This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike.

▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’)

To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang – most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience.

▲ ‘Faker’ experiences the Odyssey Neo G9 57”.

Q: What are your thoughts on the new Odyssey models?

‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor.

‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos.

‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience.

▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9.

▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark.

Q: As a gamer, what is your top priority when choosing a monitor?

‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting.

‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate.

‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users.

‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself.

‘Zeus’: I agree with ‘Oner’ – refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now.

Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films.

▲ Yoonsung Kang has directed many Odyssey brand films.

Q: What was your main objective when planning this Odyssey brand film?

Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages.

Q: Can you share some of the highlights from this brand film?

Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle – then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers.

▲Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right

▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film.

▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film.

▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming.

▲ The T1 members learn choreography during filming.

Q: What was it like to step away from your usual game matches and daily training to participate in this brand film?

‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first – we’re not dancers – the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos.

‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time.

▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’)

Q: Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite?

‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back.

‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe.

‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing – the white and glossy back cover feels luxurious.

‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9.

‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all.

Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.

For more information, please visit: https://www.samsung.com/my/monitors/gaming/

Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters.

▲ The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show

At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.

Unveiling Dual UHD monitor, the Odyssey Neo G9

▲ Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech

In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said.

▲ (From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote

Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.”

Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.”

The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.[1]

Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence

▲ At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place.

▲ Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9.

The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom.

“The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.”

▲ (Left) The screen Odyssey Ark allows for 4 inputs on screen at once with the new Multi View. (Right) A group of visitors test out the Odyssey OLED G9.

The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once,[2] and make the most out of the Odyssey Ark’s large screen.

A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colours were amazing and vibrant,” commented one gamer. “It looked really good!”

Seamless Gaming Across Multiple Amazing Displays

▲ (Left) A group enjoys playing Xbox games on the Samsung Neo QLED 4K. (Right) A visitor in the Mobile Gaming Zone plays “Warcraft Rumble” on the Galaxy S23 Ultra.

Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen.

As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September.

▲ (Left) A family enjoys playing Xbox games on the Neo QLED 8K. (Right) Samsung Gaming Hub zone offered an arcade-like concept where you could play games.

Samsung Gaming Hub[3] is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade.

A gamer who visited with his children said that the Samsung Gaming Hub “looks just as good as if I was playing directly on [a gaming console].”

On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colourful graphics and fast pace of games like Overwatch 2.

▲ A thrilling racing challenge unfolded from the racing zone.

A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches.

Bringing the Hottest Games to Life With New Technology

▲ Gamers in costume take photos at the Samsung Electronics booth.

At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper colour, contrast and brightness.

And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio.

▲ Visitors filled the Samsung Electronics booth. There has been a lot of interest every day to experience various gaming monitors in Samsung’s largest Gamescom booth ever.

At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom.

For more information about Gamescom 2023, please visit:

• Odyssey OLED G9: 49″ Odyssey OLED G9 G95SC LS49CG954SEXXS | Samsung Malaysia
• Odyssey Neo G9: 57″ Odyssey Neo G9 G95NC LS57CG952NEXXS | Samsung Malaysia

[1] Dual UHD 240Hz is supported only by graphics cards that support Display Port 2.1 (UHBR 13.5) or HDMI 2.1 (FRL 6). Support and actual refresh rate may vary by graphics card.

[2] Up to 3 inputs and 3 screens in vertical Cockpit Mode.

[3] Samsung Gaming Hub availability and support vary by region and monitor and TV lineup. Service and content availability may vary by region and partners.

Esports and online gaming has grown by leaps and bounds in recent years. From what was seen as a niche hobby played within the confines of LAN cafes, dorm rooms and bedrooms, it is now a global powerhouse with thousands of players – and spectators – participating in large-scale organized events. This expansion has been fuelled in part by advancements in technologies like 5G, which has made esports and gaming more accessible to a wider audience.

Today, gamers can make a living by turning professional and taking part in competitions, or by streaming gameplay sessions online. Many youths worldwide are also showing a keen interest in gaming, and have fueled the popularity of esports by forming a growing viewer base, including major international tournaments.

As esports gains momentum globally, the recent Olympic Esports Week held in Singapore has further ignited interest in gaming in Southeast Asia.

This ground-breaking event spotlighted the exceptional dedication, skill, and competitive spirit of esports athletes. Across the region, competitive gaming communities then have the unique opportunity to shape discussions around the complexities of esports, fostering a broader appreciation among the general public and nurturing the growth of an inclusive and vibrant esports community.

Building communities around esports

In the young and dynamic Southeast Asia and Oceania (SEAO) region, the gaming community is particularly thriving. Findings from Samsung’s SEAO Gaming Insight Study[1] note that 7 in 10 online consumers in the region are gamers, and that more than half of gamers surveyed (56%) play games more than a few times a week.

Among gamers, they can be further categorized into Gaming Enthusiasts and Hardcore Gamers, who are deeply engaged in gaming-related activities such as watching gaming-related videos, discussing gaming within their communities, and staying updated on the latest gaming news. This reflects a vibrant community of gamers among the region’s consumers.

These findings closely align with the region’s large population of millennials and Gen Zs, who often demonstrate a passion for gaming. Samsung’s innovations in advancing the user experience whether on mobile or displays, are perfectly positioned to enable the gaming passions of youth in the region, be it for casual gamers who want to stay connected with their interests, or even budding esports players with ambitions to go professional.

“Youths in our region are passionate about gaming. We are excited to support our younger audiences in pushing the boundaries of gaming, and to provide cutting-edge Galaxy devices that keep up with all the action. Our partnerships with game developers, media partners, and other industry leaders, are likewise crucial to powering up gaming experiences.” – Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania

“For gamers, having the right equipment can make all the difference. Our wide range of gaming monitors, such as the Samsung Odyssey OLED G9 and the Odyssey Ark, are catered for every need. Whether you are an avid hardcore player or a pro esports athlete, Samsung is committed to continue innovating for all gamers.” – Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia and Oceania

Samsung is committed to transforming the experience for every gamer, with a dedicated line-up of smartphones and monitors that offer premium, gaming-optimized features to ensure smooth visuals and precise gameplay. With gaming enthusiasts in mind, Samsung has also partnered with ONE Esports to provide Galaxy users in Southeast Asia with early access to gaming news and content on the ONE Esports mobile app.

To unite and champion the growth of gaming communities, Samsung’s Galaxy Gaming Academy is rolling out across SEAO and it has already been launched in Indonesia. Gamers of all backgrounds are invited to join as members and gain exclusive access to community-bonding activities, educational and training content, and even in-game rewards from local gaming partners.

As a long-time Worldwide Olympic and Paralympic Partner, Samsung’s innovative technologies have transformed the way the sporting community, athletes, and fans around the world communicate and share the excitement with each other. Samsung is a premium partner of the inaugural Olympics Esports Week, which took place in Singapore from 22 to 25 June 2023.

Gaming enthusiasts can catch the key event highlights and follow the action on Olympics.com and Olympic social handles using versatile and powerful devices such as the Galaxy S23 series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and Galaxy A series; or choose from Samsung’s performance monitors such as the Odyssey Ark and Odyssey OLED for a truly immersive experience.

[1] Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022.

As passions go, there is nothing quite like how e-sports. It is not only revolutionizing the world of competitive gaming, but also capturing the hearts and minds of millions worldwide.

With cutting-edge technology and innovation, Samsung is aiming to elevate every gamer’s experience, and is also a proud premium partner of the inaugural Olympics Esports Week, which gathered top gamers far and wide to compete on the international stage in Singapore from 22 to 25 June.

For everyone aspiring to be esports athletes, embark on the thrilling adventure of competitive gaming with Samsung’s gaming monitors that offer the ultimate immersive experience with best-in-class refresh rates and stunning visuals.

Multifunctional Experiences Await You

Make your everyday an epic adventure with Samsung’s ground-breaking Odyssey Ark, the world’s first 55-inch, 1000R curved gaming screen which engulfs your peripheral vision for next-level immersion.

Whether you are captain of a spaceship or flying a fighter jet, be transported straight into your favorite virtual world with the Odyssey Ark’s vertical Cockpit Mode[1] as you soak in impeccably detailed soundscapes generated by Sound Dome technology, powered by Dolby Atmos.

Unleash your inner gamer in fast-paced gaming titles that prioritize fast reflexes through the Odyssey Ark’s 165hz refresh rate, 1ms response time (GtG)[2] and Freesync Premium Pro. Then take your gaming arsenal to the next level with the Samsung Gaming Hub[3], to access a wide range of PC, console and even cloud games.

This personal gaming theatre then converts easily into an in-home cinema or your work or school companion with its split-to-fit multiscreen flexibility. Whether gaming, accessing built-in apps like YouTube, or browsing the internet and more all at once, the Multi View[4] feature allows the handy and flexible configuration of up to four screens with individual sizing and window placement.

Curved for Ultimate Immersion

Whether you are a gamer or just an everyday user looking for the best possible visual experience, the Odyssey OLED G9 is the monitor for you.

As the latest addition to the Odyssey line-up, the Odyssey OLED G9 1800R’s curved display provides a wider field of view and ultimate immersion into any gaming world. Get ready to be blown away by its remarkable visuals and smooth, responsive gameplay on a 32:9 aspect ratio, whether multiplayer gaming or for your favorite open-world virtual adventures.

AMD FreeSync Premium Pro further enhances the Odyssey OLED G9’s super smooth gameplay experience. With DisplayHDR True Black 400, the monitor delivers incredible details and vivid colors regardless of the game being played or the content the user is watching.

Be spoiled for choice outside of gaming with the Odyssey OLED G9’s built-in Smart Hub, that gives you access to popular streaming apps like Netflix, Hulu, and YouTube, a space-saving alternative to stream your favorite video content from the cloud instead of downloading them or committing to an additional set-top box[5].

Industry-Standard for the Serious Gaming Enthusiasts

As a gamer, your monitor makes all the difference in how you get in on all the action, make strategic decisions, and interact with other players.

The world’s first dual ultra-HD gaming monitor, the Odyssey Neo G9 Gaming Monitor, is your best bet to conquer every intense gaming session. Equipped with Quantum Matrix Technology, sit back and relax while its Quantum Mini LEDs create controlled brightness and perfect contrast in your choice game environment, enabling superior imaging from shadows to bright scenes.

Spark your senses with its 1000R curved 57-inch screen that unveils virtual worlds with unparalleled details in 7,680×2,160 resolution and a 32:9 aspect ratio in one screen for the first time. Then, follow the fastest action with its rapid 240Hz refresh rate and grey-to-grey 1ms response time, and seize victories in the most fast-paced games.

Eye strain and fatigue are things of the past when it comes to the Odyssey Neo G9 Gaming Monitor’s Samsung Matte Display that reduces light reflections and minimizes distractions, so you can game for hours.

Unlock a new era of gaming with Samsung’s exceptional range of monitors, from the Odyssey Ark or the Odyssey OLED G9 line-up today. Whatever your in-game needs, these cutting-edge displays are guaranteed to transport you right into virtual worlds and ignite your passion for gaming like never before.

[1] Screen should be manually rotated for cockpit mode.

[2] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[3] Samsung Gaming Hub and app is available in select countries only. Service and content availability may vary by region and partners.

[4] In Cockpit Mode, Multi View can show up to 3 screens on one display. Game Mode, VRR, and Cloud Game are not supported while in Multi View mode. Only one external input (including HDMI) and one mirrored device screen can be displayed. While in Multi View mode, refresh rates of up to 120Hz are supported for external inputs. To display in 9:16, vertical selection is required during initial setup.

[5] Internet connection required.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive evaluations of factors including differentiation and impact across a total of nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and User Interface (UI).

“It is important to design meaningful experiences that integrate shifting customer values with innovative technologies,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “We will continue to contribute to our customers’ lives and our society with designs that cater to all needs.”

Gold Award Recognizes Design That Offers Customized Experiences for Different Lifestyles

The Bespoke Infinite Line is a premium built-in look refrigerator that is available in a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that seamlessly blends into any interior[2]. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line adds lasting value to consumers’ kitchens.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting — two features that epitomize the refrigerator’s elegant balance of form and function.

Total of 80 Awards, From Product to UX Design, Including TVs, Home Appliances and Smartphones

Samsung Electronics’ 80 wins across all design categories, including Product and UX, were the most of any nominee at this year’s awards.

In addition to the Bespoke Infinite Line’s Gold Award, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen; the Bespoke Jet, a cordless stick vacuum with an all-in-one Clean Station; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers an exclusive customization experience by allowing users to design a device that is uniquely theirs.

Samsung’s accessibility-enhanced TV UX, which includes an avatar-based Sign Language Guide that provides explanations of TV menus in sign language, and Samsung Space Tycoon, a virtual space and management simulation game on the Roblox metaverse platform where users can create and play games and share experiences using Samsung products, were also recognized for design excellence.

[1] Availability may vary by region.

[2] The refrigerator is available globally, and availability of other products may vary by region.

Samsung Electronics today unveiled its 2023 TV lineup of Neo QLED 8K, Samsung OLED, sound devices and monitors at its Unbox & Discover virtual livestream, showcasing the latest innovations in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences. This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering impeccable picture and sound quality consumers expect from Samsung screens.

Vice Chairman Jong-Hee (JH) Han underscores Samsung’s commitment to calm tech and sustainability initiatives at Unbox & Discover 2023

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”

1 – Solutions for Your Tailormade Life: Five Foundations of SmartThings

In his opening remarks, JH Han underscored the company’s commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, he introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up their smart homes.

• Instant Connection: SmartThings enables users to easily connect their devices in just one step, allowing them to enjoy the synergy created by Samsung devices more easily.
• Automated Connection: SmartThings automatically connects devices, like TVs or smartphones, with other Samsung devices such as the air conditioner, dryer, refrigerator, and washer, eliminating the need for manual setup.
• Hub Everywhere: The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze.
• Expansive Compatibility: SmartThings goes beyond just the Samsung ecosystem, enabling devices from any brand to work seamlessly together thanks to the Home Connectivity Alliance and the international IoT communication standard, MATTER.
• Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favorite devices can work together regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard with more than 220 global companies involved.

Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.

2 – Putting People and Planet at the Center: Everyday Sustainability and Relumino

Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung puts sustainability first, utilizing various technologies to create sustainable products that contribute to building a healthier planet for future generations.

• Samsung is leading the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[1] In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging from the box to all the wrapping inside.
• Samsung has also developed AI Energy Mode that helps users monitor energy consumption and usage patterns, putting them in control of themselves. AI Energy Mode feature even analyzes the content playing on the screen to reduce power consumption without distracting from the content.
• Samsung’s third generations SolarCell Remote uses fewer materials and is more compact. It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

Samsung also underscored its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino mode. Relumino mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[2]

By choosing Samsung, users can enjoy cutting-edge technology while taking part in sustainable and inclusive practices that align with core values of ESG.

3 – More Choice with Premium Screens: Neo QLED 8K and Samsung OLED

At Unbox & Discover 2023, Samsung unveiled products and features designed to delivering innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling, the QN900C is impressing industry experts and reviewers alike. Outlets such as TechRadar even commented: “There were many moments while viewing when I silently uttered ‘wow,’ and that’s certainly not something I find myself doing with every TV I test.”

From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. The company also added a 98-inch model to its Neo QLED 8K lineup, providing immaculate color reproduction and lifelike level of details in a scale that offers true cinematic experience. It offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Additionally, Samsung spoke to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content than ever before.

Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate color accuracy through Neural Quantum Processor 4K’s perceptional color mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”[3]

In fact, Samsung OLED boasts true blacks and stunningly natural pictures with perfect contrast and color expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model add a touch of sophisticated metal finish.

4 – Putting Gaming at the Forefront with Gaming TVs and Monitors

Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a 98-inch Neo QLED 8K provides an incomparable level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at fast pace.

For 2023, Samsung unveiled the Odyssey Neo G9, the world’s first dual UHD resolution monitor, and the Odyssey Ark, a 55-inch curved screen with a powerful sound system and multitasking capabilities. The new 2023 Odyssey models will be available in 2H in 57-inch Odyssey Neo G9 and the 49-inch Odyssey OLED G9, providing unrivaled picture quality and user experience.

Incorporating valuable feedback from thousands of gamers, Samsung also upgraded its all-in-one gaming platform, the Gaming Hub. The platform now includes partnerships with Amazon Luna, NVIDIA GeForce NOW, Utomik and Xbox, allowing gamers to play their favorite titles at high performance speed directly from the cloud without a console or PC.[4]

In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and center, along with Mini Map Zoom and Virtual Aim Point, which can make all the difference between winning and losing in competitive gameplay.[5]

If you weren’t able to catch the event live, you can watch the replay of the Unbox & Discover event in its entirety at Samsung Youtube. Stay tuned to find out more on our launch updates at Samsung Malaysia Newsroom. We have exciting news to WOW you on 18 April 2023!

To learn more about this year’s TV and monitor lineup, please visit https://www.samsung.com/my/offer/unbox-discover-2023.

[1] Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

[2] Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only.

[3] Pantone is a global authority in color, providing a standardized system relied on by over 10 million designers and producers worldwide.

[4] Samsung Gaming Hub availability may vary by region.

[5] Game Bar supports PC & console gaming only.

Samsung Electronics Co. Ltd today released findings from its Southeast Asia and Oceania (SEAO) Gaming Insight Study, which found that 7 in 10 online consumers in the region are gamers. Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022[1], showing a widespread love for gaming whether at home or on-the-go.

In Malaysia, playing to de-stress and relax was cited as the top reason for gaming (75%), with an average of 7 hours a week spent on gaming. Most gamers (94%) preferred to engage in gameplay from the comfort of their home, and over half of gamers (51%) were found to spend an average of USD $30 monthly on gaming-related purchases such as exclusive online content, esports tournament tickets, streamer subscription, skins, and merchandise collectibles.

The study identified four distinct gamer personalities among gaming fans in Malaysia – Hardcore Gamers, Gaming Enthusiasts, Casual Gamers & Spectators, as well as Casual Gamers, based on their total time spent playing games and watching gaming or esports content. The study found that more than half of gamers surveyed (56%) indulge in this pastime at least a few times a week, consisting of Hardcore Gamers and Gaming Enthusiasts (See chart below).

Gaming Enthusiasts and Hardcore Gamers are highly vested in their hobby, where their top gaming-related activities include watching gaming videos, discussing gaming with others, reading gaming updates and news, spending money on gaming-related items and lastly, following gaming personalities on social media (see chart below).

Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania, said, “Gaming today is much more than a hobby – it is a pastime that brings people together. The Southeast Asia and Oceania region holds a huge community of gamers, and this study sheds new light on their distinct gaming needs and habits, both as players and as e-sports fans. With this understanding, we can continue empowering our Samsung users to enjoy their gaming passion to the fullest. Whether on our powerful Galaxy devices, QLED TVs or gaming monitors, Samsung provides the best gaming experience, for casual and hardcore gamers alike.”

Jane Guo, Vice President, Analytics & Insights, ONE Esports, said, “We are thrilled to have partnered with Samsung on this study, powered by our in-house first-party consumer insights. The study uncovers a huge market of gaming enthusiasts and hardcore esports fans in the SEAO region, who look for high performance and a superior gaming and viewing experience when choosing devices and accessories such as smartphones, laptops, headphones and monitors. Samsung’s range of innovative gaming devices allows them to connect with these consumers compellingly.”

Designed for your every gaming need

The new Galaxy Z Fold4’s 7.6-inch Main Screen with 120Hz adaptive refresh rate provides immersive gaming experience anywhere you are.

Mobile gamers who wish to game on-the-go without sacrificing gameplay and graphics quality can try versatile and powerful devices such as the Galaxy S23 series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and Galaxy A series.

PC and console gamers can choose from Samsung’s best performance monitors, the Odyssey Ark and Odyssey OLED, while those who want a truly immersive gaming experience on the big screen can look to the Samsung Neo QLED 4K QN90B.

On the other hand, those who enjoy watching gaming content can consider devices such as the Samsung Galaxy Z Flip4, Smart Monitor M8 and The Sero.

For more information on Samsung devices optimized for gaming, please refer to the factsheet below.

Get Your Best Game On with Samsung Devices

It is very likely that you are a gamer or know a friend or family member who is one. In fact, 7 in 10 online consumers in Southeast Asia and Oceania are gamers, a passion that spans all ages, according to the recent Samsung Gaming Insight Study[2].

Check out these Samsung devices guaranteed to elevate your gaming experiences be it on your mobile device, gaming console, or PC.

Love gaming on the go? Master your favourite games with powerful and versatile devices such as the Galaxy S23 Series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and the Galaxy A Series.
Galaxy S23 Series   Experience the world’s fastest mobile graphics with the Galaxy S23 series’ “Snapdragon® 8 Gen 2 Mobile Platform for Galaxy”[3]. Equipped with AI-powered adaptive performance and a bigger Vapor Chamber[4], the Galaxy S23 series’ guarantees to immerse you in any gaming marathon.   Check out the Galaxy S23 series here: ·        Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/ ·        Galaxy S23 | S23+: https://www.samsung.com/my/smartphones/galaxy-s23/	Galaxy Z Fold4   With a 7.6-inch main display, the Galaxy Z Fold4 promises ultimate, immersive gaming. Coupled with a 120Hz refresh rate display and the powerful Snapdragon Processor, shift easily between work and play with this durable smartphone powerhouse.   Check out the Galaxy Z Fold4 here: https://www.samsung.com/my/smartphones/galaxy-z-fold4/
Galaxy A73 5G / Galaxy A53 5G / Galaxy A23 5G   The Galaxy A Series’s Game Booster feature optimizes battery life, temperature, and memory use while blocking background activities for a focused gaming experience[5]. Enjoy clear gaming action thanks to the A53 5G and A73 5G’s sizable FHD+ Super AMOLED and Super AMOLED Plus displays.   Check out the Galaxy A Series here: https://www.samsung.com/my/smartphones/galaxy-a/	Galaxy Tab S8 Ultra   The Galaxy Tab S8 Ultra’s 14.6-inch screen[6] and 120Hz display promises a visually striking gaming experience. Equipped with Hyperfast 5G capabilities[7], the Tab S8 Ultra is the perfect companion for smooth and uninterrupted cloud gaming wherever and whenever.   Check out the Galaxy Tab S8 Ultra here: https://www.samsung.com/my/tablets/galaxy-tab-s/galaxy-tab-s8-ultra-wifi-graphite-256gb-sm-x900nzajxme/

Craving a Mind-blowing, Immersive Gaming Experience? Sink into your virtual world of choice with the Samsung Neo QLED 4K QN90B for a perfect escape into a different reality.

Samsung QLED 4K QN90B

You’ve never experienced a truly immersive gaming experience until you’ve met the Samsung Neo QLED 4K QN90B. Conveniently sized at 50 inches, and coupled with features like the FreeSync Premium Pro, Ultrawide Multi View and 4 ports of HDMI 2.1, Samsung’s Gaming TV delivers the best gaming experience, especially with its smooth motion enhancements with the Motion Xcelerator Turbo+ and low input lag of 4K 144Hz.   Check out the Samsung Neo QLED here: https://www.samsung.com/my/tvs/all-tvs/?neo-qled-tv

Looking to rank up on your favorite PC and Console games? Optimise your gaming experience with tailored controls on the Odyssey Ark and Odyssey OLED G8.

Odyssey Ark   The massive 55-inch Odyssey Ark is truly your Personal Gaming Theatre on your desktop. Enjoy exhilarating gameplay with its ultra-responsive 165hz refresh rate. Be in total control with the Ark Dial[8] to keep up pro-level performance while accessing the Game Bar and Multi View easily.   Check out the Odyssey Ark here: https://www.samsung.com/my/monitors/gaming/odyssey-arkg97nb-55-inch-ls55bg970nexxs/

Odyssey OLED G8   The Odyssey OLED G8 delivers a mesmerizing view in OLED, enhanced with the Neo Quantum Processor for bright and brilliant picture at all times. With a near-instant reaction time of 0.03ms response time and a 175 Hz refresh rate, the Odyssey OLED G8 allows you to react to every move at the quickest speed.   Check out the Odyssey OLED G8 here: https://www.samsung.com/my/monitors/gaming/odyssey-oled-g8-g85sb-34-inch-175hz-curved-ultra-wqhd-ls34bg850sexxs/

[1] The Samsung Southeast Asia and Oceania Gaming Insights Survey 2022 was conducted from September to November 2022 by ONE Esports. It surveyed 6,840 respondents on Facebook and Instagram, aged 18 to 49, from the following 7 markets: Australia (1,000 respondents), Indonesia (1,033 respondents), Malaysia (1,024 respondents), Philippines (1,167 respondents), Singapore (604 respondents), Thailand (872 respondents) and Vietnam (1,140 respondents).

[2] The Samsung Southeast Asia and Oceania Gaming Insights Survey 2022 was conducted from September to November 2022 by ONE Esports. It surveyed 6,840 respondents on Facebook and Instagram, aged 18 to 49, from the following 7 markets: Australia (1,000 respondents), Indonesia (1,033 respondents), Malaysia (1,024 respondents), Philippines (1,167 respondents), Singapore (604 respondents), Thailand (872 respondents) and Vietnam (1,140 respondents).

[3] Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.

[4] Compared to the Galaxy S22 Ultra.

[5] Game Booster compatibility may vary by game.

[6] Measured diagonally, Galaxy Tab S8 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″, accounting for the rounded corners.

[7] 5G services are only supported in 5G network enabled locations in 5G-ready countries. Requires optimal connection. Actual speed may vary depending on country, carrier and user environment.

[8] Adjust screen ratio through the Game Bar or Quick Settings.

[9] ​Flex mode supported at angles between 75° and 115°.

[10] ​Requires activation of Labs in Settings.

[11] App availability may vary by country and separate subscriptions may be required. Requires internet connection and TV tuner is not included.

[12] AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

Odyssey Ark supports 4K resolution and premium, high-performance gaming features, such as a high refresh rate of 165Hz, a fast response time of 1ms gray to gray (GtG) and AMD FreeSync Premium Pro. In addition, with the Samsung Gaming Hub fully embedded, users can conveniently play PC, console and even cloud games whenever they like. The Odyssey Ark’s gaming screen also comes with Multi View, in which users can play on up to four screens at once, or three screens if the gaming screen is in Cockpit Mode. This comprehensive entertainment feature empowers users to enjoy gaming, live streaming, chatting and over-the-top (OTT) media services all at once.

Samsung Odyssey Ark represents a bold new direction for gaming screens. Take a look at its key features in the infographic below[1].

Odyssey Ark is now available for viewing at Senheng x Samsung Premium Experience Store located in the heart of Kuala Lumpur at the Shoppes, Four Seasons Place. For personal consultation on the best Display solutions and customer support, please reach out to b2b.sales.my@samsung.com.

Please visit our website to know more about Odyssey Ark.

[1] Product availability and specifications may vary by country.

▲ Evgeniy Khegay, Business Development Manager of Samsung Malaysia Electronics sharing on The Wall All-in-One

“Here at Samsung, we always strive to push the boundaries of display technologies to a whole new frontier where our physical, digital and virtual realities collide,” said Tok Sang Man, Head of Consumer Electronics Business of Samsung Malaysia Electronics. “With the boundaries between the visual and the physical world blurring, customers have come to expect and demand visual experiences that are as true to life as possible – detail so fine that you can almost reach out to touch it. This is why we are so excited to finally bring to Malaysian consumers both The Wall All-In-One and Odyssey Ark; both of which are designed to give your senses experiences you literally have to see to believe.”

▲ Left to right: Evgeniy Khegay, Business Development Manager of Samsung Malaysia Electronics
Gan Jiunn Chang, Display Product Management of Samsung Malaysia Electronics
The Wall All-in-One transforms any wall into a portal to a wide array of worlds – showcasing one of the famous art pieces from Van Gogh, Starry Night Over the Rhône

Bigger IS Better

At the top of display technology is The Wall All-in-One, Samsung’s latest entry to its The Wall series was first created as the ultimate screen for professional purposes. As a breakthrough in display solutions, The Wall has been used by companies such as international award winning media production house CJ ENM, who built the world’s largest virtual studio capable of supporting multiple projects ranging from movies and dramas to entertainment and music. The All-in-One model brings all of that visual power into your house – similar to setting up any consumer TV.

All models in The Wall line up feature Black Seal technology, enabling purer black levels with enhanced depth and details; Ultra Chroma technology, where narrower wavelengths produce RGB colors two times purer and more accurate than conventional LEDs; 20bit processing to present extraordinary contrast ratio and smooth, natural tonal gradients; and Micro AI Processor to enhance image contrast while removing noise instantly.

Simply put, The Wall All-in-One transforms any wall into a portal to a wide array of worlds. Bring the excitement of a football final right into your living home, showcase your brand values with pride in your office lobby, transport your customers to a safe space at your spa – the sky is the limit to visual wonders you can experience with The Wall All-in-One.

The Wall All-in-One has a display thinness of just 49mm and is available in three models: 110-inch 2K, 146-inch 2K and 146-inch 4K.

The Recommended Retail Price for The Wall All-in-One Series are

▲ Odyssey Ark designed for a new frontier in gaming

Onward Brave Traveller

Where The Wall All-in-One is a sensory feast for the whole family, the Odyssey Ark is a gateway to adventures untold for yourself. This display is every gamers’ dream come true – with the world’s first 55-inch 1000R rotating curved gaming screen. The huge display is bound to unite console and PC gamers alike with its cinematic and immersive experiences thanks to a 165Hz refresh rate, 1ms response time (GtG¹), plus an all-new Cockpit Mode and an exclusive controller, the Ark Dial.

Sharp visuals are not the only things being offered on the plate; this monitor brings amazing soundscape to your ears with its Sound Dome Technology. This tech features an AI Sound Booster and Dolby Atmos that help to surround you in a three-dimensional soundscape with the help of its four speakers and two central woofers.

▲ One of Odyssey Ark’s impressive feature – Multi View

Other game changing features like Multi View lets you take full advantage of the Odyssey Ark’s impressive screen by splitting it into sections – Twitch streamers and competitive gamers, we’re looking at you! You can add up to four screens in landscape mode and three in Cockpit Mode – allowing you to multitask to your heart’s content when streaming games, chatting on social media, or watching videos on YouTube, all without cluttering up the screen.

What’s more, with a quick simple set up of Game Bar, hardcore gamers can stay on top of their wins. Game bar feature offers easy view of important settings such as their game FPS (frames per second), HDR (high dynamic range) and VRR (variable refresh rate) keeping gamers ahead of their game!

The Recommended Retail Price for Odyssey Ark is as below:

The Wall and Odyssey Ark are now available for viewing at Senheng x Samsung Experience Store located in the heart of Kuala Lumpur at the Shoppes, Four Seasons Place. For personal consultation on the best Display solutions and customer support, please reach out to b2b.sales.my@samsung.com.

Please visit our website to know more about The Wall and the Odyssey Ark.

This holiday season, pamper your loved ones (and yourself) with Samsung’s latest and greatest tech toys to help you get a head start on achieving your life goals and dreams in 2023.

From customizable digital appliances and immersive digital displays to the latest mobile devices from Samsung, there is something for everyone to achieve more in the year ahead.

For jetsetters

Eyeing that perfect getaway or know a jetsetter already planning their next few holidays? Check out the perfect travel companions that add ease and color for every sojourn!

With its upgraded camera equipped with a 65% brighter sensor[1], Samsung’s new Galaxy Z Flip4 will help capture every holiday moment from high-quality selfies to easy-to-take videos on its Cover Screen. For the fashionable traveler, the Galaxy Z Flip4 can complement every travel outfit in Bora Purple, Graphite, Pink Gold and Blue[2] or help you truly live life your way with the expanded Galaxy Z Flip4 Bespoke Edition’s 75 combinations of glass colors and frame options[3].

The Retail Recommended Price for Galaxy Z Flip4 starts from RM4,099 to RM4,499.

Samsung’s Galaxy Buds2 Pro is yet another perfect gift to sink into the rhythm of your ideal getaways. Watching movies on-the-go does not get any better than when using the Buds2 Pro’s Intelligent 360 Audio with enhanced head tracking which syncs audio with every body movement[4]. Equipped with Active Noise Cancellation that eliminates even soft sounds like wind[5], these affordable earphones are bound to elevate one’s music-listening experience even through the drone of your long-haul flight’s airplane engines.

The Retail Recommended Price for Galaxy Buds2 Pro is RM899.

For gaming contenders and home entertainment enthusiasts

If you know a loved one who is leveling up his or her gaming skills, the Odyssey Ark monitor is the perfect gift. As the world’s first 55-inch 1000R curved gaming screen, the Odyssey Ark provides you a completely new form factor to enjoy in-game graphics down to the finest pixel.

The huge rotatable display also enables the fastest reaction times with its 165Hz refresh rate and 1ms response time (GtG)[6]. It comes with the Ark Dial, an exclusive controller which helps gamers navigate to the Game Bar[7] and review in-game statistics without getting distracted.

The Retail Recommended Price for Odyssey Ark is RM13,999.

Nothing beats watching the latest blockbuster movie in the comfort of your home. The Samsung Neo QLED 8K is the ultimate gift for movie and TV buffs alike with its ultrafine contrast in 8K quality with immense depth and sharpness provided by the upscaling technology of the Neural Quantum Processor 8K[8]. Watch content displayed to your liking with the Auto Rotating Stand or Wall Mount[9], that allows you to rotate the TV horizontally and vertically as you switch from viewing the latest movies to trending social media videos.

The Retail Recommended Price for Samsung Neo QLED 8K starts from RM12,499 to RM49,999.

For new homeowners 

Have a special someone who’s about to own a home for the first time? Functional and efficient gifts can help them or even yourself, ring in the new year with confidence.

Give the gift of clean clothes with minimal laundry care, with Samsung’s Bespoke AirDresser. Equipped with JetSteam to eliminate 99.9% of bacteria and viruses[10] and Deodorizing filter to effectively remove common odors[11], the Bespoke AirDresser is a handy addition to any homemaker’s arsenal.

The Retail Recommended Price for Bespoke AirDresser is RM8,799.

For those who are still working remotely and spending more time at home, you might want to pick up the Bespoke Jet Cordless Stick Vacuum to step up your cleaning routine. After using its 210W suction power[12] and a lightweight design to clean your space quickly, the All-in-one Clean Station grants you an integrated and hassle-free way to store, charge and empty[13] the Bespoke Jet before your next clean up.

The Retail Recommended Price for Bespoke Jet Cordless Stick Vacuum is RM3,899.

For aspiring high performers

2023 might be your year to conquer every resolution – from productivity to health goals – and Samsung’s smartphones, displays and wearable devices have got you covered.

The new Galaxy Z Fold4 is a multi-tasking powerhouse that’s perfect for high performers. Get PC-like functionality with its Taskbar[14] and simple swipe gestures[15] to instantly switch full-screen apps to pop-up windows or split your screen in half. Unfold your way to better writing, note-taking, and drawing experiences with the S Pen[16], which can be carried with the upgraded Standing Cover[17] as a compact addition to your Galaxy Z Fold4.

The Retail Recommended Price for Galaxy Z Fold4 starts from RM6,799 to RM8,299.

Do you know of a loved one who needs a better monitor at home for more seamless work and play? The Smart Monitor M8 enables you to watch, play and live in style with its new Workmode[18] that allows you to remotely access another PC and even connect to Samsung mobile devices with Samsung DeX[19] for seamless working. Master hybrid working with its SlimFit camera’s tilt functionality that helps you look your best in every meeting.

The Retail Recommended Price for Smart Monitor M8 is RM3,488.

Prioritizing your health while being busy is no easy task, but it can be achieved with the latest Galaxy Watch5 Series. Samsung’s new smart watch features comprehensive health metrics, including sleep monitoring[20] and body composition measurement[21], alongside a cutting-edge BioActive sensor technology[22] to monitor your heart rate, blood oxygen and even your stress levels in-depth.

The Retail Recommended Price for Galaxy Watch5 Series is RM1,199.

For party planners

Finally, who does not love a good home party? These gift ideas are perfect for livewires and party planners!

Build your own home theatre powered by Samsung’s portable yet powerful Freestyle, which can be placed anywhere with its 180˚ Dynamic Angle, while projecting screens from 30 inches up to an incredible 100 inches. Host your friends and family to an immersive audio experience from wherever they’re sitting, thanks to the Freestyle’s omni-directional sound, powered by its 360-degree speaker.

The Retail Recommended Price for The Freestyle is RM4,999.

You can’t host a party without food and drinks. From cooling down beverages to storing food and desserts, the Bespoke Refrigerator combines form and function to elevate every hosting experience. Tailor your fridge to host gatherings with the seamless integration of multiple refrigeration modules. From a 1-Door Fridge or Bottom Mount Freezer choose and combine the best configuration of modules to make your day-to-day refrigerator ready for any occasion. Finally, you can customize the Bespoke Refrigerator with different colors and finishes[23] to add life to any kitchen and party.

The Retail Recommended Price for Bespoke Refrigerator 1-Door and Bottom Mount Freezer (BMF) is RM5,499 each.

[1] Compared to Galaxy Z Flip3 5G.

[2] Available colors may vary by market, carrier and retailer.

[3] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red.

[4] Available only on Samsung Galaxy smartphones and tablets with Android One UI version 3.1 or later. 360 Audio and head tracking support may vary depending on the application and content. Enhanced head tracking and Direct Multi-channel is supported with Android One UI version 4.1.1 or later.

[5] Requires Voice Detect function to be turned on under settings on the Galaxy Wearable application.

[6] Gray to Gray. A unit of measurement of pixel speed. Used to measure the response time of gaming monitors.

[7] Game Bar supports PC & console gaming but does not support the Samsung Gaming Hub.

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] The Auto Rotating Stand and the Auto Rotating Wall Mount are sold separately. Please refer to the product detail page of the Auto Rotating Stand and the Auto Rotating Wall Mount to check for compatibility.

[10] Based on testing by Intertek: 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) Kills 100% of house dust mites. Based on testing by Korea University, College of Pharmacy: Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus (PEDV)), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[11] Based on testing by Intertek: Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

[12] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests

[13] Results may vary depending on individual use. Dust and hair stuck inside the grille may not be removed with a single cycle.

[14] Taskbar feature supported on the main screen only.

[15] Requires activation of Labs in Settings.

[16] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4(including those by other manufacturers) may damage the screen.

[17] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[18] Windows 10 Pro, Mac OS 10.5, or higher, and compatible network settings are required for this feature.

[19] Wireless DeX supported on selected Galaxy, Note, and Tab devices.

[20] Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

[21] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

[22] These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

[23] Materials include Satin Glass and Glam Glass. Door colour options include Satin Gray, Satin Sky Blue, Glam Navy, Glam Pink, Glam White, Clean Peach and Clean Vanilla. More colours may be available later. Panel colour availability for each model varies by region.