Cultural Medallion Recipient Goh Beng Kwan’s Works Come to Life with Samsung Galaxy S22 5G series
Samsung Singapore is partnering with ArtAF, an art platform on a mission to connect Singapore’s earliest artists with new generations of art lovers and young local artists to bring to life a selection of renowned Singaporean artist Goh Beng Kwan’s art works to life – in augmented reality.
Goh is a trailblazer in his own right and is known for his mixed medium abstract collages, and time-bending creative versatility that cuts across ink and even NFTs. Visitors to #GBK85 – Goh’s solo exhibition showcasing 60 years of his illustrious career and Goh’s ever-evolving art approaches across different mediums – will be able to view a curation of 11 artworks in moving visual and audio details with the help of Samsung Galaxy S22+ or S22 5G smartphones that have theArtAF apppreinstalled on-site.
“Art transcends time, and medium. We are honoured to be working with Goh Beng Kwan and team to bring to life a curated selection of his artworks with the help of technology, which we hope will surprise local art lovers, and entice new audiences to learn more about our very own local artists. The Samsung Galaxy S22 5G series features best-in-class capabilities, and we’re bringing its exceptional camera, screen and audio features to #GBK85 by allowing visitors to use the smartphone to see how Goh’s art pieces come to life digitally with the help of AR,” said Sarah Chua, Vice President of Mobile Experience, Samsung Electronics Singapore.
Breaking new grounds with technology
Besides bringing Goh’s art pieces to life with AR and Samsung Galaxy S22 5G series smartphones, Samsung is also offering an opportunity for #GBK85 visitors to win 10 NFTS from four selected artworks that have been minted for this exhibition via a contest.
Interested individuals can simply download the ArtAF app and experience Goh’s artworks at #GBK85 powered by AR, and share via an Instagram Story or post how they would enjoy his work with a Samsung Galaxy device and tag @samsungsg, @ArtAF and @gohbengkwan with #GBK851. This could be a picture of Goh’s AR artwork in their living environments, or other creative ideas of enjoying his pieces – with a Samsung Galaxy device in frame.
Example on how a participant can capture Goh’s artwork on a Samsung Galaxy device to participate in the contest
The contest will start from 23 May, and interested participants are encouraged to follow Samsung Singapore’s Instagram page for details.
#GBK85 will be on show at Conrad Centennial Singapore from 20 – 29 May 2022. Tickets are available for sale via Eventbrite. For more information about the exhibition, visit https://artaf.sg/gbk85/.
For further enquiries on Samsung’s partnership with #GBK85, please reach out to samsungsg@infom.asia
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