WELCOMING A NEW FUTURE FOR CINEMA

Golden Screen Cinemas launches the first Onyx Cinema LED screen in Malaysia

Kuala Lumpur, 7 June 2018 – In its efforts to continue creating enriching cinema experiences for customers, Golden Screen Cinemas (GSC) today unveiled the country’s first cinema LED screen, Onyx. Powered by the innovation at Samsung Electronics, Onyx is designed to transform the traditional cinema-going experience with a futuristic LED theatre display that delivers ultra-sharp high definition visuals and superior sound.

Located at Hall 11 of GSC’s flagship Mid Valley Megamall cinema, the 33.8 feet wide and 16.4 feet high Onyx Cinema LED screen enlivens content by showcasing greater detail and colour vibrancy in cutting-edge 4K. It is the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, which can achieve peak brightness levels of 146fL (foot-lambert), enabling the screen to capture even the most pristine whites and deepest blacks with a nearly infinite contrast ratio.

Supplementing the next-generation viewing experience is world-class audio technology from Samsung’s Audio Lab and JBL by HARMAN Professional Solutions. By integrating powerful speakers on the edge of the screen, Onyx is able to establish an expanded audio “sweet spot” throughout the theatre’s seating area, so audiences can enjoy a more impactful and immersive aural experience. Additionally, the hall also features plush eco-leather seats that makes watching a movie a luxuriously comfortable treat from start to finish.

“Innovation is the lifeblood of Golden Screen Cinemas and we are committed to pioneering new technology and advancements that reinvent the way our customers enjoy the magic of the movies. The arrival of Onyx in Malaysia is a momentous milestone for the cinema industry, as it is poised to reshape the way we look at the cinema in the future,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

She added: “As a leading cinema exhibitor, we are constantly seeking ways to provide our customers great value through our range of value promotions, F&B offerings, and the latest cinema tech. We believe that Onyx complements the variety of high-quality alternative content that we offer at our cinema like e-sports, live musical performances and more, giving our customers unforgettable movie experiences that they can only enjoy with us at Golden Screen Cinemas.”

Customers will be able to enjoy GSC’s Onyx hall at only an additional RM1.50 surcharge on top of the regular ticket price. Tickets to catch Jurassic World Fallen Kingdom on the Onyx Cinema LED screen are now available for purchase.

For more information, please visit GSC’s website at www.gsc.com.my, check out GSC’s Mobile App, or GSC’s Facebook page at www.facebook.com/GSCinemas.

For more information about Onyx, please visit https://displaysolutions.samsung.com/led-signage/onyx

About GSC

Golden Screen Cinemas Sdn Bhd (GSC), Malaysia’s largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). GSC operates a total of 433 screens in 50 locations across Malaysia and Vietnam, with 344 screens in 36 locations in Malaysia, and 89 screens in 14 locations in Vietnam through a partnership with Galaxy Studio. Aspiring to be a regional cinema and content operator that is recognized for providing total quality movie entertainment, GSC offers THX-certified halls and the multi-dimensional Dolby Atmos® audio surround technology across Malaysia. The 21-screen GSC Mid Valley Megamall holds the record of being the largest multiplex in Southeast Asia, while GSC Paradigm JB houses the largest GSC Maxx screen in Malaysia. GSC Signature offers exclusive cinema experience with its luxurious Gold Class and Premiere Class halls, while GSC Lite brings urban-class cinema entertainment into smaller towns. For more information, log-on to www.gsc.com.my.