Once a common sight in areas all around the world, tigers have unfortunately now become a first-class endangered species, with the habitats they once thrived in and the ecosystems they once dominated increasingly at risk, too.

In order to raise awareness of the pressing need to protect tigers, as well as their habitats, Samsung Electronics teamed up with Discovery and Project C.A.T. (Conserving Acres for Tigers) to produce a documentary called ‘Eye to Eye With a Tiger’ shot using the Galaxy S21 Ultra 5G.

Taking Initiative To Protect the Tiger’s Habitat

Tigers are the top predators of their food chain. They play a key role in maintaining healthy ecosystems, but due to illegal hunting and extensive habitat destruction, these majestic creatures are now being threatened with the danger of becoming extinct – a loss that stands to affect entire ecosystems.

Project C.A.T, started by the World Wildlife Fund (WWF) and Discovery, is an initiative that promotes the preservation of remaining tiger populations’ natural habitats. This project currently supports nearly six million acres of tiger habitat across India, Bhutan and Russia, as well as providing support to local economies and climate justice for these marginalized communities. Understanding the importance of Project C.A.T.’s mission, Samsung has joined hands with Discovery to help raise awareness of this meaningful initiative.

As part of their partnership, Samsung and Discovery worked together with passionate local filmmakers to produce the remarkable collaborative documentary ‘Eye to Eye With a Tiger’ in order to bring these astounding creatures to viewers all over the world and shine a spotlight on the work these organizations are doing.

Eye to Eye With a Tiger, Captured by the Galaxy S21 Ultra 5G

‘Eye to Eye With a Tiger’ was shot in Jaipur, India, and throughout the course of the documentary we follow wildlife photographer Yashas Narayan as he sets out on his journey to capture the most elusive big cat on the planet – the tiger. The documentary follows Narayan as he puts his experience in tracking and photographing tigers to use with help from his Galaxy S21 Ultra 5G as he ventures deep into the wilderness of Ranthambore National Park in order to catch sight of this elusive creature – and provide viewers with some top tips for wildlife photography along the way.

Narayan, one of India’s foremost wildlife photographers, is not only united with the documentary’s award-winning director Vikram Singh through their passion for capturing their native country’s beauty, but also in their passions for nature, conservation and connecting with people. As showcased in the documentary, the pair enthusiastically took on the challenge of tracking tigers in Ranthambore National Park – notoriously a time-extensive process – harnessing the Galaxy S21 Ultra 5G to capture some of the other brilliant wildlife they encountered along the way.

The documentary comes to a close as the pair finally manage to encounter a wild tiger and capture it in all its glory using the Galaxy S21 Ultra 5G, an experience that is well worth all the challenges tracking the animal bring about. As well as being a fascinating look into tigers in the wild, ‘Eye to Eye With a Tiger’ not only showcases the quality camera experiences and flexibility offered to the filmmakers by the Galaxy S21 Ultra 5G as they went about their journey, but also the scarcity of tigers in the wild these days, and the need to protect these creatures and the habitats they occupy.

Master Shooting Like a Pro With the Galaxy S21 Ultra 5G’s Camera

Eagle-eyed viewers will be quick to spot that, throughout the course of the documentary, Narayan’s Galaxy S21 Ultra 5G comes in extra helpful for capturing not only the beauty of the tigers the team manage to encounter, but the other wildlife they come across along the way, too.

Not only is the Galaxy S21 Ultra 5G a smartphone capable of capturing high-quality videos, such as the ‘Eye to Eye With a Tiger’ documentary, but is also the perfect tool for capturing those special moments in everyday life – in top quality.

Take a look at some of the top tips for subject photography as showcased in the ‘Eye to Eye With a Tiger’ film below.

1. Bring Faraway Subjects Right in Front of Your Eyes: Dual-tele Zoom & Space Zoom

With the Galaxy S21 Ultra 5G’s powerful zoom functionality, you can zoom in on your subject to get that close-up shot either 3x, 10x or even 100x,¹ meaning that you’ll never miss a detail even when capturing objects in the distance.

2. Never Miss a Moment When Recording: 8K Video Snap

Thanks to the Galaxy S21 Ultra 5G’s 8K Video Snap feature, you can make sure that unmissable moment you’re recording is captured in both video and picture film for ultimate shareability. While recording, 8K Video Snap lets you capture the scene in front of you in both video and ultra-high-definition photo formats.

3. Adjust Every Detail Your Way: Pro Mode

The Galaxy S21 Ultra 5G’s next-level camera comes with a function that helps even the most amateur of photographers produce high-quality shots – Pro Mode. Pro Mode lets you calibrate your camera’s shutter speed, contrast, saturation, ISO value and more manually, meaning that you can capture near-professional-level photos, all without the need for any external professional help or other equipment.

4. Capture Quality Video Like the Pros – With Just a Smartphone: Pro Video Mode

Not only does the Galaxy S21 Ultra 5G offer a Pro Mode to those looking to capture high-quality photos, it also features the Pro Video function. Pro Video lets you adjust your camera’s resolution to a stunning 8K, as well as manage the camera’s focus to be on your desired subject when shooting and even choose which direction you are recording sound from as you go, so you can be sure that your video recording is as high-quality as Narayan’s during his journey to document the glorious tiger.

¹ 100X Space Zoom includes 10x Hybrid Optic Zoom and 100x digital zoom with AI Super Resolution technology. Zooming in past 10x may cause some image deterioration.

Large Internal Storage

Intelligent Battery

Super-Fast Charging

For more information of Galaxy S21 Ultra 5G, please visit https://www.samsung.com/my/smartphones/galaxy-s21-ultra-5g/ 

Capturing Magic #withGalaxy

To kick off the campaign, world-renowned director Joe Wright known for Pride and Prejudice and Atonement partnered with Samsung to create Princess & Peppernose, the tale of a princess in search of love who defies convention to pursue her own desires. The heartwarming musical uses puppetry and live-action choreography to tell a unique story captured entirely with a Galaxy S21 Ultra 5G smartphone.

“My parents ran and founded the first dedicated puppet theater in the UK, and I thought this was the perfect opportunity to get back to my roots,” Wright said. “What surprised me the most throughout this process was how quick and easy it was to get right in there and be present with the characters and the story. The camera is always ready, and all you need to do is point and shoot.”

During the creation of Princess & Peppernose, Wright and his crew took full advantage of the Galaxy S21 Ultra 5G’s 13mm Ultra-Wide lens to capture the full view of every scene.

“We chose to embrace the wider lens, something we’d never done before,” a cinematographer said. “Moving in for close-ups with the same lens we used for wider shots gave the film a very specific look and feel, a kind of ghostly, hallucinatory quality and took us back to the times shooting with a Super8.”

Fans can find an official trailer of the film by visiting: https://www.youtube.com/watch?v=1s2XWjT3MOQ

Celebrating Stories From Around the World, Filmed #withGalaxy

Following Wright’s film, Samsung will release additional Filmed #withGalaxy stories from respected directors around the world, including China’s up-and-coming director Sha Mo, known for Love Will Tear Us Apart and My Huckleberry Friends.

Sha Mo used the Galaxy S21 Ultra 5G to capture footage for his new film Kids of Paradise, a poetic look at conflicts between children in a small school by the countryside. To capture the story, Sha Mo relied on Director’s Mode of the Galaxy S21 Ultra 5G to record three different shots at once for an intuitive, almost professional-like filming experience.

“Working with Samsung, I discovered that anyone with a desire to express themselves or tell a story already has the equipment needed in their hand,” Sha Mo said. “The Galaxy S21 Ultra 5G allowed me to capture angles and movements that I simply can’t get with a larger camera. Once I started filming, I was so excited to discover the story and the characters that I almost forgot I was shooting with a mobile device and the ideas just kept flowing.”

Princess & Peppernose and Kids of Paradise will be unveiled at the Busan International Film Festival (BIFF) in October.

“Filming is one of the most powerful storytelling tools, and one of the best ways to connect emotionally with your audience,” said Stephanie Choi, Head of Marketing for Samsung Electronics’ Mobile Communications Business. “With this series, we want to show people that they really don’t need fancy studio equipment or big budgets to create amazing films — all they need is a little imagination and the Galaxy device in their pocket.”

Stay tuned for more exciting content from some of the world’s best filmmakers and learn how to use these same tricks to get your own story out there.

For more information of Galaxy S21 Ultra 5G, please visit:

https://www.samsung.com/my/smartphones/galaxy-s21-ultra-5g/

Today, Samsung has the widest range of 5G-enabled smartphones – from the affordable Galaxy A22 5G, to the flagship Galaxy S21 Ultra 5G – that offers something for every type of mobile user, letting you share more, play more and do more.

Whether you’re an avid gamer, content creator, round-the-clock hustler or just someone looking for the essentials, 5G unlocks the possibilities of a next-level mobile experience by enabling an unprecedented increase in data speed, and a reduction in latency.

Read on to find out which 5G device is ideal for you:

The Content Creator/Social Media Maven

You keep up to date on the latest social media trends by the minute and you know when a fad has reached its peak. When out and about, you keep your eyes peeled for content to entertain your social media audience.

You demand a lot from your smartphone – it must capture content at FHD or even 4K quality, and, at the same time, be powerful enough to edit content on the go. More importantly, your smartphone needs to be able to upload content fast, or stream content live without lag.

The 5G Device for you: Samsung Galaxy S21 Ultra 5G

Recently recognized as the Best Smartphone of 2021 at the Global Mobile Awards for its stunning display and best-in-class camera, it’s not hard to see why the Galaxy S21 Ultra 5G is the perfect smartphone for content creators!

Equipped with a 108-megapixel camera, the highest resolution possible on a smartphone, the Galaxy S21 Ultra 5G captures so much detail that you can pinch out on each image and reveal even more shots within![1]

The Galaxy S21 Ultra 5G boasts the option of shooting videos in an industry-leading 8K resolution[2]  – video quality so high, you can pull epic high-resolution photos straight from video. No need to choose between shooting video or stills – you now have infinite content options within a single take!

Once you’ve picked your picture perfect shots and stills, the industry-leading display of the Galaxy S21 Ultra 5, which features a 6.8″ screen, super smooth 120Hz Display and dynamic AMOLED 2 lets you edit your content with optimal clarity and to the finest of details with the help of the S Pen stylus.

The 5G Advantage
For social media enthusiasts who enjoy interacting with followers over live streams, 5G connection speeds ensure the highest quality even when streaming “live,” with close to no lag.

Superior resolution videos and photos require more storage. The Galaxy S21 Ultra 5G comes equipped with storage sizes up to 512GB, but should you run out of space, 5G network speeds mean that you can now instantaneously save large files in the cloud. Have fun and capture your best moments liberally, without the worry of storage space constraints!

The always-on executive   

Who are you?

Career is the biggest priority in your life. Driven by an always-on mindset, you are ever-ready to jump into a virtual meeting, reply to emails and work on documents at any time. Adept at dealing with multiple tasks at once, you need a phone that can keep up with you as you take on the world.

The 5G Device for you: Samsung Galaxy Z Fold2 5G

A trailblazer in its class, the Galaxy Z Fold2 5G is a cutting-edge foldable smartphone with a 6.2-inch screen[3] that unfolds to reveal a 7.6-inch foldable display[4].

With the capability to run up to three apps at once, the Multi-Active Window[5] feature allows you to respond to emails, review documents and iron out details with your team over chat, all from a single screen.

For instances when you need to jump on a meeting while away from your computer, The Galaxy Z Fold2’s Hideaway Hinge makes hands-free conference calls a breeze with Flex Mode[6] [7]. Simply unfold your phone to the desired angle, set it on your desk, and you can talk with colleagues while jotting down notes. With its 10MP front camera, you’ll always appear crystal clear on the other end of the video call.

The 5G Advantage
5G connectivity lets you make the most out of the cutting-edge features of the Galaxy Z Fold2, fulfilling your need for optimal productivity on-the-go, at any place.

With 5G speeds, you can be assured of remote virtual meetings with little to no glitches or lags[8]. Additionally, you’ll no longer require a desktop to download and edit large documents such as PowerPoint slides and Excel spreadsheets. The superior download speeds of a 5G network, coupled with its wide screen allows you to work at full efficiency, all day.

The Avid gamer

Who are you?

A hardcore gamer, you indulge in your favorite mobile games at every opportunity. Above all, you value ultra-fast gaming speeds with low latency, and a high-resolution screen that lets you enjoy your games to the fullest.

The 5G Device for you: Samsung Galaxy A52 5G

Tailor-made for gamers, the Galaxy A52 5G is equipped with an expansive 6.5-inch[9] FHD+ Super AMOLED display reaching 800 nits[10] for clarity even in bright daylight, letting you game anytime and anywhere.

Game Booster[11], a dedicated interface with an easy-to-reach menu, optimizes your gaming experience by learning your usage patterns to optimise battery, temperature and memory, while Frame Booster gives graphics smooth, life-like motion. Meanwhile, Eye Comfort Shield[12] reduces blue light, letting you game for hours on end while keeping your eyes protected.

The 5G Advantage
With advancements in 5G wireless technology bringing high speeds and virtually no lag, you can enjoy your favorite games at optimal resolution and latency, with close to no disruptions in real-time.

Beyond the mobile games available today, a 5G smartphone is also equipped to support the gaming advancements of tomorrow. This includes games hosted on cloud-based gaming platforms, which brings console-level processing power and latency to your fingertips, as well as VR and AR games – all of which are set to be a reality in the near future.

The no-frills smartphone user

When it comes to a smartphone, you care about the basics the most – being able to connect with your loved ones, and carry out essential tasks such as grocery shopping, navigating, and booking a ride-hailing service.

The 5G Device for you: Samsung Galaxy A22 5G

Equipped with an Octa-core processing power with up to 8GB of RAM for fast and efficient performance, the Galaxy A22 5G is all you need for daily tasks at hand.

The 6.6-inch Infinity-V Display of Galaxy A22 5G, along with its FHD+ display technology, makes your everyday content look better— whether you’re connecting with loved ones over a video call, or just casually browsing the internet.

The 5G Advantage
5G promises to elevate the daily mobile experience for all – and this includes the no-frills smartphone user, who can now enjoy crystal clear video calls, and browse the internet seamlessly anytime and anywhere.

At just RM999.00, the Galaxy A22 5G brings cutting edge 5G technology to everyone, as one of the most affordable 5G smartphones in the market today.

The Knox advantage
Beyond the nifty features of Samsung’s suite of 5G mobile devices, users can enjoy their devices with peace of mind with the integration of Samsung Knox within their devices. Built into the phone’s hardware and software from the start, Samsung Knox protects your phone from the minute it’s turned on, from the chip up. Offering multi-layered security, it defends your most sensitive information from malware and malicious threats, giving you more confidence in your data and app permissions.

The Future is Here with Samsung 5G

5G-enabled smartphones offer a generational leap in experience, with significantly superior connection speeds that optimizes the hardware and software capabilities of today’s powerful devices. There is no better time than now to work smarter and play harder with your 5G smartphone!

[1] Maximum image cropping is subject to display resolution and the original image size.

[2] 8K video can only be shot in 24 frames per second (FPS)

[3] Measured diagonally, the screen size is 6.2″ in a full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is smaller due to the rounded corners and camera hole.

[4] Measured diagonally, the screen size is 7.6″ in a full rectangle and 7.5″ accounting for the rounded corners. The actual viewable area is smaller due to the rounded corners and camera hole.

[5] Certain applications may not support Multi Active Window.

[6] The hinge hardware supports Flex mode at angles between 75° and 115°. For your convenience, Flex mode can also be set to activate before or after 75° and 115°. It may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[7] Certain applications may not support Flex mode.

[8] Requires optimal 5G connection. 5G services are only supported in 5G network enabled locations. Actual speed may vary depending on country, carrier, and user environment.

[9] Measured diagonally, the screen size is 6.5″” in the full rectangle and 6.3″” accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[10] In case the adaptive brightness is set ‘On’ in the setting. When the display is exposed to over 20,000 lux as recognized by the brightness sensor of the phone, such as under environments with lots of ambient light or direct sunlight, it may increase up to 800nits brightness. The brightness values measured by the sensor may differ depending on the angle of light.

[11] Game Booster compatibility may vary by game.

[12] Galaxy A52 5G (SM-A526)’s display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. This certification can be found on https://www.sgs.com.

Samsung Galaxy S21 Ultra 5G: Best Smartphone

At the awards ceremony on June 30^th, the Samsung Galaxy S21 Ultra 5G was named ‘Best Smartphone’ of the past year. The smartphone, which features a professional grade camera system and bright Intelligent Display is the go-to choice for users who want to take gorgeous, detailed photos. It is also the first device of the S Series to support the S Pen, for advanced productivity from power users. With all these features packed into a sleek contour-cut design, the Samsung Galaxy S21 Ultra 5G represents the very best of Samsung engineering.

The category judges said, “The best Android smartphone Samsung has ever made with a great range of features, stunning AMOLED display, best-in-class cameras and more – this phone delivers across the board and is a worthy winner of Best Smartphones in 2021.”

Also shortlisted in this category was the Samsung Galaxy S20 FE, which brought fan-favorite features of the flagship Galaxy S20 to even more users, including the incredible AI-powered camera and beautiful Infinity-O 120Hz display.

“We are honored to have been recognized in such a competitive category at this year’s GLOMO awards. Samsung has a long, proud history of driving innovation, and we aim to deliver devices that meet the needs of our users now and in the future,” said Stephanie Choi, Senior Vice President & Head of Marketing, Mobile Communications Business at Samsung Electronics. “As the user needs continue to grow so varied and dynamic, we are committed to leading the journey in developing devices that are loved by users across the globe.”

“Congratulations to all the winners and nominees of the GSMA’s GLOMO Awards 2021. You truly embody the theme of this year’s event, Connected Impact,” said John Hoffman, CEO, GSMA Ltd. “Given the challenging circumstances we’ve all faced over the last 15 months, it’s more important than ever to come together to recognize the incredible innovation and ingenuity shaping our industry, as well as the positive impact this is making on the world around us.”

For more information, please visit: Samsung Malaysia Newsroom, Samsung Malaysia’s Website or Samsung Mobile Press.

@bungadanbintang:

@bungadanbintang has fully utilized the S Pen and the Galaxy S21 Ultra 5G to visualize the creative doodles and ideas in her head. Best known for her dainty floral illustrations in pastel hues, she has demonstrated how she artistically doodled flowers and vines on her drawers to beautify her otherwise ordinary living space! This time around, the S Pen is bigger than the one equipped in a Note device and features a comfortable grip for long-time use so artists can continue to sketch, draw, and paint the whole day with Galaxy S21 Ultra 5G as a canvas and create magnificent art! Its 0.7mm tip is accurate and feels smooth, allowing  illustrators to enjoy fast and fluid writing and drawing, giving them pen-to-paper precision and responsiveness.

@littlecece

@_littlecece graces the online world with her vibrant and adorable illustrations that tug at your heartstrings. Aside from drawings of animated characters created from everyday objects, you can create vivid sketches like those featured above. To gather inspiration, snap pictures of your subjects using Galaxy S21 Ultra 5G’s most advanced pro-grade camera that works wonders in any light and setting. Using the stunning, high-resolution pictures as references to work with, you can immediately start making art with the mighty S Pen. On the Galaxy S21 Ultra 5G’s Dynamic AMOLED display, every stroke of the S Pen depicts accurate colors and vibrancy from your imagination — bringing every detail to life. Share the work of your art with the world using #withGalaxy to give a shoutout to one of the best arsenals in your art supplies; the Galaxy S21 Series 5G with S Pen!

No matter what your art styles may be, the Galaxy S21 Ultra 5G will be by your side all day to help you make wonderful masterpieces. Channel your creative juices into unique, eye-catching illustrations with an epic story to tell! Regardless of where you are in your journey as a visual artist, the Galaxy S21 Series 5G with S Pen has everything you need to make magic!

You can own a Galaxy S21 Series 5G now and enjoy RM400[1] instant rebate, or trade in your old mobile devices to save up to RM4,805[2]. For more information on Samsung Galaxy S21 Series 5G, visit https://www.samsung.com/my/smartphones/galaxy-s21-5g/buy/

Complete your purchase to become the next brilliant illustrator and get the new Galaxy S21 Ultra Cover with S Pen from: https://www.samsung.com/my/mobile-accessories/galaxy-s21-ultra-5g-silicone-cover-with-s-pen-black-ef-pg99ptbegww/

[1] Starting 4 June 2021 until 30 June 2021, you can visit the Samsung eStore to purchase any smartphone from the Galaxy S21 Series 5G and enjoy an instant rebate worth RM400, while stocks last. Terms and conditions apply.

[2] Customers can trade in their existing smartphone from now to 30 June for up to RM4,805 off (based on selected models and brands) for a brand-new Galaxy S21 Series 5G.

@Tianchad:

Local photographer and digital content creator @Tianchad, on Instagram, has captured the beautiful shots above using only the Galaxy S21 Ultra 5G. Renowned for capturing stunning sights and scenes around KL, he always shares his golden tips on Instagram to help fellow photography enthusiasts improve their skill #withGalaxy. With the use of ‘Portrait’ mode on the Galaxy S21 Ultra 5G, he has captured these vibrant-coloured shots featuring a bokeh effect that softly blurs out the background and draws attention to the model, making her the center of attention!

@malaysianflavours:

Malaysian foodies summerkid and summergirl, better known as @Malaysianflavours on Instagram have gone beyond their comfort zones of food photography to capture these epic shots outdoors using the Galaxy S21 Ultra 5G. By simply using the ‘Single Take’ function, they have captured the best parts of their time spent with mother nature without needing to worry about finding the right angles or poses. With some imagination and Galaxy S21 Ultra 5G magic, they have captured a variety of photos and videos in different styles, angles, and formats to help them get the best candid shots.

@haziqsaparudin:

Digital creator and photographer Haziq or @haziqsaparudin on Instagram is another talented local creator that has shared marvelous work just by using only the Galaxy S21 Ultra 5G. Utilizing ‘Night’ mode on the Galaxy S21 Ultra 5G, he has taken the pictures above that have beautifully captured peaceful KL without the hustle and bustle at night! The advanced night sensor on his Galaxy S21 Ultra 5G has enabled him to take brighter and more vivid images at night in low-light settings, helping him capture it all without missing any details!

In essence, the Galaxy S21 Series 5G is any photographer’s best companion! Whether you are an amateur or a professional, the Galaxy S21 Series 5G offers only the best features and functions to help you tell stories that will etch in memories for a lifetime. With Samsung’s latest promotions, enjoy an instant rebate of RM400[1] or trade in your current mobile device to save up to RM4,805[2] when you purchase any Galaxy S21 Series 5G! Learn more at: https://www.samsung.com/my/smartphones/galaxy-s21-5g/buy/

Kickstart your creative journey with a Galaxy S21 Series 5G today and tag us using #withGalaxy on social media so that we can join you on your epic adventures!

[1] Starting 4 June 2021 until 30 June 2021, you can visit the Samsung eStore to purchase any smartphone from the Galaxy S21 Series 5G and enjoy an instant rebate worth RM400, while stocks last.

[2] Customers can trade in their existing smartphone from now to 30 June for up to RM4,805 off (based on selected models and brands) for a brand-new Galaxy S21 Series 5G.

And now, several months after the smartphone’s release, the reviews are in and experts and influencers are loving the experience of creating with the Galaxy S21. In this second installment of our ‘Express Your Epic’ series, Samsung Newsroom presents reviews from users who have been creating with the Galaxy S21 this year, as well as some tips for how to get the best out of the smartphone’s enhanced camera.

Moviemaking on the Galaxy S21

[Thailand, 4/12] In mid-April, three famous filmmakers delivered tips for how to create your own content using the Galaxy S21. The filmmakers delivered advice on how to best use lighting and the Galaxy S21’s Super Steady feature to create outstanding videos, as well as how to take stunning portrait videos using Super Slow mode. Check out their pro tips here.

▲ (Clockwise from left to right) Actor and director Chantavit Dhanasevi from Thailand captures salad ingredients; filming surf skating using the Galaxy S21’s Super Steady Mode; filming a model harnessing backlight

[Taiwan, 4/7] In early April, cutting-edge filmmakers Hsu Chih-Yen, Yin Chen-Hao, Birdy Nio, Kay Jan, and Alex III detailed how they used Galaxy S21 Ultra 5G and Galaxy Z series devices to shoot “daily blockbuster movies”. This piece also introduced the ‘#Wonderful Build – Galaxy Shooter Trial’ Instagram campaign, which involved using Galaxy smartphones to capture videos longer than 15 seconds in length. Check it out here.

The Galaxy S21 for Fashion and Beauty Content

[Russia, 4/23] In late April, as red carpet season began, the Russian newsroom covered how star stylist Jason Boden utilized the Galaxy S21 to complement his work. In a piece entitled ‘The Star Stylist’s Secret Weapon – How the Galaxy S21 Helps Prepare for the Red Carpet’, the high-profile stylist explained how he uses the Galaxy S21 when working for celebrities and described the smartphone’s camera as “just unreal.” Take a look here.

[UK, 3/10] Also in March, London innovation hub Samsung KX partnered with world-renowned makeup artist Hannah Martin to open a virtual masterclass on beauty trends for the spring and summer seasons. The masterclass was filmed using the Galaxy S21 Ultra 5G and was shared through the Samsung KX content hub on March 18^th. Read more about the masterclass here.

Click here for the full video.

Creating Pictorial Content With the Galaxy S21

[USA, 4/18] In celebration of Mother’s Day, the article “Make Mom Epic #WithGalaxy This Mother’s Day” was released in April. It highlighted the spirt of celebrating moms around the world and debuted video from #TeamGalaxy creators as they used the Galaxy S21 multi-lens camera to capture studio quality photos of their moms in Portrait Mode, crystal-clear 8K video, 8K Video snap, and Single Take. The article concluded with details on a number of Galaxy S21 promotional offers.

Click here for the full video.

The Galaxy S21 and Food Content

[UK, 2/15] To celebrate the launch of the Samsung Galaxy S21 5G Series, Samsung UK teamed up with British influencer The Bake King on Pancake Day, revealing tips on how to make the most ‘flip-able’ pancakes. Inspired by the colors of the device, and shot entirely on the Samsung Galaxy S21 5G, The Bake King delivered some stunning images and videos – and some tasty pancakes. See more here.

From movie-making, to getting stars ready for the catwalk, making mothers feel appreciated to upping your pancake game, the Galaxy S21 is here to enhance your creations, whatever they may be. With the proof very much in the pudding, influencers and experts from a range of countries and industries are coming together to attest to the way the Galaxy S21’s enhanced camera is underpinning their creativity and empowering them to express better.

But the capabilities of the Galaxy S21 series’ camera go beyond just making everyday moments epic. In order to showcase the creative heights that users can reach with their Galaxy S21 series device’s cameras, Samsung has been collaborating with a diverse and exciting range of content creators – and the results have been astonishing.

In the first part of this two-part series documenting the true potential of the Galaxy S21 series’ camera, Samsung Newsroom has compiled just some of the examples of how leading content creators around the world have been harnessing the camera’s pro-grade functionalities across all kinds of mediums.

Read on to see more.

Making Movie Magic

An homage to the late Portuguese writer Fernando Pessoa, the Samsung Portugal team collaborated with local creatives to produce one of the late writer’s screenplays. Filmed entirely on the Galaxy S21 Ultra 5G, the resulting film ‘O Ídolo’, or ‘The Idol’, has resonated with literary fans and Portuguese speakers the world over.

Get a behind-the-scenes look at the production of ‘The Idol’ at Samsung Newsroom Brazil.

Taking Music Videos to the Next Level

March of this year saw the groundbreaking Galaxy S21 series’ camera mark another first in the creative industry, as the music video for Spanish artist Aron Piper’s single ‘Mufasa’ became the first music video to be recorded entirely with the Galaxy S21 Ultra 5G.

See more about how the portability and pro-grade functionality offered by the Galaxy S21 Ultra 5G helped bring Piper’s vision to life over at Samsung Newsroom Spain.

That same month saw Ukrainian singer and artist Lida Lee of the MONATIK Corporation collaborate with Samsung Electronics Ukraine to create a unique video project captured entirely on the Galaxy S21 Ultra.

See more about how the project went down on Samsung Newsroom Ukraine.

Over in Poland, singer Rosalie and director duo Andiamo harnessed the Galaxy S21 Ultra 5G to create a 90s-themed music video for the song ‘Come, come, come’, making use of the extensive range of camera modes and functionalities to evoke the iconic lighting style of the era.

Hear more from those who worked on the project over at Samsung Newsroom Poland.

Marking a fresh new age of music marketing, Samsung Electronics worked with Thailand’s AIS and GMM Grammy to produce a revolutionary interactive music video for fan-beloved group Three Man Down, shot using the Galaxy S21 Ultra 5G.

Learn more about this unique project and how Samsung brought it to life at Samsung Newsroom Thailand.

Taking Pictorials to New Heights

This April, GQ South Africa harnessed the Galaxy S21 Ultra 5G to shoot dynamic dual covers for its May/June issue cover. What’s more, the fascinating behind-the-scenes content behind this unique pictorial was also captured on the Galaxy S21 Ultra 5G.

Hear more about bringing this project to life from photographer Austin Malema and GQ editor Molife Kumona over at Samsung Newsroom South Africa.

National Geographic photographer and explorer Prasenjeet Yadav switched out his usual hefty wildlife photography setup for a Galaxy S21 Ultra when shooting in Western Ghats, India, producing a pictorial that went on to make National Geographics Traveler India Edition’s March issue.

Hear more from Yadav and how the Galaxy S21 Ultra allowed for him to take flawless shots with seamless mobility over at Samsung Newsroom India, and take a look at the #UncoverTheEpic campaign hosted by Samsung, Yadav and National Geographic Traveler magazine that saw a high-definition cut from an 8K video make the cover for the first time in the magazine’s history here.

Earlier this year, world-famous British photographer Rankin harnessed the Galaxy S21 Ultra 5G to capture photoshoots with rapper Stefflon Don that combined the spirit of the 1980s with the creativity of today’s social media.

Featuring still shots, videos and social-friendly content cuts, the collaboration harnesses the variety of pro-grade camera functionalities available on the Galaxy S21 series; hear more about how the shoot went down from Rankin and Stefflon Don themselves on Samsung Newsroom U.K.

Putting Budding Photographers to the Test

In order to elevate the epic moments being realized through the missions on Chilean reality show ‘Epic Mode’, 12 famous contestants were handed Galaxy S21 devices to capture the final moments of their achievements over the 6 episodes of the show.

Take a look at the winning shots over at Samsung Newsroom Chile.

Finally, streaming on Hulu in the United States, ambitious mobile photographers are putting their skills to the test on the reality show ‘Exposure’. A testament to the pro-grade power of today’s smartphone cameras, ‘Exposure’ sees contestants compete in weekly themed challenges which they have to complete with the help of the Galaxy S21 Ultra 5G’s advanced camera system.

Catch the first glimpse of ‘Exposure’ and learn more about the first-of-its-kind mobile photography competition series over at Samsung Newsroom U.S.

Stay tuned to Samsung Global Newsroom for more best practice tips and tricks on how to make the most out of your Galaxy S21 series camera, and for the second part in this series highlighting the photography prowess of the latest flagship’s camera.

Take a look at the video below to hear Byung Duk Yang, VP and Head of Display Group, Mobile Communications Business, Samsung Electronics, introduce the intelligent features of the Galaxy S21 series’ displays in more detail.