Immersive Samsung TV and Audio Devices at the Singapore Airlines Singapore Grand Prix Night Race 2024

Unparalleled excitement at the race weekend with cutting-edge technology at the Marina Bay Street Circuit and beyond

Hospitality guests enjoying the race action on the Samsung 65″ Neo QLED 4K QN90D AI TV

Hospitality guests at the Formula 1 Singapore Airlines Singapore Grand Prix 2024 were treated to the immersive experience of Samsung’s state-of-the-art devices. Samsung Electronics Singapore has been appointed to supply the televisions and audio devices within the hospitality facilities at the Marina Bay Street Circuit for the second consecutive year.

This year, Samsung took the excitement to the next level, bringing over 500 of its premium Neo QLED, OLED, and UHD TVs, as well as advanced sound devices to the Marina Bay Street Circuit hospitality suites from September 20 to 22. Samsung’s cutting-edge technology is designed to provide a holistic visual and audio experience that provides an immersive experience, including at exclusive areas like within the Formula 1 Paddock Club™, as well as hospitality facilities.

“Samsung is thrilled to have participated in one of Singapore’s most anticipated sporting events of the year, delivering an unparalleled visual and audio experience for racegoers through our latest Neo QLED and OLED TVs as well as innovative sound devices. We are proud to have brought the roar and the thrill of the high-speed action for an unforgettable race weekend experience in every way possible,” said Dennis Jang, President, Samsung Electronics Singapore.

Fast and furious race action with Samsung Neo QLED TVs

The circuit featured Samsung’s cutting-edge Neo QLED 8K TVs, offering racegoers an up-close and personal viewing experience, enhanced by advanced AI capabilities. With the Real Depth Enhancer Pro, Samsung’s AI deep learning technology focuses the viewer’s attention on the screen, bringing objects like race cars to the forefront for a more immersive viewing experience. The AI Motion Enhancer Pro, powered by the NQ8 AI Gen3 processor, optimises fast-paced sports viewing, ensuring that every high-speed moment is captured in ultra high-definition, no matter the source.

In addition to an all-around immersive visual and audio experience during the race weekend, consumers also experienced Samsung’s cutting-edge Neo QLED TVs (QN90D) at roadshow activations in the heartland and city organised by the Race Promoter in the lead up to the night race, featuring thrilling racing simulator challenges.

The Neo QLED 4K TV is a gamer’s delight with Motion Xcelerator 144Hz, which delivers ultra-smooth action without lag and motion blur, enabling gamers to enjoy crisp visuals at up to 4K 144Hz refresh rates. The Game Mode function also enables optimised image quality and low latency, enabling smoother gameplay on large screens, minus motion blur or stuttering issues.

Racetrack experience with Samsung TVs and audio devices

The sound during race season is what makes the experience exceptional for fans or even first-timers. To bring the experience closer to all racegoers at the Formula 1 Singapore Airlines Singapore Grand Prix 2024 weekend from 20-22 September, Samsung installed its top-of-range TV and sound devices at hospitality facilities around Zone 1 of F1 circuit.

Fans were able to hear and feel the action with the best TV picture and sound quality powered by AI technology. Dramatic 3D audio filled select hospitality facilities as AI Sound tracks the action on screen with pinpoint accuracy. The roar of the F1 race cars surrounded guests and created a truly immersive experience with Samsung’s premium range of TVs and sound devices, including the Neo QLED, OLED, and UHD TVs, Slim Soundbar, and Music Frame.

For more information about Samsung’s 2024 TV and sound devices line-up, please visit www.samsung.com/sg.