The Future is Foldable: How the Galaxy Z Series Knocks the Bar Smartphone Out of League

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Since its inception, the mobile device has had many iterations in shape and size. From the large, bulky portables of the 80s to the ‘banana’, ‘butterfly’ and ‘clamshell’ designs of the 90s to noughties. The past decade has seen the bar smartphone design dominate the market, with differences being in size. So it’s easy to assume, that this is all that’s going to be.


Yet, we’re now looking at an emerging form factor. One that has unique value propositions that far surpass the bar smartphone design. The Samsung Galaxy Z series is already transforming how people use their devices. Now in its fourth generation, the current refinements have resulted in lighter form factors with optimised dimensions. This is the case for why your next device, should be a foldable.



Unrivalled Viewing

The bigger the better, may be an overly used statement, but when it comes to screen, you can’t go wrong with larger viewing real estate. And this is where the Galaxy Z series stands – well at 7.6 inches of detailed rich screen. Far larger than most bar phones in the market. Better yet, you have a choice of screen sizes to choose from on one device. When folded, you can still complete tasks on your device. However, with a bar device you’re limited to one screen size option only, which is kind of boring after a while.



Aspirational Design

Yes, we said bigger is better, but let’s flip this around. The inherent flexibility of foldables, means you can easily turn that large screen into a pocket size device that slips easily into your pocket. The Galaxy Z Flip4, offers a full smartphone experience that folds into half the size for compact pocketability. Even the Galaxy Z Fold4 can easily be folded away and kept safe in your bag or pocket. Folded away doesn’t mean you’ve compromised on screen access either. You can still enjoy one-handed use on the Cover Screen of your Galaxy Z Fold4, as you would with your standard bar phone.




PC-like Capabilities

Smartphones and PCs are quite different and this is very obvious when you try to use your bar device for work. The Galaxy Z Fold4, with its PC-like multitasking features, gives you a productivity boost. Thanks to our longstanding partnership with Microsoft, the full Office suite and Outlook take advantage of the foldable display, giving you more information on screen and faster ways to interact with your content. With the two-pane UI, you can check your email on your phone while sitting in a video call and take notes with your S Pen. The Taskbar[1] feature also provides a familiar layout like your PC. Better yet, it’s certainly easier to take your PC-like foldable to the café, on a walk or out on date than lug your PC with you!



Flex Mode

You’re out with friends perhaps playing tennis, gliding on rollerskates or simply sipping matcha and nibbling a sando. You whip out your bar phone to snap a pic, and now you’re leaning it on a wall as you fumble away to balance it right. We’ve all been there, and this is where foldables truly knock bar phones down again with their FlexCam[2] abilities. Both the Galaxy Z Flip4 and Galaxy Z Fold4 don’t require a tripod. As you can set them down easily for a hands-free, voguing, photo session. And this is certainly conveyed to other activities, such as online presentation where you need to move, to watching videos with friends.




Unfold Your Future

So to sum it up, foldables are the smartphones of the future that offer so much more than the traditional bar smartphone. You have all the features that you get with bar and a whole lot more advantages that deliver a personalised experience. So why stick to the one-size-fits-all motif? Get ready to change how you interact with your everyday life, and bring home your own foldable today.


To purchase the latest Samsung Galaxy devices, please visit Galaxy Z Flip4, and Galaxy Z Fold4.


For more information on Galaxy Z Flip4 Bespoke Edition, please visit:




[1] Taskbar feature supported on main screen only.
[2] Flex mode supported at angles between 75° and 115°.

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