Celebrate a new era of mobile AI with epic performances from K‑Pop siren Sunmi and local music artists at the Samsung Galaxy AI Festival!

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Experience Epic just like that with the new Galaxy S24 series!

Experience the new era of mobile AI with the Galaxy S24 series at the Samsung Pop-up Store and Galaxy AI Festival at 5th Avenue, BGC, Taguig, from January 27 to 28, 2024.


See how the revolutionary Galaxy S24 series can transform your everyday life by using its innovative AI-powered features on the spot at the experiential areas, enjoy captivating performances from international and local artists, and stand a chance to win exclusive prizes!



Embark into the epic future of mobile experience at the Galaxy AI Festival


Dive into the future of Galaxy AI at the #GalaxyAIFestival on January 27, opening at noon. Begin your journey by scanning the QR Code at any experiential zone and fill out the registration form to get a Galaxy AI festival passport. Don’t forget to have it stamped at every zone for exclusive giveaways.


Seize the opportunity to elevate your content-creator self with various interactive installations. With the suite of AI-powered tools of enhanced ProVisual Engine and advanced Nightography features, create stunning content anytime, anywhere, as the Galaxy S24 Ultra can capture more light in low light.


Maximize your every day by diving into the power of Galaxy AI in the Galaxy AI experience zone. The new Galaxy AI is perfectly designed to improve all aspects of life with astounding features such as Live Translate, Chat Assist, Notes Assist, Circle to Search and many more that you can experience for yourself at the Galaxy AI Festival.


Epic performances from Kpop Star Sunmi and popular local artists


Headlining the Galaxy AI festival is one of the most epic Korean artists of Wonder Girls fame, Sunmi! Now a successful solo artist with her recently released song ‘Stranger,’ catch her amazing performance as part of the phenomenal synergy of Samsung and the Hallyu wave, bringing to life the company’s vision to be the ultimate partner of K-pop stans all over the country.


Then catch beauty queen, TV personality and youth advocate #TeamGalaxy Catriona Gray as she shares how the Galaxy S24 series and its new Galaxy AI made her life better.


You also won’t want to miss the breathtaking performances from international and local musical artists, starting with CRWN’s serve of upbeat music, Lola Amour, popularly known for their song ‘Raining in Manila,’ and the R&B artist Jess Connelly.


Share your epic Galaxy AI experience by joining the “Epic,Just Like That” challenge. All you have to do is post a TikTok video featuring your favorite Galaxy AI features at the Galaxy AI Festival for a chance to win exciting prizes – a Galaxy S24 Ultra 256GB for first place, round trip plane tickets for two to South Korea for second place and a Galaxy S24 256GB for third place. Exclusive giveaways will also be given to those who visit every zone, so save the date for a chance to take home epic freebies.


Harness the power of Galaxy AI


Visit the Galaxy AI Pop-up Store at C1 Park, Avenue in BGC and discover the epic AI features of the Galaxy S24 series.  You’ll also get the chance to score incredible gifts when you pre-order from January 27 at noon to February 29, 2024.


Experience all-new AI features for content creation, gaming power and productivity boost hallmark inside the Pop-Up store.


Put your game on and uncover new ways to play with the Galaxy S24 series. Try the Galaxy S24 Ultra which comes with an optimal thermal control system, powerful Snapdragon® 8 Gen 3 Mobile Platform, and life-like visuals of its Ray Tracing capacity in the Gaming Area. Enhance your productivity with mobile AI features at the Galaxy AI-powered Productivity Area and discover new ways to get things done efficiently with features like Notes Assist, Android Audio, Transcript Assist, and more!


Explore the Galaxy S24 series’ camera to test its shooting capabilities in any light condition with its latest AI-powered and quintessential Nightography features in the Content Creation Area. After taking your epic shots, change them up with ease through Galaxy AI editing tools similar to third-party software and Edit Suggestions that recommend suitable tweaks on photos.


You can also check out accessories to make your Galaxy S24 experience even more epic such as stylish cases and ear buds and take mirror photos inside the pop-up store using the Galaxy S24 series.


Get ready to experience the epic, just like that, in a whole new Galaxy AI! Join Samsung at the Pop-up Store launch and #GalaxyAIFestival happening from January 27 to 28 at 5th Avenue, BGC, Taguig. For more information, follow @SamsungPH on Facebook, Twitter, and Instagram, or visit https://www.samsung.com/ph/.


To find out more about the Galaxy S4 and S24+, visit: https://www.samsung.com/ph/smartphones/galaxy-s24/


To find out more about the Galaxy S24 Ultra, visit: https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/

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For media inquiries, please contact AA Abjelina at aa.abjelina@samsung.com.

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