Samsung Partners with Lobien Realty Group in Supporting Local Businesses and Enterprises

Samsung Electronics Philippines (SEPCO) and Lobien Realty Group (LRG) formalize their partnership to help empower businesses in the Philippines. (from left to right) SEPCO Head of AC B2B Jorge Blasco, Display Business Manager Seokwoo Kim, Head of Display Business Jasmel Lacosta, Head of B2B Sales Strategy Kit Andal, LRG Assistant Manager Fey Racusa, LRG Chief Executive Officer Sheila Lobien, SEPCO President Min Su Chu, LRG Chief Operating Officer Jericho Linao, SEPCO AC Business Manager Taesik Nam, and Integrated B2B Manager Jayson Dalino

MANILA, Philippines — August 1,  2025 — In support of the Philippine government’s nation-building agenda of digitizing local businesses and enterprises, Samsung Electronics Philippines signed a memorandum of agreement (MOA) with commercial and office space specialist and full-service real estate investment strategy firm Lobien Realty Group Inc. (LRG) to empower and future-proof businesses through strategic and integrated support.

With this partnership, Samsung aims to leverage its technology and suite of connected solutions to facilitate the growth and digitalization of Philippine businesses and enterprises. “At Samsung, we are proud to offer world-class technology that can truly help businesses digitize their operations in an efficient way,” said Min Su Chu, President of Samsung Electronics Philippines. “This partnership with LRG is part of our concrete commitment to support the nation-building agenda of strengthening our various business sectors to continue the country’s momentum of growth, and we are grateful to have partners like LRG that share in the same mission and vision.”

Samsung’s B2B solutions are anchored on its deep understanding of its users, from consumers to businesses and government institutions. Ranging from mobile security via Samsung Knox Suite and top-of-the-line display solutions for retail to energy-efficient cooling solutions for large spaces, Samsung’s offerings are designed to address various pain points hindering businesses from successfully digitizing their operations.

Combined with LRG’s extensive reach and strong expertise in real estate and property investments, Samsung is optimistic about moving forward with its mission of making business solutions more accessible and helping create connected experiences for the businesses’ customers and stakeholders.

Learn more about Samsung’s B2B solutions on https://news.samsung.com/ph/