We have said farewell to 2025 and as we look ahead and welcome a new year, I am immensely proud of what our teams across Southeast Asia and Oceania (SEAO) have achieved together so far. To Samsung, the SEAO region is more than a collection of markets; it is a strategic hub of innovation, defined by dynamic growth, cultural diversity, and rapid digital adoption. While commercial targets continued to be important last year, we were also focused on anchoring Samsung as a genuine, long-term partner in SEAO’s development.

To strengthen the fundamentals that we established in 2025, I would like to share three core strategic pillars that will continue to anchor our growth path in 2026: delivering breakthrough innovations, empowering the next generation, and driving transformation for our customers; all underpinned by our commitment to become a truly AI-driven company.

Delivering Breakthrough Innovation Through an AI-Driven Future

At Samsung, we believe AI has fundamentally changed how we operate, innovate, and serve our customers. We have embraced a bold vision to be an AI-driven company and are already weaving AI meaningfully into our R&D product development, operations and user experience.

We first introduced Galaxy AI to the world back in 2024 and we reinforced our AI leadership in 2025 as we delivered an even broader vision of living with AI. In addition to democratization, we are driving a new era of multi-modal intelligence. This means ensuring that our hardware and software evolve together, creating devices that do not just process commands, but function as intuitive companions.

At CES 2026, we announced our efforts to create a more unified and personal experience across mobile, visual display, home appliances, and services with our “Companion to AI Living” Vision.

What excited audiences at CES 2026 was how Samsung’s displays, such as the 130-inch Micro RGB, are merging hardware excellence and visual intelligence to create a true entertainment companion for your homes. For instance, Samsung’s Vision AI Companion (VAC) uses AI technology to recommend what to watch and even what music to listen to.

Lastly, we introduced our long-term vision for intelligent care driven by Samsung’s integrated device ecosystem. I am truly excited about how we can redefine care from a reactive need to proactive opportunity. We will strive to promote healthier lives by delivering helpful features across AI, phones, appliances, wearables and other connected devices.

Empowering the Next Generation

What also continues to excite me is that the next generation in SEAO will not just be users of technology; they will be creators, innovators, and entrepreneurs who shape how these applications of AI serve their communities.

I believe that technology should serve as a bridge that enables everyone, regardless of background, to connect, create, and thrive. To fully unlock this potential, we have directed our corporate social responsibility (CSR) efforts towards cultivating and investing in our youth, nurturing the next generation of talent.

Our flagship Solve for Tomorrow (SFT) program empowers young people to drive meaningful change through technology and innovation. In 2025, participation grew by 40% from 2024, with a total of more than 16,900 youth across the region developing solutions to address challenges in their communities. This growth highlights young people’s readiness to apply technology in practical and meaningful ways when given the tools and opportunities.

Last year, the Samsung Innovation Campus (SIC) actively bridged the regional skills gap by providing advanced information and communications technology (ICT), coding, and AI education across multiple SEAO markets. This approach mirrors our internal capability-building methodology: just as we train our employees through a structured GenAI curriculum, SIC provides youth with a similar roadmap for progression, enabling them to build foundational AI capabilities and progress to working with more complex applications.

These initiatives are more than CSR programs, but strategic investments we are making to contribute and build up the talent pipeline for our region’s AI-driven digital economy.

2026 is set to be a year where we build on this strong momentum with our CSR programs, as we aim to do even more with governments, corporations, schools, NGOs and community partners.

Driving Ecosystem Transformation

Finally, the foundation of a hyper-connected world fueled by AI agents must be trust. At Samsung, security and privacy are at the heart of our strategy. This principle is increasingly critical as we enter an era of Agentic AI, where intelligent systems do not just respond to commands but anticipate needs and act autonomously on users’ behalf. The power of our “One Samsung” ecosystem ensures that intelligence extends seamlessly from mobile to the entire connected home via SmartThings, protected by Samsung Knox.

We also uphold this standard of trust at the enterprise level. Last year, Samsung Business Experience Studios (BES) were launched in markets including Indonesia, Thailand, and Singapore. These spaces are designed to help organizations envision how they can adopt innovative Samsung solutions to meet their specific industry challenges. With additional studios set to roll out across Southeast Asia and Oceania, we look forward to more opportunities for collaboration as we partner with enterprises to implement smart and secure solutions for their businesses.

Shaping Our Future Together

My first year leading SEAO has been characterized by our efforts to innovate, empower youth, and transform ecosystems across industries, all anchored in our evolution as an AI leader.

While we are encouraged by what we have achieved so far, our work here is far from over. I invite all our partners, consumers, and regional leaders to continue this journey with us in 2026 and beyond. As we pursue our ambition to establish Samsung as the undisputed leader in AI, we will strive to ensure that AI serves everyone throughout everyday life.

Together, let us shape a future where technology does not just connect devices, but connects people, communities, and possibilities across our vibrant region.

Every day, people navigate unique circumstances that shape how they live and interact with their surroundings. At Samsung, we hold fast to our commitment to enhance daily experiences for everyone, developing solutions and technologies that empower people to experience a more personal and impactful world.

Reflecting on this purpose as we mark this year’s International Day of Persons with Disabilities, we turn the spotlight to inspiring solutions developed by youth in Southeast Asia and Oceania (SEAO) for Samsung Solve for Tomorrow (SFT) 2025—our global flagship corporate social responsibility program now in its 15^th year. The program encourages students to address local and global issues using STEM (science, technology, engineering, and mathematics), and we have seen innovative solutions developed by the next generation of changemakers committed to break barriers and drive equity within their communities.

Innovating for Independence in Sports 

Many of us stay healthy, build friendships, and enjoy the thrill of competition and achievement through sports and physical activity. Yet, individuals living with disabilities often face barriers when taking part in such activities.

Inspired by real challenges faced by the community and even close friends around them, some of our SFT teams explored how the intersection of sports and technological innovation can create meaningful opportunities for all to participate and compete. Projects from the Indonesia and Singapore teams were recognized for their innovative and impactful ideas, developed in line with SFT 2025’s new global theme—Social Change Through Sport & Technology—created in collaboration with the International Olympic Community.

Designed to help visually impaired runners navigate safely, RunSight combines smart glasses with a camera, earbuds, a computing unit, and a mobile app

Team LABMINO, winner for the University category in SFT Indonesia, were inspired by a close friend and avid runner who lives with impaired vision due to cataracts. This led them to create RunSight—a wearable device that recognizes track lines, detects obstacles, and estimates depth in real time. RunSight is designed to work without internet connectivity and with the goal of enabling these individuals to run freely and independently, which may reduce their need for guide runners.

Team Pei Pei Hwa Hwa’s Ando Hypohidrosis Vest acts like a “mechanical sweat gland”, helping individuals with hypohidrosis stay cool during outdoor activities

In Singapore, Team Pei Pei Hwa Hwa set out to improve outdoor experiences for individuals living with hypohidrosis—a condition that limits the body’s ability to produce enough sweat and regulate heat. In tropical climates, overheating can pose a serious risk, often leaving individuals reliant on ice packs, portable fans, or even surgery to stay cool during outdoor activities. To address this, the team developed the Ando Hypohidrosis Vest, an energy-efficient solution designed to keep the wearer’s back cool by circulating chilled coolant, enabling them to participate in everyday outdoor activities and exercise.

Bridging Voices, Building Shared Understanding 

Deaf and hard of hearing individuals often face difficulties with understanding others and being understood. This prompted our Australian SFT winner to create a solution to support clearer communication.

Access Lens helps both Deaf and hard of hearing Auslan users feel more confident, connected, and included in everyday conversations

Within Australia’s Deaf and hard of hearing community, accessible and affordable Auslan (Australian sign language) translation tools remain limited. Major Prize SFT winner, Faiz Noorani, created Access Lens, a real-time augmented reality solution that uses smart glasses or a smartphone camera to convert spoken English into Auslan. Designed to run locally, Access Lens enables clearer communications with English speakers while avoiding the common barriers of other translation platforms, such as delays, cloud fees, and advertisements. With his AUD$10,000 (~US$6,574) prize money, Faiz plans to enhance Access Lens’ features, expand its reach, and build strategic partnerships to support long-term impact.

Equitable Medical Access and Early Intervention

AI SpineCheck provides a quick and easy way to screen children for scoliosis risk

In Thailand, Team AI SpineCheck set out to improve early detection of scoliosis after seeing many high school students needing spinal braces or surgery due to late diagnosis-leading to higher treatment costs for more advanced cases. Current screening methods often depend on medical personnel and can be inaccessible or inconsistent for local communities. AI SpineCheck simplifies this process with an AI-powered platform that analyzes photos to assess spinal alignment. This offers a more accessible and convenient way to screen for scoliosis, supporting early intervention and better health outcomes.

Creating Better Accessibility and User-Centred Design for All

A key part of inclusion is not only designing innovations specifically for persons with disabilities, but ensuring everyday products and services meet the needs of all users, regardless of ability. Guided by this philosophy, Samsung devices, appliances, and solutions are designed to be inclusive, intuitive and convenient for all.

Visibility enhancement settings on the Bespoke AI Laundry Combo

Our 2025 Bespoke AI home appliances incorporate more streamlined control experiences that empower all users—including those with limited mobility—towards comfortable and accessible use. With simple voice commands, such as “Open the fridge door” to cue features like Auto Open Door for refrigerators[1], or “I’m going to sleep” to turn off lights and appliances via SmartThings routine once its set up[2]—users can manage their home hands-free. The Bespoke AI Laundry Combo also features a large, easy-to-read digital display that replaces traditional dials and small text for smoother wash-cycle selection.

Guided by an accessibility-first approach, we constantly refine our designs across product development cycles, working closely with users to test and enhance usability. For instance, Samsung added audio guidance, color inversion or grayscale modes in their screen-equipped appliances for users with visual impairments. To make Samsung appliances easier to navigate, it keeps discovering new ways to enhance accessibility as shown in the award-winning[3] “Samsung Inclusive Essentials” concept, which aims to standardize sensory cues across products.

Building a More Inclusive Future Together

By seamlessly weaving intelligent, inclusive technology into everyday life, Samsung ensures that everyone—regardless of ability or environment—can enjoy connected and personalized experiences. From empowering communities through programs like Solve for Tomorrow to embedding accessibility into our products and services, we remain committed to enabling individuals to live more independently and open up more possibilities for people in their daily life.

For more information, please visit: https://news.samsung.com/my/

[1] Products and models equipped with the feature may vary by market

[2] Requires a wireless network, a Samsung account and the Samsung SmartThings App. Must be manually set up by the user to trigger this command.

[3] At the 2025 International Design Excellence Awards (IDEA), Samsung received a Gold Award for its “Samsung Inclusive Essentials” concept in the Concepts & Speculative Design category

 

EduHive from Malacca, comprising students aged 15 years, emerged as the champion of Samsung Solve for Tomorrow (SFT) 2025, triumphing over four other finalist teams with their innovative project, Scabraile.

In collaboration with Universiti Malaya, the 2025 edition, themed “Time to take CHARGE, Start with CAN”, continued to empower Malaysian students aged 13 to 15 to transform Science, Technology, Engineering and Mathematics (STEM) knowledge into real-world impact. Spanning four months, the competition brought together 53 teams and 210 students from across the nation, united by a shared goal of creating innovative, community-driven solutions.

Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics, commended the finalist teams for their creativity and purpose-driven thinking. “The creativity displayed by the finalists demonstrates that Solve for Tomorrow is more than just a competition; it’s a launchpad for meaningful change. These young innovators have applied STEM to address real-world issues, showcasing the potential of Malaysia’s future leaders to build a sustainable and intelligent society. Congratulations to all winning teams.”

The Grand Finale was held on 6 December at M World Hotel, where the top five finalist teams, who had advanced to compete for RM117,000 worth of Samsung products, showcased their STEM prototypes before a panel of judges.

The winning projects were recognised for their creativity, problem-solving, and strong STEM application.

• First place went to EduHive from SMK Tinggi Perempuan Melaka for their project Scabraile, taking home Samsung products worth RM44,000.
• Second place was awarded to Potassium Boost from Sekolah Menengah Sri KDU for TempTeddy, earning Samsung products worth RM30,000.
• Third place went to The Interceptor’s Eye from SMJK Kwang Hua, earning Samsung products worth RM23,000.
• Fourth and fifth places went to Coding Chaos from SMK Bukit Jambul and Evoxis from Sekolah Agama Menengah Bestari for their projects Smart Leafvision and Neutroxis Organ Kit, receiving Samsung products worth RM12,000 and RM8,000, respectively.

The SFT competition continues to encourage young Malaysians to pursue STEM and turn their ideas into real-world impact. Through the guidance of Universiti Malaya, students are empowered to grow their potential while creating solutions that help build stronger, more resilient communities.

For more information about Samsung’s Solve for Tomorrow, please visit https://www.samsung.com/my/solvefortomorrow/2025/

Malaysia’s young innovators are one step closer to transforming their ideas into reality as the Top 10 semi-finalist team of Samsung Solve for Tomorrow 2025 wrapped up the Design Thinking Workshop (DTW) held recently at Universiti Malaya. 

The workshop served as an intensive mentoring and refinement phase, where participants received hands-on guidance from academic and industry experts to sharpen their ideas and enhance their impact on local communities. From a sustainable tree health monitoring tool to an AI-powered posture monitoring app and even sustainable shoes that generate electricity from our daily steps, the ideas reflected the creativity and social awareness of Malaysia’s future changemakers.

Following the workshop, all teams have submitted their refined ideas for evaluation, and the judges are now in the process of selecting the Top 5 finalists who will advance to the Grand Finale. On 6 December, the shortlisted teams will showcase their innovations and compete for the championship title.

Through Solve for Tomorrow, Samsung Malaysia continues to empower young Malaysians to think critically, innovate boldly, and use STEM as a catalyst for meaningful change in their communities.

For more information about Solve for Tomorrow, please visit: https://www.samsung.com/my/solvefortomorrow/2025/. 

Samsung Malaysia Electronics (SME) Sdn Bhd (“Samsung Malaysia”) is proud to unveil the top 10 semi-finalists for this year’s installation of Samsung Solve for Tomorrow. With participation from over 210 students and mentors across Malaysia, this year’s campaign has once again seen bold ideas and purpose-driven innovation. After careful evaluation by an esteemed panel of judges, the top 10 most promising teams have been selected to advance to the next stage.

Solve for Tomorrow empowers youth to apply STEM knowledge from the classroom to address real challenges within their communities. The campaign continues to inspire students to think critically, work collaboratively, and develop solutions for pressing societal issues ranging from sustainability and sports to education and health.

“Each year, we are inspired by the creativity and passion of our youth,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia. “Solve for Tomorrow is more than just a competition, but a platform that empowers young minds to turn ideas into impactful solutions for real-world challenges. Beyond STEM knowledge, they are also developing vital life skills such as collaboration, critical thinking, public speaking, all essential for their future success. We are proud of this year’s semi-finalists and can’t wait to see how their ideas come to life at the grand finale.”

“It has been inspiring to witness the energy and creativity of our students throughout this journey,” said Associate Professor Ir. Dr. Mas Sahidayana Mohktar, Director of Universiti Malaya’s STEM Centre. “Samsung Solve for Tomorrow is a movement that encourages youth to think critically and act boldly. We are proud to continue being a part of this initiative and support the next generation of changemakers.”

She continues, “To all participants who were not shortlisted this time, please do not be disheartened. By stepping forward, sharing your ideas, and taking part in this journey, you have already made a meaningful impact. Your courage to innovate and contribute deserves a big round of applause. We hope to see your passion and creativity shine again in next year’s edition of Solve for Tomorrow.”

The Top 10 Semi-Finalists teams for Solve for Tomorrow 2025 (in no order) are:

• Aether Care (Sekolah Menengah Kebangsaan St Thomas)
• Coding Chaos (SMK Bukit Jambul)
• EduHive (SMK Tinggi Perempuan Melaka)
• EVOXIS (Sekolah Agama Menengah Bestari Selangor)
• Potassium Boost (Sekolah Menengah Sri KDU Selangor)
• StraightUp (Yayasan Sarawak International Secondary School Petra Jaya)
• TechFlash (MRSM Bagan Datuk)
• TechNest (SMK Desa Tun Hussein Onn)
• The C.E.S (Sabah Tshung Tsin Secondary School)
• THE INTERCEPTOR’S EYE (SMJK Kwang Hua)

Before reaching the grand finale, the top 10 semi-finalists will participate in the Design Thinking Workshop (DTW) on 11 October 2025. During the session, teams will have the opportunity to present their ideas to a panel of judges and receive feedback from Samsung Malaysia and Universiti Malaya. The mentors will guide the teams in refining their concepts, enhancing technical feasibility, and strengthening the scalability of their solutions to better address real-world challenges. The teams will then head back to refine their solutions ahead of the grand finale on 6 December 2025, where the winners will be crowned and awarded exciting prizes.

Stay updated with the latest information by following Samsung Malaysia on Facebook and Instagram.

For more information on Solve for Tomorrow, please visit https://www.samsung.com/my/solvefortomorrow/2025/.

At Samsung, we strive for continuous growth and improvement, while also recognizing the importance of empowering the next generation to drive their own innovation and progress. Today, technologies like generative artificial intelligence (AI) are fast becoming the transformative technological developments of this era, and we strongly believe in the technology’s potential in enhancing our capabilities.

I found a recent report from the United Nations Development Programme (UNDP) to be quite interesting; the findings revealed global human development progress – a measure of improvements in health, education, and income levels according to the UNDP’s Human Development Index (HDI) – has slowed to a 35-year low. While this take was concerning, what followed was unprecedented optimism about AI’s potential – with 60% of respondents worldwide hopeful that AI will create new job opportunities[1].

We now stand at the edge of a digital divide. As a global technology leader, we are taking on the responsibility to equip all with technology – such as AI – as well as skills that empower them to co-create meaningful change at scale.

Inspiring Collective Innovation Through Human-Centered AI

In the vibrant Southeast Asia & Oceania (SEAO) region, we are already seeing the next generation embracing AI’s potential, not just to shape their careers, but also to drive meaningful social change[2]. These insights align with UNDP findings that show two-thirds of respondents anticipating the usage of AI in education, health, or work within the next year¹.

At Samsung, initiatives like Solve for Tomorrow (SFT), our global flagship corporate social responsibility (CSR) program, embodies the United Nations’ (UN) call for building an economy where people leverage AI rather than compete against it¹. Across SEAO, the 2025 edition of SFT has kicked off in Vietnam, Indonesia, Australia, Thailand, Singapore, Philippines, Malaysia and New Zealand.

The Solve For Tomorrow 2024 Philippines Grand Prize winner hails from Lipa City Science Integrated National High School, with their entry, “Hi-LoWall: A Solar-Powered Rice Husk Fog Wall Utilizing Evaporative Cooling”.

Through the competition, participants gain the skills and confidence to tackle complex problems, transforming their ideas into actionable solutions that solve real problems. One such example is Samsung Philippines’ Solve For Tomorrow champion in 2024, where students from Lipa City Science Integrated National High School presented an innovative and water-efficient solution using rice husk biochar fog walls to combat rising heat indices caused by El Niño, which disrupts public school operations.

Our approach to CSR also reflects the UN’s focus on embedding human agency across the full AI lifecycle, from design to deployment¹. Through programs like SFT, we ensure that young innovators remain at the center of technological solutions, and not just as passive recipients.

Investing in the Leaders of Tomorrow

Today, we are also seeing the democratization of AI underway. Our own youth survey on AI reveals that 9 in 10 youths in SEAO are using AI daily2, with UNDP also reporting similar findings, indicating that 1 in 5 survey respondents are already utilizing AI¹.

Notably, the UNDP highlights that 70% of people in low- and medium-HDI countries expect AI to increase their productivity¹. At the same time, our youth survey on AI also highlights that 78% of youths in SEAO are using AI for learning2. These insights reinforce the potential of AI as a bridge to new knowledge and skills, thereby making Samsung’s contributions towards skills development not just beneficial, but essential for regional economic growth and competitiveness.

Creating a future-ready workforce means bridging the digital divide, and ensuring those without easy access to education, technology, and upskilling opportunities, have the support they need to both participate in and drive change.

Samsung Innovation Campus is a global education program that helps youth build advanced IT skills and practical capabilities for better opportunities.

Across the region, we empower young people through initiatives like Samsung Innovation Campus (SIC), providing information and communications technology education in areas such as Coding & Programming, Internet of Things and AI. By bridging the skills gap and laying a foundation for future employment, we’re contributing to the development of skilled professionals and supporting national goals, such as Indonesia’s digital economy growth, which will need an additional 9 million digital talent by 2030.

Over in Thailand, our decade-long partnership with the Office of the Vocational Education Commission through the Dual Vocational Education (DVE) program empowers vocational students with real-world experience and future-ready capabilities. By combining classroom learning with on-the-job training, the program not only strengthens technical expertise, but also cultivates vital skills such as critical thinking, problem-solving, and teamwork. This well-rounded approach ensures that students are fully equipped to succeed and contribute meaningfully to Thailand’s development.

Technology as a Bridge 

This commitment to inclusivity extends beyond product design and into how we think about the future of work. As industries evolve and the green economy expands, we must ensure that no one is left behind.

By working closely with government agencies, educators, partners, customers, and the youth who will inherit this future, we are building not just products but responding to the urgent need for new approaches to development, by creating pathways where innovation uplifts communities, and ensuring that everyone has a role in shaping an AI-enhanced future.

For more information, please visit: https://news.samsung.com/my/

[1] Human Development progress slows to a 35-year low according to UN Development Programme report | United Nations Development Programme

[2] Samsung Insights: Youths in Southeast Asia are High Adopters of AIl

Samsung Malaysia Electronics (“Samsung Malaysia”) is thrilled to kick off the seventh edition of Samsung Solve for Tomorrow (SFT) 2025. This nationwide competition continues to empower young minds to harness the power of Science, Technology, Engineering and Mathematics (STEM) to address real-world challenges in their communities. With the theme ‘Start with Can’, Malaysian students aged 13 to 15 are invited to turn bold ideas into STEM-driven solutions for local issues, from sustainability to wellbeing. Winners stand a chance to take home Samsung products worth up to RM117,000, along with the opportunity to showcase their ideas on a national stage.

In collaboration with Universiti Malaya, SFT 2025 is part of Samsung’s global youth education and innovation campaign. It encourages Malaysian students to apply STEM knowledge and creative problem-solving skills to address the pressing issues in their communities.  This year’s competition invites participants to explore one of the four key themes, including environmental sustainability through technology, social change via sport and tech, health and wellbeing or education and learning. The campaign comes at a crucial time, as the country faces a growing talent outflow, with over 1.8 million Malaysians seeking better opportunities abroad.^[1] By nurturing homegrown innovation and digital literacy, Samsung SFT 2025 supports the national agenda outlined in the 13th Malaysia Plan (13MP). The plan positions technology and artificial intelligence as key drivers of future growth.^[2]

Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics, shared, “Samsung’s Solve for Tomorrow has always been about encouraging young Malaysians to think creatively and apply what they have learned in the classroom in meaningful ways. We are proud to support students as they explore practical solutions to real challenges regardless of within their communities or beyond. Through this year’s installment of Solve for Tomorrow, we hope to nurture essential skills and inspire a mindset of innovation that will benefit Malaysia’s future. ”

“We believe Malaysian youth are vital pillars of our nation’s future. Their creativity knows no bounds, and we are confident that these young minds have the potential to change the world,” said Associate Professor Ir. Dr. Mas Sahidayana Mohktar, Director of Universiti Malaya STEM Centre. “As educators, we always encourage them to think beyond the ordinary, embrace challenges, and stay resilient. Collaborating with Samsung for the sixth consecutive year, this initiative reflects our ongoing commitment to nurturing early-stage STEM education, a crucial step in building the talent pool that will drive Malaysia’s economic growth.”

Samsung SFT 2025 invites secondary school students across Malaysia to submit an 800-word proposal showcasing innovative solutions to real-world challenges. Students must base their ideas on one of the four key themes: environmental sustainability through technology, social change via sport and tech, health and wellbeing, or education and learning. Submissions will be evaluated by Samsung Malaysia and Universiti Malaya based on key criteria including issue relevance, creativity, feasibility, STEM application and overall presentation.

The top 10 teams will advance to the next stage, where they will further develop and present their ideas. Shortlisted entries will be notified via email and feature on the program’s official website in October 2025. The 10 teams will then be introduced to their mentors in the Design to Win Workshop, where they will receive guidance and support throughout the competition to help refine their concepts and build working prototypes.

The winners will be determined through a competitive pitching process in December 2025. Prizes include:

• First Prize: Samsung Products worth up to RM44,000^[3]
• Second Prize: Samsung Products worth up to RM30,000^[4]
• Third Prize Samsung: Products worth up to RM23,000^[5]
• Fourth Prize: Samsung Products worth up to RM12,000^[6]
• Fifth Prize: Samsung Products worth up to RM8,000^[7]

Registration is now open and participants have until 15 September 2025 to submit their entries.

Stay updated by following Samsung Malaysia on Facebook, Instagram, Twitter, and TikTok. You can also revisit last year’s winning presentations at SFT – Winners | Samsung Malaysia.

For more information about SFT 2025, please visit https://www.samsung.com/my/solvefortomorrow/2025/

[1] https://hr.asia/chro/are-fractional-leaders-the-answer-to-malaysias-c-suite-crisis/?fbclid=IwY2xjawMTbGFleHRuA2FlbQIxMABicmlkETFOY1F3Y0hVdXhlMjhvRjlvAR6MYhu9_6wY69PKyVZp_Fn8JdZJGgvvwUbdWbspmpMIF976sRv60PmaeD3svg_aem_FqqbYELp14S_Mwd8GRBvSQ

[2] https://opengovasia.com/malaysia-driving-digital-transformation-with-ai-and-5g/

[3] Prize values are approximate and may differ at time of fulfillment. Terms and Conditions apply.

[4] Prize values are approximate and may differ at time of fulfillment. Terms and Conditions apply.

[5] Prize values are approximate and may differ at time of fulfillment. Terms and Conditions apply.

[6] Prize values are approximate and may differ at time of fulfillment. Terms and Conditions apply.

[7] Prize values are approximate and may differ at time of fulfillment. Terms and Conditions apply.

Initially launched in the U.S. as an essay competition in 2010, Solve for Tomorrow now operates in 68 countries — serving as a platform for youth around the world to collaborate on solutions for a better future.

Beginning in 2025, Solve for Tomorrow introduced global themes to the competition — starting with Environmental Sustainability via Technology and Social Change Through Sports & Technology — further strengthening its role in addressing universal challenges through cross-border collaboration.

Samsung remains committed to increasing educational opportunities that build future-ready skills such as design thinking while addressing pressing community issues, including those related to the environment, sports and quality education. The company aims to expand support to turn students’ ideas into reality, empowering them to play an active role in shaping a brighter world.

Explore the 15-year journey of Samsung’s global CSR education program Solve for Tomorrow in the infographic below.

Across Southeast Asia and Oceania (SEAO), countries face various healthcare challenges, including uneven healthcare access, rising cost of living, a lack of healthcare professionals, and an ageing population.

At Samsung Electronics, we are committed to using technology to drive innovation and create meaningful impact where it matters most. We believe that true progress begins with fostering a culture of problem-solving—empowering individuals, especially young innovators, to explore new ideas and develop initiatives that contribute to improving the healthcare landscape.

Samsung’s Corporate Citizenship initiatives such as the is a powerful platform for aspiring innovators to focus their creativity and technological ingenuity on developing innovations that not only benefit their community, but also address societal issues, such as those found in healthcare.

This World Health Day, we celebrate our young innovators who are building solutions that aim to address the most pressing healthcare challenges of today.

Young minds, breakthrough solutions

Gabriel refined Pill-Bot through experimentation and testing

Across the SEAO region, students from as young as 12 years old are devising solutions to enhance healthcare accessibility and effectiveness. Gabriel Anthony, a 12-year-old from Whitby Collegiate in New Zealand was awarded first prize in the Year 7 to 10 category at the Solve for Tomorrow New Zealand 2024 competition with his invention, Pill-Bot. It is an artificial intelligence (AI) medication identifier designed for the visually impaired, inspired by his grandmother’s experience of taking the wrong medication. His innovative approach involves training an AI bot to recognize different types of pills and verbally announce their names to provide patients, especially those with visual impairment, an additional way to identify their medication before ingesting them.

SilentGuide processes spoken words directed at an individual and transcribes them into subtitles

In Singapore, Team redbluegold made up of Anglo-Chinese School (Independent) students Aiden Lim and Karan Gopu Pillai claimed victory in Singapore’s Solve for Tomorrow 2024 competition with SilentGuide—a pair of smart glasses that transcribes spoken words into subtitles, helping people with hearing impairment participate more meaningfully in social conversations. Inspired by a classmate with hearing impairment who struggled to maintain a two-way conversation in a noisy classroom, the team set out to create a solution that functions independently without an internet connection, and is comfortable to wear, user-friendly and affordable.

Cough Aid can be used anywhere and at any time, easing access to preliminary screening and boosting the chances of individuals receiving timely treatment

Meanwhile in Thailand, Team Kao Kee’s Cough Aid innovation emerged as one of the finalists in the Solve for Tomorrow 2024 competition in Thailand. This web application relies on AI technology to analyze cough sounds.

Recognizing these talented young minds as a glimpse into the future of industries such as healthcare, participants in the Solve for Tomorrow program receive mentorship from industry experts, alongside access to innovative technology and resources to help transform their concepts into reality.

Transforming healthcare through technology

Everyday wellness at a glance with Samsung Health[1].

At Samsung, we believe that technology has the power to enhance everyday life. Galaxy users can benefit from the Energy Score[1] in the Samsung Heath app[2], which provides holistic insights through multiple health indicators including sleep, and physical activity.

The Galaxy Watch series offers more advanced capabilities suited for users interested in a broader spectrum of health insights—from Electrocardiogram (ECG)[3] to Bioelectrical Impedance Analysis (BIA)[4]. Connect these to a Galaxy smartphone, such as the latest Galaxy S25 Series , allows users to receive actionable insights to improve their well-being.

Building a healthier future together

The intersection of youthful innovation and established technology can offer unexpected breakthroughs that address the healthcare challenges of today.

Samsung remains committed to advancing healthcare innovation through a dual approach that includes empowering young problem-solvers through programs like Solve for Tomorrow, while continuing to develop innovations that support users’ wellness goals.

This World Health Day, we celebrate not just the innovations of today, but the possibilities of these innovations—and the brilliant minds behind them—to create a healthier tomorrow for all.

For more information, visit: www.samsung.com/my/

[1] Devices and screen images are simulated for illustrative purposes. UX/UI may vary depending on software version, model, region and other factors.

[2] To check the Energy score, the health data tracked from Samsung Galaxy Watch (Galaxy Watch4 series and later models, excluding Galaxy Fit3) or Samsung Galaxy Ring must be synchronized with the Samsung Health app. Needs at least the previous day’s activity data and sleep, and heart rate data during sleep. 

Energy score and Wellness tips are available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above).

[3] Requires Samsung Health app version 6.24 or later. Galaxy Watch7 must be paired with a Samsung Galaxy smartphone with Android 11.

[4] The ECG feature is only available in select markets. The ECG app is not intended to replace traditional methods of diagnosis or treatment. The ECG app is not intended for users with known arrhythmias other than atrial fibrillation or users under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

[5] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

Team Terralnnovators from Johor, made up of three 15-year-old students, has been crowned the winner of the sixth edition of Samsung Solve for Tomorrow 2024 (SFT), after beating four finalist teams.

In partnership with Universiti Malaya, the Samsung Solve for Tomorrow program, themed Start with Can, empowers young students aged 13 to 15 to tackle pressing local issues through innovative solutions that drive positive change in their communities. By applying the knowledge of Science, Technology, Engineering, and Mathematics (STEM), students are encouraged to think critically and creatively. The four-month-long competition received an overwhelming response across Malaysia, totaling 115 teams and more than 300 students participating, striving to deliver the most innovative solutions.

Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics, praised the participating teams, stating “Samsung Solve for Tomorrow isn’t just a STEM competition, it’s a catalyst for innovation. We are impressed by these young minds who are using their STEM skills to tackle real-world challenges. Their dedication to creating a sustainable future aligns with our mission to drive positive change. We also want to congratulate the winning teams – these students represent the future, demonstrating the right mindset to drive the changes we aspire to see in our society today.”

The SFT 2024 competition concluded on 7 December in Kuala Lumpur with a thrilling finale, where all teams enthusiastically presented their STEM prototypes in hopes of winning the first prize. The finalists competed for Samsung prizes, and the following teams victoriously emerged with their outstanding projects:

First Prize:

Accessible Recycling – Eco Pulse by Team Terralnnovators from SMK Sultan Ismail

Eco Pulse is an AI-driven image recognition app designed to streamline the recycling process. Powered by advanced data science and algorithms, it estimates the value and weight of recyclable items with precision. They received Samsung products worth up to RM28,000.

Second Prize:

Animal Conservation – Elephant-Friendly Farm Alarm System by Team A Miso Soup from Sabah Tshung Tsin Secondary School

Equipped with motion sensors with Arduino or Raspberry Pi, the Elephant-Friendly Farm Alarm System is able to detect nearby elephants or trespassers, protecting the endangered Borneo Pygmy Elephants. They received Samsung products worth up to RM24,000.

Third Prize:

Environmental Protection – Bioethanol from Cassava Roots by Team Eagle Young Innovators from St. John’s Institution Kuala Lumpur

Bioethanol derived from cassava roots offers an eco-friendly alternative to conventional cleaning, agriculture, and medical products, promoting a healthier environment and improved human care. They received Samsung products worth up to RM19,000.

Fourth Prize:

Renewable Energy – Piezoelectric Tiles by Team The Visionaries from Vision Secondary School Tawau

Piezoelectric Tiles harness piezoelectricity to generate clean energy from the kinetic energy of moving vehicles. They were awarded RM6,000 worth up to Samsung products.

Fifth Prize:

Waste Reduction – Biodegradable Membrane by Team Renew Shield from SMK Sungai Tapang

The biodegradable membrane is made from eco-friendly kitchen ingredients and natural wax, designed to reduce waste and promote sustainability. They received Samsung products worth up to RM3,000.

The SFT competition has been an integral part of Samsung Malaysia Electronics’ commitment to fostering innovation and supporting the next generation of leaders in STEM fields.

Universiti Malaya’s involvement as a partner has been instrumental in nurturing and guiding these young talents. Together, Samsung Malaysia Electronics and Universiti Malaya continue to inspire and empower the future talents of Malaysia.

For more information about Samsung’s Solve for Tomorrow, please visit: https://www.samsung.com/my/solvefortomorrow/2024/