It’s “Time to Stand Out” with Samsung and Lazada’s Super Brand Day 2023

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Samsung’s largest one-day sale on Lazada features amazing deals only on 24 May!


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Prepare for Samsung’s massive sale as Samsung partners with Lazada, Southeast Asia’s pioneer eCommerce platform, for the sixth edition of Samsung’s LazMall Super Brand Day in Singapore on 24 May.


Titled ‘Time to Stand Out’, this year’s campaign is set to return with outstanding deals and offers on Samsung’s latest innovations, and a more engaging shopping experience to encourage consumers across Southeast Asia to stand out and push the boundaries of what’s possible with their dream Samsung products.


Consumers looking to embrace connected lifestyles with new appliances will also be excited by attractive deals[1] during LazMall Super Brand Day, including:

  • Attractive offers of up to 50% off selected products, with $200 flash voucher[2] between 12am – 2am on 24 May.
  • Lazada Super Brand Day Brand Box (65” UHD 4K Smart TV & HW-C400 B-Series Soundbar) at a one-day special price of $999 (Usual price: $1,798.00)
  • 50% off HW-S60B S-Series Soundbar if you choose to make a deposit from now till 23 May, 11:59PM (Usual price: $799.00)
  • Free upgrade to a 50” TV if you choose to make a deposit for a 43” AU7002 UHD 4K TV from now till 23 May, 11:59PM (Usual price: $999.00)
  • 24% off 10kg Top Load Washing Machine with EcoBubbleTM (Usual price: $849.00)
  • 24% off 290L Bottom Mount Freezer Refrigerator (Usual price: $909.00)
  • Purchase the Galaxy S23 Ultra 5G and receive the following with every purchase:
    • 1TB/512GB: Free 50” Smart TV (50CU7000) worth S$899
    • 256GB: Free 43” Smart TV (43CU7000) worth S$699


Shawn Kwon, Vice President and Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are always on the lookout for new ways to engage our customers and enhance their shopping experience.  Many of our consumers continue to shop online due to convenience, range of products available and varied experiences provided. We are excited to partner with Lazada once again, to co-create more value and choices for consumers seeking smart electronic solutions on online platforms. This year’s LazMall Super Brand Day theme aims to spur consumers to ‘stand out’ through Samsung’s cutting-edge technology and devices, as they enjoy Samsung’s latest online offerings at the best deals.”


“We are delighted that Lazada’s partnership with Samsung has grown from strength-to-strength in the last six years. The sixth Samsung x LazMall Super Brand Day is testament to that – this time with a call-to-action for consumers in Southeast Asia to ‘stand out’ with Samsung’s suite of quality and innovative electronic products, enabled by Lazada’s engagement mechanics such as Daily Rewards, special bundles, Brand Membership Programme and more, for a fun and engaging online shopping experience,” added Pierre Beckers, Executive Vice President, Regional Strategic Accounts, Lazada Group.


Find out more about Samsung’s LazMall Super Brand Day here.


Download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today!


[1] While stock last; terms and conditions apply.

[2] Minimum spend of $1,800 on Samsung Store required.

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