Why Samsung Home Appliances? Four Reasons Why

New campaign video for ‘Why Samsung?’ conveys the key advantages that users experience with Samsung home appliances

Some home appliances — like the refrigerator — run 24 hours a day, while others — like the vacuum cleaner — are typically used intensively for a short period. These appliances are built differently for different purposes, but there is one common denominator: they are always there for users.

This is why Samsung focuses so intently on enhancing every aspect of its technology. As expressed at Welcome to BESPOKE AI event by JH Han, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, Samsung has a strong record of pushing the boundaries of innovation, with the overarching goal of utilizing advanced features to elevate daily life in a variety of ways.

Then, what are the daily benefits users actually get with Samsung home appliances? “Why Samsung Home Appliances?” compiles and provides the key benefits in 4 categories that users can experience with Samsung appliances.

When making purchasing decisions, consumers may ask questions like “Why I have to choose to use the Bespoke Jet Bot Combo™ Steam”, for example. They can find answers here! First, it utilizes AI capability called AI Floor Detect[1] to enjoy enhanced cleaning without getting carpets wet. AI Floor Detect identifies different floor types and on carpet, the robot lifts the mop pads or detaches them at the station, to avoid cross contamination by the wet mops!

The dToF Obstacle Detection[2] makes the robot cleaner drive precisely and recognize obstacles and others. It reduces the hassle of clearing-up beforehand, which leads to users’ better cleaning experience (AI & SmartThings).

The performance can be another reason to choose the model. The All-in-One Clean Station Steam+ with Steam Sanitization empties the dust bin, recharges the robot cleaner’s battery, and even cares the mops with steam (Advanced Performance). Moreover the Bespoke Jet Bot Combo™ Steam offers various cleaning modes up to users’ choices, enabling tailored solutions for them (Flexible Design & Functions).

Or, someone may wish for something, such as a wish to have more spare time at home. They can find products in the “AI & SmartThings” benefit category — which has become increasingly important as of late — that suit their needs, as these products are designed to provide intelligent ways of living and help users free up time spent on chores.

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For example, the WindFree™[3] air conditioner comes with AI Auto Cooling,[4][5] which automatically selects the optimal cooling mode based on the room environment and usage patterns.[6] AI Wash, available in Samsung’s washing machine, helps users with the proper suggestion on detergent levels or cycle times, as it intelligently senses the weight, fabric type, and even the soil levels of the laundry. Finally, to tie it all together, SmartThings[7] seamlessly connects appliances, allowing users to manage them simply and experience convenience as they move from room to room.

Eager to find out more? Watch the campaign video below to see the four key ways Samsung is redefining the modern home!

[1] Based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[2] This function may be affected by an object’s size and shape, or the environmental conditions.

[3] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[4] A Wi-Fi connection and a Samsung account are required.

[5] Product availability may vary by region.

[6] Stores user data, preferences and usage patterns to suggest the most useful options.

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.