Going Global With BTS: Samsung Launches Worldwide Music Video Takeover at Galaxy Unpacked 2022

Global pop music artist BTS is at the forefront of the music scene — and, through a global takeover at Galaxy Unpacked 2022, the group had the opportunity to sweep the world once again.

By scanning the billboard QR code in Times Square, Galaxy users’ smartphones automatically started playing BTS music in sync with the big screen

At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across five major cities: Times Square in New York City and Piccadilly Circus in London (August 10 at 4 p.m. EST), COEX in Seoul and Shibuya in Tokyo (August 13 at 11 a.m. KST) and Kudamm in Berlin.

The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility. The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10th anniversary.

With its new larger-than-life campaign, Samsung is telling its users loud and clear — no matter how the future unfolds, by dreaming big, our best moments are still yet to come.

Relive the magic by checking out the photos from the global premiere below, and stay tuned to the Samsung YouTube channel for more BTS and Galaxy Unpacked content.

During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York

Large crowds gathered at Piccadilly Circus, London, and tuned in with their devices for the premiere of two brand-new digital films starring BTS during Galaxy Unpacked 2022