When a Tech Pioneer Meets a Fashion Icon: How Samsung and Thom Browne blended innovation with elegance
It was in 2020 when leading technology company Samsung first collaborated with iconic New York Fashion brand Thom Browne. The partnership was born out of a strong belief that it is possible to draw upon the similarities between the worlds of fashion and technology to create a smartphone that introduced an entirely new design identity. The result was a sophisticated limited-edition collection where luxury meets innovation, emboldening individuals to stand out from the crowd with their unique devices.
And it seems that technology will once again meet high fashion as both brands continue to drop hints that a new collaboration is coming soon, with a special reveal slated for 07 September 2023.
When this partnership started, there was an awareness that the worlds of tech and fashion can vary widely in terms of design approaches, materials and manufacturing processes. With Samsung and Thom Browne respecting and learning more about their unique design philosophies and identities, the two brands were able to successfully develop all-new innovations together that are premium in every way.
The first collaboration between Samsung and Thom Browne, released in 2020
This collaboration took off with the launch of the Galaxy Z Fold2 Thom Browne Edition, which embodied the fashion house’s classic ideas with conceptual interpretations. The phone featured distinctive Thom Browne signature brand colors on a pebble gray exterior and the limited edition smartphone was the first-of-its-kind to be encased in glass. The classic longwing brogues took a modern form with a gray pebble leather phone case, featuring the distinctive Thom Browne signature brand colors down the center. Meanwhile, The Galaxy Z Flip Thom Browne Edition took reference from the mid-century office aesthetic as blinds appear on screen every time the phone is turned on and off. Opening the luxurious box containing the Galaxy Buds Live and Galaxy Watch3, can be likened to a drawer that revealed a cache of treasured items.
The Galaxy Z Fold3 and Galaxy Z Flip3 Thom Browne Editions pushed the partnership forward in 2021
In 2021, the collaboration went for a more futuristic aesthetic. Weaving Thom Browne’s impeccable design with Samsung’s pioneering technology, the collection offered three packages, including the latest Galaxy Z Fold3, Galaxy Z Flip3, Galaxy Buds2, Galaxy Watch4 and S Pen Pro. Thom Browne’s signature colors bordered the new matte white finish, paired in perfect symmetry with the streamlined glass body. Shiny silver hinges added to the unique design approach, enhancing reflections of light. The distinctive red, white and blue grosgrain detail was updated to look the future.
And for the first time since the partnership started, Samsung and Thom Browne are inviting users in the Philippines to take a seat at the table of unmistakable luxury and refinement. Check out the teaser video to view the new Samsung x Thom Browne collaboration and stay tuned on September 7 to see how Samsung continues to blend technology with fashion at Samsung Philippines.
For more information, please visit www.thombrowne.com, news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.