Samsung brings K-Pop closer to Filipinos with SLBS Studio collab featuring Stray Kids accessories

Manila, Philippines – Jan 10, 2024 – To say that Kpop has infiltrated the lifestyle of Filipinos in all walks of life is an understatement. Everywhere you look, Kpop makes a mark – top songs listened to in streaming apps, concerts that people willingly travel far distances and even foreign countries for, endorsements for local brands, and even stores that sell specific fandom merchandise. And as a brand that finds its roots in South Korea, it is only fitting that Samsung offers the best personalized products and experiences for Kpop fans.

From Gangnam to LA to Harajuku, Samsung is now bringing SLBS Studio to the Philippines with an exciting collaboration featuring K-pop global sensation, Stray Kids. STAYs can express their style with exciting collaboration cases and accessories exclusively made for Galaxy devices.

Present to open the collection exclusively at the Samsung Experience store in SM Megamall were Samsung Electronics Philippines (SEPCO) Mobile Experience Head Blue Avelino, SLBS Chief Executive Officer Alpa Jung, and SEPCO Mobile Experience Business Director Daniel Choi.

Avelino says, “We are proud to offer products that allow people to experiment, discover, express who they are, and connect them with the communities that share and understand what they love through Samsung. And it’s very nice to see that happening all here – with this collaboration with SLBS, we are bringing together STAYs so they can express their love and support for Stray Kids via this collection.”

He added, “All these are part of Samsung’s efforts in offering innovative and unique products and experiences that celebrate our users and their individual lifestyles – and from what we’re seeing, Kpop is very much a part of that, and one that elicits a very passionate response from our users. So for Kpop fans everywhere, please stay tuned as 2024 is bound to be a very exciting one for Samsung!”

During the launch event for the collection, certified STAY Mara Zoryl expresses how excited she is about the collection, and why she can’t wait to get her hands on this special collaboration. “I am extremely glad that SLBS Studio is now here in the Philippines, making the mobile accessories in special collaboration with my favorite K-Pop group Stray Kids easily accessible to Filipino STAYs! I was eagerly anticipating its arrival in Manila since last year so that I could get my own STAR TO GALAXY SLBS X STRAY KIDS merchandise, so big thanks to Samsung Philippines for making it possible. I am looking forward to more K-pop collaboration goods and cute accessories from SLBS Studio for my Samsung devices!” Mara shared.

The collection includes the Galaxy Z Flip5 Star to Galaxy collection, which captures the diverse charms of Stray Kids through specially designed flipsuit cases and cards that perfectly fit the Galaxy Z Flip5’s Flex Window, an eco-friendly Stray Kids 15W high-speed wireless charger for a sustainable lifestyle and an NFC themed keyring and theme tok.

The collection also covers Samsung wearables with the Galaxy Watch 6 Stray Kids edition, which comes with a stylish strap and leather pouch and the Galaxy Buds2 Pro Star to Galaxy collection, which includes metallic bud covers inspired by Stray Kids’ official compass-shaped light stick and Stray Kids postcard. SKZOO accessories like flip cases, charms for Galaxy earbuds, keyrings, theme toks, theme cards and more will also be available.

SLBS accessories are exclusively available in SES SM Megamall. Stay tuned for more updates and exciting promos by following Samsung’s social media page: https://www.facebook.com/SamsungPH/

This collaboration is just one of Samsung’s efforts to be your ultimate partner as a K-pop stan. From today’s chart-toppers to tomorrow’s rising stars, Samsung keeps the K-pop vibe alive and fuels the global fandom with the hottest artists and cutting-edge mobile experiences that allow you to express your love for your Kpop idols and connect with fellow fans. With exclusive events and tech-savvy innovations, they’re setting the stage for a whole new K-pop era. Get ready to groove with Samsung, your front-row ticket to the heart of the global K-pop craze!