Samsung showcased its solutions across an expansive 1,728 sqm exhibition space, welcoming 92,170 visitors throughout the four-day event. The booth featured ten product zones demonstrating how Samsung’s display portfolio supports retail, corporate, hotel, education and hybrid commercial environments.

That momentum was reflected across the show floor, where Samsung’s commercial display portfolio received a record number of top industry awards and category wins.

▲ A record-breaking year at ISE 2026: Samsung’s commercial display solutions received multiple top industry honors.

Retail: Display Solutions Designed for Inside and Out

In retail environments, Samsung’s display solutions are built to perform across different sightlines, lighting conditions and store layouts.

At the show, Samsung brings this performance to life by showcasing the IBF series LED display in a 142-inch configuration for window-facing applications.

▲ The LED display IBF model showcases bright visuals from a window.

Designed for highly bright environments, the display reaches 3,500 nits of brightness to deliver clear advertising content to the public while maintaining a clean, visually unobtrusive presence inside the store. The slim 42mm profile and clean-back design showed how the display can blend naturally into open storefronts, while flexible installation options support a wide range of layouts, including flat, L-type, convex, concave and window-facing setups.

▲ Two 109-inch IEF screens frame the Samsung booth entrance, stopping attendees with fine-pitch LED brilliance.

The new IEF series indoor LED signage takes a different approach, optimized for retail environments where screens are viewed up close and details matter.

The IEF signage delivers 600-nit brightness with HDR10+ support, the display produces clear, consistent visuals across both bright and dark content, while Glue-on-Board (GoB) technology adds a protective layer to support long-term performance in high-traffic settings.

▲ Samsung Color E-Paper lineup demonstrates how retailers can deploy low-power digital signage across every point of sale.

Samsung Color E-Paper offers an impactful alternative to printed posters in day-to-day retail operations. At ISE 2026, Samsung showed how its 13-inch, 20-inch[1] and 32-inch displays can work together within a single retail environment, using familiar proportions and formats that allow digital signage to sit naturally alongside printed materials and existing displays.

Across all sizes, Color E-Paper uses ultra-low power digital ink technology, consuming power only when content changes[2]. With the dedicated Samsung Color E-Paper app, retail associates can manage local content directly from their mobile devices, reducing the operational burden of frequent reprinting without disrupting the space’s look and feel.

▲ Attendees share excitement as the 3D visuals appear to pop out of the 85-inch Spatial Signage.

Samsung’s newly launched 85-inch Spatial Signage allows businesses to showcase products in high-traffic retail environments where space and aesthetics are equally important. With its patented 3D Plate Technology, Spatial Signage can display products and content in full 360-degree rotation, giving visitors a clear view of products from all angles.

▲ Visitors experience the impact of 3D visuals with the 32-inch Spatial Signage.

Smaller 55-inch and 32-inch formats arriving later this year will extend immersive 3D capability to smaller displays and department-level retail environments.

At ISE 2026, Samsung Spatial Signage received broad industry recognition, earning honors across multiple categories including:

• Best of Show Awards from Future
  • AV Technology: Samsung Spatial Signage
  • Digital Signage: Samsung Spatial Signage
  • Installation: Samsung Spatial Signage
• Digital Signage Award from Sector Projects Plus Limited and Sixteen:Nine
  • Innovation in Display Technology
• Inavation Award for Technology from Inavate Magazine
  • Technology for Digital Signage
• Top New Technologies (TNT) Awards from Commercial Integrator
  • Digital Signage (Hardware)

These honors reflect a strong industry response to its immersive design and practical application across retail environments.

▲ VXT’s AI Studio can turn static images into signage-ready video content with the click of a button.

Designed to support a wide range of signage formats, Samsung VXT helps retailers to create, update and distribute content across multiple screens from a single system.

Within Samsung VXT, AI Studio app[3] enables teams to turn static images into signage-ready video content optimized for use across Samsung’s commercial display portfolio. Also, if you choose ‘Spatial Signage Optimization’ option, content created through VXT’s AI Studio App is automatically optimized with refined shadow detailing, adjusted margins and background treatments—creating more realistic and balanced visuals for Spatial Signage.

This approach was recognized at ISE 2026, where Samsung VXT’s AI Studio app received a Best of Show Award from Future in the Installation category.

• Best of Show Awards from Future
  • Installation: Samsung VXT AI Studio

Supersized Displays: Commanding Scale and Immersion

The 130-inch QPHX Micro RGB signage made its commercial debut at ISE 2026, expanding Samsung’s footprint in supersized commercial signage. Large-format displays continue to play a growing role in flagship retail and brand experience spaces where scale and clarity are essential. The130-inch signage illustrates how scale and color accuracy can anchor an environment and draw attention from across the floor.

▲ Attendees stand before the towering 130-inch QPHX Micro RGB Signage.

The display features Micro RGB Technology with individually controlled micro RGB LED backlights for fine detail rendering across the entire screen, ensuring color expression even in ultra-large-format installations.

▲ The 105-inch QPDX-5K display demonstrates impact in a high-traffic retail space.

The supersized lineup supports large-scale messaging across different environments. The 105-inch QPDX pairs 5K resolution with a 21:9 widescreen format, supports portrait and landscape installation and enables mixed 9:21 and 16:9 layouts within a single screen.

The 115-inch QHFX is designed for high-visibility indoor spaces, with portrait and landscape support and a non-glare surface that helps reduce reflections from ambient lighting and daylight.

▲ Samsung’s 115-inch QHFX captures high-quality visuals with no glare

Corporate: Seamless Meeting and Control Room Solutions

For corporate environments, Samsung showcased display solutions designed to simplify meeting spaces while supporting high-quality collaboration.

The Wall All-in-One introduces a streamlined LED solution for boardrooms and executive meeting spaces. The Wall All-in-One drastically simplifies installation thanks to its modular, section-based design, enabling faster setup than traditional LED installations.

▲ Samsung’s The Wall All-in-One transforms a boardroom conference call into an immersive experience.

The display ships with all required peripherals, including control, audio and mounting hardware into a single package to reduce sourcing and installation complexity.

Samsung also highlighted collaboration scenarios enabled by Cisco-certified integration, in which AI-powered cameras and microphones work alongside LED displays to deliver more natural, lifelike video conferencing experiences.

To further simplify deployment, meeting rooms can be set up quickly using Microsoft Express Install, combining Samsung QMC Smart Signage with Logitech video conferencing solutions to support Microsoft Teams Rooms with minimal configuration.

▲ Attendees learn more about Samsung’s partnership with Logitech to simplify meeting room setup.

Hotel: Flexible Hospitality Integration

In the hospitality zone, Samsung highlighted how in-room displays are evolving into part of the guest experience rather than standalone screens. The Frame for Hotel (model: HL03H)[4] drew strong interest from attendees as a design-forward display created to blend naturally into guest rooms while supporting modern hotel operations.

Recognized with a Top New Technologies (TNT) Award in the Displays (TV) category and Future’s Best of Show in AV Technology, The Frame for Hotel reflects growing demand for screens that balance aesthetics and functionality. A built-in One Connect Box helps reduce visible cabling and simplify installation, which is an important consideration for both new builds and retrofits.

• Best of Show Awards from Future
  • AV Technology: The Frame for Hotel
• Top New Technologies (TNT) Awards from Commercial Integrator
  • TVs: The Frame for Hotel

▲ An attendee captures The Frame for Hotel’s personalized welcome screen, the hospitality innovation that makes guests feel recognized from the moment they walk in.

Alongside Samsung Hotel TV, attendees could try LYNK Cloud in action. LYNK Cloud is a platform that helps hotels remotely manage, monitor and update connected hotel TVs and better understand how guests use in-room digital services.

Through its Business Intelligence capabilities, hotel teams can see which concierge features guests engage with most, from menu selections to content viewing habits. These insights help hotels refine services and improve the in-room experience, while laying the foundation for more personalized, design-led hospitality environments in the future.

▲ With LYNK Cloud, hotel managers can better understand guest preferences through data-driven insights.

Classroom: Educational Display Solutions

▲ Visitors experience just how easy it is to access educator profiles using NFC technology on the Interactive Display WAFX-P (model: WA86FX-P).

During the event, Samsung highlighted how the display can support continuity between classes by enabling educators to log in to their own personal profiles directly on the WAFX-P. To access their personal profiles, they simply scan a QR code or an NFC-enabled ID card. If a teacher forgets to log out, another can simply scan their ID card to switch profiles, making it easy to move between classrooms and displays.

The Interactive Display WAFX-P series was recognized with both a TNT Award in the Interactive Whiteboard category and Future’s Best of Show Award in the Tech & Learning category, reflecting its ability to reduce friction during everyday classroom instruction.

• Top New Technologies (TNT) Awards from Commercial Integrator
  • Interactive Whiteboards: WAFX-P Series
• Best of Show Awards from Future
  • Tech & Learning: WAFX-P Series

Control Room: Unified Command Environments

Samsung The Wall MPF series is designed for mission-critical control rooms where clarity and continuity are essential. Powered by Black Seal Technology+, the display delivers deep blacks and refined contrast, ensuring critical information remains visible across large, bezel-free LED canvases in demanding operating conditions.

▲ Samsung’s The Wall solution powers real-time command and control for crystal-clear visibility across multiple data streams for mission-critical operations.

▲ LSM2 was recognized with a TNT Award from Commercial Integrator in the Video Wall Software category.

Samsung LED Signage Manager 2 (LSM2) is designed to streamline the installation and operation of large-scale LED systems in control room environments. With support for offline pre-configuration, automatic IP assignment and built-in self-diagnosis, LSM2 helps reduce setup time and maintain reliable day-to-day operation. During ISE 2026, LSM2 received the TNT Award from Commercial Integrator in the Videowall Software category.

• Top New Technologies (TNT) Awards from Commercial Integrator
  • Videowall Software: LED Signage Manager 2

▲ Twickenham Studios leverage Samsung’s The Wall for large-scale production.

The Wall can also be applied beyond control rooms. The Wall × Twickenham Studios was awarded AV News Magazine’s Project of the Year, recognizing Samsung’s first major LED screen build in the UK.

• AV News Awards from AV News Magazine
  • AV Project of the Year (Commercial): The Wall, Twickenham Project

Protecting Samsung Signage, No Matter the Scale

Samsung integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Knox includes advanced encryption and built-in protection designed to safeguard data today and as security standards evolve.

Platforms including VXT and LYNK Cloud are certified to internationally recognized standards: ISO/IEC 27001:2022 and 27701:2019, supporting secure operations and enhanced data security.

Beyond the Booth: Leading the Conversation on Commercial Displays

At ISE 2026, Spark[5] launched as a new showcase bringing together gaming, broadcast, design, live events and media within a single creative program. Powered by Samsung, Spark explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences and immersive content.

Samsung also hosted Discover the Future with VXT 4.0, an after-hours event that highlighted recent platform updates and explored how cloud-based content management is supporting digital signage at scale.

▲ ISE 2026 in Barcelona

ISE 2026 underscored Samsung’s 17-year leadership[6] in commercial displays, highlighting how its portfolio continues to evolve alongside the changing needs of businesses worldwide.

For more information, visit: https://news.samsung.com/my/

[1] 20-inch models will be available later this year.

[2] Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[3] VXT is sold separately and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage.

[4] The Frame for Hotel will be available later this year.

[5] Spark is a four-day creative industries program at ISE 2026, featuring curated talks, panels and showcase sessions that bring together industry leaders from various verticals to explore cross-disciplinary workflows and innovation.

[6] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report

Samsung Electronics Co., Ltd. announced the global launch of the 13-inch Samsung Color E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.

“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper-Like Color and Clarity for Modern Digital Displays

As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.

With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,[1] the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced color imaging algorithm enhances color accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower-Impact Signage With Bio-Based Materials

Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organization UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.[2]

Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.

Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.[3] When content is updated, overall energy[4] use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content With Samsung E-Paper App and Samsung VXT

Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.

The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimize content visibility, as well as a preview function that allows teams to check color accuracy before deployment.

Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.

Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.[5]

For more information, visit: https://news.samsung.com/my/

[1] The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately.

[2] Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin(PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase, and end-of-life emissions). All figures are estimates based on available data and are subject to change.

[3] Activities related to content refresh, content changes, or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[4] Battery duration may vary based on factors including network environment, hardware components and user activity.

[5] Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report.

▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
• HoloDisplay: Bringing Signage to Life With 3D Innovation
• Transparent MICRO LED: Blending Reality and Digital Content
• Interactive Display: A Smarter, More Interactive Classroom Experience
• The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
• The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
• SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
• Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W[1] of power when showing a static image and can easily be managed through a dedicated app[2] or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality.  The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR`s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production:  A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NetX management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award: Transparent MICRO LED

Inavation Awards

• Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

For more information, please visit: https://www.samsung.com/my/

[1] The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.

[2] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well.

Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays.

▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology.

▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall.

▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design.

▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform.

▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices.

▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup.

▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant.

▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments.

▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences.

To learn more, please visit: https://www.samsung.com/my/business/

Samsung Electronics Co., Ltd. today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.[1] The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app[2] allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.[3]

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.[4]

Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.[5]

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.

Supersized 4K Smart Signage Redefines Immersion

Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.

Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.

The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA[6] compatibility — provide businesses with flexibility and convenience.

To learn more, please visit: https://www.samsung.com/my/business/

[1] The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.

[2] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

[3] For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.

[4] A phased update is scheduled to begin in March 2025.

[5] For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.

[6] Video Electronics Standards Association.

▲ ISE 2024 was held at Fira Barcelona Gran Via in Barcelona, Spain. Visitors were greeted with Samsung’s outdoor advertising by the entrance.

Samsung featured an expansive exhibition area spanning 1,728m² — the largest among participants — drawing significant attention from attendees. The booth attracted more than 7,000 visitors on the first day, about twice as many as the previous year. During the event, a total of 23,000 attendees visited the booth, demonstrating the company’s status as a leader in the commercial display market.

▲ View of Samsung’s expansive 1,728m2 booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.

In case you missed it, below are the digital signage products and solutions showcased by Samsung at ISE 2024.

• Pioneering the Era of Hyper-Connectivity With SmartThings for Business
• Samsung VXT Takes Over the Stage With Three Awards at ISE 2024
• Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
• The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
• From Content Creation to Retail: Customized Solutions for Each Vertical
• Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards

▲ Visitors were captivated by the awe-inspiring immersion of The Wall as a media facade.

Upon entering the booth, visitors were immediately drawn into the media facade, which showcased anamorphic content on The Wall — delivering exceptional image quality and creating immersive 3D-like viewing experiences.

▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.

As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match.

Pioneering the Era of Hyper-Connectivity With SmartThings for Business

▲ Visitors to the SmartThings booth learned about how Samsung is extending its connectivity features for business applications.

At ISE 2024, Samsung introduced an era of hyper-connectivity in the B2B space with SmartThings for Business. A dedicated SmartThings zone, designed to replicate various business settings such as coffee shops, hotels and offices, showcased the vast potential of SmartThings in various verticals.

In retail setups, Samsung demonstrated how SmartThings could transform store operations through personalized automation. SmartThings for Business streamlines tasks with customized settings while ensuring top-notch security through real-time store monitoring and instant alerts.

SmartThings enhances the guest experience in hospitality businesses as well. Using the SmartThings web browser, guests can easily check and control room conditions while also enjoying convenient features like auto check in and check out, all without the need for separate applications.

▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.

Samsung showcased enhanced business applications by incorporating SmartThings for Business into a corporate office space. Users can manage and control various settings according to meeting schedules, while also customizing enterprise dashboards using the SmartThings Enterprise API to further customize their experience.

Extending its influence beyond the realm of consumer tech, SmartThings for Business gained recognition from industry experts as well. At ISE 2024, the solution received two distinguished awards — ‘Best of Show at ISE 2024’ and ‘Top New Technology’ honors for Network Management Solutions — which are acknowledged by Commercial Integrator and CE Pro.

Samsung VXT Takes Over the Stage With Three Awards at ISE 2024

During ISE 2024, Samsung showcased its new cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for B2B setups — including in-store promotions, advertisements and more — on one secure platform.

All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.

▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.

After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.

▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.

Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.

▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.

Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.

Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution

▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.

Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.

In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.

The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities

Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.

▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.

The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.

From Content Creation to Retail: Customized Solutions for Each Vertical

Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.

▲ Visitors observed live demonstrations of The Wall for Virtual Production.

Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.

▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.

In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.

Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.

▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.

Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards

Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.

▲ Samsung received five ‘ISE Best of Show’ awards, reaffirming its leadership in the commercial display market.

Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.

Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.

Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’

▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage

At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.