Samsung’s Neo QLED TV Brings Interactive Musical to Life

As an official partner, Samsung powered the production of “The 25th Annual Putnam County Spelling Bee,” creating a fully immersive theatrical experience.

MANILA, Philippines – Feb 28, 2024 – Tony Award-winning musical “The 25th Annual Putnam County Spelling Bee” made its Philippines premiere last February 24 at the Blackbox Theater at Circuit Makati, staged by The Sandbox Collective in partnership with ABS-CBN, Star Magic and Teatro Kapamilya, and with Samsung as the official tech and TV partner. Star Magic talents such as AC Bonifacio and Shanaia Gomez star in the production, which follows an eclectic group of teenagers vying for the spelling championship of a lifetime where comedy and shenanigans ensue.

Samsung, the #1 global TV brand, is proud to play an instrumental role in the production, powering a multimedia approach using their Neo QLED TVs which they exclusively offer. The Samsung Neo QLED TVs used in the musical boast unrivaled picture quality, making them ideal for the production. These TVs were developed with Quantum Matrix Technology for more precise light control in both the darkest and brightest scenes and possess Samsung’s unique multi-intelligent processor to deliver the best viewing experience.

With Samsung, the musical not only fosters Sandbox’s vision of developing innovative content that combines artistic disciplines with theater, but also orchestrates a one-of-a-kind immersive and interactive experience that creates a lasting impression on the audience, leaving them wanting more.

Theater-goers can further elevate their musical experience by visiting Samsung’s booth that features an interactive mini spelling bee activation and eye-catching display of their line of Neo QLED TVs.

Visit Samsung’s booth to experience the Neo QLED smart TVs firsthand and purchase one of your own from Samsung authorized dealers or through https://www.samsung.com/ph.