy bright, clear images even under direct sunlight, without having to shade the screen with their hand or turn their back to the sun.

The Galaxy S10 is the world’s first mobile display to support HDR10+¹ which optimizes content’s brightness levels to offer users truly immersive viewing experiences. The display is backed by the official HDR10+ logo certification, which was created after several months of discussion with related organizations and companies to expand the HDR10+ certification standard – a standard that had previously only applied to TVs – to mobile devices.

Utilizing its HDR10+ Dynamic Tone Mapping feature, the Galaxy S10 ensures that content like films and shows are depicted precisely as their creators intended. This allows the display to adjust brightness to every single scene, creating better shadow detail, and making light scenes lighter and dark scenes darker.

The Galaxy S10 opens the door for users to enjoy an ever-growing collection of HDR10+ mobile content. This includes the rich library of HDR10+ content that’s accessible via Amazon Prime – the collection which was previously only available on HDR10+-compatible TVs. The Galaxy S10’s camera also allows users to record their own HDR10+-quality content with true-to-life colors and brightness.

Ever-So-Accurate Colors (0.4 JNCD)

Years of innovation in display technology have led to new heights of color expression for smartphone displays.

This is especially noticeable when viewing photos. Have you ever received photos from your friends whose colors looked washed out when viewed on your smartphone’s screen? A lack of color reproduction could be to blame. When it comes to color reproduction, it doesn’t matter how well a photo is shot, nor how high-quality the camera may be. Rather, it all depends on the color reproduction capacity of the display.

Like Samsung’s QLED TVs, the Galaxy S10’s display has been certified by Verband Deutscher Elektrotechniker (VDE) to produce 100 percent color volume in the DCI-P3 color range. This means that just like Samsung’s latest TVs, the Galaxy S10 can be counted upon to deliver a viewing experience that’s second to none. While previous Galaxy devices’ AMOLED displays have supported a wide range of colors, the Galaxy S10’s display takes color reproduction to the next level, producing true-to-life colors at the highest brightness levels.

The Dynamic AMOLED display received a score of 0.4 from DisplayMate for their evaluation of its Just Noticeable Color Difference (JNCD)². This stunning level of color reproduction makes watching a movie or show on the Dynamic AMOLED display a cinematic experience. It also helps ensure that when shopping for clothes or other products online, the colors of the items that you see on your screen will closely match the colors of those items in real life.

A World-Class (2,000,000:1) Contrast Ratio

When watching a movie or playing video games, the deeper the contrast, the more immersive the visual experience. In fact, the ability to make out shadowy figures in the dark can mean the difference between life and death when you’re playing a first-person shooter game.

The Galaxy S10 line takes gaming and watching videos to the next level through the combination of an industry-best, VDE-certified 2,000,000:1 contrast ratio. The former opens the door for even more distinctive and accurate color gradation³, while the latter enables the display to produce exceptional detail and deeper contrast.

When gaming, greater contrast makes it that much easier to navigate dark settings and spot items and lurking enemies. When watching dark scenes in a film like the latest space-set thriller, the enhanced contrast allows even the most subtle of details to shine through.

“We innovate with displays to make the mobile experience more enjoyable and immersive,” said Kee-Hyon Park, a display R&D engineer in Samsung Electronics’ Mobile Communications Division. “That’s why we’ve enhanced every aspect of the Dynamic AMOLED display: to add brilliant, high-quality visuals to more aspects of daily life.”

¹ HDR10+ is a next-generation open standard for high dynamic range (HDR) video. The HDR10+ Logo License Program is the product of a joint venture established by Samsung Electronics, 20th Century Fox and Panasonic Corporation. HDR10+ logo certifications are evaluated by VTM Group, a certification/logo management services company based in the U.S.

² The Just Noticeable Color Difference (JNCD) measurement evaluates color accuracy based on the bare minimum color difference that the human eye can perceive. The closer a display’s JNCD score is to zero, the more accurate its colors are.

³ Accurate low-gradation color expression technology is not included in the Galaxy S10e.

* Images and videos included in this article have been simulated for illustrative purposes.