▲ ISE 2024 was held at Fira Barcelona Gran Via in Barcelona, Spain. Visitors were greeted with Samsung’s outdoor advertising by the entrance.

Samsung featured an expansive exhibition area spanning 1,728m² — the largest among participants — drawing significant attention from attendees. The booth attracted more than 7,000 visitors on the first day, about twice as many as the previous year. During the event, a total of 23,000 attendees visited the booth, demonstrating the company’s status as a leader in the commercial display market.

▲ View of Samsung’s expansive 1,728m2 booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.

In case you missed it, below are the digital signage products and solutions showcased by Samsung at ISE 2024.

• Pioneering the Era of Hyper-Connectivity With SmartThings for Business
• Samsung VXT Takes Over the Stage With Three Awards at ISE 2024
• Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
• The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
• From Content Creation to Retail: Customized Solutions for Each Vertical
• Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards

▲ Visitors were captivated by the awe-inspiring immersion of The Wall as a media facade.

Upon entering the booth, visitors were immediately drawn into the media facade, which showcased anamorphic content on The Wall — delivering exceptional image quality and creating immersive 3D-like viewing experiences.

▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.

As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match.

Pioneering the Era of Hyper-Connectivity With SmartThings for Business

▲ Visitors to the SmartThings booth learned about how Samsung is extending its connectivity features for business applications.

At ISE 2024, Samsung introduced an era of hyper-connectivity in the B2B space with SmartThings for Business. A dedicated SmartThings zone, designed to replicate various business settings such as coffee shops, hotels and offices, showcased the vast potential of SmartThings in various verticals.

In retail setups, Samsung demonstrated how SmartThings could transform store operations through personalized automation. SmartThings for Business streamlines tasks with customized settings while ensuring top-notch security through real-time store monitoring and instant alerts.

SmartThings enhances the guest experience in hospitality businesses as well. Using the SmartThings web browser, guests can easily check and control room conditions while also enjoying convenient features like auto check in and check out, all without the need for separate applications.

▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.

Samsung showcased enhanced business applications by incorporating SmartThings for Business into a corporate office space. Users can manage and control various settings according to meeting schedules, while also customizing enterprise dashboards using the SmartThings Enterprise API to further customize their experience.

Extending its influence beyond the realm of consumer tech, SmartThings for Business gained recognition from industry experts as well. At ISE 2024, the solution received two distinguished awards — ‘Best of Show at ISE 2024’ and ‘Top New Technology’ honors for Network Management Solutions — which are acknowledged by Commercial Integrator and CE Pro.

Samsung VXT Takes Over the Stage With Three Awards at ISE 2024

During ISE 2024, Samsung showcased its new cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for B2B setups — including in-store promotions, advertisements and more — on one secure platform.

All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.

▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.

After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.

▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.

Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.

▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.

Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.

Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution

▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.

Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.

In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.

The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities

Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.

▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.

The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.

From Content Creation to Retail: Customized Solutions for Each Vertical

Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.

▲ Visitors observed live demonstrations of The Wall for Virtual Production.

Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.

▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.

In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.

Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.

▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.

Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards

Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.

▲ Samsung received five ‘ISE Best of Show’ awards, reaffirming its leadership in the commercial display market.

Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.

Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.

Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’

▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage

At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.

With more consumers desiring quality appliances to enjoy various forms of entertainment, Samsung has consistently sought to raise the bar for viewing experiences through its innovations. In line with this, the company showcased some of its premium appliances and newest services at the Screen Experience Zone in its CES booth. From the Neo QLED 8K ultra-large, high-definition TVs to Ballie smart home companion, the Screen Experience Zone was a must-see section for attendees.

Samsung Newsroom visited the site to capture the excitement surrounding the company’s latest visual display technologies.

Unparalleled Viewing Experiences on an AI-Powered 8K Display

As a TV market leader for nearly two decades, Samsung’s premium displays have continually set the standard for viewing experiences. Building off this expertise, Samsung integrated AI technology into its TVs to create the 2024 Neo QLED 8K — offering users superior viewing experiences with the latest technical features.

The Neo QLED 8K contains the NQ8 AI Gen3 Processor,­ the company’s most advanced AI-powered processor to date. The processor supports a neural processing unit (NPU) that is twice as fast as previous versions and an AI neural network eight times larger than before. As the processor utilizes deep learning and 8K AI Upscaling Pro technology, it automatically adjusts image and sound quality, delivering picture-perfect 8K content every time.

Visitors to the zone could also learn about the new AI Motion Enhancer Pro and Active Voice Amplifier Pro functionality of the Neo QLED 8K which help to minimize distractions while viewing. The AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports games, helping users enjoy every moment of a match. Similarly, the Active Voice Amplifier Pro feature utilizes AI to analyze and separate aspects of sound to provide optimal sound for different types of content. For instance, users can choose to minimize or enhance the background noise from a conversation — helping them catch every word without distractions.

To provide opportunity for further customization, the 2024 Neo QLED 8K comes equipped with Samsung’s open-source operating system Tizen. As part of this, Daily+ enables users to adjust their content viewing experience by connecting their Samsung devices, such as Galaxy smartwatches, Galaxy Buds, Galaxy smartphones and more, to their display. As such, users can view exercise data from their Galaxy Watch while working out and mirror video calls from their smartphone conveniently on their TV.

Samsung also displayed its Infinity Air Design of the 2024 Neo QLED 8K that boasts a slim profile. Mounted on the Infinity Air Stand, the display appeared to be floating above ground. With this seamless and simple design, viewers can stay focused on the content without being distracted by clunky stands or display setups.

A High-Definition MICRO LED Display Built for Every Consumer

Aside from the Neo QLED 8K display, Samsung showcased its line of MICRO LED displays, including the ultra-customizable, modular Transparent MICRO LED.

Upon entering the space, visitors can experience the overwhelming sense of realism created by the 140-inch ultra-large MICRO LED display. Since the screen is bezel-less and modular, the size, resolution and ratio can be freely scaled and adjusted according to user preferences. Additionally, the new line of 2024 MICRO LED displays come in a new 140-inch size option, giving consumers another option in line with the trend of large screens.

To give visitors a glimpse of the artistry and ingenuity behind MICRO LED technology, the Screen Experience Zone displayed the MICRO LED Craftsmanship Wall — representing the countless hours of work needed to develop the screen.

Additionally, Samsung showed off its Transparent MICRO LED screens, which feature a strikingly clear design that mirrors that of glass.

Expanding Home Possibilities With IoT Tech

A curious object that caught the attention of many attendees was Ballie, Samsung’s smart home companion that wandered around a corner of the booth freely. First introduced at CES 2020, Ballie’s functionality has been upgraded to better meet users’ needs. As it can autonomously navigate users’ homes, Ballie acts as a smart personal assistant, monitoring the home and performing a multitude of tasks efficiently.

With its upgraded functionality, Ballie can interact with and control IoT home devices to create the perfect home environment. To help users start their day, Ballie can open the curtains according to a user’s preferred wake-up time. When preparing for the day ahead, Ballie can project a variety of content — such as daily news or weather conditions — on the floor or wall. Additionally, Ballie can monitor pets and family members when a user is away from home, automatically alerting them in the event of an emergency.

Additionally, using the new Daily Board¹ SmartThings Hub function, users can monitor their home on their TV even when they’re not viewing content. If movement is detected, the Daily Board Widget automatically appears on the screen, providing summaries on home energy usage, weather conditions, home information and more. When watching content, users can easily toggle the setting off from the quick menu to not be disturbed.

Immersion Taken to the Next Level 

Samsung displayed a plethora of its other innovative technologies that redefine home entertainment experiences at the Samsung First Look event. This included The Premiere 8K, the world’s first wireless 8K projector that extends up to 150 inches, and the Music Frame, a smart frame-shaped speaker that fits any interior. Attendees also viewed how Samsung is driving innovation within the gaming realm with the Gaming Hub and the line of products created with Performance Designed Products (PDP), helping users enjoy games more and taking gaming experiences to the next level.

Displaying its industry-leading expertise through a multitude of products, Samsung ushered in a new era of viewing experiences built on the latest technologies. Learn more in the video below.

¹ Official name of the service was updated at launch in March 2024.

The company’s Transparent MICRO LED display was unveiled for the first time at Samsung First Look 2024 on January 7 (local time) — ahead of the Consumer Electronics Show (CES) 2024, the world’s largest consumer electronics and information technology exhibition held in Las Vegas from January 9-12. Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED’s crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers.

Check out how Transparent MICRO LEDs will make everything from sports to movies more vivid and immersive in the video below.