Samsung Drives Business Success Through Digital Transformation

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Samsung continues to usher in the era of connectivity with first-ever Business expo in the Philippines

SEPCO President Min Su Chu opens the first ever Samsung Business Expo in the Philippines


MANILA, Philippines – April 5, 2024 – With over 500 corporate leaders from various industries in attendance, Samsung’s “Innovations that Power Solutions” business expo highlighted how the changing landscape of technology can drive organizational success, and how Samsung is prepared to support Philippine businesses as part of their nation-building efforts.


Raffi Hwang of the IoT PM Group at Samsung Electronics HQ noted how the needs of consumers are increasingly more complex, integrated, and diverse. “Samsung has shifted to focusing on personalizing and customizing our solutions to better address customer needs,” he shared. Samsung’s goals of making technology accessible to local enterprises bleeds into government projects as well, as Department of Information and Communications Technology (DICT) Sec. Ivan John Uy and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang both shared insights into how this innovative technology has helped the growth of their respective sectors.


The event showcased Samsung’s latest offerings for businesses, including its various customizable display systems, integration of AI technologies, IoT platform SmartThings, and added security for mobile gadgets through its Knox platform.


(L-R) Department of Science and Technology (DOST) Undersecretary Maridon O. Sahagun, Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu, Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy, Roxas City Mayor Ronnie T. Dadivas, and Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang supports the nation-building agenda of strengthening private and government organizations during Samsung’s first business expo in the country.


The Internet of Things made smarter with Samsung SmartThings

The event emphasized the new advancements that their cutting-edge internet-of-things (IoT) platform offers, as well as Samsung’s commitment to providing more connected, easy-to-control technology across industries.


With Samsung SmartThings, retailers can easily manage several display screens and the hospitality sector can better control their guest rooms. Companies can also create automation systems for entire sites – from small retail stores to mid-sized office buildings, and all the way up to large scale manufacturing plants. This means energy savings and remote maintenance all through Samsung’s open platform b.IoT.


Samsung showcases its top-of-the line business solutions with a Samsung Digital City during its recently held Business Expo at Marriott Grand Ballroom in Pasay City


Elevate workforce productivity with the game-changing power of Galaxy AI

35% of Filipino waking hours are spent on mobile phones, but so much untapped potential lies in how businesses use smartphones. Samsung SEA Head of Mobile Experience B2B Ian Chong shared how Galaxy AI allows smartphones to turn into pocket-sized assistance for various business professionals.


Transcript Assist and Note Assist help to ease the way meetings and calls are done, so that employees can organize minutes in just a moment. Meanwhile, Live Translate allows local companies to comfortably conduct international business meetings with real-time accurate translation.


Engage customers to shop, order and buy with Samsung-powered retail environments

From premium displays to customizable business TVs, Samsung has products that cover the full consumer journey – from viewing to purchase. Samsung also combines content management and remote hardware management into one unique platform, for a simpler and easier complete experience. Samsung also featured its first-rate Self-Ordering Kiosk at the event through some of its local partners.


KFC was one of the first businesses in the Philippines to adopt such technology, and has seen so much success that they have decided to adopt Samsung technology across all stores nationwide this year. “We wanted to assist our store managers to better focus on serving customers,” KFC Group Chief Information Officer Louie Quiogue shared. The self-ordering kiosk is an all-in-one solution that offers contactless ordering and payment capabilities with easy installation.


The most secure business platform with Samsung Knox

Samsung also understands the utmost importance of mobile security, and gives companies the ability to keep their devices safe through its Knox platform. Knox blocks potential security threats in the workplace and ensures that installed applications come from only authorized sources. What makes Knox distinct is how it is built from the hardware itself, integrated into the processing chip so that gadgets cannot be hacked via malware. This means the devices are safeguarded from the inside out, and in real time.


Samsung’s powerful innovations can take businesses further, especially as the country continues to prioritize digitalization for various sectors. Visit to learn more about Samsung’s digital business solutions.

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